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Course description

  • Why become an SEO specialist?

    SEO and inbound marketing are the most important digital channels for many organizations, as more internet traffic is generated by organic search. SEO even plays a key role for companies that conduct much of their business offline because according to HubSpot more than 81 per cent of all potential customers use the internet to research products before purchase. SEO specialists optimize websites and manage content and links on various platforms to make companies and their product lines more accessible to a digital audience. Digital transformation has led to a huge demand for qualified SEO specialists. Secondary research shows: 

    • SEO is the most in-demand digital marketing skill according to Smart Insights and cmo.com.
    • There are over 11,206 SEO-related jobs available in the U.S. and 5,000 in the UK, according to Indeed.com.
    • In India, there are over 11,000 jobs on naukri.com that require SEO knowledge and skillset.
       
    Why become an SEO specialist

  • What are the course objectives?

    Search engine optimization is more than just increasing rankings of your websites. It encompasses and empowers programming, content, visibility, and the overall success of your website. Simplilearn’s advanced SEO course will build you into a highly proficient SEO professional from the ground up. You’ll start with the essentials of digital marketing and move on to the critical skill sets necessary to excel in search engine optimization, content marketing and web analytics. You will learn to apply the latest tools, techniques and concepts while gaining hands-on experience through interactive projects and simulation exams. You’ll also get a 360-degree understanding of keyword management and research, on-page and off-page optimization, website management, link building, URL management, planning and marketing a website, and a full round of analytics training. This course will help you differentiate your website from competitors and prepare you to influence the strategic growth and decision-making for your company’s brand. 
     
     
     

  • Why learn Search Engine Optimization (SEO)?

    Securing that top spot on Google is a sure-fire way to bring in thousands upon thousands of new visitors to your websites. Strategic and effective use of SEO not only helps you generate site traffic, but it also helps you build brand awareness and credibility, and differentiates your sites from competitors. SEO also helps you gain insights into customer preferences and what types of products and services they are looking for. When done right, SEO can be a game changer for your digital marketing programs. 
     

  • What skills will you learn?

    • Master basic to advanced-level SEO skills
    • Attract organic traffic to a website, boosting visibility and new customers
    • Understand how search engines work
    • Learn multiple research methods for effective data collection
    • Apply research concepts to market your website successfully
    • Employ best practices and techniques to promote high search engine rankings of your website
    • Learn how to manage your website and troubleshoot problems
    • Best practices, tips, and tricks on Content Marketing
    • Effectively measure the success of your website and increase your skillset with analytics
     

  • Who should take this SEO Training Course?

    SEO training is beneficial for anyone who wants to become proficient in SEO best practices, particularly:

    • Marketing managers
    • Digital marketing professionals
    • Content writers
    • Marketing and sales professionals
    • Management, engineering, business, and communication graduates
    • Entrepreneurs and business owners

  • Which SEO tools will I use in this course to gain hands-on experience?

    The course has a sizeable hands-on component and will train you with popular tools such as Google Keywords Trends Tool, Google Search Console, Bing Webmaster, and Google Analytics.
     

  • What projects are included in this program?

    Project 1 – Competitive Analysis and Keyword Research:
    Using your understanding of keyword research and Keyword Effectiveness Index (KEI), you will develop a list of keywords and then make your decisions about how to group them into logical categories. You will also develop a list of 15 to 20 keywords around which you expect to build the information architecture for your company’s website.
     
    Project 2 – Information Architecture Planning
    You will build the structure of at least 10 pages of your website, which will detail your handling of all components of site architecture as discussed in the course. You will also provide a diagram of the overall information hierarchy.
     
    Project 3 – Website Audit Documentation
    Using the supplied “Simple Audit Template” to review your website, you will include both problems and issues with the site and areas in which the site is currently performing well. You would also be required to highlight the most pressing actionable items, with some associated priorities.
     
    Project 4 – Inbound Links
    You will research new inbound link targets for your site, explaining your methodology, research process, and the justification for each target.
     
    Project 5 – Marketing Plan
    You will create a marketing plan for your business with the following objectives:

    • Defining the target audience
    • Identifying any trends and seasonality for your keywords and keyword groups
    • Define the intent and needs of your potential customers
    • How will it market your business?
    • How will you get people to follow your posts/updates/emails?
       

