Facebook Marketing & Advertising Certification Training

133 Ratings

1012 Learners

Gain a thorough knowledge on the various aspects of Facebook. Learn how to make the best use of this social media site using the latest marketing strategies.

Key features

MONEY BACK GUARANTEE

7 high quality chapters
2+ hours of high quality e-learning
Course completion certificate

For individuals

Self-Paced Learning

180 days of access to high-quality, self-paced learning content designed by industry experts

$ {{osl_price|number}} $ ({{osl_disc}}% off)

$ 99

For business

Corporate Training Solutions

Blended learning delivery model (self-paced eLearning and/or instructor-led options)
Pricing for - Course, Category, and all-course-access
Enterprise-class learning management system (LMS)
Enhanced reporting for individuals and teams
24x7 teaching assistance and support

Course description

What’s the focus of this course?
Simplilearn’s course on Facebook Marketing and Advertising is a course structured to enable the professional to gain a thorough knowledge on the aspects of this social networking site and make the best use of this latest marketing strategy.
What are the course objectives?
Facebook Marketing and Advertising Course offers the following benefits:
- Learn all the vital aspects of Facebook advertising including a deep understanding of terminologies like CPR frequency etc
- Gain knowledge on facebooks ads new structure
- Gain precise knowledge on choosing the prescise ads for your campaign based on statistics and case studies
- How to skillfully target the appropriate audience
- Boost convergence rate with re-marketing
- Obtain more leads with the same campaign budget
- Creating Facebook tab squeeze methods to setup your advertising campaigns.
Who should take this course?
Facebook Marketing Course can be pursued by professionals who want to specialize in Social Media, to draw a higher audience and be effective marketers. This course is best suited for:
- Social Media Marketing Manager
- Social Media Consultant
- Public Relations/ Brand Manager
- Blogger/ Social Media Copywriter
- Businesses that want more traffic to their websites.
- Anyone looking to learn more about social media marketing.
- Professionals who want to add another skill to their marketing mix.
These industry-leading organizations trust our training

