What is digital marketing all about?

Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

Is the training up to date and relevant?

Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

Fundamentals of Digital Marketing Training

World’s #1 Online Bootcamp

Course Overview

Key Features

5 hours of high quality e-learning content
Comprehensive, up-to-date content
Online progress quizzes
Course completion certificate

Training Options

Self-Paced Learning

$ 499

Lifetime access to high-quality self-paced e-learning content curated by industry experts
24x7 learner assistance and support

Course Content

Fundamentals of Digital Marketing
Preview
- Introduction to SEO
  14:56Preview
  - 1 Part 1 - Introduction to SEO
    08:33
  - 2 Part 2 - A Model of Search Engines
    06:23
- Introduction to Social Media
  43:43Preview
  - 1 Part 01 - Understanding Social Media Strategy
    24:03
  - 2 Part 02 - Building a Social Media Strategy
    19:40
- Introduction to Content Marketing
  18:28
  - 1 Introduction to Content Marketing
    18:28
- Introduction to Email Marketing
  14:36Preview
  - 1 Part 1 - Introduction to Email
    04:54
  - 2 Part 2 - Basic Terminology
    09:42
- Introduction to Mobile Marketing
  15:17
  - 1 Introduction to Mobile Marketing
    15:17
- Introduction to PPC
  27:21
  - 1 Part 1 - Introduction to PPC
    13:36
  - 2 Part 2 - Psychology of Search
    13:45
- Introduction to Conversion Optimization
  15:19
  - 1 Introduction to Conversion Optimization
    15:19
- Introduction to Digital Analytics
  18:13Preview
  - 1 Introduction to Digital Analytics
    18:13
- Introduction to Marketing Automation
  10:33Preview
  - 1 Introduction to Marketing Automation
    10:33
- Introduction to Programmatic Buying
  07:59
  - 1 Introduction to Programmatic Buying
    07:59
- Digital Marketing Strategy
  02:04:56
  - 1 Digital Marketing Strategy
    02:04:56
- Fundamentals of Digital Marketing Test
  - Fundamentals of Digital Marketing Test

Why Online Bootcamp

Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

FAQs

What is digital marketing all about?
Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.
Is the training up to date and relevant?
Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

Disclaimer
PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.