Tools covered

SEO Tools
MAJESTIC MOZ semrush SpyFu

Course preview

  • Search Engine Optimization Foundations

    • Course Introduction

      04:54
      • Course Introduction
        04:54

    • Lesson 1 SEO Introduction

      22:59
      • SEO Introduction
        00:24
      • Importance of SEO
        01:27
      • What Is SEO?
        00:20
      • Search Ecosystem Components
        02:45
      • Search Ecosystem Components: Incentives
        01:55
      • What Drives Search Ecosystem?
        02:12
      • SEO and Social Media
        01:10
      • SEO: Pros and Cons
        02:56
      • Avoid Outdated Techniques
        01:10
      • SEO Career in Organizations
        01:00
      • Enterprise SEO
        02:06
      • Small-Medium Business SEO
        00:58
      • SEOs in Agencies
        01:12
      • Individual SEO
        01:09
      • Opportunities and Skill
        01:02
      • Key Takeaways
        01:13
      • Knowledge Check

    • Lesson 2 How Search Engines Work

      27:20
      • How Search Engines Work
        00:31
      • Major Search Engines
        01:26
      • Minor Search Engines: Search
        00:59
      • International Search Engines: Yandex
        02:35
      • International Search Engines: Baidu
        02:48
      • International Search Engines: Naver
        01:41
      • International Search Engines: Qwant
        01:02
      • Search Engine Mechanism
        01:11
      • Search Engine Crawling
        03:08
      • Search Engine Crawling: Robots.txt
        03:34
      • Sitemaps
        01:37
      • Storing
        00:59
      • Processing and Indexing
        02:13
      • Ranking
        02:35
      • Key Takeaways
        01:01
      • Knowledge Check

    • Lesson 3 Types of SEO

      27:26
      • Types of SEO
        00:24
      • SEO Hats
        00:20
      • White Hat SEO
        01:56
      • Black Hat SEO
        01:41
      • Gray Hat SEO
        01:39
      • SEO Mistakes
        03:20
      • SEO Best Practices: No Hidden Content
        01:44
      • SEO Best Practices: Optimized Snippet
        01:08
      • SEO Best Practices: Prominent Heading
        03:03
      • SEO Best Practices: Organized Hierarchy
        01:50
      • SEO Best Practices: Practical Links
        01:28
      • What is SEO Spam?
        00:42
      • Falsifying Content
        03:00
      • Falsifying Links
        00:59
      • Falsifying Website Content
        01:16
      • SEO Spam
        01:43
      • The Periodic Table of SEO Success Factor
        00:17
      • Key Takeaways
        00:56
      • Knowledge Check

    • Lesson 4 Keyword Research and Competitive Intelligence

      25:38
      • Importance of Keyword Research
        01:00
      • User Intent
        02:14
      • Not Provided
        01:14
      • Performing Keyword Research
        02:21
      • Demo: Keyword Research Tool (Wordtracker)
        04:24
      • Keyword Research and Competitive Intelligence
        02:49
      • Types of Queries
        01:38
      • Short Tail Query: Pros and Cons
        01:57
      • Long Tail Query: Advantages
        01:00
      • Competitive Analysis Overview
        02:16
      • Factors in Competitive Analysis
        02:09
      • B2B vs. B2C
        01:30
      • Key Takeaways
        00:35
      • Knowledge Check

    • Lesson 5 On-Page Optimization

      23:49
      • On-Page Optimization
        00:37
      • Defining On-Page Optimization
        01:04
      • On-Page Factors
        00:19
      • Title Tags
        00:34
      • Meta Description
        01:05
      • Header Tags
        01:45
      • URLs and URL Structure
        03:50
      • Image Alt Text
        01:09
      • Internal Links
        00:48
      • Keyword Usage
        01:20
      • Sitemaps
        01:14
      • On-Page Don'ts
        00:17
      • Keyword Stuffing
        00:46
      • Hidden Text
        01:06
      • Repetitive Anchor Text
        00:51
      • Cloaking
        00:26
      • Perfectly Optimized Page
        01:25
      • SEO Factors
        00:58
      • Top Ranking Factors
        03:40
      • Key Takeaways
        00:35
      • Knowledge Check

    • Lesson 6 Off-Page Optimization

      13:36
      • Off-Page Optimization
        00:39
      • What Is Off-Page Optimization
        00:22
      • Signals of Popularity
        02:08
      • Why Links?
        01:37
      • Create Link-Worthy Content
        00:46
      • Off-Site Engagement
        01:08
      • Utilize Offline Relationships
        00:39
      • Types of Links
        01:23
      • Rel = “nofollow” and Social Media
        01:23
      • Link Building Don’ts
        02:46
      • Key Takeaways
        00:45
      • Knowledge Check

