• Application closes on

    19 Dec, 2024
  • Program duration

    8 Months
  • Learning Format

    Live, Online, Interactive

Why Join this Program

  • icons
    Purdue’s Global Advantage

    Leading Digital Marketing Course from Purdue University(7th Most Innovative University in US)

    Leading Digital Marketing Course from Purdue University(7th Most Innovative University in US)

  • icons
    Applied Learning

    Learn via DM Simulation, 35+ Tools, Harvard case studies and Capstone Projects

  • icons
    Official Partner: Meta

    Master sessions by Meta Blueprint trainers; Meta Exam Voucher worth $99

  • icons
    ChatGPT | Generative AI tools

    Leverage ChatGPT and other Generative AI tools(Blue Willow, Stable Diffusion, Well Said Labs)

Corporate Training

Enterprise training for teams

Fast-track Your Career

After completing the course, Simplilearn learners have made successful career transitions, boosted career growth, and got salary hikes.

Program Impact

Maximum Salary Hike

300%

Open Jobs in the Market

50,000+

Industry Average Salary

₹ 7.25 L

Our Alumni In Top Companies

Digital Marketing Course in Bhopal Overview

Get a hands-on Live Interactive Learning experience with this Digital Marketing Course in Bhopal. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills.

Key Features

  • Joint Purdue-Simplilearn Digital Marketer Certificate
  • Become eligible to be part of the Purdue University Alumni Association
  • Masterclasses delivered by Purdue faculty
  • Gain hands-on experience managing your budget in paid marketing campaigns via Stukent Digital Marketing Simulation
  • Build your website & learn real-world hands-on digital marketing techniques
  • Master sessions by Meta Blueprint trainer
  • 6-credit transfer for the Purdue Online MS in Communication program
  • Meta Certified Digital Marketing Associate exam voucher worth USD $99
  • 5 Capstone problem statements and 15+ course-end projects
  • 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
  • Learn via Harvard Business Publishing case studies
  • 35+ digital marketing tools
  • Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs)
  • Course aligned with Hootsuite and SE Ranking certification
  • Learn using Meta Business Coach Chatbot
  • Live classes delivered by Industry Experts along with self-paced content
  • Simplilearn's JobAssist helps you get noticed by top hiring companies

Digital Marketing Course in Bhopal Advantage

Learn the essential components of digital marketing, including website creation, digital and behavioral landscapes, SEO, SEM, social media, mobile marketing, content strategy, and paid campaigns. 

  • Purdue Certificate

    Partnering with Purdue University

    • Certificate from Simplilearn in collaboration with Purdue University
    • Become eligible to be part of the Purdue University Alumni Association
    • Master Classes delivered by Purdue faculty
  • In collaboration with Meta

    In collaboration with Meta

    • Master sessions by Meta
    • Free Meta Digital Marketing Associate Blueprint voucher worth $99
    • Learn foundational advertising concepts on Facebook, Instagram, and Messenger

Digital Marketing Course in Bhopal Details

Explore various aspects of digital marketing like website creation, behavioral marketing, SEO, SEM, social media, mobile marketing, content strategy, analytics, and paid campaigns. This program also offers a range of electives, such as blogging, affiliate marketing, B2B marketing, and more.

Learning Path

  • Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.

    • Gain a foundational understanding of website creation and build a functional website from scratch.
    • Understand the process of creating a website with WordPress, including design, content, and plugin integration.
    • Learn to effectively select, install, and use plugins to enhance website features.
    • Develop skills to test, optimize, and launch functional WordPress websites.
       
    • Understand the core concepts and differences between digital marketing and traditional marketing strategies.
    • Compare the traditional 4Ps with the updated marketing framework and explore the 5Ps of modern strategies.
    • Analyze the transformative role of technology in reshaping digital marketing landscapes and consumer behaviours.
    • Explore the significance of influencer marketing, video ads, voice search, and visual content in modern marketing strategies.
    • Differentiate between UI (user interface) and UX (user experience) and learn their importance in crafting effective digital marketing campaigns.
       
    • Grasp the fundamentals of behaviour analytics and its significance in modern marketing strategies.
    • Understand why behaviour marketing is crucial in effectively targeting and engaging audiences.
    • Explore various types of behaviour marketing and how they function to leverage user actions for marketing purposes.
    • Learn to utilize diverse data sources for profiling users based on their behaviours and preferences.
    • Discover the benefits and advantages of behaviour marketing in creating tailored and effective marketing campaigns.
       
    • Master the fundamentals of SEO, covering on-page, off-page, and technical aspects to enhance website visibility.
    • Understand Google's focus on user experience and accordingly leverage content, multimedia, and link-building strategies.
    • Learn to optimize content for voice search, conduct SEO audits, and use specialized tools like Yoast, Ahrefs, Semrush, Moz, and Google Trends.
    • Ecommerce and conversion optimization: Apply SEO strategies tailored for ecommerce to increase sales and effectively boost website conversion rates.
    • Future-ready SEO: Explore the evolving landscape of SEO, staying abreast of updates, algorithms, and future trends shaping the industry.
       
    • Master the core concepts of PPC, bidding strategies, ad positioning, and algorithm insights for effective Google Ads management.
    • Develop skills in keyword research, ad extension utilization, and crafting compelling ad copies to maximize ad strength and ROI.
    • Learn to leverage demographics, interests, locations, and dynamic keyword insertion to target and engage the right customers precisely.
    • Explore advanced tactics like remarketing, RLSA in Google Analytics, and campaign integration for diverse ad types to enhance campaign performance.
    • Gain insights into the future of Google Ads, including performance max, smart campaigns, mobile app install ads, and feed optimization to stay ahead in the evolving landscape.
       
    • Grasp the fundamentals of digital marketing and the specific landscape of social media platforms.
    • Learn techniques to manage and cultivate brand identity and reputation across diverse social media channels.
    • Develop comprehensive SMM strategies leveraging appropriate channels and tools like Tweetdeck, Canva, Meta Business Suite, Facebook Page Plugin, LinkedIn Ads, Facebook Ads Manager, Facebook Creative Hub, Powtoon, LinkedIn Business Page, YouTube Ads, and Facebook Business Page.
    • Understand key metrics to measure and analyze the success of social media campaigns.
       
    • Grasp the fundamental strategies for successful email marketing campaigns.
    • Learn five potent email marketing strategies aimed at achieving substantial business growth.
    • Gain hands-on experience in creating and managing campaigns using Mailchimp, GetResponse, and Zoho, including template creation, lead segmentation, and automation.
    • Understand various lead types and effective lead-generation tactics for building targeted email lists.
    •  Master using automation features, including drip campaigns and A/B testing, to optimize email marketing campaigns efficiently.
       
    • Understand the core principles and strategies driving effective mobile marketing campaigns.
    • Learn fundamental methods and best practices for monetizing mobile applications.
    • Gain insights into marketing on various platforms such as Google, Facebook, Twitter, and YouTube.
    • Understand how to leverage app store optimization (ASO) and search engine optimization (SEO) techniques to enhance app visibility and ranking.
    • Learn to effectively utilize burst campaigns and Google Ads to boost app installs and increase app visibility.
    • Gain hands-on experience with tools like AppTweak, HubSpot, ASO desk, and Google Ads for effective mobile marketing and app promotion strategies.
       
    • Understand content marketing's pivotal role in digital marketing strategies and its impact on audience engagement.
    • Learn to optimize B2B and B2C content for diverse channels and audiences effectively.
    • Explore how content enhances the performance of paid advertising campaigns.
    • Master content structuring models like HubSpot's topic cluster for organized and engaging content.
    • Understand and apply best practices for mobile ad content sizes to achieve better results and engagement.
       
    • Understand the role and benefits of paid campaigns in business growth and brand building.
    • Learn the fundamentals of CRO, setting targets, and tracking conversion rates for effective campaign optimization.
    • Master the principles of a good landing page, focusing on readability, hierarchy, and interactive media for better engagement.
    • Explore persuasion principles like scarcity, cognitive dissonance, and reciprocity for effective campaign strategies.
    • Gain practical knowledge in setting up dynamic ads, budget allocation, and competitor analysis for campaign creation and tracking.
       
    • Differentiate between key performance indicators (KPIs) and metrics, focusing on paid, owned, and earned media metrics.
    • Learn the distinctions between reach and impressions, aiming for a 1:1 ratio, and understand engagement and conversion rates.
    • Differentiate bounce rate from exit rate and utilize Google Analytics to analyze the customer journey, particularly in an ecommerce marketing funnel.
    • Gain proficiency in calculating return on investment (ROI) for various marketing campaigns to assess their effectiveness.
    • Use tools like Similarweb, Google Analytics (GA4), and YouTube Insights (YT Studio) for comprehensive analytics and insights gathering.
       
    • Understand how AI integrates with digital marketing strategies to enhance performance and efficiency.
    • Explore the role of AI, like Google Lens, in improving visual search capabilities and user experience.
    • Learn how AI-powered predictive analytics creates personalized micro-campaigns for individual customers, optimizing marketing strategies.
    • Explore AI's role in chatbots, targeted ads, speech recognition, and image recognition, enhancing user interactions and campaign effectiveness.
       
  • You can use the knowledge you've gained in this PG Digital Marketing program in this capstone project. You can choose from 5 capstone projects that will provide you with practical experience. The capstone project, the last in the learning process, will enable you to demonstrate your competence to potential employers.

Electives:
  • Gain practical expertise in digital marketing by actively running live campaigns on your own via the Stukent Digital Marketing Simternship. Run PPC ads, conduct strategic keyword research, own audience targeting and segmentation, assess key performance indicators (KPIs), optimize landing pages, manage budgets, and more within this immersive simulation. Additionally, upon completion, you'll earn a valuable Digital Marketing Simternship certificate from Stukent.

  • Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.

  • Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.

  • Learn the basics of affiliate marketing and how to use it to promote your business effectively.

  • Learn how to create and maintain a blog for promotion and user interaction in this course.

  • Learn the basics of the ecommerce listing process. Learn how to promote your product and provide after-sales support.

  • Learn the basics of B2B marketing and various marketing techniques to increase your reach to B2B audiences.

  • Explore cutting-edge Digital Strategies in Sales and Marketing, integrating Generative AI (GenAI) to revolutionize traditional approaches. From AI-powered marketing strategies to predictive analytics and CRM enhancements, this course offers hands-on experiences and insights into leveraging AI for optimized sales, marketing plans, and customer relationship management. Navigate future trends and ethical considerations while delving into real-world case studies for actionable takeaways.

13+ Skills Covered

  • Website Creation
  • Behavioral Marketing
  • Keyword Research
  • Search Engine Optimization
  • Search Engine Marketing
  • Campaign Management
  • Social Media Marketing
  • Mobile Marketing
  • Content Marketing
  • Content Strategy
  • Strategies for Paid Campaigns
  • Analytics ROI and Evaluation
  • AI Automation and Emerging Technology

44+ Tools Covered

SE RankingHootsuiteDM_Blue WillowDM_ChatGPTFacebookLinkedInYouTubeGoogle AdsGoogle Keyword PlannerYouTube AnalyticsGoogle TrendsFeng-GUILinkedIn AdsSpyFuDM_ahrefDM_Facebook creative hubDM_facebookfor businessDM_Get ResponeDM_google analyticsDM_Google PageSpeed insightsDM_keyword toolsDM_Linkedin for businessDM_MailChimpDM_Meta business suiteDM_MOZDM_MyadcenterDM_screaming frogDM_SEMRUSHDM_similarwebDM_Stable DiffusionDM_TweetDeckDM_unbounceDM_WordstreamDM_YoastDM_Youtube AdsDM_ZohoDM_PowtoonDM_canvaDM_hubspotDM_ApptweakDM_facebook adDM_WordPressDM_WellsaidDM_ASOdeck

Case Studies and Projects

  • Project 1

    Stukent Digital Marketing Simternship

    [Simulation] Gain hands-on experience in ad management by overseeing a $125,000+ budget across search, display, and shopping ad campaigns.

    Stukent Digital Marketing Simternship
  • Project 2

    Unveil Adidas New Product

    Adidas is a German multinational corporation designing sportswear, shoes, and accessories. Aid in product launches and expanding reach to target audience.

    Unveil Adidas New Product
  • Project 3

    Grand Savings Bank DM Strategy

    GBS is a full-service community bank. Boost visibility, search engines ranking, expand customer base with diverse financial products and services.

    Grand Savings Bank DM Strategy
  • Project 4

    Increase customer reach

    ContractWorks, a contract management software with secure storage and on-the-fly search. Despite superior technology, they struggle to expand customer reach.

    Increase customer reach
  • Project 5

    Reach out to new customers

    Toast, a high-end fashion retailer seeking assistance in reaching new customers, driving revenue, and maintaining brand guidelines and style amidst seasonal trends.

    Reach out to new customers
  • Project 6

    Engage with Youth with SkullCandy

    Skullcandy, a global brand revolutionizing audio, making high fidelity affordable and stylish. Engage with their youthful and adventurous consumer base.

    Engage with Youth with SkullCandy

Disclaimer - The projects have been built leveraging real publicly available datasets from organizations.

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Program Advisors and Trainers

Program Advisors

  • Jinsuh Lee

    Jinsuh Lee

    Clinical Assistant Professor of Management, Purdue University

    Jinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics

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Program Trainers

  • Amarpal Khanuja

    Amarpal Khanuja

    4+ Yrs in Digital Marketing

    Performance Marketing | Google Ads | Meta Ads

  • Jayant Nandan

    Jayant Nandan

    20 years of experience

    Digital Marketing Trainer

  • Mahboob Ali

    Mahboob Ali

    19+ Yrs Exp in Marketing

    Brand Management | Creative Strategy | MarCom

  • CM Manjunath

    CM Manjunath

    6+ yrs in Digital Marketing

    SEO, Web Analytics, SEM, Content Marketing

  • Sachin Sehgal

    Sachin Sehgal

    8+ years of experience

    Digital Marketing Instructor

  • Pranav Parekh

    Pranav Parekh

    11+ yrs exp in Marketing

    Digital Marketing Trainer

  • Mayank Dwivedi

    Mayank Dwivedi

    15+ Yrs Exp in Marketing

    Digital Marketing Trainer | Consultant

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Career Growth Stories

  • Ananth Annaswamy

    This course helped me understand the current digital marketing practices in a management position, which were impossible for me to know otherwise. I am confident that everything I learned here will help me grow professionally and run my startup and blog successfully.

    Marketing Director
    Entrepreneur
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  • Rahul Saha

    Rahul Saha

    Marketing Lead
    Marketing Lead(B3NET)
  • Syamala Ashok

    Syamala Ashok

    Co-Founder
    Co-Founder(Transform Automation India Pvt. Ltd)
  • Japneet Singh

    Japneet Singh

    Paid Media Strategist
    Paid Media Strategist(Thryv)
  • Preeti Desai

    Preeti Desai

    Vice President
    Vice President(InCHES Healthcare)
  • Ramneek Sharma

    Ramneek Sharma

    Senior Account Director
    Senior Account Director(Avian WE)
  • Ananth Annaswamy

    Ananth Annaswamy

    Co-founder
    Co-founder(Self Employed)
  • Girish Pai

    Girish Pai

    Founder and CEO
    Founder and CEO(GrowthFalcons)
  • Shah Alif Ahmed

    Shah Alif Ahmed

    Lead - Content Marketing
    Lead - Content Marketing(Vantage Circle)
  • Madhvi Mishra

    Madhvi Mishra

    Social Media Executive
    Social Media Executive(Econz Digital)
  • Yogesh Kasabe

    Yogesh Kasabe

    Performance Marketing Manager
    Performance Marketing Manager(Hexanovate)
  • Thanmai

    Thanmai

    Adobe Expreience Manager
    Adobe Expreience Manager(EY)
  • Immanuel Dayal Walker

    Immanuel Dayal Walker

    GOT NEW PROJECTS
    GOT NEW PROJECTS(DuPont)
  • Hemangi Patgiri

    Hemangi Patgiri

    Administrative Manager
    Administrative Manager(Royal Content Research Services)
  • Eshan Gambhir

    Eshan Gambhir

    Group Head
    Group Head(Starcom Media)
  • Raj Patel

    Raj Patel

    Paid Search Specialist
    Paid Search Specialist(Position²)
  • Adithya Kollipara

    Adithya Kollipara

    Senior Marketing Manager
    Senior Marketing Manager(Qualitas Technologies Pvt. Ltd.)
  • Nainika Kaith

    Nainika Kaith

    PPC Associate
    PPC Associate(Growth Natives)
  • Irfan Dar

    Irfan Dar

    Digital Marketing Specialist
    Digital Marketing Specialist(Freelancer)
  • Deep shikha

    Deep shikha

    Digital Marketing Intern
    Digital Marketing Intern(Testbook)
  • Ruksana Afsha

    Ruksana Afsha

    GOT NEW PROJECTS
    GOT NEW PROJECTS(JSS Institution)
  • Ashish Kumar Biswas

    Ashish Kumar Biswas

    Assistant Professor
    Assistant Professor(SVKM's (NMIMS))
  • Dulal Deb

    Dulal Deb

    UX Designer
    UX Designer(A.P. Moller)
  • Karthik Srinivas

    Karthik Srinivas

    AM Client Services
    AM Client Services(GreenHonchos)
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Career Support

Simplilearn JobAssist Program

Simplilearn Job Assist program is an India Specific Offering in partnership with IIMJobs.The Program offers extended support to certified learners to land their dream jobs.
IIMJobs Pro-Membership of 6 months for free

IIMJobs Pro-Membership of 6 months for free

Resume building assistance to create a powerful resume

Resume building assistance to create a powerful resume

Spotlight on IIMJobs for highlighting your profile to recruiters

Spotlight on IIMJobs for highlighting your profile to recruiters

Become a Digital Marketer

Indian digital ad spend will reach INR 58,550 Crore in 2020 as projected by Dentsu Aegis Network report.

Job Icon50000+

Expected new jobs in Digital Marketing

Source: Indeed
Job Icon44%

Companies prioritizing a digital-first approach

Source: Forbes
Job Icon52%

Growth in Social Media and Digital Marketing jobs

Source: LinkedIn

Batch Profile

This Digital Marketing Program caters to professionals from a variety of industries; the diversity of our students adds richness to class discussions and interactions.

  • The class consists of learners from excellent organizations and diverse industries
    Industry
    Information Technology - 37%BFSI - 19%Consulting - 12%Others - 32%
    Companies
    Digital Advertising course learners from Dell, Bhopal
    Digital Advertising course learners from Wells Fargo, Bhopal
    Digital Advertising course learners from Accenture, Bhopal
    Digital Advertising course learners from Ernst & Young, Bhopal
    Digital Advertising course learners from Amazon, Bhopal
    Digital Advertising course learners from Godrej & Boyce, Bhopal
    Digital Advertising course learners from Johnson and Johnson, Bhopal
    Digital Advertising course learners from Vodafone, Bhopal
    Digital Advertising course learners from Deloitte, Bhopal
    Digital Advertising course learners from Barclays, Bhopal
    Digital Advertising course learners from Microsoft, Bhopal
    Digital Advertising course learners from LinkedIn, Bhopal

Testimonial

Completing the Digital Marketing Certification transformed my career. I earned a 40% salary hike at my previous company, and later moved to Bangalore for a role at GreenHonchos with an additional 30% raise. Now, I’m pursuing the Business Analytics course from IIT Roorkee to enhance my strategic skills. As an avid reader and cyclist, I’m passionate about continuous learning and always recommend platforms like Simplilearn to stay ahead in today’s competitive landscape.

Karthik Srinivas

Performance Marketing manager

What other learners are saying

Admission Details

Application Process

The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.

STEP 1

Submit Application

Tell us a bit about yourself and why you want to do this program

STEP 2

Reserve Your Seat

An admission panel will shortlist candidates based on their application

STEP 3

Start Learning

Selected candidates can begin learning once the cohort commences

Eligibility Criteria

For admission to this PGP in Digital Marketing, candidates should have:

At least 2 years of experience preferred
A bachelor's degree in any discipline
Marketing or non-marketing background

Admission Fee & Financing

The admission fee for this Digital Marketing Program is ₹ 1,01,999 (Incl. taxes)

Financing Options

We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.

Total Program Fee

₹ 1,01,999

Pay In Installments, as low as

₹ 4,567/month

We have partnered with the following financing companies to provide competitive finance options at as low as 0% interest rates with no hidden cost.

Apply Now

Program Benefits

  • Receive a joint Purdue-Simplilearn certification
  • Become eligible for Purdue University Alumni Association
  • Masterclasses delivered by Purdue faculty
  • Leverage ChatGPT and other Generative AI tools
  • Complete this certification program while you work

Program Cohorts

Next Cohort

Got questions regarding upcoming cohort dates?

Digital Marketing Course in Bhopal FAQs

  • What is Digital Marketing?

    From a birds-eye view, digital marketing is an online marketing methodology that operates on meaningful insights from consumer behavior. While traditional marketing is all about branding and impressions, a digital marketing strategy focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!

    Businesses in all domains easily market their products and services digitally on a global scale.
    Due to the proliferation of online devices and access to digital media, there has been a phenomenal spike in demand for digital marketing professionals across business verticals and sectors in all fields of marketing. This online digital marketing course covers the fundamentals of digital marketing, providing a solid foundation in the field.

  • What does a digital marketing professional do?

    The most important responsibility of a digital marketing expert is to plan and manage digital marketing campaigns that promote a firm’s products, brands, and services. They monitor various performance metrics and assess them against goals. They also evaluate end-to-end customer experience across multiple channels and touchpoints. Our digital marketing training program will help you become capable of handling these responsibilities in any organization. This program is designed to equip participants with essential digital marketing skills needed for these roles.

  • What will be the career path after completing the digital marketing course?

    Completing digital marketing courses prepares participants for various digital marketing jobs, including (but not limited to) marketing specialists, SEO analysts, social media strategists, content marketing managers, and PPC specialists.

  • Will any preparation material be provided as part of this digital marketing course to help me get started?

    You will get access to a preparatory course once you pay the first installment of the program fee. You must complete these self-learning, video-based courses before taking the first class.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.