Digital Marketing Strategy Skills you will learn

  • Digital Marketing Strategy
  • Customer Segment and Persona
  • Market Research
  • Customer Lifetime Value
  • Campaign Planning and Execution
  • Competitive Analysis
  • Data-Driven Decision Making
  • Brand Storytelling and Narrative Development
  • Marketing Analytics and Measurement
  • Channel Selection and Optimization
  • Budget Allocation and ROI Tracking

Who should learn this free Digital Marketing Strategy course?

  • Marketing Professionals
  • Business Owners
  • Recent Graduates
  • Entrepreneurs
  • Social Media Managers
  • Career Changers
  • Freelancers
  • Marketing Coordinators

What you will learn in this free Digital Marketing course?

  • Digital Marketing Strategy

    • Lesson 01 Course Introduction

      04:44
      • 1.1 Course Introduction
        04:44
    • Lesson 02 Digital Marketing Strategy Overview

      09:22
      • 1 Digital Marketing Strategy Overview
        00:59
      • 2 What is a digital marketing strategy?
        00:59
      • 3 Obstacles to Strategy
        02:30
      • 4 Integrated Process
        02:36
      • 5 Case Study: Dive Rite
        01:58
      • 6 Key Takeaways
        00:20
      • Knowledge Check
    • Lesson 03 Create Narratives

      06:36
      • 1 Create a Narrative
        01:02
      • 2 Define Objective
        02:08
      • 3 Internal Narrative: Overview
        01:08
      • 4 Internal Narrative Example
        01:48
      • 5 Key Takeaways
        00:30
      • Knowledge Check
    • Lesson 04 Customer Needs

      12:31
      • 1 Positioning Customer Needs
        01:07
      • 2 Customer Needs
        01:21
      • 3 Basic Customer Needs
        02:20
      • 4 Customer Experience
        03:25
      • 5 Describe Customer Segments and Personas
        03:43
      • 6 Key Takeaways
        00:35
      • Knowledge Check
    • Lesson 05 Market Research

      24:34
      • 1 Market Research
        00:57
      • 2 Keyword Categorization
        02:06
      • 3 Keyword Research Tools
        02:06
      • 4 Research Customers
        03:00
      • 5 Define Trends
        02:16
      • 6 Mapping The Customer Journey-Identification
        03:20
      • 7 Mapping The Customer Journey-Evaluation
        03:20
      • 8 Market Research: Plan Your Strategic Approach
        01:35
      • 9 Tactics
        03:45
      • 10 Case Study: Loreal
        01:28
      • 11 Key Takeaways
        00:41
      • Knowledge Check
    • Lesson 06 Marketing Calendar

      22:16
      • 1 Marketing Calendar
        01:05
      • 2 Map Content Demand
        01:05
      • 3 Create a Visual Organizer
        02:45
      • 4 Create a Content Calendar
        01:02
      • 5 Assess Your Resources
        01:35
      • 6 Create Videos
        00:57
      • 7 Develop Process
        01:15
      • 8 Plan the Right Channel Mix
        00:41
      • 9 Publish the Content
        02:50
      • 10 Multi-Device Engagement
        01:14
      • 11 Contextualization
        02:04
      • 12 Plan for Success: CRM framework
        03:18
      • 13 Case Study: O2
        01:47
      • 14 Key Takeaways
        00:38
      • Knowledge Check
    • Lesson 07 Measurement and Management

      11:35
      • 1 Measurement and Management
        00:50
      • 2 Analytics: Measure What Matters
        03:25
      • 3 Customer Lifetime Value
        02:32
      • 4 Measure Content Drivers
        03:00
      • 5 Case study: Eloqua
        01:19
      • 6 Key Takeaways
        00:29
      • Knowledge Check
    • Digital Marketing Strategy Quiz

      • Knowledge Check

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

Why you should learn Digital Marketing Strategy?

Over 88%

Businesses that invest in digital marketing

$57220 

Average annual salary for a Digital Marketer

About the Course

Digital marketing isn't just about posting on social media or running ads. It's about understanding what your customers need and meeting them where they are. This free digital marketing strategy course with a certificate walks you through building strategies from the ground up.

You'll learn how to research your market, identify your ideal customers, and create campaigns that speak directly to them. The course covers everything from crafting your brand story to measuring what's working and what's not. B

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FAQs

  • Is this digital marketing strategy course completely free?

    Yes, the course is completely free. You get access to all lessons, exercises, and the certificate at no cost. There are no hidden fees or surprise charges.

  • What are the prerequisites to enroll in this free digital marketing strategy course?

    None. You don't need any prior marketing experience or technical knowledge. If you're curious about digital marketing and want to learn strategy, you're ready to start.

  • Is this digital marketing strategy course suitable for beginners?

    Absolutely. The course starts with fundamentals and builds up from there. Whether you're brand new to marketing or have some experience, you'll find it accessible and valuable.

  • What is the format of this free digital marketing course?

    The course is self-paced and online. You'll go through video lessons, readings, and practical exercises. Learn on your schedule, from wherever you are.

  • What specific digital marketing strategy skills will I learn in this free course?

    You'll learn customer segmentation, market research, campaign planning, storytelling, analytics, and how to measure marketing performance. These are the core skills needed to build effective digital marketing strategies.

  • What are the topics covered in this free digital marketing course with a certificate?

    The course covers strategy fundamentals, customer research, narrative creation, market analysis, campaign planning, marketing calendars, and measurement techniques. Everything you need to think and act strategically in digital marketing.

  • Is the course content updated with the latest digital marketing strategy features?