    • Lesson 7 Duplicate Content

      08:01
      • Duplicate Content
        00:35
      • What Is Duplicate Content?
        02:33
      • Common Instances
        01:47
      • Fixing Duplicate Content
        02:30
      • Key Takeaways
        00:36
      • Knowledge Check

    • Lesson 8 Design and Architecture

      06:48
      • Design and Architecture
        00:41
      • Importance of Design
        00:46
      • Design: Best Practices
        01:49
      • Designing for Search Engines
        02:53
      • Key Takeaways
        00:39
      • Knowledge Check

    • Lesson 9 Local SEO

      12:11
      • Local SEO
        00:35
      • Local Searches
        01:16
      • NAP
        02:56
      • Directories
        01:20
      • Top Local Search Signals - A
        02:07
      • Top Local Search Signals - B
        03:05
      • Key Takeaways
        00:52
      • Knowledge Check

    • Lesson 10 Algorithm Updates and SEO Changes

      10:10
      • Algorithm Updates and SEO Changes
        00:27
      • Biggest SEO Misconception
        00:37
      • What to Measure?
        00:38
      • Constant Changes
        03:39
      • Google Panda Update
        00:57
      • Google Penguin Update
        00:36
      • Google Humming Bird Update
        00:58
      • RankBrain
        00:33
      • Not Provided
        00:39
      • SEO Is Still Powerful
        00:47
      • Key Takeaways
        00:19
      • Knowledge Check

    • Lesson 11 Integrating SEO with Other Disciplines

      07:20
      • Integrating SEO with Other Disciplines
        00:40
      • Integrating Marketing Channels
        00:43
      • User Experience Across Channels
        01:30
      • SEO and Content Marketing
        00:49
      • SEO and Analytics
        00:38
      • SEO and Mobile
        00:32
      • SEO for Wordpress
        01:48
      • Key Takeaways
        00:40
      • Knowledge Check

    • Lesson 12 SEO Tools

      07:25
      • SEO Tools
        00:21
      • What Are SEO Tools?
        00:24
      • SEO Tool Categories
        01:44
      • DEMO: Raven SEO
        04:24
      • Key Takeaways
        00:32
      • Knowledge Check

    • Lesson 13 How to Build a Successful Career in SEO

      04:36
      • How to Build a Successful Career in SEO
        00:26
      • Top Dos and Don’ts
        02:00
      • Career Paths
        00:55
      • Certifications
        00:48
      • Key Takeaways
        00:27

    • Search Engine Optimization Foundations Quiz

      • Search Engine Optimization Foundations Quiz.

  • Advanced Search Engine Optimization

    • Section 1 : Introduction to SEO

      47:14
      • 1.001 What You will Learn in this Course
        11:39
      • 2.001 The Business Impact of SEO
        14:30
      • 3.001 SEO Terms and Definitions
        10:06
      • 4.001 SEO Business Concepts
        10:59
      • Knowledge Check

    • Section 2 : How Search Engines Work

      39:21
      • 1.001The Search Engine Landscape
        10:39
      • 2.001 Analyzing Search Results
        14:44
      • 3.001 The Search Engine Index
        13:58
      • Knowledge Check

    • Section 3 : Keyword Research

      1:33:35
      • 1.001 Keywords The Foundation
        11:38
      • 2.001 Keyword Research Research Tool Overview
        11:42
      • 3.001 Build a Keyword List
        09:37
      • 4 Analyze Your Keywords: Long tail and Short tail
        14:10
      • 5.001 Exploring Keyword Opportunities
        16:52
      • 6.001 Keyword Plan for Trends and Cycles
        13:29
      • 7.001 Group and Manage keywords
        16:07
      • Knowledge Check

    • Section 4 : On-Page Optimization

      1:10:03
      • 1.001 Key On-Page Elements
        09:12
      • 2.001 Content Hierarchy
        15:10
      • 3.001 Optimize Content
        17:22
      • 4.001 Optimize Content with HTML5
        11:57
      • 5.001 Optimize for Mobile
        16:22
      • Knowledge Check

    • Section 5 : Website Management and Optimzation

      1:35:02
      • 1.001 Domain Signals for SEO
        09:57
      • 2.001 Manage Website URLs
        14:39
      • 3.001 Identify and Remove Duplicate Content
        10:56
      • 4.001 Additional Optimization and Management
        19:23
      • 5.001 Webmaster Tools
        09:57
      • 6.001 Moving to a New Domain or a Redesign
        13:37
      • 7.001 Googles History of Major Algorithm Updates
        16:33
      • Knowledge Check

