• Admission Date

    Announcing Soon

  • Program Duration

    20 weeks (6-8hrs / Week)

  • Learning Format

    Live, Online, Interactive

Why Join this Program

  • icons
    Virginia Tech Edge

    Earn a joint Virginia Tech – Simplilearn completion certificate and a digital badge

    Earn a joint Virginia Tech – Simplilearn completion certificate and a digital badge

  • icons
    Ace 3A’s of Modern Marketing

    Master AI for strategy and content, Automation for efficiency, and Analytics for data-driven growth

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    50+ Latest Tools & 7 Projects

    Explore 20+ AI tools, 10+ analytics & automation tools alongside mentor-led project support

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    Meta Partnership Advantage

    Attend expert-led Meta Blueprint sessions and receive a complimentary $99 Meta voucher

Corporate Training

Enroll your employees into this program, NOW!

Program Overview

In a world where creativity meets code, learn to turn digital complexity into strategic clarity. Through 100% live sessions and real-world projects, master AI, automation, and analytics using 50+ tools like ChatGPT, Canva, SEMrush, and Power BI, with mentor-led project support to apply and deliver confidently

Key Features

  • Attend an academic Masterclass by Virginia Tech instructors
  • Learn to integrate automation, analytics, and generative AI tools into every stage of the marketing process
  • Apply AI in real workflows through the Agentic AI workshop for digital marketers to plan and optimize campaigns
  • Gain hands-on experience through Stukent simulations, make real-time decisions, and refine campaign strategies
  • Receive a Virginia Tech Continuing Education alumni membership on LinkedIn
  • Gain hands-on experience with 24+ marketing tools, 20+ AI platforms, and 8+ analytics and automation tools
  • Progress from foundational concepts to advanced strategies across SEO, SEM, social media, content, and analytics
  • Apply your learning through live projects, guided practice, real-world case studies, and an industry-aligned capstone project
  • Attend live sessions led by Meta Blueprint experts, and receive a $99 Meta voucher to deepen your social media marketing expertise
  • Simplilearn Career Service helps you get noticed by top hiring companies

Post Graduate Program Advantage

This program goes beyond traditional marketing, built on the 3As: AI, Analytics, and Automation. Attend an academic Masterclass by Virginia Tech instructors and apply your skills through real projects and campaign simulations.

  • Digital Badge

    Virginia Tech Edge

    • Earn a joint Virginia Tech – Simplilearn Digital Badge
    • Virginia Tech – Simplilearn Digital Certificate available for download
    • Attend academic Masterclass by Virginia Tech instructors

Program Details

This online digital marketing program includes live sessions, industry-aligned real-world projects, and simulations. With a weekly effort of 6–8 hours, build skills in AI, analytics and automation to create data-driven marketing strategies

Learning Path

  • VT: Induction Session for the Applied Digital Marketing Program
    • Discover the ins and outs of this comprehensive online digital marketing program.
    • Gain an in-depth understanding of the knowledge you will gain and the opportunities you can pursue. 
       
  • VT: Digital Marketing Fundamentals
    • Core Concepts: Introduction to Digital Marketing, The 7 Ps of Marketing, Implementing Strategy, Exploring brand websites, Understanding Domain Name and Hosting, Creating a website on WordPress, Creating a Website with AI
    • Case Studies: American Apparel’s Hurricane Sandy Sale, Nike's Just Do It, Coca-Cola’s AI Personalisation
    • Tools Covered: GoDaddy, WordPress, ChatGPT, Claude
  • VT: AI-Powered Content Marketing Strategy and Execution
    • Core Concepts: Content Marketing Lifecycle, Competitor Analysis, Brand Guidelines, Content Clusters, Content Calendars, User Personas, Content Flywheel, Content Creation and Optimisation, Distribution and Promotion, Performance Analytics, Workflow Automation
    • Case Studies: HubSpot’s Content Strategy, Apple's Shot on iPhone, Heineken's The Closer, Coca-Cola's Share a Coke, Red Bull's Marketing Strategy, BMW vs. Audi
    • Tools Covered: HubSpot MakeMyPersona, Buffer, ChatGPT, Perplexity, Looka, Atom AI, Thruuu, Asana, UserPersona.dev, Hemingway Editor, ContentIdeas.io, n8n
  • VT: AI-Powered Search Engine Optimization (SEO)

