Advanced Search Engine Optimization (SEO) Certification Training in Tampa, United States

2320 Learners

The Advanced Search Engine Optimization (SEO) course is designed to transform you into an industry-ready SEO professional from day one. You’ll master the many facets of SEO, including the process of organically driving traffic to your websites with keyword management and research, on-page and off-page optimization, link building, URL building, SEO analytics and more and you’ll acquire extensive project experience to prepare you for managing inbound marketing initiatives.

Key features

MONEY BACK GUARANTEE

180 days course access
30+ hours self-paced video
Access to 15+ hours of live instructor-led online classes
20+ real-life industry-based projects
Get hands-on with popular tools such as Google Keywords Trends, Google Search Console and Google Analytics
Gain detailed insights on Advanced Web Analytics

For individuals

Self-Paced Learning

Lifetime access to high-quality self-paced e-learning content curated by industry experts
24x7 learner assistance and support

$ {{osl_price|number}} $ ({{osl_disc}}% off)

$ 599

Online Classroom Flexi-Pass

90 days of flexible access to instructor-led online training classes in Tampa

Lifetime access to high-quality self-paced e-learning content and live class recordings
24x7 learner assistance and support

Weekend class starting 6th Jul

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For business

Corporate Training Solutions

Blended learning delivery model (self-paced eLearning and/or instructor-led options)
Flexible pricing options
Enterprise grade Learning Management System (LMS)
Enterprise dashboards for individuals and teams
24x7 learner assistance and support

Course description

Why become an SEO specialist?
SEO and inbound marketing are the most important digital channels for many organizations, as more internet traffic is generated by organic search. SEO even plays a key role for companies that conduct much of their business offline because according to HubSpot more than 81 per cent of all potential customers use the internet to research products before purchase. SEO specialists optimize websites and manage content and links on various platforms to make companies and their product lines more accessible to a digital audience. Digital transformation has led to a huge demand for qualified SEO specialists. Secondary research shows:
- SEO is the most in-demand digital marketing skill according to Smart Insights and cmo.com.
- There are over 11,206 SEO-related jobs available in the U.S. and 5,000 in the UK, according to Indeed.com.
- In India, there are over 11,000 jobs on naukri.com that require SEO knowledge and skillset.
What are the course objectives?

Search engine optimization is more than just increasing rankings of your websites. It encompasses and empowers programming, content, visibility, and the overall success of your website. Simplilearn’s advanced SEO course will build you into a highly proficient SEO professional from the ground up. You’ll start with the essentials of digital marketing and move on to the critical skill sets necessary to excel in search engine optimization, content marketing and web analytics. You will learn to apply the latest tools, techniques and concepts while gaining hands-on experience through interactive projects and simulation exams. You’ll also get a 360-degree understanding of keyword management and research, on-page and off-page optimization, website management, link building, URL management, planning and marketing a website, and a full round of analytics training. This course will help you differentiate your website from competitors and prepare you to influence the strategic growth and decision-making for your company’s brand.
Why learn Search Engine Optimization (SEO)?

Securing that top spot on Google is a sure-fire way to bring in thousands upon thousands of new visitors to your websites. Strategic and effective use of SEO not only helps you generate site traffic, but it also helps you build brand awareness and credibility, and differentiates your sites from competitors. SEO also helps you gain insights into customer preferences and what types of products and services they are looking for. When done right, SEO can be a game changer for your digital marketing programs.
What skills will you learn?
- Master basic to advanced-level SEO skills
- Attract organic traffic to a website, boosting visibility and new customers
- Understand how search engines work
- Learn multiple research methods for effective data collection
- Apply research concepts to market your website successfully
- Employ best practices and techniques to promote high search engine rankings of your website
- Learn how to manage your website and troubleshoot problems
- Best practices, tips, and tricks on Content Marketing
- Effectively measure the success of your website and increase your skillset with analytics
Who should take this SEO Training Course?
SEO training is beneficial for anyone who wants to become proficient in SEO best practices, particularly:
- Marketing managers
- Digital marketing professionals
- Content writers
- Marketing and sales professionals
- Management, engineering, business, and communication graduates
- Entrepreneurs and business owners
Which SEO tools will I use in this course to gain hands-on experience?

The course has a sizeable hands-on component and will train you with popular tools such as Google Keywords Trends Tool, Google Search Console, Bing Webmaster, and Google Analytics.
What projects are included in this program?
Project 1 – Competitive Analysis and Keyword Research:
Using your understanding of keyword research and Keyword Effectiveness Index (KEI), you will develop a list of keywords and then make your decisions about how to group them into logical categories. You will also develop a list of 15 to 20 keywords around which you expect to build the information architecture for your company’s website.

Project 2 – Information Architecture Planning
You will build the structure of at least 10 pages of your website, which will detail your handling of all components of site architecture as discussed in the course. You will also provide a diagram of the overall information hierarchy.

Project 3 – Website Audit Documentation
Using the supplied “Simple Audit Template” to review your website, you will include both problems and issues with the site and areas in which the site is currently performing well. You would also be required to highlight the most pressing actionable items, with some associated priorities.