    • Section 6 : Off-Page SEO

      1:28:29
      • 1.001 The Importance of Links Part A
        15:40
      • 1.001 The Importance of Links Part B
        19:15
      • 2.001 Evaluating Backlinks
        11:25
      • 3.001 Seven Methods of Link Building
        16:37
      • 5 Build Links through Social Networks and Social Media Sites
        10:21
      • 5.001 Advanced Concepts and Best Practices for Linking
        15:11
      • Knowledge Check

    • Section 7 : Planning A New Website

      45:27
      • 1.001 Choose a domain name
        12:45
      • 2.001 Organize Content Structure
        17:55
      • 3.001 Develop URL Structure
        14:47
      • Knowledge Check

    • Section 8 : Market Your Optimized Website

      1:20:41
      • 1.001 Conducting Competitive Audit
        21:01
      • 2.001 Why You Should Not Rely on Rankings
        13:05
      • 3.001 Create a Marketing Plan
        22:07
      • 4.001 SEO and Marketing Teams
        17:53
      • 5.001 Claim and Manage Your Business Listing
        06:35
      • Knowledge Check

    • Section 9 : Analytics and Measurement

      48:34
      • 1.001 Intro to Measurement
        09:49
      • 2.001 Analytics Terms and Concepts
        10:25
      • 3.001 Measure Goals and Goal Values
        09:53
      • 4.001 Measure and Analyze the Bounce Rate
        08:23
      • 5.001 Critical Reports to Improve Your SEO
        10:04
      • Knowledge Check

    • Section 10 : What's Next-Learning Path

      06:36
      • 1.001 Your Learning Path
        06:36

  • Advanced Content Marketing

    • Section 1 : Introduction to Content Marketing

      44:42
      • 1.1 Introduction
        00:56
      • 1.2 What's In It For Me
        01:18
      • 1.3 What Is Content Marketing
        02:09
      • 1.4 How to Become a Best-in-Class Content Marketer
        01:23
      • 1.5 Develop a Clear Vision
        02:49
      • 1.6 Develop a Business Case
        03:36
      • 1.7 Document your Content Marketing Strategy
        01:36
      • 1.8 Create a Editorial Mission Statement
        02:04
      • 1.9 Target Customers based on their Intent
        03:26
      • 1.10 Target Key Influencers
        02:30
      • 1.11 Produce Help, Hub, and Hero Content
        01:31
      • 1.12 Produce Engaging Content
        01:41
      • 1.13 Use Content Marketing Tactics
        01:42
      • 1.14 Use Social Media Platforms
        01:42
      • 1.15 Help Customers Find the Information
        01:30
      • 1.16 Help Key Influencers Impact the Buyer’s Decision Making Process
        02:51
      • 1.17 Measure Content Effectiveness
        01:53
      • 1.18 Measure ROMI
        03:15
      • 1.19 Improve by Experimenting with New Initiatives
        03:26
      • 1.20 Improve by Becoming Sophisticated and Mature
        02:16
      • 1.21 Key Takeaways
        01:08
      • Knowledge Check

    • Section 2 : Developing a Vision of Content Marketing Success

      33:23
      • 2.1 Introduction
        00:19
      • 2.2 What's In It For Me
        00:59
      • 2.3 Vision for Successful Content Marketing
        02:17
      • 2.4 The Michelin Guide Story
        08:10
      • 2.5 Hindustan Unilever
        05:23
      • 2.6 Volvo Trucks
        07:16
      • 2.7 Dell's Take It Easy
        06:17
      • 2.8 Key Takeaways
        02:42
      • Knowledge Check

    • Section 3 : Developing a Business Case for Content Marketing

      51:10
      • 3.1 Introduction
        00:28
      • 3.2 What's In It For Me
        00:42
      • 3.3 Content Marketing Budget
        01:33
      • 3.4 Objectives and Key Performance Indicators (KPIs)
        12:25
      • 3.5 Challenges and Impact
        10:45
      • 3.6 Best Practices
        10:40
      • 3.7 Benefits and Financial Impact
        06:26
      • 3.8 Build your Business Case
        02:56
      • 3.9 Compare the Value of Content Marketing
        03:21
      • 3.10 Key Takeaways
        01:54
      • Knowledge Check

    • Section 4 : Creating a Successful Content Marketing Strategy

      50:13
      • 4.1 Introduction
        00:16
      • 4.2 What's In It For Me
        01:15
      • 4.3 Creating a Successful Content Marketing Strategy
        03:23
      • 4.4 Model for Creating a Successful Content Marketing Strategy
        08:00
      • 4.5 Content Marketing Strategy - Two-Step Model
        08:29
      • 4.6 Two Step Model - First Phase
        14:22
      • 4.7 Two-Step Model - Second Phase
        10:03
      • 4.8 Benefit of Two-Step flow Model
        02:03
      • 4.9 Key Takeaways
        02:22
      • Knowledge Check

    • Section 5 : Creating a Remarkable Editorial Mission Statement

      37:05
      • 5.1 Introduction
        00:20
      • 5.2 What's In It For Me
        00:44
      • 5.3 Editorial Mission Statements
        12:21
      • 5.4 Create Remarkable Content
        06:53
      • 5.5 Top Global Ad Campaigns
        07:49
      • 5.6 Remarkable Editorial Mission Statement
        07:30
      • 5.7 Key Takeaways
        01:28
      • Knowledge Check

    • Section 6 : Targeting Customer Intent Instead of Demographics

      34:28
      • 6.1 Introduction
        00:17
      • 6.2 What's In It For Me
        00:45
      • 6.3 Target Intent over Demographic
        02:46
      • 6.4 Target Customers on Mobile Devices
        04:56
      • 6.5 Target Intent on YouTube
        03:46
      • 6.6 Know Your Customers' Intent
        10:23
      • 6.7 Have a Mobile-friendly Website
        01:47
      • 6.8 Video are Preferred Over Text
        08:11
      • 6.9 Key Takeaways
        01:37
      • Knowledge Check

    • Section 7 : Targeting Key Influencers

      36:57
      • 7.1 Introduction
        00:18
      • 7.2 What's In It For Me
        00:43
      • 7.3 Importance Of Influencer Marketing
        07:14
      • 7.4 Process Of Augmenting With Influencers
        20:26
      • 7.5 Case Study—Orange France
        06:03
      • 7.6 Key Takeaways
        02:13
      • Knowledge Check

    • Section 8 : Producing Help, Hub, and Hero Content Consistently

      27:45
      • 8.1 Introduction
        00:24
      • 8.2 What's In It For Me
        00:46
      • 8.3 Help Content
        09:10
      • 8.4 Hub Content
        07:45
      • 8.5 Hero Content
        08:43
      • 8.6 Key Takeaways
        00:57
      • Knowledge Check

    • Section 9 : Producing Engaging Content More Frequently

      24:41
      • 9.1 Introduction
        00:22
      • 9.2 What's In It For Me
        00:44
      • 9.3 Producing Engaging Content
        03:24
      • 9.4 Engagement Through Video and Text
        03:49
      • 9.5 Text Vs Video
        03:51
      • 9.6 What to Seek
        08:38
      • 9.7 Checklist - When to Use Video or Text
        02:28
      • 9.8 Key Takeaways
        01:25
      • Knowledge Check

    • Section 10 : Using Effective B2C and B2B Content Marketing Tactics

      1:19:16
      • 10.1 Introduction
        00:24
      • 10.2 What's In It For Me
        01:29
      • 10.3 B2C and B2B Content Marketing Tactics—Usage
        02:47
      • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness
        01:34
      • 10.5 Email Newsletters
        04:33
      • 10.6 In-person Events
        04:00
      • 10.7 Illustrations/Photos
        03:14
      • 10.8 Social Media content
        07:11
      • 10.9 Infographics
        02:41
      • 10.10 Videos—B2C
        03:17
      • 10.11 Videos—B2B
        02:56
      • 10.12 Online Presentations
        03:21
      • 10.13 Microsites
        03:13
      • 10.14 Website Articles
        02:56
      • 10.15 Blogs
        02:40
      • 10.16 Webinars
        02:45
      • 10.17 Case Studies
        02:15
      • 10.18 Mobile Apps
        03:07
      • 10.19 Print Magazines
        03:10
      • 10.20 Digital Magazines
        01:40
      • 10.21 Books
        03:37
      • 10.22 Podcasts
        02:04
      • 10.23 White Papers
        03:58
      • 10.24 Research Reports
        02:32
      • 10.25 E-Books
        02:20
      • 10.26 Branded Content Tools
        01:39
      • 10.27 Virtual Conferences
        02:11
      • 10.28 Key Takeaways
        01:42
      • Knowledge Check