    Yes, the content reflects current best practices and approaches in digital marketing. The principles taught are timeless, but the examples and applications are relevant to today's landscape.

  • What real-world digital marketing applications are covered in this course?

    You'll work through case studies on campaign development, customer persona creation, competitive analysis, and ROI measurement. These exercises mirror what you'd encounter in actual marketing roles.

  • How can learning digital marketing benefit my career?

    Digital marketing skills are in demand across industries. Whether you want to work in tech, retail, finance, or startups, companies need people who understand how to reach customers online and drive business results.

  • What types of professionals should take this digital marketing strategy certification?

    Marketing coordinators, business owners, entrepreneurs, social media managers, recent graduates, and anyone looking to transition into digital marketing. If you want to think more strategically about marketing, this course is for you.

  • Is digital marketing in high demand in the job market?

    Yes. Companies of all sizes need digital marketing talent. From startups to Fortune 500s, organizations are investing heavily in their online presence and need strategists who can deliver results.

  • How does this digital marketing strategy certification help me in my career?

    The certification validates your knowledge and demonstrates to employers that you've invested in developing strategic skills. It's a credential that can help you land interviews and demonstrate your commitment to the field.

  • Will I receive a certificate after completing this free digital marketing course?

    Yes. Once you finish all the modules and pass the quiz, you'll receive a digital certificate that you can share on LinkedIn or include in your resume.

  • What will be my next steps after completing this free digital marketing strategy course?

    Apply what you've learned to real projects, build a portfolio, explore advanced topics like SEO or social media advertising, network with other professionals, and consider specialized certifications to deepen your expertise.

  • What other free certification courses does Simplilearn offer?

    Simplilearn offers a wide range of free certification courses across technology, data science, project management, and business. Browse the free online courses catalog to find programs in cloud computing, AI, analytics, and more.

  • What are the best free digital marketing courses online with a certificate?

    Look for courses that cover fundamentals, offer hands-on projects, and provide certificates. The best ones teach practical skills like SEO, social media strategy, analytics, and campaign management while giving you credentials employers recognize.

  • Which free digital marketing course should a beginner take to start a career in marketing?

    Start with a course that covers strategy fundamentals first. Understanding how to think strategically about marketing gives you a foundation. From there, branch into specific areas like content, social media, or paid advertising.

  • What skills will I learn in a free digital marketing course (SEO, social media, analytics, PPC)?

    Most comprehensive free digital marketing courses cover strategy, customer research, content creation, basic SEO principles, social media fundamentals, analytics interpretation, and an introduction to paid advertising concepts.

  • Is there a free digital marketing strategy course online, and what does it cover?

    Yes, this course focuses specifically on strategy. You'll learn market research, customer segmentation, campaign planning, storytelling, measurement, and how to make data-driven decisions for your marketing efforts.

  • How to enroll in a free digital marketing course today (step-by-step guide)?

    Visit the course page, click the enroll button, create a free account if you don't have one, and start learning immediately. The process takes less than two minutes and gives you instant access.

  • Free vs paid digital marketing course — what's the difference, and is paid worth it?

    Free courses give you solid foundational knowledge and certificates. Paid courses often include more in-depth content, personalized feedback, mentorship, and career services. Start with free courses to see if the field interests you, then invest in paid programs for specialization.

  • Are free digital marketing courses recognized by employers and useful for resumes?

    Yes, especially from reputable platforms. Employers value the initiative you've shown and the skills you've learned. Combine your certificate with practical projects to show you can apply what you've learned.

  • Which free digital marketing course covers real-world projects and practical assignments?

    Look for courses that include case studies, hands-on exercises, and scenario-based learning. The best programs have you work through actual marketing challenges rather than just watching lectures.

  • How long does a free digital marketing course take to complete — and what's the weekly time needed?

    Most free digital marketing strategy courses take 4-8 hours to complete. If you dedicate 2-3 hours per week, you can finish in a few weeks. Since it's self-paced, you control the timeline.

  • What are the top free digital marketing courses for advanced topics like strategy, analytics, and AI tools?

    Look for courses that go beyond basics and dive into strategic thinking, data analysis, marketing automation, and emerging technologies. Advanced courses assume foundational knowledge and focus on applying sophisticated techniques to real business problems.

Learner Review

  • Pooja Konde

    Pooja Konde

    I would like to thank Simplilearn for such a great learning experience ,the Digital Marketing certification course was amazing.

  • Ncha-ochang

    Ncha-ochang

    I took my first course from Simplilearn and it's the most insightful easy to understand and impactful short course I have taken.Thanks Simplilearn for such a great resource.

  • muhammad ali

    muhammad ali

    The course covers a wide range of marketing concepts and strategies, offering an in-depth exploration of customer behavior and engagement. I particularly enjoyed the insightful examples that helped clarify these concepts, making the learning process both engaging and practical.

  • Leigh Colvin Pondo

    Leigh Colvin Pondo

    Simplilearn's multi-channel approach is highly effective, seamlessly combining SEO, content marketing, social media, paid ads, email campaigns, and partnerships to reach their target audience. This strategy not only establishes strong thought leadership but also generates quality leads. Overall, it’s a well-rounded method that delivers results."

  • Ratnaa Manohar

    Ratnaa Manohar

    I enjoyed the practical approach of this course, especially the in-depth real-world case studies. The modules on social media strategy and performance analytics were incredibly insightful, offering valuable knowledge. It struck the perfect balance between theory and hands-on learning. Highly recommended—thank you!"

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  • Acknowledgement
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.