Course description

  • What’s the focus of this course?

    Simplilearn’s course on Facebook Marketing and  Advertising  is a course structured to enable the professional to gain a thorough knowledge on the aspects of this social networking  site  and make the best use of this latest marketing strategy.

  • What are the course objectives?

    Facebook Marketing and Advertising Course offers the following benefits:
    • Learn all the vital aspects of Facebook advertising including a deep understanding of terminologies like CPR frequency etc
    • Gain knowledge on facebooks ads new structure
    • Gain precise knowledge on choosing the prescise ads for your campaign based on statistics and case studies
    • How to skillfully target the appropriate audience
    • Boost convergence rate with re-marketing
    • Obtain more leads with the same campaign budget
    • Creating Facebook tab squeeze methods to setup your advertising campaigns.

  • Who should take this course?

    Facebook Marketing Course can be pursued by professionals who want to specialize in Social Media, to draw a higher audience and be effective marketers. This course is best suited for:
    • Social Media Marketing Manager
    • Social Media Consultant
    • Public Relations/ Brand Manager
    • Blogger/ Social Media Copywriter
    • Businesses that want more traffic to their websites.
    • Anyone looking to learn more about social media marketing.
    • Professionals who want to add another skill to their marketing mix.

  • These industry-leading organizations trust our training

Course preview

  • Facebook Marketing
    • Lesson 1 - Facebook Marketing, Part 1: Understanding Facebook 17:16
      • 1.1 Overview
      • 1.2 Introduction00:15
      • 1.3 What is Facebook?01:22
      • 1.4 Diverse Userbase01:51
      • 1.5 Why This Audience Matters02:17
      • 1.6 Understanding the Options02:42
      • 1.7 Marketing Yourself01:37
      • 1.8 The Business Side04:16
      • 1.9 Where Followers Interact02:29
      • 1.10 Coming up00:27
    • Lesson 2 - Facebook Marketing, Part 2: Getting Started on Facebook 28:40
      • 2.1 Overview
      • 2.2 Introduction00:09
      • 2.3 Anatomy of a Page03:02
      • 2.4 Establishing Your Presence01:45
      • 2.5 Facebook Cover Photos02:31
      • 2.6 Vanity Facebook URL00:38
      • 2.7 Pinning & Reviews02:16
      • 2.8 Timeline Menu System01:07
      • 2.9 Page Messaging01:39
      • 2.10 Daily Moderation01:02
      • 2.11 Page Admin Types02:20
      • 2.12 Integrated Post Scheduling02:36
      • 2.13 Great Engagement Data02:41
      • 2.14 Promotion Guidelines02:45
      • 2.15 A Secondary Home01:37
      • 2.16 Keep in Mind...01:53
      • 2.17 Coming Up00:39
    • Lesson 3 - Facebook Marketing, Part 3: Understanding the Facebook Algorithm & News Feed 25:36
      • 3.1 Overview
      • 3.2 Introduction00:10
      • 3.3 The News Feed03:09
      • 3.4 News Feed Changes02:20
      • 3.5 An End to Like Baiting02:04
      • 3.6 Generate Genuine Engagement01:51
      • 3.7 Value Over Sales Pitches02:26
      • 3.8 Algorithm Reality Check02:27
      • 3.9 How You Rank03:08
      • 3.10 The Science of Facebook02:18
      • 3.11 Importance of Tagging01:16
      • 3.12 Ordering Posts01:42
      • 3.13 Promoted Posts02:16
      • 3.14 Coming Up00:29
    • Lesson 4 - Facebook Marketing, Part 4: Integrating Facebook with Other Efforts 12:09
      • 4.1 Overview
      • 4.2 Introduction00:16
      • 4.3 The Problem with Social Media02:04
      • 4.4 Facebook Social Plugins03:28
      • 4.5 Other Plugin Options02:34
      • 4.6 Claim Your Places Listing03:47
  • Facebook Advertising
    • Lesson 1 - Facebook Advertising, Part 1: Understanding Facebook Ads 11:51
      • 1.1 Overview
      • 1.2 Introduction00:15
      • 1.3 Tapping into the Ad Market01:36
      • 1.4 Advertising Options02:56
      • 1.5 Target New Contacts01:20
      • 1.6 Push Your Way to Followers01:12
      • 1.7 Follow the Rules00:55
      • 1.8 The 20% Rule 01:11
      • 1.9 Today's Facebok Mini-Rant02:05
      • 1.10 Coming Up00:21
    • Lesson 2 - Facebook Advertising, Part 2: Choosing Your Ad Type 09:58
      • 2.1 Overview
      • 2.2 Introduction00:15
      • 2.3 What Ad Do You Want?01:55
      • 2.4 Every Ad Starts Differently00:51
      • 2.5 Choosing Your Creative00:43
      • 2.6 Understanding Your Ad Options01:12
      • 2.7 Apply PPC Principles01:15
      • 2.8 Match Your Brand01:23
      • 2.9 Tell Them Who You Are00:44
      • 2.10 Emotional Impact00:47
      • 2.11 Visual Impact00:36
      • 2.12 Coming Up00:17
    • Lesson 3 - Facebook Advertising, Part 3: Facebook Ad Targeting 15:21
      • 3.1 Overview
      • 3.2 Introduction00:14
      • 3.3 Dozen Ways to Target02:08
      • 3.4 Location, Age, and Gender Targeting01:14
      • 3.5 Interest Targeting01:42
      • 3.6 Connection Targeting01:13
      • 3.7 Relationship Status Targeting01:15
      • 3.8 Education & Work Targeting01:23
      • 3.9 An Ultra Targeting List01:04
      • 3.10 Custom Audiences02:28
      • 3.11 Minimum Reach00:52
      • 3.12 Why Use Custom Audiences?01:48
  • Free Course
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    FAQs

    • How do I enroll for the online training?

      You can enroll for the online training through our website. You can make online payment using any of the following options:
      • Visa debit/credit card
      • American Express and Diners Club cards
      • Master Card
      • PayPal
      Once the online payment is done, you will automatically receive payment receipt, via email.

    • What will I get along with this training?

      In this training, you will have access to online e-learning.

    • Do you provide money back guarantee for the training programs?

      Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.

    • Can I extend the access period?

      Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.

    • Where and how can I access the e-learning content? Are there any limitations?

      Once you register with us for a course by paying the course fee, you can have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail from our side will guide you through the process.

    • I am not able to access the online course. Whom should I contact for a solution?

      Please raise a request via our Help and Support portal to have your issue resolved.

    • I want to know more about the training program. Whom do I contact?

      Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

    • What do I need to do to unlock my Simplilearn certificate?

      • Complete 85% of the course.

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    Contact Us

    +1-844-532-7688

    (Toll Free)

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    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
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