Advanced Website Conversion Rate Optimization Certification Training

9,235 Learners

Industry Accreditations


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Industry Accreditations


Course Overview

Master the skills that enable you to consistently increase landing page conversion rates on microsites and websites with Simplilearn’s Conversion Rate Optimization course. You will learn about the various aspects of conversion optimization and how to analyze website traffic so you can design campaigns that can capture visitors’ attention.

Key Features

  • Online progress quiz
  • Case studies on both B2B and B2C examples
  • Comprehensive, up-to-date content
  • 5 practice projects
  • Assessment test on completion of the course
  • Online progress quiz
  • 5 practice projects
  • Case studies on both B2B and B2C examples
  • Assessment test on completion of the course
  • Comprehensive, up-to-date content
  • Online progress quiz
  • 5 practice projects
  • Case studies on both B2B and B2C examples
  • Assessment test on completion of the course
  • Comprehensive, up-to-date content

Skills Covered

  • Aspects of conversion optimization
  • Conversion structure and design concepts
  • Web analytics and measurement
  • Conversion planning
  • Web analytics and measurement
  • Conversion with PPC
  • Aspects of conversion optimization
  • Conversion planning
  • Conversion structure and design concepts
  • Web analytics and measurement
  • Web analytics and measurement
  • Conversion with PPC
  • Aspects of conversion optimization
  • Conversion planning
  • Conversion structure and design concepts
  • Web analytics and measurement
  • Web analytics and measurement
  • Conversion with PPC

Take the first step to your goals

Lifetime access to self-paced e learning content


The Website Conversion Rate Optimization Certification enables you to optimize your website for better leads and conversions. The average salary of a certified Conversion Rate Optimization specialist is around $74,615 per annum.

  • Designation
  • Annual Salary
  • Hiring Companies
  • Annual Salary
    Source: Glassdoor
    Hiring Companies
    Source: Indeed

Training Options

Corporate Training

Upskill or reskill your teams

  • Flexible pricing & billing options
  • Private cohorts available
  • Training progress dashboards
  • Skills assessment & benchmarking
  • Platform integration capabilities
  • Dedicated customer success manager

Course Curriculum


This CRO training course is best suited for professionals who want to specialize in Website Conversion Rate Optimization, including digital marketers, optimization and analytics professionals, professionals seeking to increase profits for their online business, and digital marketers who use a data-driven approach to generate revenue.
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Learners need to possess an undergraduate degree or a high school diploma. It is recommended to have a working knowledge of the internet and Microsoft Office. Although not required, many participants also benefit from our Conversion Optimization Foundations course.
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Course Content

  • Advanced Website Conversion Rate Optimization

    • Section 1 : Introduction to Website Conversion Rate Optimization

      • 1 Introduction to Website Conversion Rate Optimization
      • 2 Knowledge Check
    • Section 2 : Conversion Planning

      • 1 Three Steps to Increase Conversion
      • 2 Developing an Optimization Framework
      • 3 Getting to Know the Four Key Personas
      • 4 Planning with Personas
      • 5 Knowledge Check
    • Section 3 : The Design Concepts of Conversion

      • 1 Designing for Conversion
      • 2 Building the Perfect Landing Page
      • 3 Designing for Mobile
      • 4 The Two Minute Visitor
      • 5 Knowledge Check
    • Section 4 : Creating Conversion Structure

      • 1 Discovering The Testing Cycle
      • 2 Eye Tracking Heatmaps and Visual Clarity
      • 3 Website Conversion Rate Optimization Toolbox
      • 4 Knowledge Check
    • Section 5 : Gaining Momentum

      • 1 Building Your Credibility
      • 2 All About Us
      • 3 Build a Consistent Trail
      • 4 Attention Interest Desire Action Satisfaction (AIDAS)
      • 5 Knowledge Check
    • Section 6 : Starting the Conversation

      • 1 Optimizing your Web Copy
      • 2 The Voice of the Customer
      • 3 Improving Blog Conversions
      • 4 Getting Email Marketing Right
      • 5 Knowledge Check
    • Section 7 : Web Analytics Analysis and Measurement

      • 1 Analytics and Optimization
      • 2 Working with KPI
      • 3 Knowledge Check
    • Section 8 : Taking Action and Optimizing your Product

      • 1 Converting with Social Media Trends
      • 2 Dealing with Shopping Cart Abandonment
      • 3 The Key Elements of Any Product Page
      • Knowledge Check
    • Section 9 : Conversion with PPC

      • 1 Conversion with PPC
      • 2 Knowledge Check

Exam & Certification

CRO Certificate
  • How do I get Certified in Advanced CRO?

    • Complete 85% of the course.
    • Complete 3 projects and 1 simulation test with a minimum score of 60%.

  • What are the prerequisites for the certification?

    There are no particular prerequisites for this course. However, participants should have a working knowledge of the internet and Microsoft Office along with a desire to learn more about Conversion Optimization. Although not required, many participants might also benefit from our Conversion Optimization Foundations course.

  • Do you provide any practice tests as part of this course?

    Yes, we provide 1 practice test as part of our course to help you prepare for the actual certification exam. You can try this free Website Conversion Rate Optimization Practice Test to understand the type of tests that are part of the course curriculum.


  • Anupam Raj Gautam

    Anupam Raj Gautam

    Client Partner at Capgemini

    It is a good course for executives who wants to transition from traditional to digital marketing.

  • Everly Simon

    Everly Simon

    My goal was to learn a general overview of conversions. This course, therefore, was exactly what I was looking for. I recommend this course highly to those like me, seeking to gain a basic understanding of conversion optimization.

  • Lia Oconnor

    Lia Oconnor

    This course delivered more than I expected. The content is clear enough for beginners but detailed enough for more advanced people like me.

  • Jazmin Dennis

    Jazmin Dennis

    The in-depth and practical understanding offered in this course is just incomparable with any other course.


Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts


  • What is digital marketing all about?

    Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What are the key highlights of the course?

    This course is all-inclusive, providing more than 25 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

  • Is the training up to date and relevant?

    Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

  • How long does the course take to complete?

    You should expect to spend about 25 – 30 hours to complete the course and take the certification exam.

  • What are the prerequisites for this course?

    Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.

  • Do I have to order any course material?

    This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.

  • Who are the instructors?

    Our reputed team of expert instructors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with combined decades of experience.
    • Industry expert Todd Malicoat helps participants understand Search Engine Optimization rankings and traffic.
    • Training with New York Times bestselling author Bryan Eisenberg is an awesome experience, as he guides participants through Website Conversion Rate Optimization, landing page performances, and tips to get more traffic to your website.
    • Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.

  • Who are your clientele for this course?

    The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.

  • How is the job market for digital marketing professionals?

    The job market is wide open for online marketing certified professionals. An estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source : This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a many opportunities.

    Simplilearn’s training prepares novice individuals and experienced professionals alike to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

  • How does the online eLearning training work?

    Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.

  • How do I enroll in this program?

    You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.
    • Visa Credit or Debit card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

  • Will the access period be extended?

    Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.

  • I have trouble accessing the online course whom should I contact?

    If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

  • I’d like to learn more about this training program. Who should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

  • If I need to cancel my enrolment, can I get a refund?

    Yes, you can cancel your enrolment if necessary. We will refund the course price after deducting an administrative fee. To learn more, please read our Refund Policy.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.