    • Section 11 : Building Successful B2C and B2B Social Media Platforms

      1:09:44
      • 11.1 Introduction
        00:17
      • 11.2 What's In It For Me
        01:07
      • 11.3 Social Media Platforms
        02:24
      • 11.4 Facebook
        15:22
      • 11.5 LinkedIn
        15:02
      • 11.6 YouTube
        05:47
      • 11.7 YouTube - Create Great Content
        08:26
      • 11.8 YouTube - Develop a Programming Strategy
        11:09
      • 11.9 Twitter
        08:12
      • 11.10 Key Takeaways
        01:58
      • Knowledge Check

    • Section 12 : Helping Customers find the Information They Seek

      54:47
      • 12.1 Introduction
        00:17
      • 12.2 What's In It For Me
        00:47
      • 12.3 Optimizing Your Content For Your Web Site
        03:45
      • 12.4 Creating A Google-friendly Web Site
        11:15
      • 12.5 Optimizing Web Pages For Keywords
        12:38
      • 12.6 Optimizing Video Content
        06:37
      • 12.7 Micro-moments
        17:46
      • 12.8 Key Takeaways
        01:42
      • Knowledge Check

    • Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process

      37:28
      • 13.1 Introduction
        00:20
      • 13.2 What's In It For Me
        00:53
      • 13.3 Influencing the Influencers
        04:12
      • 13.4 Schmooze Optimization
        02:57
      • 13.5 Nurture Key Relationships
        01:46
      • 13.6 Example - WineWorld
        03:00
      • 13.7 Four Key Influencers
        03:16
      • 13.8 Engaging Digital Presence
        01:36
      • 13.9 Keys to Success
        05:04
      • 13.10 Work together with influencers
        02:55
      • 13.11 GE with influential YouTube creators
        04:52
      • 13.12 Creations in support with GE
        05:21
      • 13.13 Key Takeaways
        01:16
      • Knowledge Check

    • Section 14 : Measuring Content Effectiveness

      48:22
      • 14.1 Introduction
        00:23
      • 14.2 What's In It For Me
        00:59
      • 14.3 Sales and Sales Lead Quality
        01:03
      • 14.4 Touchpoints in the Customer Journey
        01:12
      • 14.5 Turning Touchpoints into Quality Leads or Sales
        04:12
      • 14.6 Focus on the Right Metrics
        11:51
      • 14.7 Value Your Best Customer
        05:21
      • 14.8 Attribute Value Across the Journey
        14:03
      • 14.9 Prove Marketing Impact
        06:50
      • 14.10 Key Takeaways
        02:28
      • Knowledge Check

    • Section 15 : Measuring Return on Marketing Investment

      38:40
      • 15.1 Introduction
        00:23
      • 15.2 What's In It For Me
        00:52
      • 15.3 Return on Marketing Investment
        06:21
      • 15.4 The Power of the Press Release
        07:23
      • 15.5 Test A - ROMI Revisited
        08:29
      • 15.6 Test B - Impact of a Budget Cut
        06:20
      • 15.7 Test C - Impact of Using Multimedia
        07:24
      • 15.8 Key Takeaways
        01:28
      • Knowledge Check

    • Section 16 : Improving by Experimenting With New Initiatives

      27:21
      • 16.1 Introduction
        00:22
      • 16.2 What's In It For Me
        00:44
      • 16.3 Creating Engaging Content
        14:56
      • 16.4 What is Effective and What is Not
        09:33
      • 16.5 Key Takeaways
        01:46
      • Knowledge Check

    • Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature

      41:05
      • 17.1 Introduction
        00:21
      • 17.2 What's In It For Me
        00:52
      • 17.3 Content Marketing Maturity
        07:08
      • 17.4 Get Value from Editorial Meetings
        09:15
      • 17.5 Content Marketing in Organizations
        04:33
      • 17.6 Content Marketing with SEO and Social Media
        04:55
      • 17.7 Leverage Paid Advertising
        02:48
      • 17.8 Sophisticated Content Marketers
        03:38
      • 17.9 Analytics Tips
        05:46
      • 17.10 Key Takeaways
        01:49
      • Knowledge Check