Project 4 – Inbound Links
You will research new inbound link targets for your site, explaining your methodology, research process, and the justification for each target.

Project 5 – Marketing Plan
You will create a marketing plan for your business with the following objectives:
- Defining the target audience
- Identifying any trends and seasonality for your keywords and keyword groups
- Define the intent and needs of your potential customers
- How will it market your business?
- How will you get people to follow your posts/updates/emails?

Tools covered

SEO Tools

Course preview

Search Engine Optimization Foundations
- Course Introduction
  04:54
  - Course Introduction
    04:54
- Lesson 1 SEO Introduction
  22:59
  - SEO Introduction
    00:24
  - Importance of SEO
    01:27
  - What Is SEO?
    00:20
  - Search Ecosystem Components
    02:45
  - Search Ecosystem Components: Incentives
    01:55
  - What Drives Search Ecosystem?
    02:12
  - SEO and Social Media
    01:10
  - SEO: Pros and Cons
    02:56
  - Avoid Outdated Techniques
    01:10
  - SEO Career in Organizations
    01:00
  - Enterprise SEO
    02:06
  - Small-Medium Business SEO
    00:58
  - SEOs in Agencies
    01:12
  - Individual SEO
    01:09
  - Opportunities and Skill
    01:02
  - Key Takeaways
    01:13
  - Knowledge Check
- Lesson 2 How Search Engines Work
  27:20
  - How Search Engines Work
    00:31
  - Major Search Engines
    01:26
  - Minor Search Engines: Search
    00:59
  - International Search Engines: Yandex
    02:35
  - International Search Engines: Baidu
    02:48
  - International Search Engines: Naver
    01:41
  - International Search Engines: Qwant
    01:02
  - Search Engine Mechanism
    01:11
  - Search Engine Crawling
    03:08
  - Search Engine Crawling: Robots.txt
    03:34
  - Sitemaps
    01:37
  - Storing
    00:59
  - Processing and Indexing
    02:13
  - Ranking
    02:35
  - Key Takeaways
    01:01
  - Knowledge Check
- Lesson 3 Types of SEO
  27:26
  - Types of SEO
    00:24
  - SEO Hats
    00:20
  - White Hat SEO
    01:56
  - Black Hat SEO
    01:41
  - Gray Hat SEO
    01:39
  - SEO Mistakes
    03:20
  - SEO Best Practices: No Hidden Content
    01:44
  - SEO Best Practices: Optimized Snippet
    01:08
  - SEO Best Practices: Prominent Heading
    03:03
  - SEO Best Practices: Organized Hierarchy
    01:50
  - SEO Best Practices: Practical Links
    01:28
  - What is SEO Spam?
    00:42
  - Falsifying Content
    03:00
  - Falsifying Links
    00:59
  - Falsifying Website Content
    01:16
  - SEO Spam
    01:43
  - The Periodic Table of SEO Success Factor
    00:17
  - Key Takeaways
    00:56
  - Knowledge Check
- Lesson 4 Keyword Research and Competitive Intelligence
  25:38
  - Importance of Keyword Research
    01:00
  - User Intent
    02:14
  - Not Provided
    01:14
  - Performing Keyword Research
    02:21
  - Demo: Keyword Research Tool (Wordtracker)
    04:24
  - Keyword Research and Competitive Intelligence
    02:49
  - Types of Queries
    01:38
  - Short Tail Query: Pros and Cons
    01:57
  - Long Tail Query: Advantages
    01:00
  - Competitive Analysis Overview
    02:16
  - Factors in Competitive Analysis
    02:09
  - B2B vs. B2C
    01:30
  - Key Takeaways
    00:35
  - Knowledge Check
- Lesson 5 On-Page Optimization
  23:49
  - On-Page Optimization
    00:37
  - Defining On-Page Optimization
    01:04
  - On-Page Factors
    00:19
  - Title Tags
    00:34
  - Meta Description
    01:05
  - Header Tags
    01:45
  - URLs and URL Structure
    03:50
  - Image Alt Text
    01:09
  - Internal Links
    00:48
  - Keyword Usage
    01:20
  - Sitemaps
    01:14
  - On-Page Don'ts
    00:17
  - Keyword Stuffing
    00:46
  - Hidden Text
    01:06
  - Repetitive Anchor Text
    00:51
  - Cloaking
    00:26
  - Perfectly Optimized Page
    01:25
  - SEO Factors
    00:58
  - Top Ranking Factors
    03:40
  - Key Takeaways
    00:35
  - Knowledge Check
- Lesson 6 Off-Page Optimization
  13:36
  - Off-Page Optimization
    00:39
