Amit Prakash currently serves as an Associate Professor at IIIT Bangalore. He has been involved in setting up the Institute's Centre for IT and Public Policy (CITAPP), Centre for Accessibility in the Global South (CAGS) and E-Health Research Centre (EHRC).Twitter LinkedIn
Dr. V. Sridhar has taught at many institutions across the world. He has received funding from different national and international sources for his research projects, recent ones being from Facebook. He has also been a member of Government of India committees on Telecom and IT.Twitter LinkedIn
Dr. Rick Hefner serves as the Program Director for Caltech’s CTME, where he develops customized training programs for technology-driven organizations. He has over 40 years of experience in systems development and has served in academic, industrial, and research positions.Twitter LinkedIn
Branding is the comprehensive process of developing and implementing distinctive visual elements, core values, strategic messaging, and efficient operations that embody a brand's unique identity. It accurately represents the brand's function, its underlying purpose, and the proficiency of its performance. Through various modalities - text, visuals, and interactive experiences, it maintains a constant dialogue with the consumers whenever they engage with the brand.
According to recent studies, brand recognition is paramount factor for approximately 82% of investors during their decision-making process. Additionally, the influence of a brand name significantly drives purchasing behavior, with about 77% of consumers displaying a propensity to choose products based on the brand's reputation.
Branding courses teach the elements of how to create a brand and teach market research tools, the psychology of branding, efficient communication and interpersonal strategies. A learner can improve their employment opportunities and get new employment prospects with a branding course. Branding courses can help learners advance their careers by providing the information and skills to establish and maintain powerful brands.
A branding course helps one establish a compelling identity, distinguish oneself from peers, and communicate with their target audience. These courses provide an in-depth knowledge of branding principles and best practices. It equips a learner to make strategic choices that promote brand success and advance one’s career, whether as an entrepreneur, marketer, or ambitious brand manager. The average salary for a brand manager is $75,522.
While some of these courses might include an industry focus, several address branding ideas and useful methods across sectors. Branding concepts such as having a distinct voice for the company, defining target customers, and crafting powerful stories are applicable across industries. The average salary for a brand marketing manager is $78,714.
Unlike marketing courses, which cover various techniques and tactics for promoting services or products, these courses concentrate on building and managing a brand's values, identity, and perception among consumers. These classes dig into the psychological and emotional components of building a strong image and loyalty.
No, a learner doesn't need a marketing or business background to take this course. Many of these courses are created to cater to people from many walks of life, including entrepreneurs, artists, designers, and even non-marketing professionals who wish to improve their grasp of branding.
Without a doubt! Fresh and established firms will benefit from such courses. Even with an established company, a branding course could assist a learner in reassessing and enhancing the company strategy, boosting its positioning, and discovering new methods to engage with the intended customer base.
These courses are valuable to businesses of all sizes, especially small and new enterprises. Branding is frequently more important for small firms since it assists in helping them distinguish themselves from competitors and establish a devoted consumer base. These courses provide significant insights and methods that may be adjusted to small firms' individual goals and resources.
Yes, a branding course can be a fantastic place to start when pursuing a brand management or career in this field. These courses will provide a firm foundation in basic principles, tactics, and best practices, which will help a learner distinguish in a competitive employment market.
When taking up a branding course, consider factors like the expertise and credentials of the course instructors and the learning and curriculum objectives. One should also consider testimonials and reviews from previous learners. Refer to any business recognition or affiliations the course might have to assess the quality and reputation of these programs. Some of the best branding courses in the current industry are:
With this Professional Certificate in Brand Strategy program, a learner can kickstart their brand management and strategy journey by building a solid foundation in branding practices. Learn how to create and manage customer-focused brands to increase earnings and organic growth.
Create a long-term strategy to strengthen the brand's market position by recognizing opportunities and challenges. Learn how to construct and manage a successful make, whether the student is a brand marketer, corporate leader, or entrepreneur, by understanding and implementing the benefits of branding.
To take up this course, candidates must have a bachelor's degree, a minimum grade point average of 50%, and two years of experience. A learner does not need any background in marketing. This professional brand strategy programme will help one understand a brand's notion, apply it to the business difficulties one encounters, and develop customer-focused solutions. Use live classes plus a case study-based approach to tap from SPJIMR academic experience.
Its key features are as below:
Certificate of Program completion from SP Jain Institute of Management & Research
After completing the program, one can join the SPJIMR Executive Alumni Network.
SPJIMR academic members will conduct 50+ hours of live interactive classes to boost one’s learning experience.
SPJIMR faculty members devised and taught industry-relevant curriculum , case-based instruction from companies such as Shoppers Stop, Dettol, Amazon, Saffola, Lakme, and Dove
2-day SPJIMR campus immersion (at an additional expense)
Peer engagement at an advanced level with professionals who share similar interests
Capstone presentation on brand strategy in front of SPJIMR faculty
JobAssist from Simplilearn assists one in getting identified by top recruiting firms.
Digital Strategy for Brand Marketing Course will introduce one to the RACI matrix, the brand value proposition, the main channels for expressing one’s brand, plus the main indicators of performance for a brand.
The Digital Strategy for Brand Marketing Course is suitable for people in any organizational capacity who want to master the basics of brand marketing and develop a career in this burgeoning industry.
This Brand Marketing Course requires no prerequisites. This program is open to anyone having an interest in marketing. This course is excellent for business graduates, middle management, marketing professionals, marketing managers, and digital marketing professionals.
It will assist one in developing brands for multi-brand and startup businesses, developing marketing strategies, planning and executing branding initiatives, and successfully managing them. Below are the key features of this course:
Real-life examples and case studies from well-known corporations
Quizzes after lessons and hands-on projects
Industry applications include FMCG, BFSI, e-commerce, retail, pharmaceuticals, and technology.