Course Overview

In this course, you'll get familiar with the RACI matrix, brand value proposition, top channels to express your brand and key performance indicators for a brand. It will help you to build brands for startups and multi-brand companies, come up with marketing strategies, plan and execute branding campaigns and successfully manage it.

Key Features

100% Money Back Guarantee
No questions asked refund*

At Simplilearn, we value the trust of our patrons immensely. But, if you feel that a course does not meet your expectations, we offer a 7-day money-back guarantee. Just send us a refund request via email within 7 days of purchase and we will refund 100% of your payment, no questions asked!
  • 3+ hours of self-paced learning
  • Real-life examples and case studies from prominent companies
  • Lesson-end quizzes and hands-on projects
  • Applicable across industries such as FMCG, retail, BFSI, e-commerce, pharmaceuticals, or technology

Skills Covered

  • Brand Strategy
  • Analytics tracking
  • Brand Value Proposition
  • Design Marketing Campaigns
  • Brand Management

Training Options

Self-Paced Learning

$ 899

  • Lifetime days of access to high-quality, self-paced learning content designed by industry experts

Corporate Training

Customized to your team's needs

  • Blended learning delivery model (self-paced e-learning and/or instructor-led options)
  • Course, category, and all-access pricing
  • Enterprise-class learning management system (LMS)
  • Enhanced reporting for individuals and teams
  • 24x7 teaching assistance and support

Course Curriculum

Eligibility

The Digital Strategy for Brand Marketing course is ideal for professionals in any organizational role who wish to learn the fundamentals of brand marketing and pursue a career in this booming field.&nbsp;<br /> This course is ideal for Business graduates, Marketing Professionals, Middle management professionals, Marketing Managers, Digital Marketing Professionals.
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Pre-requisites

There are no prerequisites to take this Brand Marketing course. Anyone with an interest in the marketing domain can take this course.
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Course Content

  • Digital Strategy for Brand Marketing

    Preview
    • Lesson 01 Course Introduction

      04:17Preview
      • 1.1 Course Introduction
        04:17
    • Lesson 02 Brand Marketing in the Digital Era

      13:45Preview
      • 2.1 Brand Marketing in the Digital Era
        00:54
      • 2.2 Branding and Marketing
        01:33
      • 2.3 Marketing- Then and Now
        02:15
      • 2.4 What Differentiates Marketing from Branding
        02:32
      • 2.5 Case Study: Nike
        03:05
      • 2.6 Roles and Responsibilities of the Modern Brand Manager
        01:09
      • 2.7 Career Prospects for brand marketing
        01:45
      • 2.8 Key Takeaways
        00:32
      • Knowledge Check
    • Lesson 03 Brand Strategy

      29:39Preview
      • 3.1 Brand Strategy
        01:11
      • 3.2 Brand Values
        03:02
      • 3.3 Brand Vision
        01:41
      • 3.4 Brand Mission
        01:10
      • 3.5 Brand Objectives
        03:05
      • 3.6 Brand Promise
        02:44
      • 3.7 Brand- As a Product or an Asset
        00:44
      • 3.8 How Digital Is Revolutionizing Branding
        01:28
      • 3.9 Transformation Imperatives
        01:16
      • 3.10 Digital Transformation Roadmap
        01:14
      • 3.11 How to Build a Brand from Scratch
        00:54
      • 3.12 Research Your Target Audience
        00:43
      • 3.13 Identify Your Core Values
        00:48
      • 3.14 Choose Your Business Name
        00:53
      • 3.15 Define Your Branding Attributes
        00:31
      • 3.16 Write a Slogan That Aligns with Your Mission
        01:08
      • 3.17 Design Your Logo
        00:47
      • 3.18 Apply and Evolve Your Branding
        00:47
      • 3.19 Branding KPIs
        00:36
      • 3.20 Brands within a Brand
        00:36
      • 3.21 Types of Multi-Brand Strategies
        02:04
      • 3.22 Geographies
        01:27
      • 3.23 Key Takeaways
        00:50
      • Knowledge Check
    • Lesson 04 The Digital Consumer and CBBE

      27:59Preview
      • 4.1 Digital Consumer and Customer-Based Brand Equity
        01:05
      • 4.2 Customer-Based Brand Equity Model (CBBE)
        00:51
      • 4.3 Step One: Brand Salience
        01:47
      • 4.4 Step Two: Performance and Imagery
        02:22
      • 4.5 Step Three: Judgement and Feelings
        01:36
      • 4.6 Step Four - Resonance
        01:54
      • 4.7 Consumer Journey vs. Brand Loyalty
        01:58
      • 4.8 Nurturing Brand Value Proposition
        02:00
      • 4.9 Merging and Morphing Channels
        02:20
      • 4.10 Uncovering Audience Attributes through Data Signals
        04:20
      • 4.11 Types of Data Signals
        03:31
      • 4.12 Brand Signals
        02:35
      • 4.13 Why Brands Fail
        01:00
      • 4.14 Key Takeaways
        00:40
      • Knowledge Check
    • Lesson 05 Nurturing the Brand

      30:06Preview
      • 5.1 Nurturing the Brand
        01:10
      • 5.2 Developing Brand Guidelines
        00:55
      • 5.3 Finding Inspiration
        01:08
      • 5.4 Brand Story
        00:49
      • 5.5 Developing Logos
        01:04
      • 5.6 Choosing the Right Color
        01:02
      • 5.7 Right Typography
        01:29
      • 5.8 Choosing the Right Imagery
        01:21
      • 5.9 Adding Specific Sections
        00:46
      • 5.10 Different Types of Campaigns: Acquisition
        02:25
      • 5.11 Different Types of Campaigns: Monetization
        01:01
      • 5.12 Different Types of Campaigns: Engagement
        01:46
      • 5.13 Digital Marketing Trifecta
        02:01
      • 5.14 Owned Media
        02:08
      • 5.15 Paid Media
        00:58
      • 5.16 Earned Media
        01:27
      • 5.17 Demystifying Medium, Channel, and Platform
        02:45
      • 5.18 Campaign Planning
        02:58
      • 5.19 Barriers to Brand Development
        02:19
      • 5.20 Key Takeaways
        00:34
      • Knowledge Check
    • Lesson 06 Channels

