• Learning Format Self-Paced Learning

World’s #1 Online Bootcamp

9/10 of our learners achieve their learning objectives after successful course completion*

Process Advisorsimage

Why Join this Program

SPJIMR Academic Excellence

Earn a program completion certificate from SPJIMR, a leading school of management in India
 

Highly Interactive Learning

Caselets from brands like Dettol, Saffola, Amazon, Lakme, Shoppers Stop, Dove

SPJIMR Executive Alumni Status

An opportunity to avail SPJIMR Executive Alumni Network membership post program completion
 

Capstone presentation

Present the brand's growth strategy in front of SPJIMR faculty

FOR ENTERPRISE

Looking to enroll your employees into this program ?

Brand Strategy Course Overview

Create a sustainable brand strategy to improve your brand's position in the market by identifying opportunities and threats that may affect it. Learn how to create and maintain a strong brand, regardless of your position as a brand marketer, business executive, or entrepreneur.

Key Features

  • Program Completion Certificate from the prestigious SP Jain Institute of Management & Research
  • Become eligible to get SPJIMR Executive Alumni Network membership post-program completion
  • 50+ hours of live interactive classes delivered by faculty members from SPJIMR to enhance your learning experience
  • Industry-relevant curriculum designed and delivered by SPJIMR faculty members
  • Industry-relevant, case-based learning from brands like Dettol ,Saffola , Amazon , Lakme , Shoppers Stop , Dove
  • 2-day campus immersion at SPJIMR, Mumbai (at an additional cost)
  • Brand strategy capstone presentation in front of SPJIMR faculty
  • Academic masterclasses from SPJIMR faculty
  • High-level peer interaction with like-minded professionals

Professional Certificate Advantage

Become a brand strategist by learning through this live-interactive program offered by SPJIMR and gain industry-oriented skills to grow your organization.

  • Program Certificate

    Partnering With SPJIMR:

    • Attend live interactive sessions led by distinguished SPJIMR professors
    • Become eligible for SPJIMR Executive Alumni Network membership
    • Learn to create a Brand strategy for your organization

Brand Strategy Course Details

Understand the concept of a brand, relate it to the business challenges you face, and formulate customer-focused solutions with this professional brand strategy program. Leverage SPJIMR faculty expertise with live classes and a case study-based approach.

Learning Path

  • Get started with the Professional Certificate in Brand Strategy program and explore everything about it. Kickstart your Brand Management and Strategy journey with this orientation session and get to know what this carefully curated program offers.

  • Start your journey towards enhancing your ability to build and manage customer-focused brands to drive profits and organic growth. In this Professional Certificate in Brand Strategy course, explore the basics of brand management and strategy.

  • Learn about the 5C’s — Company, Collaborators, Customers, Competitors, and Context — and its applications. Learn how the 5C’s are used to make informed decisions with help of situational analysis.

  • Learn how to analyze the market to find opportunities for your brand, choose a positioning strategy, and create a plan to achieve the brand's goal.

  • Understand what a brand stands for, what shapes its overall identity, and how it aims to invoke a particular thought, feeling, or emotion in consumers.

  • A brand's visual identity is the aesthetic embodiment of its positioning and personality. Learn how to develop a brand's visual identity in this course by developing a cohesive system of design elements such as logos, colors, typography, illustrations, and photographs.

  • Identify and explore various channels for marketing communications that will reach your brand’s target market effectively in this course.

  • Learn how to create your brand with help of social media in today’s fast-paced digital world.

  • Learn how to effectively create, implement, and manage several brands inside a firm to maximize market penetration and reduce brand overlap.

  • Learn about brand architecture so you can clarify what the relationship between different brands and customers is, and how they perceive them. A great brand architecture serves as a roadmap for brand identity, development, and design while also enhancing flexibility for future product or service extensions.

  • Learn how to manage brands in different stages of the brand life cycle.

  • This Professional Certificate in Brand Strategy course will teach you how to assess the overall impact of your brand. Determine whether consumers are willing to pay extra for your brand and how they feel about it.

  • The bond between a brand and a customer is unique and has the potential to benefit both parties. You will learn how to develop a strong relationship with your customers and brand in this Brand Strategy course.

  • Put the knowledge you've gained in this Brand Strategy program to work in this course. Create a brand strategy for the given problem statement and present it to SPJIMR faculty. The capstone project, the last in the learning process, will also enable you to demonstrate your competence to potential employers.

Electives:
  • Attend online interactive masterclasses by top SPJIMR faculty and discuss brand management and strategy. Understand why it has become essential for any organization to understand and implement a brand strategy.

