• Next Cohort starts 4 Jan, 2024
  • Program Duration 8 months
  • Learning Format Online Bootcamp

Why Join this Program

Purdue’s Global Advantage

Purdue’s Global Advantage

Leading Digital Marketing Course from Purdue University(7th Most Innovative University in US)

Harvard | Stukent Simulation

Harvard | Stukent Simulation

Learn via Harvard Business Publishing Cases, DM Simulation, 35+ DM Tools  and 20+ Projects

Official Partner: Meta

Official Partner: Meta

Master sessions by Meta Blueprint trainers; Meta Exam Voucher worth $99

ChatGPT | Generative AI tools

ChatGPT | Generative AI tools

Leverage ChatGPT and other Generative AI tools(Blue Willow, Stable Diffusion, Well Said Labs)

FOR ENTERPRISE

Looking to enroll your employees into this program ?

Fast-track Your Career

After completing the course, Simplilearn learners have made successful career transitions, boosted career growth, and got salary hikes.

Program Impact

Maximum Salary Hike

300%

Open Jobs in the Market

50,000+

Industry Average Salary

₹ 7.25 L

Our Alumni In Top Companies

Career Growth Stories

  • This course helped me understand the current digital marketing practices in a management position, which were impossible for me to know otherwise. I am confident that everything I learned here will help me grow professionally and run my startup and blog successfully.

    - Ananth Annaswamy
    Marketing Director
    Entrepreneur
prevNext
  • Rahul Saha

    Rahul Saha

    Marketing LeadMarketing Lead
  • Syamala Ashok

    Syamala Ashok

    Co-FounderCo-Founder
  • Japneet Singh

    Japneet Singh

    Paid Media StrategistPaid Media Strategist
  • Preeti Desai

    Preeti Desai

    Vice PresidentVice President
  • Ramneek Sharma

    Ramneek Sharma

    Senior Account DirectorSenior Account Director
  • Ananth Annaswamy

    Ananth Annaswamy

    Co-founderCo-founder
  • Girish Pai

    Girish Pai

    Founder and CEOFounder and CEO
  • Shah Alif Ahmed

    Shah Alif Ahmed

    Lead - Content MarketingLead - Content Marketing
  • Madhvi Mishra

    Madhvi Mishra

    Social Media ExecutiveSocial Media Executive
  • Yogesh Kasabe

    Yogesh Kasabe

    Performance Marketing ManagerPerformance Marketing Manager
  • Thanmai

    Thanmai

    Adobe Expreience ManagerAdobe Expreience Manager
  • Immanuel Dayal Walker

    Immanuel Dayal Walker

    GOT NEW PROJECTSGOT NEW PROJECTS
  • Hemangi Patgiri

    Hemangi Patgiri

    Administrative ManagerAdministrative Manager
  • Eshan Gambhir

    Eshan Gambhir

    Group HeadGroup Head
  • Raj Patel

    Raj Patel

    Paid Search SpecialistPaid Search Specialist
prevNext

Digital Marketing Course in Nagpur Overview

Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills.

Key Features

  • Joint Purdue-Simplilearn Digital Marketer Certificate
  • Become eligible to be part of the Purdue University Alumni Association
  • Masterclasses delivered by Purdue faculty
  • Harvard Business Publishing Cases
  • Gain hands-on experience managing your budget in paid marketing campaigns via Stukent Digital Marketing Simulation
  • Build your website & learn real-world hands-on digital marketing techniques
  • Master sessions by Meta Blueprint trainer
  • 6-credit transfer for the Purdue Online MS in Communication program
  • Meta Certified Digital Marketing Associate exam voucher worth USD $99
  • 5 Capstone problem statements and 15+ course-end projects
  • 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
  • 35+ digital marketing tools
  • Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs)
  • Course aligned with Hootsuite and SE Ranking certification
  • Learn using Meta Business Coach Chatbot
  • Live classes delivered by Industry Experts along with self-paced content
  • Simplilearn's JobAssist helps you get noticed by top hiring companies

Digital Marketing Course in Nagpur Advantage

Learn the essential components of digital marketing, including website creation, digital and behavioral landscapes, SEO, SEM, social media, mobile marketing, content strategy, and paid campaigns. 