Course preview

Facebook Marketing
- Lesson 1 - Facebook Marketing, Part 1: Understanding Facebook 17:16
  - 1.1 Overview
  - 1.2 Introduction00:15
  - 1.3 What is Facebook?01:22
  - 1.4 Diverse Userbase01:51
  - 1.5 Why This Audience Matters02:17
  - 1.6 Understanding the Options02:42
  - 1.7 Marketing Yourself01:37
  - 1.8 The Business Side04:16
  - 1.9 Where Followers Interact02:29
  - 1.10 Coming up00:27
- Lesson 2 - Facebook Marketing, Part 2: Getting Started on Facebook 28:40
  - 2.1 Overview
  - 2.2 Introduction00:09
  - 2.3 Anatomy of a Page03:02
  - 2.4 Establishing Your Presence01:45
  - 2.5 Facebook Cover Photos02:31
  - 2.6 Vanity Facebook URL00:38
  - 2.7 Pinning & Reviews02:16
  - 2.8 Timeline Menu System01:07
  - 2.9 Page Messaging01:39
  - 2.10 Daily Moderation01:02
  - 2.11 Page Admin Types02:20
  - 2.12 Integrated Post Scheduling02:36
  - 2.13 Great Engagement Data02:41
  - 2.14 Promotion Guidelines02:45
  - 2.15 A Secondary Home01:37
  - 2.16 Keep in Mind...01:53
  - 2.17 Coming Up00:39
- Lesson 3 - Facebook Marketing, Part 3: Understanding the Facebook Algorithm & News Feed 25:36
  - 3.1 Overview
  - 3.2 Introduction00:10
  - 3.3 The News Feed03:09
  - 3.4 News Feed Changes02:20
  - 3.5 An End to Like Baiting02:04
  - 3.6 Generate Genuine Engagement01:51
  - 3.7 Value Over Sales Pitches02:26
  - 3.8 Algorithm Reality Check02:27
  - 3.9 How You Rank03:08
  - 3.10 The Science of Facebook02:18
  - 3.11 Importance of Tagging01:16
  - 3.12 Ordering Posts01:42
  - 3.13 Promoted Posts02:16
  - 3.14 Coming Up00:29
- Lesson 4 - Facebook Marketing, Part 4: Integrating Facebook with Other Efforts 12:09
  - 4.1 Overview
  - 4.2 Introduction00:16
  - 4.3 The Problem with Social Media02:04
  - 4.4 Facebook Social Plugins03:28
  - 4.5 Other Plugin Options02:34
  - 4.6 Claim Your Places Listing03:47
Facebook Advertising
- Lesson 1 - Facebook Advertising, Part 1: Understanding Facebook Ads 11:51
  - 1.1 Overview
  - 1.2 Introduction00:15
  - 1.3 Tapping into the Ad Market01:36
  - 1.4 Advertising Options02:56
  - 1.5 Target New Contacts01:20
  - 1.6 Push Your Way to Followers01:12
  - 1.7 Follow the Rules00:55
  - 1.8 The 20% Rule 01:11
  - 1.9 Today's Facebok Mini-Rant02:05
  - 1.10 Coming Up00:21
- Lesson 2 - Facebook Advertising, Part 2: Choosing Your Ad Type 09:58
  - 2.1 Overview
  - 2.2 Introduction00:15
  - 2.3 What Ad Do You Want?01:55
  - 2.4 Every Ad Starts Differently00:51
  - 2.5 Choosing Your Creative00:43
  - 2.6 Understanding Your Ad Options01:12
  - 2.7 Apply PPC Principles01:15
  - 2.8 Match Your Brand01:23
  - 2.9 Tell Them Who You Are00:44
  - 2.10 Emotional Impact00:47
  - 2.11 Visual Impact00:36
  - 2.12 Coming Up00:17
- Lesson 3 - Facebook Advertising, Part 3: Facebook Ad Targeting 15:21
  - 3.1 Overview
  - 3.2 Introduction00:14
  - 3.3 Dozen Ways to Target02:08
  - 3.4 Location, Age, and Gender Targeting01:14
  - 3.5 Interest Targeting01:42
  - 3.6 Connection Targeting01:13
  - 3.7 Relationship Status Targeting01:15
  - 3.8 Education & Work Targeting01:23
  - 3.9 An Ultra Targeting List01:04
  - 3.10 Custom Audiences02:28
  - 3.11 Minimum Reach00:52
  - 3.12 Why Use Custom Audiences?01:48
Free Course
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FAQs

How do I enroll for the online training?
You can enroll for the online training through our website. You can make online payment using any of the following options:
- Visa debit/credit card
- American Express and Diners Club cards
- Master Card
- PayPal
Once the online payment is done, you will automatically receive payment receipt, via email.
What will I get along with this training?
In this training, you will have access to online e-learning.
Do you provide money back guarantee for the training programs?
Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.
Can I extend the access period?
Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.
Where and how can I access the e-learning content? Are there any limitations?
Once you register with us for a course by paying the course fee, you can have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail from our side will guide you through the process.
I am not able to access the online course. Whom should I contact for a solution?
Please raise a request via our Help and Support portal to have your issue resolved.
I want to know more about the training program. Whom do I contact?
Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.
What do I need to do to unlock my Simplilearn certificate?
- Complete 85% of the course.
What does it mean to be GSA approved course?
The course is part of Simplilearn’s contract with GSA (only US) with special pricing for GSA approved agencies & organizations. To know more click here
How do i know if I am eligible to buy this course at GSA price?
You should be employed with GSA approved agencies & organizations. The list of approved agencies is provided here

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This course is
Certified by GSA

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Facebook Marketing & Advertising Certification Training

Gain a thorough knowledge on the various aspects of Facebook. Learn how to make the best use of this social media site using the latest marketing strategies.