Skills Covered

  • Brand Strategy
  • Brand Management
  • Brand Positioning
  • Brand Communication
  • Brand Portfolio Management
  • Brand Architecture
  • Brand Equity
  • Brand Loyalty
  • Marketing Strategy

Tools Covered

5C AnalysisAnsoff MatrixBCG Matrix6M FrameworkSegmentation and TargetingBrand Equity ModelBrand HierarchyBrand Life CycleBrand Prism

Program Advisors

  • Ashita Aggarwal

    Ashita Aggarwal

    Marketing Professor, Chairperson - PGMPW

    Marketing Professor, Branding Enthusiast, Consumer Insight Consultant, Consultant and Researcher of Consumer-Brand Relationships and Design Thinking Trainer; Dr. Ashita has over 21 years of experience in corporate and academics. 

  • Janakiraman Moorthy

    Janakiraman Moorthy

    Professor and Chair, Marketing

    Dr. Janakiraman Moorthy is a Marketing Professor. He has been associated as visiting professor at Krannert School of Management and at Purdue University in the marketing department. Before this, he served as Director and Professor of Marketing at Institute of Management Technology, Dubai.

  • Shabbir Husain R.V.

    Shabbir Husain R.V.

    Assistant Professor, Marketing

    Dr Shabbir Husain R.V. holds a doctorate (FPM) from XLRI, Jamshedpur and PGDM from IIM Calcutta. Before joining SPJIMR, he had over 16 years of work experience in organizations including BCG, Tata AIA Life, TCS, and top academic institutions including IIM Udaipur and IIM Raipur.

prevNext

Batch Profile

This program caters to working professionals from a variety of industries and backgrounds; the diversity of our students adds richness to class discussions and interactions.

  • The class consists of learners from excellent organizations and diverse industries
    Industry
    Consumer Service - 37%BFSI - 9%Healthcare - 20%IT - 15%Marketing - 11%Other - 8%
    Companies
    Unilever
    Wipro
    Pfizer
    Nestle
    Abbott
    Godrej & Boyce
    Reliance Digital
    Kansai Nerolac

Admission Details

Eligibility Criteria

For admission to this Professional Certificate in Brand Strategy, candidates should have:

A bachelor's degree with a minimum score of 50%
At least 2 years of experience preferred
Marketing background is not required

Brand Strategy Course FAQs

  • What are the eligibility criteria for this Professional Certificate in Brand Strategy?

    For admission to this Professional Certificate in Brand Strategy, candidates must possess below criteria:

    • A bachelor's degree with a minimum score of 50% 
    • At least 2 years of experience
    • Marketing background is not required
       

  • What is the admission process for the Professional Certificate in Brand Strategy program?

    The admission process for this Brand Strategy program consists of three easy steps:

    • Interested candidates need to apply by submitting the application form online
    • Candidates will be shortlisted by an admissions panel based on the application submitted
    • Selected candidates will be awarded an offer of admission which is accepted by the candidate upon payment of the program fee
       

  • Will financial aid be provided to enroll in this Professional Certificate in Brand Strategy?

    To ensure money is not a limiting factor in learning, we offer various financing options to help make this program financially manageable. For more details, please refer to our "Admissions Fee and Financing" section.
     

  • What should I expect from the Professional Certificate in Brand Strategy ?

    As a part of this Professional Certificate in Brand Strategy, you will receive the following:

    • Program Completion Certificate from the prestigious SP Jain Institute of Management & Research
    • Become eligible for SPJIMR Executive Alumni Network membership post-program completion
    • 50+ hours of live interactive classes delivered by faculty members from SPJIMR to enhance your learning experience
    • Industry-relevant curriculum designed and delivered by SPJIMR faculty members
    • Industry-relevant, case-based learning 
    • 2-day campus immersion at SPJIMR, Mumbai at an additional cost
    • Academic masterclasses from SPJIMR faculty
    • High-level peer interaction with like-minded professionals
    • Practical exposure through hands-on projects &  Capstone presentation
    • Simplilearn's JobAssist to help you get noticed by top hiring companies
            

  • What certificate will I receive after this Brand Strategy Course?

    Upon completing this program, you will be awarded a Professional Certificate in Brand Strategy from SPJIMR.
     

  • I am not able to access the Professional Certificate in Brand Strategy program. Who can help me?

    Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
     

  • What is covered under the 24/7 Support guarantee?

    We offer 24/7 support through email, chat, and calls through our dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum even after completing your Brand Strategy program.
     

  • If I want to cancel my enrollment in this Brand Strategy course, can I get a refund?

    No refund will be applicable once you make the partial/full payment.
     

  • Is this Brand Strategy program really 100% online? Do I need to attend any classes in person?

    This Professional Certificate in Brand Strategy  program is completely online, so there’s no need to show up to the live virtual sessions in person. You can access your lectures, readings, and assignments anytime and anywhere via the web or your mobile device.
     
      
    * Disclaimer
     
    This Professional Certificate in Brand Strategy program is offered on a non-credit basis and is not transferable to a degree.
     

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
  • *According to Simplilearn survey conducted and subject to terms & conditions with Ernst & Young LLP (EY) as Process Advisors