  • Purdue Certificate

    Partnering with Purdue University

    • Certificate from Simplilearn in collaboration with Purdue University
    • Become eligible to be part of the Purdue University Alumni Association
    • Master Classes delivered by Purdue faculty
  • In collaboration with Meta

    In collaboration with Meta

    • Master sessions by Meta
    • Free Meta Digital Marketing Associate Blueprint voucher worth $99
    • Learn foundational advertising concepts on Facebook, Instagram, and Messenger

Digital Marketing Course in Nagpur Details

Explore various aspects of digital marketing like website creation, behavioral marketing, SEO, SEM, social media, mobile marketing, content strategy, analytics, and paid campaigns. This program also offers a range of electives, such as blogging, affiliate marketing, B2B marketing, and more.

Learning Path

  • Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.

    • Gain a foundational understanding of website creation and build a functional website from scratch.
    • Understand the process of creating a website with WordPress, including design, content, and plugin integration.
    • Learn to effectively select, install, and use plugins to enhance website features.
    • Develop skills to test, optimize, and launch functional WordPress websites.
       
    • Understand the core concepts and differences between digital marketing and traditional marketing strategies.
    • Compare the traditional 4Ps with the updated marketing framework and explore the 5Ps of modern strategies.
    • Analyze the transformative role of technology in reshaping digital marketing landscapes and consumer behaviours.
    • Explore the significance of influencer marketing, video ads, voice search, and visual content in modern marketing strategies.
    • Differentiate between UI (user interface) and UX (user experience) and learn their importance in crafting effective digital marketing campaigns.
       
    • Grasp the fundamentals of behaviour analytics and its significance in modern marketing strategies.
    • Understand why behaviour marketing is crucial in effectively targeting and engaging audiences.
    • Explore various types of behaviour marketing and how they function to leverage user actions for marketing purposes.
    • Learn to utilize diverse data sources for profiling users based on their behaviours and preferences.
    • Discover the benefits and advantages of behaviour marketing in creating tailored and effective marketing campaigns.
       
    • Master the fundamentals of SEO, covering on-page, off-page, and technical aspects to enhance website visibility.
    • Understand Google's focus on user experience and accordingly leverage content, multimedia, and link-building strategies.
    • Learn to optimize content for voice search, conduct SEO audits, and use specialized tools like Yoast, Ahrefs, Semrush, Moz, and Google Trends.
    • Ecommerce and conversion optimization: Apply SEO strategies tailored for ecommerce to increase sales and effectively boost website conversion rates.
    • Future-ready SEO: Explore the evolving landscape of SEO, staying abreast of updates, algorithms, and future trends shaping the industry.
       
    • Master the core concepts of PPC, bidding strategies, ad positioning, and algorithm insights for effective Google Ads management.
    • Develop skills in keyword research, ad extension utilization, and crafting compelling ad copies to maximize ad strength and ROI.
    • Learn to leverage demographics, interests, locations, and dynamic keyword insertion to target and engage the right customers precisely.
    • Explore advanced tactics like remarketing, RLSA in Google Analytics, and campaign integration for diverse ad types to enhance campaign performance.
    • Gain insights into the future of Google Ads, including performance max, smart campaigns, mobile app install ads, and feed optimization to stay ahead in the evolving landscape.
       
    • Grasp the fundamentals of digital marketing and the specific landscape of social media platforms.
    • Learn techniques to manage and cultivate brand identity and reputation across diverse social media channels.
    • Develop comprehensive SMM strategies leveraging appropriate channels and tools like Tweetdeck, Canva, Meta Business Suite, Facebook Page Plugin, LinkedIn Ads, Facebook Ads Manager, Facebook Creative Hub, Powtoon, LinkedIn Business Page, YouTube Ads, and Facebook Business Page.
    • Understand key metrics to measure and analyze the success of social media campaigns.
       
    • Grasp the fundamental strategies for successful email marketing campaigns.
    • Learn five potent email marketing strategies aimed at achieving substantial business growth.
    • Gain hands-on experience in creating and managing campaigns using Mailchimp, GetResponse, and Zoho, including template creation, lead segmentation, and automation.
    • Understand various lead types and effective lead-generation tactics for building targeted email lists.
    •  Master using automation features, including drip campaigns and A/B testing, to optimize email marketing campaigns efficiently.
       