    • Section 18 : Content Marketing in the Foreseeable Future

      48:54
      • 18.1 Introduction
        00:15
      • 18.2 What's In It For Me
        00:45
      • 18.3 Content Marketing Forecast
        02:48
      • 18.4 Impact on Content Marketing Strategy
        01:07
      • 18.5 Video Sharing Platforms—Audience Segments
        01:39
      • 18.006 Video Sharing Platforms - Content Genres
        00:57
      • 18.7 YouTube vs Facebook
        05:10
      • 18.8 YouTube Best Practices—Part A
        08:26
      • 18.9 YouTube Best Practices—Part B
        10:07
      • 18.10 Virtual Reality
        04:38
      • 18.11 Facebook Best Practices
        04:45
      • 18.12 Instagram and Twitter Best Practices
        05:35
      • 18.13 Key Takeaways
        02:42
      • Knowledge Check

  • Advanced Web Analytics

    • Section 1 : Introduction to Digital Analytics

      16:54
      • 1.001 Introduction to Digital Analytics
        16:54
      • Knowledge Check

    • Section 2 : Building Blocks

      25:54
      • 2.001 Introduction to Building Blocks
        04:21
      • 2.002 Building Blocks -Google Analytics
        21:33
      • Knowledge Check

    • Section 3 : Fundamentals of Digital Analytics

      45:14
      • 3.001 Digital Analytics
        08:02
      • 3.002 Digital Analytics Maturity Model
        14:39
      • 3.003 Using the Digital Analytics Maturity Model
        13:59
      • 3.004 The Three Heads of Online Analytics
        08:34
      • Knowledge Check

    • Section 4 : Business Perspective

      44:52
      • 4.001 The Customer Journey and its Various Approaches
        09:23
      • 4.002 Designing for Persuasion
        09:37
      • 4.003 Defining Business Goals
        11:32
      • 4.004 Key Performance Indicators
        14:20
      • Knowledge Check

    • Section 5 : Methodology - Lean Six Sigma

      25:33
      • 5.001 Introduction to the Analysis Perspective
        05:28
      • 5.002 Lean Six Sigma Principles -Define and Measure
        09:29
      • 5.003 Lean Six Sigma Principles -Analyze, Improve, and Control
        10:36
      • Knowledge Check

    • Section 6 : Data Analysis Fundamentals

      16:22
      • 6.001 Data Analysis Fundamentals
        16:22
      • Knowledge Check

    • Section 7 : Analysis Perspective Providing Insights

      35:22
      • 7.001 Analysis Perspective Providing Insights
        18:29
      • 7.002 Expressing Exactitude or a Sense of Scale
        16:53
      • Knowledge Check

    • Section 8 : Enabling Capabilities

      52:06
      • 8.001 Tag Management System
        19:51
      • 8.002 Vendor Selection
        08:18
      • 8.003 Qualitative Data
        09:27
      • 8.004 Competitive Intelligence and Other Tools
        14:30
      • Knowledge Check

    • Section 9 : Managing Analytics

      41:02
      • 9.001 Introduction to Managing Analytics
        13:47
      • 9.002 RACI Matrix
        07:53
      • 9.003 Agile Management
        19:22
      • Knowledge Check

    • Section 10 : Audience

      15:48
      • 10.001 Audience
        15:48
      • Knowledge Check

    • Section 11 : Acquisition

      44:55
      • 11.001 Acquisition
        09:55
      • 11.002 Campaign Tracking
        07:14
      • 11.003 Google Analytics Standard Channels
        14:33
      • 11.004 Marketing Automation and Growth Hacking
        13:13
      • Knowledge Check

    • Section 12 : Behavior

      28:43
      • 12.001 Behavior
        11:46
      • 12.002 Customer Engagement
        16:57
      • Knowledge Check

    • Section 13 : Conversions and Onboarding

      50:40
      • 1 Conversions Funnel
        15:23
      • 2 Experimentation and Testing
        13:12
      • 3 Conversion Scenarios
        13:46
      • 4 Attributions
        08:19
      • Knowledge Check

    • Section 14 : Retention and Expansion

      25:15
      • 14.001 Retention and Expansion
        10:39
      • 14.002 Expansion Scenarios
        14:36
      • Knowledge Check

    • Section 15 : Advocacy

      15:15
      • 15.001 Advocacy
        08:13
      • 15.002 Facebook and LinkedIn Insight
        07:02
      • Knowledge Check

    • Section 16 : Privacy and Ethics

      17:23
      • 16.001 Privacy and Ethics
        17:23
      • Knowledge Check

    • Section 17 : Wrapping Up

      08:23
      • 17.001 Wrapping Up
        08:23
  • Free Course

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Exam & certification FREE PRACTICE TEST

  • What are the prerequisites for the SEO certification?

    There are no prerequisites for this course. Participants will need a basic working knowledge of HTML, Internet usage, and Microsoft Office for a successful learning experience.
     