  - What Is Off-Page Optimization
    00:22
  - Signals of Popularity
    02:08
  - Why Links?
    01:37
  - Create Link-Worthy Content
    00:46
  - Off-Site Engagement
    01:08
  - Utilize Offline Relationships
    00:39
  - Types of Links
    01:23
  - Rel = “nofollow” and Social Media
    01:23
  - Link Building Don’ts
    02:46
  - Key Takeaways
    00:45
  - Knowledge Check
- Lesson 7 Duplicate Content
  08:01
  - Duplicate Content
    00:35
  - What Is Duplicate Content?
    02:33
  - Common Instances
    01:47
  - Fixing Duplicate Content
    02:30
  - Key Takeaways
    00:36
  - Knowledge Check
- Lesson 8 Design and Architecture
  06:48
  - Design and Architecture
    00:41
  - Importance of Design
    00:46
  - Design: Best Practices
    01:49
  - Designing for Search Engines
    02:53
  - Key Takeaways
    00:39
  - Knowledge Check
- Lesson 9 Local SEO
  12:11
  - Local SEO
    00:35
  - Local Searches
    01:16
  - NAP
    02:56
  - Directories
    01:20
  - Top Local Search Signals - I
    02:07
  - Top Local Search Signals - II
    03:05
  - Key Takeaways
    00:52
  - Knowledge Check
- Lesson 10 Algorithm Updates and SEO Changes
  10:10
  - Algorithm Updates and SEO Changes
    00:27
  - Biggest SEO Misconception
    00:37
  - What to Measure?
    00:38
  - Constant Changes
    03:39
  - Google Panda Update
    00:57
  - Google Penguin Update
    00:36
  - Google Humming Bird Update
    00:58
  - RankBrain
    00:33
  - Not Provided
    00:39
  - SEO Is Still Powerful
    00:47
  - Key Takeaways
    00:19
  - Knowledge Check
- Lesson 11 Integrating SEO with Other Disciplines
  07:20
  - Integrating SEO with Other Disciplines
    00:40
  - Integrating Marketing Channels
    00:43
  - User Experience Across Channels
    01:30
  - SEO and Content Marketing
    00:49
  - SEO and Analytics
    00:38
  - SEO and Mobile
    00:32
  - SEO for Wordpress
    01:48
  - Key Takeaways
    00:40
  - Knowledge Check
- Lesson 12 SEO Tools
  07:25
  - SEO Tools
    00:21
  - What Are SEO Tools?
    00:24
  - SEO Tool Categories
    01:44
  - DEMO: Raven SEO
    04:24
  - Key Takeaways
    00:32
  - Knowledge Check
- Lesson 13 How to Build a Successful Career in SEO
  04:36
  - How to Build a Successful Career in SEO
    00:26
  - Top Dos and Don’ts
    02:00
  - Career Paths
    00:55
  - Certifications
    00:48
  - Key Takeaways
    00:27
Advanced Search Engine Optimization
- Section 1 : Introduction to SEO
  47:14
  - 1.001 What You will Learn in this Course
    11:39
  - 2.001 The Business Impact of SEO
    14:30
  - 3.001 SEO Terms and Definitions
    10:06
  - 4.001 SEO Business Concepts
    10:59
  - 5 Quiz
- Section 2 : How Search Engines Work
  39:21
  - 1.001The Search Engine Landscape
    10:39
  - 2.001 Analyzing Search Results
    14:44
  - 3.001 The Search Engine Index
    13:58
  - 4 Quiz
- Section 3 : Keyword Research
  1:33:35
  - 1.001 Keywords The Foundation
    11:38
  - 2.001 Keyword Research Research Tool Overview
    11:42
  - 3.001 Build a Keyword List
    09:37
  - 4 Analyze Your Keywords: Long tail and Short tail
    14:10
  - 5.001 Exploring Keyword Opportunities
    16:52
  - 6.001 Keyword Plan for Trends and Cycles
    13:29
  - 7.001 Group and Manage keywords
    16:07
  - 8 Quiz
- Project 1 – Competitive Analysis and Keyword Research
  - Keyword Research
- Section 4 : On-Page Optimization
  1:10:03
  - 1.001 Key On-Page Elements
    09:12
  - 2.001 Content Hierarchy
    15:10
  - 3.001 Optimize Content
    17:22
  - 4.001 Optimize Content with HTML5
    11:57
  - 5.001 Optimize for Mobile
    16:22
  - 6 Quiz
- Project 2 : Information Architecture Planning
  - Information Architecture
- Section 5 : Website Management and Optimzation
  1:35:03
  - 1.001 Domain Signals for SEO
    09:57
  - 2.001 Manage Website URLs
    14:39
  - 3.001 Identify and Remove Duplicate Content
    10:56
  - 4.001 Additional Optimization and Management
    19:23
  - 5.001 Webmaster Tools
    09:58
  - 6.001 Moving to a New Domain or a Redesign
    13:37
  - 7.001 Googles History of Major Algorithm Updates
    16:33
  - 8 Quiz
- Section 6 : Off-Page SEO
  1:28:29
  - 1.001 The Importance of Links Part 1
    15:40
  - 1.001 The Importance of Links Part 2
    19:15
  - 2.001 Evaluating Backlinks
    11:25
  - 3.001 Seven Methods of Link Building
    16:37
  - 5 Build Links through Social Networks and Social Media Sites
    10:21
  - 5.001 Advanced Concepts and Best Practices for Linking
    15:11
  - 7 Quiz
- Section 7 : Planning A New Website
  45:27
  - 1.001 Choose a domain name
    12:45
  - 2.001 Organize Content Structure
    17:55
  - 3.001 Develop URL Structure
    14:47
  - 4 Quiz
- Project 3 – Website Audit Documentation
  - Information Architecture Planning
- Section 8 : Market Your Optimized Website
  1:20:41
  - 1.001 Conducting Competitive Audit
    21:01
  - 2.001 Why You Should Not Rely on Rankings
    13:05
  - 3.001 Create a Marketing Plan
    22:07
  - 4.001 SEO and Marketing Teams
    17:53
  - 5.001 Claim and Manage Your Business Listing
    06:35
  - 6 Quiz
- Project 4 : Inbound Links
  - Inbound Links
- Section 9 : Analytics and Measurement
  48:35
  - 1.001 Intro to Measurement
    09:49
  - 2.001 Analytics Terms and Concepts
    10:25
  - 3.001 Measure Goals and Goal Values
    09:53
  - 4.001 Measure and Analyze the Bounce Rate
    08:23
  - 5.001 Critical Reports to Improve Your SEO
    10:05
  - 6 Quiz
- Project 5 : Marketing Plan
  - Marketing Plan
- Section 10 : What's Next—Learning Path
  06:36
  - 1.001 Your Learning Path
    06:36
Advanced Content Marketing
- Section 1 : Introduction to Content Marketing
  44:59
  - 1.1 Introduction
    00:56
  - 1.2 What's In It For Me
    01:18
  - 1.3 What Is Content Marketing
    02:26
  - 1.4 How to Become a Best-in-Class Content Marketer
    01:23
  - 1.5 Becoming an Effective Content Marketer - 1
    02:49
  - 1.6 Becoming an Effective Content Marketer - 2
    03:36
  - 1.7 Becoming an Effective Content Marketer - 3
    01:36
  - 1.8 Becoming an Effective Content Marketer - 4
    02:04
  - 1.9 Becoming an Effective Content Marketer - 5
    03:26
  - 1.10 Becoming an Effective Content Marketer - 6
    02:30
  - 1.11 Becoming an Effective Content Marketer - 7
    01:31
  - 1.12 Becoming an Effective Content Marketer - 8
    01:41
  - 1.13 Becoming an Effective Content Marketer - 9
    01:42
  - 1.14 Becoming an Effective Content Marketer - 10
    01:42
  - 1.15 Becoming an Effective Content Marketer - 11
    01:30
  - 1.16 Becoming an Effective Content Marketer - 12
    02:51
  - 1.17 Becoming an Effective Content Marketer - 13
    01:53
  - 1.18 Becoming an Effective Content Marketer - 14
    03:15
  - 1.19 Becoming an Effective Content Marketer - 15
    03:26
  - 1.20 Becoming an Effective Content Marketer - 16
    02:16
  - 1.21 Key Takeaways
    01:08
  - Quiz
- Section 2 : Developing a Vision of Content Marketing Success
  33:23
  - 2.1 Introduction
    00:19
  - 2.2 What's In It For Me
    00:59
  - 2.3 Vision for Successful Content Marketing
    02:17
  - 2.4 The Michelin Guide Story
    08:10
  - 2.5 Hindustan Unilever
    05:23
  - 2.6 Volvo Trucks
    07:16
  - 2.7 Dell's Take It Easy
    06:17
  - 2.8 Key Takeaways
    02:42
  - Quiz
- Section 3 : Developing a Business Case for Content Marketing
  51:10
  - 3.1 Introduction
    00:28
  - 3.2 What's In It For Me
    00:42
  - 3.3 Content Marketing Budget
    01:33
  - 3.4 Objectives and Key Performance Indicators (KPIs)
    12:25
  - 3.5 Challenges and Impact
    10:45
  - 3.6 Best Practices
    10:40
  - 3.7 Benefits and Financial Impact
    06:26
  - 3.8 Build your Business Case
    02:56
  - 3.9 Compare the Value of Content Marketing
    03:21
  - 3.10 Key Takeaways
    01:54
  - Quiz
- Project 1 : Developing a Business Case for Content Marketing
  - Developing the business case for content marketing
- Section 4 : Creating a Successful Content Marketing Strategy
  50:13
  - 4.1 Introduction
    00:16
  - 4.2 What's In It For Me
    01:15