    • Understand the core principles and strategies driving effective mobile marketing campaigns.
    • Learn fundamental methods and best practices for monetizing mobile applications.
    • Gain insights into marketing on various platforms such as Google, Facebook, Twitter, and YouTube.
    • Understand how to leverage app store optimization (ASO) and search engine optimization (SEO) techniques to enhance app visibility and ranking.
    • Learn to effectively utilize burst campaigns and Google Ads to boost app installs and increase app visibility.
    • Gain hands-on experience with tools like AppTweak, HubSpot, ASO desk, and Google Ads for effective mobile marketing and app promotion strategies.
       
    • Understand content marketing's pivotal role in digital marketing strategies and its impact on audience engagement.
    • Learn to optimize B2B and B2C content for diverse channels and audiences effectively.
    • Explore how content enhances the performance of paid advertising campaigns.
    • Master content structuring models like HubSpot's topic cluster for organized and engaging content.
    • Understand and apply best practices for mobile ad content sizes to achieve better results and engagement.
       
    • Understand the role and benefits of paid campaigns in business growth and brand building.
    • Learn the fundamentals of CRO, setting targets, and tracking conversion rates for effective campaign optimization.
    • Master the principles of a good landing page, focusing on readability, hierarchy, and interactive media for better engagement.
    • Explore persuasion principles like scarcity, cognitive dissonance, and reciprocity for effective campaign strategies.
    • Gain practical knowledge in setting up dynamic ads, budget allocation, and competitor analysis for campaign creation and tracking.
       
    • Differentiate between key performance indicators (KPIs) and metrics, focusing on paid, owned, and earned media metrics.
    • Learn the distinctions between reach and impressions, aiming for a 1:1 ratio, and understand engagement and conversion rates.
    • Differentiate bounce rate from exit rate and utilize Google Analytics to analyze the customer journey, particularly in an ecommerce marketing funnel.
    • Gain proficiency in calculating return on investment (ROI) for various marketing campaigns to assess their effectiveness.
    • Use tools like Similarweb, Google Analytics (GA4), and YouTube Insights (YT Studio) for comprehensive analytics and insights gathering.
       
    • Understand how AI integrates with digital marketing strategies to enhance performance and efficiency.
    • Explore the role of AI, like Google Lens, in improving visual search capabilities and user experience.
    • Learn how AI-powered predictive analytics creates personalized micro-campaigns for individual customers, optimizing marketing strategies.
    • Explore AI's role in chatbots, targeted ads, speech recognition, and image recognition, enhancing user interactions and campaign effectiveness.
       
  • You can use the knowledge you've gained in this PG Digital Marketing program in this capstone project. You can choose from 5 capstone projects that will provide you with practical experience. The capstone project, the last in the learning process, will enable you to demonstrate your competence to potential employers.

Electives:
  • Gain practical expertise in digital marketing by actively running live campaigns on your own via the Stukent Digital Marketing Simternship. Run PPC ads, conduct strategic keyword research, own audience targeting and segmentation, assess key performance indicators (KPIs), optimize landing pages, manage budgets, and more within this immersive simulation. Additionally, upon completion, you'll earn a valuable Digital Marketing Simternship certificate from Stukent.

  • Discover how to use ChatGPT and other Generative AI tools to enhance your digital marketing efforts. Leverage AI's capabilities to improve your online presence and engage with your target audience more effectively.

  • Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.

  • Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.

  • Learn the basics of affiliate marketing and how to use it to promote your business effectively.

  • Learn how to create and maintain a blog for promotion and user interaction in this course.

  • Learn the basics of the ecommerce listing process. Learn how to promote your product and provide after-sales support.

  • Learn the basics of B2B marketing and various marketing techniques to increase your reach to B2B audiences.

Skills Covered

  • Website Creation
  • Behavioral Marketing
  • Keyword Research
  • Search Engine Optimization
  • Search Engine Marketing
  • Campaign Management
  • Social Media Marketing
  • Mobile Marketing
  • Content Marketing
  • Content Strategy
  • Strategies for Paid Campaigns
  • Analytics ROI and Evaluation
  • AI Automation and Emerging Technology

Tools Covered

SE RankingHootsuiteDM_Blue WillowDM_ChatGPTFacebookLinkedInYouTubeGoogle AdsGoogle Keyword PlannerYouTube AnalyticsGoogle TrendsFeng-GUILinkedIn AdsSpyFuDM_ahrefDM_Facebook creative hubDM_facebookfor businessDM_Get ResponeDM_google analyticsDM_Google PageSpeed insightsDM_keyword toolsDM_Linkedin for businessDM_MailChimpDM_Meta business suiteDM_MOZDM_MyadcenterDM_screaming frogDM_SEMRUSHDM_similarwebDM_Stable DiffusionDM_TweetDeckDM_unbounceDM_WordstreamDM_YoastDM_Youtube AdsDM_ZohoDM_PowtoonDM_canvaDM_hubspotDM_ApptweakDM_facebook adDM_WordPressDM_WellsaidDM_ASOdeck

Case Studies and Projects

  • Project 1

    Stukent Digital Marketing Simternship

    [Simulation] Gain hands-on experience in ad management by overseeing a $125,000+ budget across search, display, and shopping ad campaigns.

    Stukent Digital Marketing Simternship
  • Project 2

    Air France Internet Marketing

    [Harvard Case Study] Step into the shoes of Senior VP of Media Contacts, to optimize search engine marketing for Air France to generate customer sales in a cost-effective manner

    Air France Internet Marketing
  • Project 3

    Unveil Adidas New Product

    Adidas is a German multinational corporation designing sportswear, shoes, and accessories. Aid in product launches and expanding reach to target audience.

    Unveil Adidas New Product
  • Project 4

    Grand Savings Bank DM Strategy

    GBS is a full-service community bank. Boost visibility, search engines ranking, expand customer base with diverse financial products and services.

    Grand Savings Bank DM Strategy
  • Project 5

    Increase customer reach

    ContractWorks, a contract management software with secure storage and on-the-fly search. Despite superior technology, they struggle to expand customer reach.

    Increase customer reach
  • Project 6

    Reach out to new customers

    Toast, a high-end fashion retailer seeking assistance in reaching new customers, driving revenue, and maintaining brand guidelines and style amidst seasonal trends.

    Reach out to new customers
  • Project 7

    Engage with Youth with SkullCandy

    Skullcandy, a global brand revolutionizing audio, making high fidelity affordable and stylish. Engage with their youthful and adventurous consumer base.

    Engage with Youth with SkullCandy

Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.

prevNext

Program Advisors and Trainers

Program Advisors

  • Jinsuh Lee

    Jinsuh Lee

    Clinical Assistant Professor of Management, Purdue University

    Jinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics

prevNext

Program Trainers

  • Bernadette D Chambers

    Bernadette D Chambers

    20+ years of experience

    Instructor Senior Analyst

  • Jayant Nandan

    Jayant Nandan

    20 years of experience

    Digital Marketing Trainer

  • Marc Campman

    Marc Campman

    35+ years of experience

    Social Media Playmaker

  • CM Manjunath

    CM Manjunath

    6+ years of experience

    Digital Marketing Trainer

  • Sachin Sehgal

    Sachin Sehgal

    8+ years of experience

    Digital Marketing Instructor

  • Pranav Parekh

    Pranav Parekh

    11+ years of experience

    Digital Marketing Trainer

prevNext

Career Support

Simplilearn JobAssist Program

Simplilearn Job Assist program is an India Specific Offering in partnership with IIMJobs.The Program offers extended support to certified learners to land their dream jobs.
IIMJobs Pro-Membership of 6 months for free

IIMJobs Pro-Membership of 6 months for free

Resume building assistance to create a powerful resume

Resume building assistance to create a powerful resume

Spotlight on IIMJobs for highlighting your profile to recruiters

Spotlight on IIMJobs for highlighting your profile to recruiters

Become a Digital Marketer

Indian digital ad spend will reach INR 58,550 Crore in 2020 as projected by Dentsu Aegis Network report.

Job Icon50000+

Expected new jobs in Digital Marketing

Source: Indeed
Job Icon44%

Companies prioritizing a digital-first approach

Source: Forbes
Job Icon52%

Growth in Social Media and Digital Marketing jobs

Source: LinkedIn

Batch Profile

This Digital Marketing Program caters to professionals from a variety of industries; the diversity of our students adds richness to class discussions and interactions.