    Core Concepts: Search Engine Fundamentals, SERP, Keyword Research, On-Page Off-Page SEO, Technical SEO, Crawlability, Performance Signals, Analytics and Reporting

    Tools Covered:

    •  Standard Tools: JSON-LD Schema, Robots.txt & XML Sitemap Generator, SEMrush, Google Looker Studio, Google Search Console, etc
    •  AI Tools: ChatGPT, Ubersuggest, NeuronWriter
    •  Analytics Tool: Google Analytics 4 Demo Account

    Project: Build and execute an SEO strategy for an e-commerce brand

  • VT: Generative Engine Optimization & Answer Engine Optimization

    Core Concepts: Future of SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO)
    Guided Practice: Applying GEO and AEO strategies
    Tools Covered:

    • AI & Automation Tools: ChatGPT, Writesonic
    • Standard Tools: Mangools, AnswerThePublic, TechnicalSEO Schema Markup Generator, HubSpot Grader
  • VT: AI-Powered Search Engine Marketing (SEM)

    Core Concepts:SEM fundamentals, campaign goals and KPIs, competitor and SERP analysis, keyword research, campaign creation, ad copywriting, AI in bidding, optimization, targeting, reporting
    Case Studies: BabyEarth, Gulf Air, IQVIA, Lob, Microsoft, Ferrero Rocher
    Tools Covered:

    • Standard Tools: GitHub, Netlify, Google Ads, Google Campaign URL Builder
    • Analytics Tool: Julius AI

    Project: Execute a Google Ads SEM campaign with tracking and optimization

  • VT: Marketing Campaign Simulations with Stukent

    Core Concepts: This module introduces learners to hands-on marketing campaign simulations, enabling them to apply marketing concepts in a dynamic, real-world environment. Participants will make strategic decisions, analyze outcomes, and refine their approach through interactive learning experiences.
    Tools Covered: Stukent

  • VT: AI-Powered Social Media Marketing (SMM)

    Core Concepts: SMM fundamentals, strategy, algorithms, content pipeline, AI-driven creative production, storytelling, engagement, sentiment analysis, ethical AI use, campaign execution, optimization
    Case Studies: Crocs, Duolingo, Nutella, Wendy’s, Spotify/Airbnb, Verizon
    Tools Covered:

    •  AI & Automation Tools: ChatGPT, MonkeyLearn, DALL·E 3, Canva
    •  Standard & Analytics Tools: Notion, Meta

    Course-End Project: Build an AI-driven social media campaign

  • VT: AI-Powered Affiliate & Influencer Marketing

    Core Concepts: SMM fundamentals, strategy, algorithms, content pipeline, AI-driven creative production, storytelling, engagement, sentiment analysis, ethical AI use, campaign execution, optimization
    Case Studies: Crocs, Duolingo, Nutella, Wendy’s, Spotify/Airbnb, Verizon
    Tools Covered:

    •  AI & Automation Tools: ChatGPT, MonkeyLearn, DALL·E 3, Canva
    •  Standard & Analytics Tools: Notion, Meta

    Course-End Project: Build an AI-driven social media campaign

  • VT: AI-Powered Strategies for E-commerce, Mobile & Email Marketing

    Core Concepts: E-commerce marketing, acquisition, retention, personalization, mobile marketing, ASO, attribution, email marketing fundamentals
    Case Studies: Shopify, Amazon, Duolingo, Airbnb, HubSpot, HelloFresh
    Tools Covered:

    •  Standard Tools: Shopify
    •  Automation Tools: Klaviyo, OneSignal, Mailchimp
    •  AI & Analytics Tools: Rebuy, GA4

    Project: Build an AI-powered e-commerce growth strategy

  • VT: Marketing Analytics with Excel & Power BI

    Core Concepts: Power BI, dashboards, attribution modeling, ROI and ROAS, LTV and CAC, MMM, forecasting, predictive analytics
    Case Studies: Adobe, Volvo, incrementality testing, forecasting challenges
    Tools Covered:

    •  Standard Tools: Microsoft Excel
    •  Analytics Tools: Power BI Desktop

    Project: Analyze and forecast campaign performance
     

  • VT: Agentic AI Workshop for Digital Marketers

    This workshop introduces digital marketers to how AI can be integrated into modern marketing workflows to improve efficiency, decision-making, and campaign performance. Participants will explore practical approaches to applying AI across strategy, execution, and optimization.


    Learning Objectives:

    • Understand the role of AI in marketing workflows
    • Identify opportunities to improve efficiency using AI
    • Apply structured approaches to campaign planning and execution
    • Use data-driven insights to enhance performance
    • Build scalable marketing processes using AI
       
  • VT: Academic Masterclass by Virginia Tech Instructors

    Learning Objectives:

    • Attend an academic masterclass by Virginia Tech instructors to gain insights on the latest digital marketing tools, skills & technologies

    • Learn how modern marketing strategies are built and scaled, and understand how organizations leverage data, AI, and digital channels to drive growth and performance

  • VT: Capstone: Build & Launch a Digital Marketing Agency

    The program concludes with a comprehensive capstone project, allowing learners to apply their digital marketing expertise to a real-world business challenge. Participants can choose from projects such as designing a full-funnel digital campaign for PureGlow Naturals, building a growth strategy for PayZen Wallet, or creating a sustainability-driven marketing plan for EcoVoyage

Contact Us

1-844-532-7688

(Toll Free)

22+ Skills Covered

  • Digital marketing strategy
  • Website creation
  • AI content creation and optimization
  • Automated content workflows
  • AI driven SEO
  • Generative Engine Optimization GEO
  • Answer Engine Optimization AEO
  • AI Google Ads management
  • Smart bidding and budgeting
  • AI audience targeting and remarketing
  • Campaign optimization with AI
  • Programmatic advertising
  • AI social media creatives
  • AI storytelling and engagement
  • Creative automation
  • AI e commerce personalization
  • AI mobile marketing
  • AI email automation
  • Predictive analytics
  • AI forecasting
  • Ethical AI use
  • Domain and hosting setup

50+ Tools Covered

spj_asanaspj_atomaispj_bufferspj_campaignbuilderspj_canvaspj_alphacrawlerspj_chatgptspj_clarityspj_answerpublicspj_claudespj_contentideasspj_dallespj_excelspj_ga4spj_githubspj_godaddyspj_googleadsspj_googlesearchconsolespj_graderhsspj_heepsyspj_hemingwayspj_hubspotpersonaspj_jsonschemaspj_juliusspj_klaviyospj_lookaspj_lookerstudiospj_mailchimpspj_mangoolsspj_metaspj_monkeylearnspj_n8nspj_netlifyspj_neuronspj_notionspj_onesignalspj_pagespeedspj_perplexityspj_powerbispj_rebuyspj_robots.txtspj_semrushspj_shopifyspj_sitecheckspj_techseospj_thruuspj_ubersuggestspj_wordpressspj_writesonicspj_xmlsitemap

An Immersive Learning Experience

Peer to Peer engagement

Get the real classroom experience. Interact with learners and engage with mentors in real-time via Slack.

Flexi Learn

Missed a class? Access recordings to always maintain learning progress and keep up with your cohort.

