Course description

  • What’s the focus of this course?

    Website Conversion Rate Optimization is the methodology of converting traffic to revenue, and this course is designed to train participants in the fundamental concepts of Website Conversion Rate Optimization. The course not only gives participants a solid understanding of the different conversion optimization techniques and framework, but also introduces the exciting concepts like  AIDAS- the buying process, customer persona , landing page design, copywriting optimization, and more. After successfully completing the course, participants will have a thorough understanding of the conversion process, enabling them to become a better digital marketers capable of getting greater ROI for their digital marketing efforts.

  • What are the learning benefits of this course?

    The Website Conversion Rate Optimization Foundation training course provides essential knowledge in CRO techniques. By the end of the course, participants will be able to:
    • Identify how conversion optimization can impact a business
    • Explore the concepts of AIDAS and information scent
    • Identify the types of website visitor behavior and create personas to model their behavior
    • Create effective website copy and optimize its design for conversion
    • Understand the main factors that affects conversion
    • Understand how website management comply with Website Conversion Rate Optimization
    • Understand how Website Conversion Rate Optimization works with SEO, Social Media, Paid Search, Email and Analytics

  • Who should take this course?

    The Website Conversion Rate Optimization Foundation course is ideal for those who wish to begin their career in Digital Marketing with Website Conversion Rate Optimization. However, the course is also well-suited for:
    • Business Owners
    • Entrepreneurs
    • Online Marketers
    • Professionals early in their career
    • Marketing Professionals
    • Bloggers
    • New Graduates

  • These industry-leading organizations trust our training

Course preview

    • Introducing Conversion Optimization 15:15
      • 1.1 Introduction00:44
      • 1.2 What's In It For Me00:43
      • 1.3 Objectives00:18
      • 1.4 Introducing Website Conversion Rate Optimization02:51
      • 1.5 The Traits of Success 02:10
      • 1.6 The Amazon Example02:50
      • 1.7 What Should You Test02:23
      • 1.8 Robert Cialdini’s Principles of Persuasion02:42
      • 1.9 Key Takeaways00:34
    • Quiz
      • Quiz
    • Laying the Foundations of Conversion 07:15
      • 1.1 Introduction00:20
      • 1.2 What's In It For Me00:30
      • 1.3 Objectives00:08
      • 1.4 Understanding AIDAS01:46
      • 1.5 Understanding Information Scent03:06
      • 1.6 Maintaining the Scent Examples01:00
      • 1.7 Key Takeaways00:25
    • Quiz
      • Quiz
    • Getting to Know Your Customers 07:43
      • 1.1 Introduction00:23
      • 1.2 What's In It For Me00:35
      • 1.3 Objectives00:12
      • 1.4 Identify Your Visitors Goals02:20
      • 1.5 Modeling Your Customers03:54
      • 1.6 Key Takeaways00:19
    • Quiz
      • Quiz
    • Creating the Message 11:57
      • 1.1 Introduction00:20
      • 1.2 What's In It For Me00:14
      • 1.3 Objectives00:13
      • 1.4 Identify Your Message01:06
      • 1.5 Sell More Effectively03:07
      • 1.6 Microcopy04:08
      • 1.7 What if Your Copy Still Doesn't Convert02:21
      • 1.8 Key Takeaways00:28
    • Quiz
      • Quiz
    • Anatomy of a Landing Page 07:01
      • 1.1 Introduction00:20
      • 1.2 What's In It For Me00:09
      • 1.3 Objectives00:10
      • 1.4 Landing Pages02:04
      • 1.5 Elements of a Great Landing Page04:00
      • 1.6 Key Takeaways00:18
    • Quiz
      • Quiz
    • Why Design Matters 07:08
      • 1.1 Introduction00:25
      • 1.2 What's In It For Me00:08
      • 1.3 Objectives00:10
      • 1.4 The Elements of Design02:08
      • 1.5 Fitting Your Page Together02:44
      • 1.6 Technical Considerations01:09
      • 1.7 Key Takeaways00:24
    • Quiz
      • Quiz
    • Testing for Conversions 06:59
      • 1.1 Introduction00:18
      • 1.2 What's In It For Me00:10
      • 1.3 Objectives00:07
      • 1.4 Three Key Factors of Conversion04:35
      • 1.5 The Three Factors in Action01:31
      • 1.6 Key Takeaways00:18
    • Quiz
      • Quiz
    • Seeing the Bigger Picture 08:25
      • 1.1 Introduction00:24
      • 1.2 What's In It For Me00:08
      • 1.3 Objectives00:22
      • 1.4 Website Conversion Rate Optimization and SEO00:58
      • 1.5 Website Conversion Rate Optimization and Social Media00:55
      • 1.6 Website Conversion Rate Optimization and Paid Search01:37
      • 1.7 Website Conversion Rate Optimization and Email Lists01:27
      • 1.8 Website Conversion Rate Optimization and Analytics00:56
      • 1.9 Website Conversion Rate Optimization in the Mobile World00:58
      • 1.10 Key Takeaways00:40
    • Quiz
      • Quiz
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Exam & certification

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

    Course advisor

    Lilach Bullock
    Lilach Bullock Forbes Top Women Social Media Influencer

    Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! She was listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle.

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.