  • The class consists of learners from excellent organizations and diverse industries
    Industry
    Information Technology - 37%BFSI - 19%Consulting - 12%Others - 32%
    Companies
    Digital Advertising course learners from Dell, Nagpur
    Digital Advertising course learners from Wells Fargo, Nagpur
    Digital Advertising course learners from Accenture, Nagpur
    Digital Advertising course learners from Ernst & Young, Nagpur
    Digital Advertising course learners from Amazon, Nagpur
    Digital Advertising course learners from Godrej & Boyce, Nagpur
    Digital Advertising course learners from Johnson and Johnson, Nagpur
    Digital Advertising course learners from Vodafone, Nagpur
    Digital Advertising course learners from Deloitte, Nagpur
    Digital Advertising course learners from Barclays, Nagpur
    Digital Advertising course learners from Microsoft, Nagpur
    Digital Advertising course learners from LinkedIn, Nagpur

Alumni Reviews

Thanks to the Simplilearn PG course in Digital Marketing! It helped me successfully transition from a school teacher to co-founder and leader of the marketing team at Transform Automation. The elaborate and structured course helped me understand the concepts from scratch.  

Syamala Ashok

Co-FounderTransform Automation India Pvt. Ltd

What other learners are saying

Admission Details

Application Process

The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.

STEP 1

Submit Application

Tell us a bit about yourself and why you want to do this program

STEP 2

Application Review

An admission panel will shortlist candidates based on their application

STEP 3

Admission

Selected candidates can begin the program within 1-2 weeks

Eligibility Criteria

For admission to this PCP in Digital Marketing, candidates should have:

At least 2 years of experience preferred
A bachelor's degree in any discipline
Marketing or non-marketing background

Admission Fee & Financing

The admission fee for this Digital Marketing Program is ₹ 1,01,999 (Incl. taxes)

Financing Options

We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.

Easy Financing Options

We have partnered with the following financing companies to provide competitive finance options at as low as 0% interest rates with no hidden cost.

ShopSePropelledLiquiLoan

Other Payment Options

We provide the following options for one-time payment

  • Internet
    Banking
  • Credit/Debit
    Card

₹ 1,01,999

(Incl. taxes)

Apply Now

Program Benefits

  • Receive a joint Purdue-Simplilearn certification
  • Become eligible for Purdue University Alumni Association
  • Masterclasses delivered by Purdue faculty
  • Leverage ChatGPT and other Generative AI tools
  • Complete this certification program while you work

Program Cohorts

Next Cohort

    • Date

      Time

      Batch Type

    • Program Induction

      4 Jan, 2024

      19:30 IST

    • Regular Classes

      20 Jan, 2024 - 30 Sep, 2024

      19:00 - 22:00 IST

      Weekend (Sat - Sun)

Other Cohorts

    • Date

      Time

      Batch Type

    • Program Induction

      8 Feb, 2024

      19:30 IST

    • Regular Classes

      2 Mar, 2024 - 3 Nov, 2024

      19:00 - 22:00 IST

      Weekend (Sat - Sun)

Got questions regarding upcoming cohort dates?

Digital Marketing Course in Nagpur FAQs

  • What is the JobAssist program?

    Simplilearn’s JobAssist program is an India-specific offering in partnership with IIMJobs.com to help you land your dream job. With the JobAssist program, we offer extended support for the certified learners who are looking for a job switch or starting with their first job. Upon successful completion of this Post Graduate Program in Digital Marketing, you will be eligible to apply for JobAssist and your details will be shared with IIMJobs. As a part of this digital marketing certification program, IIMJobs will offer the following exclusive programs:

    • IIMJobs pro-membership for 6 months
    • Resume building assistance to create a powerful resume
    • Spotlight on IIMJobs for highlighting your profile to recruiters

  • Will the JobAssist program guarantee me a job?

    No, the JobAssist program is designed to help you find your dream job. It will maximize your potential and chances of landing a successful job. The final selection is always dependent on the recruiter.
     

  • Can I choose not to take this JobAssist program and get a discount?

