Kickstart your brand management and strategy journey by creating a strong foundation in branding practices with this Professional Certificate in Brand Strategy program. Learn to build and manage customer-focused brands to drive profits and organic growth.
Earn a program completion certificate from SPJIMR, a leading school of management in India
Caselets from brands like Dettol, Saffola, Amazon, Lakme, Shoppers Stop, Dove
Get SPJIMR Executive Alumni Network membership post-program completion, at additional cost
Present the brand's growth strategy in front of SPJIMR faculty
Create a sustainable brand strategy to improve your brand's position in the market by identifying opportunities and threats that may affect it. Learn how to create and maintain a strong brand, regardless of your position as a brand marketer, business executive, or entrepreneur.
Become a brand strategist by learning through this live-interactive program offered by SPJIMR and gain industry-oriented skills to grow your organization.
Understand the concept of a brand, relate it to the business challenges you face, and formulate customer-focused solutions with this professional brand strategy program. Leverage SPJIMR faculty expertise with live classes and a case study-based approach.
Get started with the Professional Certificate in Brand Strategy program and explore everything about it. Kickstart your Brand Management and Strategy journey with this orientation session and get to know what this carefully curated program offers.
Start your journey towards enhancing your ability to build and manage customer-focused brands to drive profits and organic growth. In this Professional Certificate in Brand Strategy course, explore the basics of brand management and strategy.
Learn about the 5C’s — Company, Collaborators, Customers, Competitors, and Context — and its applications. Learn how the 5C’s are used to make informed decisions with help of situational analysis.
Learn how to analyze the market to find opportunities for your brand, choose a positioning strategy, and create a plan to achieve the brand's goal.
Understand what a brand stands for, what shapes its overall identity, and how it aims to invoke a particular thought, feeling, or emotion in consumers.
A brand's visual identity is the aesthetic embodiment of its positioning and personality. Learn how to develop a brand's visual identity in this course by developing a cohesive system of design elements such as logos, colors, typography, illustrations, and photographs.
Identify and explore various channels for marketing communications that will reach your brand’s target market effectively in this course.
Learn how to create your brand with help of social media in today’s fast-paced digital world.
Learn how to effectively create, implement, and manage several brands inside a firm to maximize market penetration and reduce brand overlap.
Learn about brand architecture so you can clarify what the relationship between different brands and customers is, and how they perceive them. A great brand architecture serves as a roadmap for brand identity, development, and design while also enhancing flexibility for future product or service extensions.
Learn how to manage brands in different stages of the brand life cycle.
This Professional Certificate in Brand Strategy course will teach you how to assess the overall impact of your brand. Determine whether consumers are willing to pay extra for your brand and how they feel about it.
The bond between a brand and a customer is unique and has the potential to benefit both parties. You will learn how to develop a strong relationship with your customers and brand in this Brand Strategy course.
Put the knowledge you've gained in this Brand Strategy program to work in this course. Create a brand strategy for the given problem statement and present it to SPJIMR faculty. The capstone project, the last in the learning process, will also enable you to demonstrate your competence to potential employers.
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Create a brand plan by analyzing 5Cs, understanding customers, targeting segments, defining positioning, and recommending strategies for growth.
Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.
Dr. Janakiraman Moorthy is a Marketing Professor. He has been associated as visiting professor at Krannert School of Management and at Purdue University in the marketing department. Before this, he served as Director and Professor of Marketing at Institute of Management Technology, Dubai.
Dr Shabbir Husain R.V. holds a doctorate (FPM) from XLRI, Jamshedpur and PGDM from IIM Calcutta. Before joining SPJIMR, he had over 16 years of work experience in organizations including BCG, Tata AIA Life, TCS, and top academic institutions including IIM Udaipur and IIM Raipur.
This program caters to working professionals from a variety of industries and backgrounds; the diversity of our students adds richness to class discussions and interactions.
For admission to this Professional Certificate in Brand Strategy, candidates should have:
For admission to this Professional Certificate in Brand Strategy, candidates must possess below criteria:
As a part of this Professional Certificate in Brand Strategy, you will receive the following:
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You will become eligible to avail SPJIMR Executive Alumni Network membership post-program completion, at an additional cost. There is a one-time nominal fee of INR 5000/- + 18% GST.
On availing the SPJIMR Executive Alumni Network membership, you will receive the following benefits:
Please note that SPJIMR reserves the right to change alumni benefits and fees at its discretion at any time without notice.
Yes, there is a 2-day campus immersion at SPJIMR, Mumbai with an additional cost of INR 9000 + GST.
The on-campus immersion itinerary includes, sessions, meals, campus tour and team activities over two days.
The admission process for this Brand Strategy program consists of three easy steps:
To ensure money is not a limiting factor in learning, we offer various financing options to help make this program financially manageable. For more details, please refer to our "Admissions Fee and Financing" section.
Upon completing this program, you will be awarded a Professional Certificate in Brand Strategy from SPJIMR.
Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
We offer 24/7 support through email, chat, and calls through our dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum even after completing your Brand Strategy program.
No refund will be applicable once you make the partial/full payment.
This Professional Certificate in Brand Strategy program is completely online, so there’s no need to show up to the live virtual sessions in person. You can access your lectures, readings, and assignments anytime and anywhere via the web or your mobile device.
This Professional Certificate in Brand Strategy program is offered on a non-credit basis and is not transferable to a degree.
Simplilearn’s JobAssist program is an India-specific offering in partnership with IIMJobs.com to help you land your dream job. With the JobAssist program, we offer extended support for the certified learners who are looking for a job switch or starting with their first job. Upon successful completion of this program, you will be eligible to apply for JobAssist and your details will be shared with IIMJobs. As a part of this brand strategy program, IIMJobs will offer the following exclusive programs: