Conversion Rate Optimization Skills you will learn

  • Aspects of conversion optimization
  • Conversion planning
  • Conversion structure and design concepts
  • Web analytics and measurement
  • Web analytics and measurement
  • Conversion with PPC

What you will learn in Conversion Rate Optimization

  • Advanced Website Conversion Rate Optimization

    • Section 1 : Introduction to Website Conversion Rate Optimization

      • 1 Introduction to Website Conversion Rate Optimization
      • 2 Knowledge Check
    • Section 2 : Conversion Planning

      • 1 Three Steps to Increase Conversion
      • 2 Developing an Optimization Framework
      • 3 Getting to Know the Four Key Personas
      • 4 Planning with Personas
      • 5 Knowledge Check
    • Section 3 : The Design Concepts of Conversion

      • 1 Designing for Conversion
      • 2 Building the Perfect Landing Page
      • 3 Designing for Mobile
      • 4 The Two Minute Visitor
      • 5 Knowledge Check
    • Section 4 : Creating Conversion Structure

      • 1 Discovering The Testing Cycle
      • 2 Eye Tracking Heatmaps and Visual Clarity
      • 3 Website Conversion Rate Optimization Toolbox
      • 4 Knowledge Check
    • Section 5 : Gaining Momentum

      • 1 Building Your Credibility
      • 2 All About Us
      • 3 Build a Consistent Trail
      • 4 Attention Interest Desire Action Satisfaction (AIDAS)
      • 5 Knowledge Check
    • Section 6 : Starting the Conversation

      • 1 Optimizing your Web Copy
      • 2 The Voice of the Customer
      • 3 Improving Blog Conversions
      • 4 Getting Email Marketing Right
      • 5 Knowledge Check
    • Section 7 : Web Analytics Analysis and Measurement

      • 1 Analytics and Optimization
      • 2 Working with KPI
      • 3 Knowledge Check
    • Section 8 : Taking Action and Optimizing your Product

      • 1 Converting with Social Media Trends
      • 2 Dealing with Shopping Cart Abandonment
      • 3 The Key Elements of Any Product Page
      • Knowledge Check
    • Section 9 : Conversion with PPC

      • 1 Conversion with PPC
      • 2 Knowledge Check

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Why you should learn Conversion Rate Optimization

Only $1 spent for every $92

The money spent for conversion vs customer acquisition


Average annual salary for Conversion Rate Optimization specialist

Career Opportunities


  • What are the prerequisites to learn conversion rate optimization?

    There are no prerequisites to learn conversion rate optimization. This free conversion rate optimization basics course has been designed to cater to beginners.

  • How do beginners learn advanced conversion rate optimization?

    Beginners who want to learn conversion rate optimization can start with the basics first. Once you have mastered conversion rate optimization basics you can move on to advanced topics.

  • How long does it take to learn conversion rate optimization?

    This free conversion rate optimization fundamentals course consists of 4 hours of video content that will help you understand the concepts thoroughly.

  • What should I learn first in a free Advanced Conversion Rate Optimization course?

    It is recommended that you always start with conversion rate optimization basics first. For a better understanding, watch the learning videos in sequence without skipping any. 

  • Are conversion rate optimization basics easy to learn?

    The videos that you find as a part of this free conversion rate optimization course are created by mentors who are industry leaders with vast experience in the field. They are aware of the needs of different learners and have designed the course to be easy to learn.

  • Can I complete this free conversion rate optimization course in 90 days?

    Yes, you can complete this free conversion rate optimization course within 90 days.

  • Will I get a certificate after completing the free conversion rate optimization course?

    Yes, You will receive a Course Completion Certificate from SkillUp upon completing the free conversion rate optimization course. You can unlock it by logging in to your SkillUp account. As soon as the certificate is unlocked, you will receive a mail with a link to your SkillUp learning dashboard on your registered mail address. Click the link to view and download your certificate. You can even add the certificate to your resume and share it on social media platforms.

  • What are my next best learning options after completing this free conversion rate optimization course?

    After completing this free conversion rate optimization course, you can opt for the Digital Marketing Course provided by Simplilearn.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
  • *According to Simplilearn survey conducted and subject to terms & conditions with Ernst & Young LLP (EY) as Process Advisors