Mentoring session(s)

Expert guidance sessions from mentors for doubt clarifications, project assistance, and learning support.

Learning Support

Get a dedicated Cohort Manager for all your queries and help you succeed at every learning step.

Peer to Peer engagement
Get the real classroom experience. Interact with learners and engage with mentors in real-time via Slack.
Flexi Learn
Mentoring session(s)
Learning Support

Career Support

Simplilearn Career Assistance

Simplilearn’s Career Services program, offered in partnership with Prentus, is a service that helps you to be career-ready for the workforce and land your dream job in the U.S. markets.
Access to workshops, networking tools, and community support

Access to workshops, networking tools, and community support

Stay on top of your job hunt with a smart tracker and job board

Stay on top of your job hunt with a smart tracker and job board

Build an ATS-friendly resume using the AI Resume Builder

Build an ATS-friendly resume using the AI Resume Builder

Practice anytime with the AI-powered Mock Interview Coach

Practice anytime with the AI-powered Mock Interview Coach

Become an AI Digital Marketer

The digital marketing landscape is expanding rapidly, driven by advancements in AI, automation, and data-driven decision-making. There is a growing need for professionals who can combine creative thinking with technology to deliver measurable business results.

Job Icon860,000 New Jobs

Projected increase in digital marketing roles by 2026

Source: Linkedin
Job Icon44% Orgs Going Digital

Companies are now adopting a digital-first marketing strategy

Source: Forbes
Job IconTop 10 In-Demand Roles

Digital Marketing Specialist continues to rank among future-ready careers

Source: LinkedIn

Batch Profile

This program caters to working professionals from a variety of industries and backgrounds; the diversity of our students adds richness to class discussions and interactions.

  • Industry
    The class consists of learners from excellent organizations and diverse industries
    Industry
    IT and Services - 16.8%Media and Advertising - 15%Education - 10.4%BFSI - 8.9%Healthcare/Pharma - 7%Others - 41.9%
    Companies
    Ernst & Young
    VT_American_Express
    VT_NVIDIA
    VT_Dell
    VT_Bosch
    VT_AM
    VT_SAP
    Netflix
    Ernst & Young
    Amazon
    Wells Fargo
    VT_Accenture

Admission Details

Application Process

The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.

STEP 1

Submit Application

Tell us a bit about yourself and why you want to do this program

STEP 2

Reserve Your Seat

An admission panel will shortlist candidates based on their application

STEP 3

Start Learning

Selected candidates can begin the program within 1-2 weeks

Eligibility Criteria

For admission to this Applied Digital Marketing Program, candidates should have:

At least 18 years old and have a high school diploma
Can be from non-marketing & non-technical background
Are not required to have prior work experience

Admission Fee & Financing

The admission fee for this program is $3,500

Financing Options

We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.

Total Program Fee

$3,500

Pay In Installments, as low as

$350/month

Apply Now

Program Benefits

  • Earn a joint Virginia Tech - Simplilearn digital badge
  • Lead data-driven marketing strategies confidently
  • Explore the latest marketing tool stack with over 50 tools
  • Build projects with mentor-led support from Simplilearn
  • Career Assistance with mentoring and placement support

Program Cohorts

There are no cohorts available in your region currently

Got Questions Regarding Cohort Dates?

FAQs

  • What will I learn in this AI digital marketing course?

    This AI digital marketing course helps you build end-to-end digital marketing skills using AI, analytics, and automation. You’ll learn how to plan, execute, and optimize campaigns across SEO, SEM, social media, content marketing, and e-commerce. The course covers:

    • AI-powered content creation and marketing strategies
    • SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization)
    • Google Ads and performance marketing
    • Social media and influencer marketing
    • Marketing analytics, forecasting, and ROI measurement

    You’ll also gain hands-on experience through real-world projects, simulations, and an industry-aligned capstone project.
     

  • How is this AI for digital marketing course different?