      35:14Preview
      • 6.1 Channels
        00:48
      • 6.2 Social Media
        00:55
      • 6.3 Facebook
        03:03
      • 6.4 Facebook Pages
        01:21
      • 6.5 Facebook Groups
        01:00
      • 6.6 Facebook Messenger
        01:52
      • 6.7 Facebook Live
        01:00
      • 6.8 Facebook Ads
        02:35
      • 6.9 Instagram
        01:42
      • 6.10 Snapchat
        01:01
      • 6.11 Twitter
        00:44
      • 6.12 Pinterest
        00:52
      • 6.13 Online Videos
        02:16
      • 6.14 YouTube Channel and Advertising
        01:34
      • 6.15 Digital Drivers: Search
        02:49
      • 6.16 Display Ads
        02:30
      • 6.17 Retargeting
        01:59
      • 6.18 Influencer Marketing
        02:53
      • 6.19 Who Is an Influencer?
        01:20
      • 6.20 Personalization at Scale
        01:29
      • 6.21 Key Takeaways
        01:31
      • Knowledge Check
    • Lesson 07 Brand Analytics and Insights

      24:04Preview
      • 7.1 Brand Analytics and Insights
        00:57
      • 7.2 Why Is Measurement Essential ?
        01:50
      • 7.3 Facebook Performance
        01:58
      • 7.4 Video Benchmark
        02:11
      • 7.5 Key Performance Indicators
        01:38
      • 7.6 Metrics or Key Performance Indicators
        01:26
      • 7.7 What are the Best Metrics to use as Key Performance Indicators
        01:26
      • 7.8 Critical to Quality
        01:42
      • 7.9 Communicating Insights: Paid Advertising and Social Media Dashboard
        02:29
      • 7.10 Communicating Insights: Simple Website and E-commerce Dashboard
        02:03
      • 7.11 Brand Lift
        02:48
      • 7.12 In-Market Testing Example: Video Campaign
        01:45
      • 7.13 Case Study: Vodafone Brand Lift on Youtube
        01:22
      • 7.14 Key Takeaways
        00:29
      • Knowledge Check
    • Lesson 08 Managing Agency Relationships

      05:37Preview
      • 8.1 Managing Agency Relationships
        01:04
      • 8.2 Brand Strategy vs Brand Execution
        00:29
      • 8.3 Marketing Consultancies
        01:05
      • 8.4 What to Ask Your Agency
        02:32
      • 8.5 Key Takeaways
        00:27
      • Knowledge Check
    • Lesson 09 Brand Management

      11:44Preview
      • 9.1 Brand Management
        01:07
      • 9.2 Tools to Manage Brands
        01:14
      • 9.3 Brand Monitoring Solutions
        02:29
      • 9.4 Case Study: Airlines
        02:06
      • 9.5 Brand Crisis Management
        02:54
      • 9.6 Case Study: United Airlines
        01:37
      • 9.7 Key Takeaways
        00:17
      • Knowledge Check
    • Lesson 10 Brand Marketing Course Highlights

      03:37
      • 10.01 Course Highlights
        03:37

Course Advisor

  • Stéphane Hamel

    Stéphane Hamel

    Google Product Strategy Expert, Expert Data Analyst

    Stéphane Hamel is a Google Product Strategy Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.

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Exam & Certification

Digital Strategy for Brand Marketing Course
  • What do I need to do to unlock my Simplilearn certificate?

    To obtain the Brand Marketing course certification you must:

    • Complete 85% of OSL
    • One assessment exam with 80% score

FAQs

  • What is Brand Marketing?

    Brand marketing is a process of marketing products and services that accentuates a brand and brings out it’s true value to customers. In simple words, it is the methodologies and tactics to make a strong brand. Brand marketing is directly related to a company's value. It is the investment-based digital strategy that makes brand marketing different than other marketing strategies.
     

  • What does a Brand Marketer do?

    Brand marketers ensure that the products, services, and product lines that fall under their domain resonate with current and potential customers. They do this by continuously monitoring marketing trends and keeping a close eye on competitive products in the marketplace, launching marketing campaigns aligned to brand guidelines, ensuring that the products and services of a brand resonate with current and potential customers, overseeing promotional activities, analyzing pricing and sales and evaluating how the brand can appeal to a wider consumer base.
     

  • What is strategic brand marketing?

    Strategic Brand Management is a process that involves planning, implementing, and controlling marketing programs and activities to build, measure, and manage brand equity. It determines whether products and services are successful in the marketplace by not only reaching out to customers but also maintaining relationships with them over a long period.
     

  • How do I enroll in the online training?

    You can enroll in this Brand Marketing training on our website and make an online payment using any of the following options:
     
    ·     Visa Credit or Debit Card
    ·     MasterCard
    ·     American Express
    ·     Diner’s Club
    ·     PayPal
     
    Once payment is received you will automatically receive a payment receipt and access information via email.

  • Can I cancel my enrollment? Will I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, you can view our refund policy.
     

  • What is covered under the 24/7 Support promise?

    We offer 24/7 support through email, chat, and calls. We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.
     

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.