    No, the JobAssist program is a supplementary offering that comes along with the Post Graduate Program in Digital Marketing. It will increase your chances of getting hired by the top companies.
     

  • How do I earn the certificate for this Post Graduate Program in Digital Marketing in India?

    Upon successful completion of all the courses in the learning path, you will be eligible to receive the post graduate certification that will testify to your skills as an expert in digital marketing.
     

  • What are the eligibility criteria for this Post Graduate Program in Digital Marketing in partnership with Purdue University?

    For admission to this Digital Marketing Course, candidates must possess one of the first two criteria:

    1. A bachelor's degree in any discipline 
    2. At least 2 years of experience is preferred
    3. Marketing or non-marketing background

  • What is the admission process for this Digital Marketing Course?

    The admission process for this Digital Marketing Course consists of three simple steps:

    • All interested candidates are required to apply through the online application form.
    • An admission panel will shortlist the candidates based on their application.
    • An offer of admission will be made to the selected candidates and is accepted by the candidates by paying the program fee.
       

  • What are the benefits of this Digital Marketing Certificate Course?

    This Digital Marketing Certificate Course builds your expertise in the given field or domain. To add to that, getting a certificate from a prestigious university, a world-renowned one like Purdue University is going to add stars to your CV. This digital marketing program also includes  5 capstone problem statements, and over 35+ latest digital marketing tools that will make you job-ready the moment you graduate.

    Accelerate your marketing journey with intensive marketing courses.

    Uncover a World of Marketing Knowledge: Explore More Business Marketing Courses.

  • What is Meta Blueprint certification?

    Meta Blueprint is one of the top and most popular Professional Digital Marketing certifications globally, and proof of advanced-level competency in the digital advertising industry. With this PGP Digital Marketing course, you receive a free voucher for taking up the Meta Blueprint Digital Marketing Associate program.

  • Is there any financial aid provided for this Online Digital Marketing Course in India?

    To ensure money is not a barrier in the path of learning, we offer various financing options to help ensure that this Digital Marketing course is financially manageable. Please refer to our “Admissions Fee and Financing” section for more details.

  • What should I expect from the Digital Marketing Certificate Course?

    As a part of this Digital Marketing Certification training, you will receive the following:

    • Job-ready skills in digital marketing and hands-on experience 
    • A Capstone project suitable for your portfolio to demonstrate your skills to employers
    • Certificate from Simplilearn in collaboration with Purdue University
    • Industry-recognized certificate from Simplilearn
    • Become eligible to be part of the Purdue University Alumni Association
    • Lifetime access to all core eLearning content created by Simplilearn 

  • What important skills are covered in this online Digital Marketing Course?

    You will learn some of the most in-demand skills during this Digital Marketing course, including, behavioral marketing, SEO, SEM, social media, email marketing, mobile marketing, content strategy, analytics, AI, automation, and emerging technology and more. You will also learn how to use ChatGPT and other generative AI tools in digital marketing. Not just that, you also get to attend masterclasses from the top faculty at Purdue University.

  • What are the various roles that can be applied after completing this Post Graduate Program in Digital Marketing?

    This digital marketing course will help you learn everything from basic fundamentals of digital marketing to advanced digital marketing techniques making you a master of all the domains of digital marketing from social media to performance marketing. Therefore you can either apply for digital marketing jobs like a marketing specialist, or choose the domain-specific role you like, for example, you can become an SEO analyst, a social media strategist, or a PPC specialist.

  • What is the total duration of this Post Graduate Program in Digital Marketing?

    You will have to dedicate 6 months (at 5-10 hours/week) to complete this Post Graduate Program in Digital Marketing!

  • What certificate will I receive after completion of this Post Graduate Program in Digital Marketing Course?

    Upon successful completion of this Digital Marketing Program, you will be awarded a certificate from Simplilearn in collaboration with Purdue University.

  • What roles does a Digital Marketing Expert play?

    Digital Marketing Manager

    They strategize the marketing plans and campaigns for a brand and oversee everything from content copies to fund allocations, tools, performance, keyword allocation and more. Digital Marketing Managers also take care of all digital marketing channels like social media, blogs, Google ads, website content and feedback portals. They aim to engage, innovate and motivate their audience to popularize the brand. Once they are familiar with the product, they start with creating the strategies and long-term plans to market the product in the best way to its audience! As a high-pay role after post graduation in digital marketing, a Digital Marketing Manager can possibly earn over 7 lakhs per year as an average package.

    SEO Specialist/Manager

    An SEO Specialist has an acute eye on the website’s day-to-day and long-run SEO performance. They also work on strategies to intensify and boost the website’s SEO performance to bring as much traffic as possible. Finding high-volume high-intent keywords is one of the most critical responsibilities for an SEO Specialist. They also focus on lead generation and improving conversion rates. The salary of a SEO Specialist is somewhere around 2 lakhs to 7 lakhs per year.

    Social Media Manager

    They manage the business’s social media accounts and monitor, create, and strategize all types of copies and content. This content can include visuals, videos, and captions to story posts. They also connect regularly with the content team to work on integrating social media with other content platforms. Another essential feature of this role is that they work on social media ads, their content, and tracking their performance. A Social Media Manager’s salary is quite the highest in the digital marketing industry and can earn over 10 lakhs per year varying as per the skills and industry.

    Content Specialists/Managers

    These specialists are a core part of every business’s digital marketing team. They lead as well as manage all the content creators, editors and designers. They work on innovating content in unique ways to help it stand out from competitors. They are integrally in touch with the social media and SEO teams as they require content ideas and integration from social media and SEO tools. As a Content Manager, you can aspire to earn around 7 lakhs to 16 lakhs per year.

    SEO-Content Writer / Editor

    SEO Content Writers and Editors are required in every marketing team as they curate and proofread the content. They make sure that the content is plagiarism-free, fact-checked as well as readable as per their target users. For this role, the hiring team usually prefers people who are creative with an eye for precision. It is one of the top roles to grow as a digital marketing professional because you will get to know the whole process of SEO as well as digital content as a novice. Content Writers can earn 3 lakhs to 5 lakhs while SEO Editors can target over 4 lakhs to 6 lakhs varying as per the company as well as experience level.

    Email Marketing Specialist

    Another core professional in a digital marketing team is an Email Marketing Specialist who manages the strategic marketing of the company’s email campaigns, be it ads or service emails, newsletters, promotional campaigns, etc. They first do the research as per the market and target audience and then work on content creation, new ideas for campaigns as well as aligning the company’s social media with the email campaigns. As an Email Marketing Specialist, you can target a pretty high salary package of 3 lakhs to 15 lakhs.

    Performance Marketing Manager 

    Performance Marketing is another important aspect that you will learn during a PG in Digital Marketing. It is mainly performance-based advertising which focuses on result-oriented paid campaigns to market a brand, service or product. As a Performance Marketing Manager, your role is plan, design as well as establish efficient and effective strategies for paid online campaigns, ads as well as content marketing. You will also need to identify newer channels to reach a broader audience for your brand. Other than this, budgeting, optimization and skillful observation of top competitors will also be a part of your job! The starting salary of a Performance Marketing Manager is 5 lakhs and can go up to 25 lakhs.

    Video Marketing Specialist

    As most of the content we see on the internet is now in the form of reels, shorts and videos, the need for video content marketing has risen up. Video Marketing Specialists are proficient in conceptualizing, curating, editing, strategising as well as capturing the right kind of video content to take their platform to newer heights. They oversee everything about video marketing while simultaneously measuring results, targeting new audiences as well as capturing the top trends on social media. The average salary of a Video Marketing Specialist is around 10 lakhs in India.

  • Will any preparation material be provided as part of this Digital Marketing Course to help me get started?

    Once you pay the first installment of the program fee, you will get access to a preparatory course. You will have to go through these courses before taking the first class, which consists of self-paced learning content in the form of videos.

  • What is Global Teaching Assistance?

    Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They proactively engage students to assure they’re following the course path and to help enrich their learning experience—from class onboarding to project mentoring and job assistance.
     

  • What are the eligibility criteria to participate in the JobAssist program?

    To participate in the JobAssist program, you need to:

    • Have a bachelor's degree in any discipline with an average of 50% or higher marks
    • Successfully complete our Digital Marketing Certificate Course and earn the certificate upon completion

  • I am not able to access the Digital Marketing Course. Who can help me?

    Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.

  • What is covered under the 24/7 support promise?

    We offer 24/7 support through email, chat, and calls. We have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your digital marketing course.

  • If I want to cancel my enrollment from this Digital Marketing Certification, can I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.

    * Disclaimer
    This Post Gradaute Program in Digital Marketing is offered on a non-credit basis and is not transferable to a degree.

  • What is Digital Marketing?

    From a birds-eye view, digital marketing is a marketing methodology that offers meaningful insights into consumer behavior. While traditional marketing was all about branding and impressions, digital marketing focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!

  • Why use Digital Marketing?

    Both customers and businesses are moving online, forcing organizations of all sizes, to build more and more effective digital strategies. Due to the proliferation of online devices and access to digital media, there has been an outburst in the demand for digital marketing professionals, across business verticals and sectors, in all domains of marketing.

  • Do you provide practice tests as part of this Digital Marketing Course?

  • What are some of the top online certifications included in this Post Graduate Program in Digital Marketing?

    The following top online certifications are covered in this Digital Marketing Certificate Program:

    • Website Creation
    • Digital Marketing Landscape
    • Behavioral Landscape
    • Search Engine Optimization
    • Search Engine Marketing
    • Social Media Marketing
    • Mobile Marketing
    • Content Strategy
    • Strategies for Paid Campaigns
    • Analytics, ROI & Evaluation
    • AI, Automation & Emerging Technology

    To add on to that, you will also get masterclasses directly from the Purdue University faculty and Meta Master sessions when you enroll for this digital marketing course.

  • Why choose Simplilearn for Digital Marketing Certification?

    In collaboration with Purdue University and Meta, the Post Graduate Program in Digital Marketing has everything you need to become a successful professional in the digital world. It is a perfect course for working professionals looking to upskill by understanding the fundamental skills and tools of digital marketing. It is specially designed to accelerate your career to new heights by training you with in-demand digital marketing tools and hands-on practical training through case studies, masterclasses, mentoring sessions, and more! What’s even better is that it has superb mastersessions by Meta Blueprint and immersive case studies from Harvard Business Publishing.

    This online Digital Marketing training provides you with 6-credits from Purdue University that can be transferred to Online MS in Communication program. Understanding the need for career mentoring after the course, Simplilearn has added another great feature of resume assistance, access to its job portal named JobAssist, and mentoring from experts in digital marketing.
     

    Simplilearn’s Digital Marketing Course alumni are from international brands like Amazon, Unilever, Microsoft, Google, Deloitte, Ola, LinkedIn & more! Students get to work on industry projects from 5 domains and a whopping 14+ course-end projects. Experts design these projects to provide real-world experience to learners. Other than these, some brownie features of the course include a Meta Digital Associate Exam voucher which costs around 99$, and ask me for any sessions mentored by Meta Blueprint trainers of the course too!

  • What's New in this Digital Marketing Course?

    • Joint Purdue-Simplilearn Digital Marketer Certificate
    • Learn via Harvard Business Publishing case studies
    • Purdue Alumni Association membership
    • Masterclasses delivered by Purdue faculty
    • Live classes delivered by digital marketing industry experts
    • Build your website & learn real-world hands-on digital marketing techniques
    • Master sessions by Meta Blueprint trainers
    • 6-credit transfer for the Purdue Online MS in Communication program
    • Meta Certified Digital Marketing Associate exam voucher worth USD $99
    • 5 Capstone problem statements and 15+ course-end projects
    • 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
    • 35+ digital marketing tools
    • Leverage ChatGPT and latest AI tools for Digital Marketing
    • Course aligned with Hootsuite and SE Ranking certification
    • Learn using Meta Business Coach Chatbot
    • Simplilearn Career Service helps you get noticed by top hiring companies

  • Who can apply for this Digital Marketing Certification Course?

    • Content Managers

    • Marketing Managers

    • Influencers

    • Project Managers

    • Sales Associates

    • Entrepreneurs

    • Business Graduates

    • Analysts

    • Digital Marketing Specialists 

    • SEO Experts 

Find Digital Marketing Programs in Nagpur

IMT Ghaziabad Digital Marketing Program
  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.