  - 4.3 Creating a Successful Content Marketing Strategy
    03:23
  - 4.4 Model for Creating a Successful Content Marketing Strategy
    08:00
  - 4.5 Content Marketing Strategy - Two-Step Model
    08:29
  - 4.6 Two Step Model - First Phase
    14:22
  - 4.7 Two-Step Model - Second Phase
    10:03
  - 4.8 Benefit of Two-Step flow Model
    02:03
  - 4.9 Key Takeaways
    02:22
  - Quiz
- Section 5 : Creating a Remarkable Editorial Mission Statement
  37:05
  - 5.1 Introduction
    00:20
  - 5.2 What's In It For Me
    00:44
  - 5.3 Editorial Mission Statements
    12:21
  - 5.4 Create Remarkable Content
    06:53
  - 5.5 Top Global Ad Campaigns
    07:49
  - 5.6 Remarkable Editorial Mission Statement
    07:30
  - 5.7 Key Takeaways
    01:28
  - Quiz
- Section 6 : Targeting Customer Intent Instead of Demographics
  34:28
  - 6.1 Introduction
    00:17
  - 6.2 What's In It For Me
    00:45
  - 6.3 Target Intent over Demographic
    02:46
  - 6.4 Target Customers on Mobile Devices
    04:56
  - 6.5 Target Intent on YouTube
    03:46
  - 6.6 Know Your Customers' Intent
    10:23
  - 6.7 Have a Mobile-friendly Website
    01:47
  - 6.8 Video are Preferred Over Text
    08:11
  - 6.9 Key Takeaways
    01:37
  - Quiz
- Section 7 : Targeting Key Influencers
  36:57
  - 7.1 Introduction
    00:18
  - 7.2 What's In It For Me
    00:43
  - 7.3 Importance Of Influencer Marketing
    07:14
  - 7.4 Process Of Augmenting With Influencers
    20:26
  - 7.5 Case Study—Orange France
    06:03
  - 7.6 Key Takeaways
    02:13
  - Quiz
- Project 2 : Targeting Key Influencers Who Influence Your Customers
  - Targeting key influencers who influence your customers
- Section 8 : Producing Help, Hub, and Hero Content Consistently
  27:46
  - 8.1 Introduction
    00:24
  - 8.2 What's In It For Me
    00:46
  - 8.3 Help Content
    09:11
  - 8.4 Hub Content
    07:45
  - 8.5 Hero Content
    08:43
  - 8.6 Key Takeaways
    00:57
  - Quiz
- Section 9 : Producing Engaging Content More Frequently
  24:41
  - 9.1 Introduction
    00:22
  - 9.2 What's In It For Me
    00:44
  - 9.3 Producing Engaging Content
    03:24
  - 9.4 Engagement Through Video and Text
    03:49
  - 9.5 Text Vs Video
    03:51
  - 9.6 What to Seek
    08:38
  - 9.7 Checklist - When to Use Video or Text
    02:28
  - 9.8 Key Takeaways
    01:25
  - Quiz
- Section 10 : Using Effective B2C and B2B Content Marketing Tactics
  1:19:21
  - 10.1 Introduction
    00:24
  - 10.2 What's In It For Me
    01:29
  - 10.3 B2C and B2B Content Marketing Tactics—Usage
    02:51
  - 10.4 B2C and B2B Content Marketing Tactics—Effectiveness
    01:34
  - 10.5 Email Newsletters
    04:33
  - 10.6 In-person Events
    04:00
  - 10.7 Illustrations/Photos
    03:14
  - 10.8 Social Media content
    07:11
  - 10.9 Infographics
    02:41
  - 10.10 Videos—B2C
    03:17
  - 10.11 Videos—B2B
    02:56
  - 10.12 Online Presentations
    03:21
  - 10.13 Microsites
    03:13
  - 10.14 Website Articles
    02:56
  - 10.15 Blogs
    02:40
  - 10.16 Webinars
    02:45
  - 10.17 Case Studies
    02:15
  - 10.18 Mobile Apps
    03:08
  - 10.19 Print Magazines
    03:10
  - 10.20 Digital Magazines
    01:40
  - 10.21 Books
    03:37
  - 10.22 Podcasts
    02:04
  - 10.23 White Papers
    03:58
  - 10.24 Research Reports
    02:32
  - 10.25 E-Books
    02:20
  - 10.26 Branded Content Tools
    01:39
  - 10.27 Virtual Conferences
    02:11
  - 10.28 Key Takeaways
    01:42
  - Quiz: Use Effective B2C and B2B Content Marketing Tactics
- Project 3 : Using Effective B2C and B2B Content Marketing Tactics
  - Using effective B2C and B2B content marketing tactics
- Section 11 : Building Successful B2C and B2B Social Media Platforms
  1:10:19
  - 11.1 Introduction
    00:17
  - 11.2 What's In It For Me
    01:07
  - 11.3 Social Media Platforms
    02:59
  - 11.4 Facebook
    15:22
  - 11.5 LinkedIn
    15:02
  - 11.6 YouTube
    05:47
  - 11.7 YouTube - Create Great Content
    08:26
  - 11.8 YouTube - Develop a Programming Strategy
    11:09
  - 11.9 Twitter
    08:12