    • Complete 85% of the OSL course
    • Attend all the sessions within one live virtual batch
    • Complete five projects: Three from Advanced SEO and one each from Advanced Content Marketing and Advanced Web Analytics
    • Complete one simulation test with a minimum score of 75%

  • Upon completion of the following program requirements, you will be eligible to receive the advanced SEO certificate:
    Course Required for Certificate Simulation Exam Project
    SEO Foundations Yes    
    Advanced SEO Yes Score>75% Required
    Advanced Content Marketing Yes   Required
    Advanced Web Analytics Yes   Required

Course advisor

Matt Bailey
Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

Reviews

Marko Stefan
Marko Stefan Marketing Manager at Sana delikatese d.o.o., Houston

Simplilearn’s Advanced SEO course is a good springboard for the traditional marketers.

Macie Rojas
Macie Rojas New York City

Simple, clean and perfect courseware!

Aleah Rodgers
Aleah Rodgers New York City

This course will make you learn everything you need to know about search engine optimization, nothing more and nothing less. Highly recommended.

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Esmeralda Mclaughlin
Esmeralda Mclaughlin New York City

This was a great course for someone like me, who understands the importance of SEO but don’t know how to implement it. I now have a much better understanding. Thanks!

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Maria Terentyeva
Maria Terentyeva Менеджер по стратегиям и аналитике at Креативное digital-агентство DMCA, Moscow

Thanks! I see now how to improve my projects and get a better result.

    FAQs

    • What is SEO?

      Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the activity of ensuring a website can be found by search engines and ranked highly when certain words and phrases (keywords) are entered in a search.

    • What is my salary potential as an SEO specialist?

      SEO jobs can vary from organization to organization in terms of salary, titles and roles, and responsibilities. The average salary in the U.S. ranges from $52,000 to $70,000 and can even exceed $150,000 depending on the company, size and location (Indeed.com). According to PayScale, the salary range in India varies from Rs.98K - Rs.400K.
       

    • Why do organizations hire SEO professionals?

      SEO is crucial to enabling a website to rank well in the search engine results pages (SERPs) of major search engines like Google, Yahoo, and Bing. Appearing on the first page of results has always been challenging and continues to become even more of a challenge as Google and other search engines constantly change its algorithms and technical parameters. , Poorly-planned SEO can actually do harm to businesses and their online reputation, so it’s imperative that companies hire SEO professionals that are trained and well qualified to drive their SEO marketing strategy.
       

    • Is this SEO training course up to date and relevant with the latest search engine algorithm best practices?

      Yes. Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards and the latest iterations of search engine algorithms. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs, which is particularly necessary for the ever-changing field of search engine optimization. Every change happening in the market is considered and our training content is regularly updated to reflect current market trends.
       

    • Which course will be available for live instructor-led online classes?

      The following course is available for live instructor-led online classes:

      Sl.No Course Name Monthly no.of online classes available
      1 Advanced Search Engine Optimization Certification Program 2

      You will get access to live instructor-led online classes, giving you the ability to revisit each course as needed, and you will have access to our batch session recordings to complete the entire learning path.
       

    • How do I enroll in the advanced SEO program?

      You can enroll for this master’s program on our website and make an online payment using any of the following options: 

      • Visa Credit or Debit Card
      • MasterCard
      • American Express
      • Diner’s Club
      • PayPal

      Once payment is received you will automatically receive a payment receipt and access information via email.
       

    • What do I get with the advanced SEO program?

      You will gain access to e-learning content for all courses included in the learning path exclusive forums moderated by faculty and industry experts, and monthly mentoring sessions by faculty and industry experts. Upon completing the program requirements, you will receive the Master’s certification.
       

    • Where and how can I access the e-learning content?

      Once you register with us for a course by paying the course fee, you will have 24x7 access to the e-learning content on our website. An automated course purchase confirmation mail sent by us will guide you through the process.
       

    • I am not able to access the SEO online course. Whom should I contact?

      Contact us using the form on the right of any page on the Simplilearn website, select the Live Chat link or contact Help & Support.
       

    • Do you provide a money-back guarantee?

      Yes. We provide a seven-day money-back guarantee for our master’s programs. Refer to our Refund Policy and submit refund requests via our Help and Support portal.
       

    • Is the exam fee included with this Advanced SEO course?

      No. Exam fees are not included for any of the courses. However, you will receive course completion certificates for the advanced SEO course upon successfully completing the full program requirements.
       

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    Contact Us

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    (Toll Free)

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    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
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