    This AI for digital marketing course stands out by focusing on the 3 A’s of modern marketing: AI, Analytics, and Automation. Unlike traditional courses, it offers:

    • An academic masterclass by Virginia Tech instructors
    • Hands-on learning through real-world projects and Stukent simulations
    • Exposure to 20+ AI tools and 50+ marketing tools
    • A dedicated Agentic AI workshop for real workflow application
    • Industry collaboration with Meta Blueprint, including live sessions and a voucher

    It combines academic learning with practical, job-ready skills.
     

  • Which tools are covered in this AI digital marketing course?

    You’ll gain hands-on experience with a wide range of industry tools across AI, analytics, and automation. Some key tools included:

    • AI Tools: ChatGPT, Claude, Perplexity, DALL·E 3, Writesonic
    • Analytics Tools: Google Analytics 4 (GA4), Power BI, Google Looker Studio
    • Marketing Tools: Google Ads, HubSpot, SEMrush, WordPress
    • Automation Tools: Klaviyo, Mailchimp, OneSignal, n8n

    In total, this AI digital marketing course covers 50+ tools, helping you build practical, job-ready expertise.
     

  • Will I learn AI for SEO in this AI in digital marketing course?

    Yes, this AI in digital marketing course includes a dedicated module on AI-powered SEO. You’ll learn how to:

    • Conduct keyword research and technical SEO audits
    • Optimize on-page and off-page SEO using AI tools
    • Analyze performance using GA4 and Looker Studio
    • Apply advanced concepts like Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)

    You’ll also complete a project where you build and execute an SEO strategy for an e-commerce brand.
     

  • What jobs can I get after this AI digital marketing course?

    After completing this AI digital marketing course, you can explore roles such as:

    • Digital Marketing Specialist
    • SEO Specialist
    • Performance Marketing Manager
    • Social Media Manager
    • Content Marketing Strategist
    • Marketing Analyst

    The program prepares you for roles that require a mix of creative, analytical, and AI-driven marketing skills, which are in high demand across industries.
     

  • How does this AI for digital marketing course boost careers?

    This AI for digital marketing course program helps accelerate your career by combining practical skills with recognized credentials. Key career benefits include:

    • Hands-on experience through live projects and simulations
    • Exposure to real-world marketing workflows using AI
    • A joint Virginia Tech–Simplilearn digital badge and certificate
    • Career assistance including resume building and mentorship
    • A strong portfolio with industry-relevant projects
       

  • Who should take this AI for digital marketing course?

    This AI for digital marketing course is suitable for a wide range of learners, including:

    • Marketing professionals looking to upskill in AI and analytics
    • Career switchers entering digital marketing
    • Fresh graduates exploring marketing roles
    • Business owners aiming to grow their digital presence

    No prior marketing experience is mandatory, making it beginner-friendly.
     

  • Does this AI in digital marketing course cover automation?

    Yes, automation is a core focus of this AI in digital marketing course. You’ll learn how to:

    • Automate content workflows and campaign execution
    • Use tools like n8n, Klaviyo, Mailchimp, and OneSignal
    • Build scalable marketing processes
    • Optimize campaigns using AI-driven automation

    Automation is integrated across multiple modules, not taught in isolation.
     

  • Is the AI for digital marketing course worth it?

    Yes, this AI digital marketing course is worth it if you want to build practical, job-ready skills in modern marketing. You’ll gain hands-on experience through real-world projects, Stukent simulations, and an industry-aligned capstone project. In addition, the course offers:

    • An academic masterclass by Virginia Tech instructors
    • Exposure to 50+ tools and 20+ AI platforms
    • A joint Virginia Tech–Simplilearn digital badge and certificate
    • Career support, including resume building and mentorship
       

  • Acknowledgement
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.
  • *All trademarks are the property of their respective owners and their inclusion does not imply endorsement or affiliation.
  • Career Impact Results vary based on experience and numerous factors.