  - 11.10 Key Takeaways
    01:58
  - Quiz: Building Successful B2C and B2B Social Media Platforms
- Section 12 : Helping Customers find the Information They Seek
  54:47
  - 12.1 Introduction
    00:17
  - 12.2 What's In It For Me
    00:47
  - 12.3 Optimizing Your Content For Your Web Site
    03:45
  - 12.4 Creating A Google-friendly Web Site
    11:15
  - 12.5 Optimizing Web Pages For Keywords
    12:38
  - 12.6 Optimizing Video Content
    06:37
  - 12.7 Micro-moments
    17:46
  - 12.8 Key Takeaways
    01:42
  - Quiz: Helping Customers find the Information They Seek
- Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
  37:28
  - 13.1 Introduction
    00:20
  - 13.2 What's In It For Me
    00:53
  - 13.3 Influencing the Influencers
    04:12
  - 13.4 Schmooze Optimization
    02:57
  - 13.5 Nurture Key Relationships
    01:46
  - 13.6 Example - WineWorld
    03:00
  - 13.7 Four Key Influencers
    03:16
  - 13.8 Engaging Digital Presence
    01:36
  - 13.9 Keys to Success
    05:04
  - 13.10 Work together with influencers
    02:55
  - 13.11 GE with influential YouTube creators
    04:52
  - 13.12 Creations in support with GE
    05:21
  - 13.13 Key Takeaways
    01:16
  - Quiz: Help Key Influencers Impact the Buyers Decision-Making Process
- Project 4 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
  - Helping key influencers impact the buyer’s decision-making process
- Section 14 : Measuring Content Effectiveness
  48:22
  - 14.1 Introduction
    00:23
  - 14.2 What's In It For Me
    00:59
  - 14.3 Sales and Sales Lead Quality
    01:03
  - 14.4 Touchpoints in the Customer Journey
    01:12
  - 14.5 Turning Touchpoints into Quality Leads or Sales
    04:12
  - 14.6 Focus on the Right Metrics
    11:51
  - 14.7 Value Your Best Customer
    05:21
  - 14.8 Attribute Value Across the Journey
    14:03
  - 14.9 Prove Marketing Impact
    06:50
  - 14.10 Key Takeaways
    02:28
  - Quiz: Measuring Content Effectiveness
- Section 15 : Measuring Return on Marketing Investment
  38:40
  - 15.1 Introduction
    00:23
  - 15.2 What's In It For Me
    00:52
  - 15.3 Return on Marketing Investment
    06:21
  - 15.4 The Power of the Press Release
    07:23
  - 15.5 Test 1 - ROMI Revisited
    08:29
  - 15.6 Test 2 - Impact of a Budget Cut
    06:20
  - 15.7 Test 3 - Impact of Using Multimedia
    07:24
  - 15.8 Key Takeaways
    01:28
  - Quiz: Measuring Return on Marketing Investment
- Section 16 : Improving by Experimenting With New Initiatives
  27:21
  - 16.1 Introduction
    00:22
  - 16.2 What's In It For Me
    00:44
  - 16.3 Creating Engaging Content
    14:56
  - 16.4 What is Effective and What is Not
    09:33
  - 16.5 Key Takeaways
    01:46
  - Quiz: Improving by Experimenting With New Initiatives
- Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature
  41:05
  - 17.1 Introduction
    00:21
  - 17.2 What's In It For Me
    00:52
  - 17.3 Content Marketing Maturity
    07:08
  - 17.4 Get Value from Editorial Meetings
    09:15
  - 17.5 Content Marketing in Organizations
    04:33
  - 17.6 Content Marketing with SEO and Social Media
    04:55
  - 17.7 Leverage Paid Advertising
    02:48
  - 17.8 Sophisticated Content Marketers
    03:38
  - 17.9 Analytics Tips
    05:46
  - 17.10 Key Takeaways
    01:49
  - Quiz: Improve Effectiveness by Becoming More Sophisticated or Mature
- Section 18 : Content Marketing in the Foreseeable Future
  47:57
  - 18.1 Introduction
    00:15
  - 18.2 What's In It For Me
    00:45
  - 18.3 Content Marketing Forecast
    02:48
  - 18.4 Impact on Content Marketing Strategy
    01:07
  - 18.5 Video Sharing Platforms—Audience Segments
    01:39
  - 18.7 YouTube vs Facebook
    05:10
  - 18.8 YouTube Best Practices—Part 1
    08:26
  - 18.9 YouTube Best Practices—Part 2
    10:07
  - 18.10 Virtual Reality
    04:38
  - 18.11 Facebook Best Practices
    04:45
  - 18.12 Instagram and Twitter Best Practicesa
    05:35
  - 18.13 Key Takeaways
    02:42
  - Quiz: Content Marketing in the Foreseeable Future
