SMAC, or Social, Mobility, Analytics, and Cloud, are four technologies that currently drive business innovation. SMAC is the concept that uses social interactions, mobile, and analytics driven by cloud technologies and Big Data to simplify customer experiences and boost productivity. The four pillars of SMAC create an ecosystem that helps organizations improve operations and better interact with their customers while keeping overhead costs low.
The major advantage of SMAC is for organizations who integrate the four pillars to become better connected, collaborative, and productive while getting real-time information. Read on to find what people are saying about the certification, and what’s driving an increasing number of professionals from varied backgrounds to get trained in SMAC!
What Is The SMAC Certification?
SMAC is the notion that these four technologies—Social, Mobility, Analytics, and Cloud—are driving innovation in business in today’s world, thus forming a technology-based environment. The SMAC certification enables an individual to gain knowledge of these individual technologies and platforms that are frequently deployed together. It is beneficial for any aspiring professional looking to establish their career in a wide network of domains, including social media, mobile technology, analytics, and cloud computing.
Why Do The SMAC Certification?
There are many reasons why a professional may choose to augment their resume with the SMAC certification. The most obvious reasons would be to acquire well-defined knowledge in the four pillars of SMAC in order to adequately perform their daily functions at the workplace. With the vast majority of hiring managers looking for certification credentials on resumes, getting a certification to validate your skills in this field can be beneficial to your career. Certified professionals generally also report salary hikes upon passing the exam and achieving the credential.
We’ve put together 10 reasons why you should consider getting the SMAC certification:
1. Help Your Organization Gain Customer Loyalty
From an organization’s point of view, the SMAC certification is very important for gaining customer loyalty. Ideally, a company should be able to critically and carefully analyze, while at the same time use cloud computing to assess how customers respond to their products on social media. When an organization does this successfully, they gain the potential to expand their products and client base. Therefore, organizations find it important to have individuals who are equipped with SMAC knowledge. A recent tweet from Dell World’s official account testifies to this fact: “Within Dell IT, we are becoming SMAC-certified so that we can understand how to enable our employees better.”
2. Boost Your Company’s Digital Marketing Efforts – Have A Say In The Design Process
An individual with this certification is also able to gain insight into customers’ minds in order to create personalized, tailor-made solutions for the target segment, resulting in greater engagement. In turn, this results in greater awareness of the company’s product line among potential customers—ultimately leading to an increase in customers and revenue.
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3. Double As Your Organization’s Go-To PR Person
Social media has become an integral marketing strategy for many companies all over the world. Many companies have taken to social media platforms to market their products in a big way. Individuals with the SMAC certification are trained to track and analyze opinions about a company on social media, ensuring good PR. Professionals who hold the SMAC credential have an important job of assessing how customers respond to digital advertisements, and are trained to identify, analyze, and present this feedback to stakeholders so the business can take the appropriate corrective action.
4. Contribute In The Market Research Stage – Gain Invaluable Product Experience
By analyzing and identifying how customers respond to the company’s products and services, SMAC-certified professionals also have the knowledge that allows them to identify and target areas to market products—based on customer response on social media. For instance, banks all over the world hire individuals with this certification to identify the banking and financial needs of consumers from various backgrounds to bring the right services to the right audiences.
5. Become The Innovator The World Needs!
SMAC certification holders are also known for introducing innovative solutions to meet business challenges, such as the use and spread of services like mobile banking, which has simplified the banking industry and greatly reduced costs for financial organizations.
6. SMAC Is Among The Best Certifications To Understand Cloud Technologies Better
Cloud technologies, also covered in the SMAC certification, have made work easier through the provision of a platform to distribute these technology-intensive solutions on a global scale and at a very affordable price. For example, it common to see professionals like doctors or insurance brokers using their mobile devices to perform some of their tasks that involve storing and presenting data.
7. Improve Your Organization’s Customer-Engagement Efforts
SMAC technologies have also been instrumental in increasing and improving the quality of customer engagement, interacting with them in a manner that keeps them satisfied and yearning for more. There is nothing as profitable to a business organization as a happy and satisfied customer. Thousands of conversations take place on social media daily between companies and their customers worldwide.
8. Broaden Your Skillset With Training In A Diverse Set Of Skills
Through a SMAC certification, a professional acquires proficiency in a number of skills, which broadens their employment possibilities . SMAC certified professionals find employment in such diverse roles as business consultant, social media marketing manager, online community manager, social media content writer, and many more. In Dell World alone, 7,500 employees hold a SMAC certification.
9. Could Lead To A Raise
SMAC holders generally report a salary hike of as much as 30% upon achieving the credential, and are more sought-after than their non-certified peers.
10. Greater Flexibility In Choosing From A Variety Of Customized Offerings
With the popularity of SMAC technologies growing by leaps and bounds, some of the biggest names in business, including the likes of LinkedIn and Dell, have begun to train and empower their employees with customized SMAC certification courses, with both LinkedIn’s Recruiter Training Course and Dell’s SMAC course—both of which are tailored toward their respective target segments. This has meant a surge in the variety on offer for aspiring SMAC professionals.
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