- Project 5 : Improving by Becoming More Sophisticated or Mature
  - Improving by becoming more sophisticated or mature
Advanced Web Analytics
- Section 1 : Introduction to Digital Analytics
  16:54
  - 1.001 Introduction to Digital Analytics
    16:54
  - Quiz
- Project 1 : Introduction to Digital Analytics
  - Introduction to Digital Analytics
- Section 2 : Building Blocks
  25:54
  - 2.001 Building Blocks Part 1
    04:21
  - 2.002 Building Blocks Part 2
    21:33
  - 3 Quiz
- Project 2 : Building Blocks
  - Building Blocks
- Section 3 : Fundamentals of Digital Analytics
  45:14
  - 3.001 Fundamentals of Digital Analytics Part 01
    08:02
  - 3.002 Fundamentals of Digital Analytics Part 02
    14:39
  - 3.003 Fundamentals of Digital Analytics Part 03
    13:59
  - 3.004 Fundamentals of Digital Analytics Part 04
    08:34
  - 5 Quiz
- Project 3 : Fundamentals of Digital Analytics
  - Fundamentals of Digital Analytics
- Section 4 : Business Perspective
  44:52
  - 4.001 Business Perspective Part 1
    09:23
  - 4.002 Business Perspective Part 2
    09:37
  - 4.003 Business Perspective Part 3
    11:32
  - 4.004 Business Perspective Part 4
    14:20
  - 5 Quiz
- Project 4 : Business Perspective
  - Business Perspective
- Section 5 : Methodology - Lean Six Sigma
  25:33
  - 5.001 The Methodology Part 1
    05:28
  - 5.002 The Methodology Part 2
    09:29
  - 5.003 The Methodology Part 3
    10:36
  - 4 Quiz
- Project 5 : Methodology - Lean Six Sigma
  - Methodology - Lean Six Sigma
- Section 6 : Data Analysis Fundamentals
  16:22
  - 6.001 Data Analysis Fundamentals
    16:22
  - 2 Quiz
- Project 6 : Data Analysis Fundamentals
  - Data Analysis Fundamentals
- Section 7 : Analysis Perspective Providing Insights
  35:22
  - 7.001 Analysis Perspective Providing Insights
    18:29
  - 7.002 Expressing Exactitude or a Sense of Scale
    16:53
  - Quiz
- Project 7 : Analysis Perspective: Providing Insights
  - Analysis Perspective: Providing Insights
- Section 8 : Enabling Capabilities
  52:06
  - 8.001 Enabling Capabilities Part 1
    19:51
  - 8.002 Enabling Capabilities Part 2
    08:18
  - 8.003 Enabling Capabilities Part 3
    09:27
  - 8.004 Enabling Capabilities Part 4
    14:30
  - 5 Quiz
- Project 8 : Enabling Capabilities
  - Enabling Capabilities
- Section 9 : Managing Analytics
  41:02
  - 9.001 Managing Analytics Part 1
    13:47
  - 9.002 Managing Analytics Part 2
    07:53
  - 9.003 Managing Analytics Part 3
    19:22
  - 4 Quiz
- Project 9 : Managing Analytics
  - Managing Analytics
- Section 10 : Audience
  15:48
  - 10.001 Audience
    15:48
  - 2 Quiz
- Project 10 : Audience
  - Audience
- Section 11 : Acquisition
  44:56
  - 11.001 Acquisition Part 1
    09:56
  - 11.002 Acquisition Part 2
    07:14
  - 11.003 Acquisition Part 3
    14:33
  - 11.004 Acquisition Part 4
    13:13
  - 5 Quiz
- Project 11 : Acquisition
  - Acquisition
- Section 12 : Behavior
  28:43
  - 12.001 Behavior part1
    11:46
  - 12.002 Behavior part2
    16:57
  - 3 Quiz
- Project 12 : Behavior
  - Behavior
- Section 13 : Conversions and Onboarding
  50:40
  - 1 Conversions and Onboarding Part 1
    15:23
  - 2 Conversions and Onboarding Part 2
    13:12
  - 3 Conversions and Onboarding Part 3
    13:46
  - 4 Conversions and Onboarding Part 4
    08:19
  - 5 Quiz
- Project 13 : Conversions and Onboarding
  - Conversions and Onboarding
- Section 14 : Retention and Expansion
  25:15
  - 14.001 Retention and Expansion Part 1
    10:39
  - 14.002 Retention and Expansion Part 2
    14:36
  - 3 Quiz
- Project 14 : Retention and Expansion
  - Retention and Expansion
- Section 15 : Advocacy
  15:15
  - 15.001 Advocacy Part 1
    08:13
  - 15.002 Advocacy Part 2
    07:02
  - 3 Quiz
- Section 16 : Privacy and Ethics
  17:23
  - 16.001 Privacy and Ethics
    17:23
  - 2 Quiz
- Project 15 : Privacy and Ethics
  - Privacy and Ethics
- Section 17 : Wrapping Up
  08:23
  - 17.001 Wrapping Up
    08:23
Free Course
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Course advisor

Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

Reviews

Marko Stefan Marketing Manager at Sana delikatese d.o.o., Houston

Simplilearn’s Advanced SEO course is a good springboard for the traditional marketers.

Macie Rojas New York City

Simple, clean and perfect courseware!

Aleah Rodgers New York City

This course will make you learn everything you need to know about search engine optimization, nothing more and nothing less. Highly recommended.

Esmeralda Mclaughlin New York City

This was a great course for someone like me, who understands the importance of SEO but donâ€™t know how to implement it. I now have a much better understanding. Thanks!

Maria Terentyeva Менеджер по стратегиям и аналитике at Креативное digital-агентство DMCA, Moscow

Thanks! I see now how to improve my projects and get a better result.

FAQs

What is SEO?

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the activity of ensuring a website can be found by search engines and ranked highly when certain words and phrases (keywords) are entered in a search.
What is my salary potential as an SEO specialist?

SEO jobs can vary from organization to organization in terms of salary, titles and roles, and responsibilities. The average salary in the U.S. ranges from $52,000 to $70,000 and can even exceed $150,000 depending on the company, size and location (Indeed.com). According to PayScale, the salary range in India varies from Rs.98K - Rs.400K.
Why do organizations hire SEO professionals?

SEO is crucial to enabling a website to rank well in the search engine results pages (SERPs) of major search engines like Google, Yahoo, and Bing. Appearing on the first page of results has always been challenging and continues to become even more of a challenge as Google and other search engines constantly change its algorithms and technical parameters. , Poorly-planned SEO can actually do harm to businesses and their online reputation, so it’s imperative that companies hire SEO professionals that are trained and well qualified to drive their SEO marketing strategy.
Is this SEO training course up to date and relevant with the latest search engine algorithm best practices?

Yes. Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards and the latest iterations of search engine algorithms. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs, which is particularly necessary for the ever-changing field of search engine optimization. Every change happening in the market is considered and our training content is regularly updated to reflect current market trends.
Which course will be available for live instructor-led online classes?

The following course is available for live instructor-led online classes:

Sl.No Course Name Monthly no.of online classes available

1 Advanced Search Engine Optimization Certification Program 2

You will get access to live instructor-led online classes, giving you the ability to revisit each course as needed, and you will have access to our batch session recordings to complete the entire learning path.
How do I enroll in the advanced SEO program?
You can enroll for this master’s program on our website and make an online payment using any of the following options:
- Visa Credit or Debit Card
- MasterCard
- American Express
- Diner’s Club
- PayPal
Once payment is received you will automatically receive a payment receipt and access information via email.
What do I get with the advanced SEO program?
You will gain access to e-learning content for all courses included in the learning path exclusive forums moderated by faculty and industry experts, and monthly mentoring sessions by faculty and industry experts. Upon completing the program requirements, you will receive the Master’s certification.
Where and how can I access the e-learning content?
Once you register with us for a course by paying the course fee, you will have 24x7 access to the e-learning content on our website. An automated course purchase confirmation mail sent by us will guide you through the process.
I am not able to access the SEO online course. Whom should I contact?
Contact us using the form on the right of any page on the Simplilearn website, select the Live Chat link or contact Help & Support.
Do you provide a money-back guarantee?
Yes. We provide a seven-day money-back guarantee for our master’s programs. Refer to our Refund Policy and submit refund requests via our Help and Support portal.
Is the exam fee included with this Advanced SEO course?
No. Exam fees are not included for any of the courses. However, you will receive course completion certificates for the advanced SEO course upon successfully completing the full program requirements.

Course	Required for Certificate	Simulation Exam	Project
SEO Foundations	Yes
Advanced SEO	Yes	Score>75%	Required
Advanced Content Marketing	Yes		Required
Advanced Web Analytics	Yes		Required

Sl.No	Course Name	Monthly no.of online classes available
1	Advanced Search Engine Optimization Certification Program	2

Advanced Search Engine Optimization (SEO) Certification Training in Tampa, United States

Key features

Self-Paced Learning

Online Classroom Flexi-Pass

Corporate Training Solutions

Course description

Why become an SEO specialist?

What are the course objectives?

Why learn Search Engine Optimization (SEO)?

What skills will you learn?

Who should take this SEO Training Course?

Which SEO tools will I use in this course to gain hands-on experience?

What projects are included in this program?

Tools covered

Course preview

Search Engine Optimization Foundations

Course Introduction

Course Introduction

Lesson 1 SEO Introduction

SEO Introduction

Importance of SEO

What Is SEO?

Search Ecosystem Components

Search Ecosystem Components: Incentives

What Drives Search Ecosystem?

SEO and Social Media

SEO: Pros and Cons

Avoid Outdated Techniques

SEO Career in Organizations

Enterprise SEO

Small-Medium Business SEO

SEOs in Agencies

Individual SEO

Opportunities and Skill

Key Takeaways

Knowledge Check

Lesson 2 How Search Engines Work

How Search Engines Work

Major Search Engines

Minor Search Engines: Search

International Search Engines: Yandex

International Search Engines: Baidu

International Search Engines: Naver

International Search Engines: Qwant

Search Engine Mechanism

Search Engine Crawling

Search Engine Crawling: Robots.txt

Sitemaps

Storing

Processing and Indexing

Ranking

Key Takeaways

Knowledge Check

Lesson 3 Types of SEO

Types of SEO

SEO Hats

White Hat SEO

Black Hat SEO

Gray Hat SEO

SEO Mistakes

SEO Best Practices: No Hidden Content

SEO Best Practices: Optimized Snippet

SEO Best Practices: Prominent Heading

SEO Best Practices: Organized Hierarchy

SEO Best Practices: Practical Links

What is SEO Spam?

Falsifying Content

Falsifying Links

Falsifying Website Content

SEO Spam

The Periodic Table of SEO Success Factor

Key Takeaways

Knowledge Check

Lesson 4 Keyword Research and Competitive Intelligence

Importance of Keyword Research

User Intent

Not Provided

Performing Keyword Research

Demo: Keyword Research Tool (Wordtracker)

Keyword Research and Competitive Intelligence