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Course Description

  • What’s the focus of this course?

    Simplilearn’s course on Facebook Marketing and  Advertising  is a course structured to enable the professional to gain a thorough knowledge on the aspects of this social networking  site  and make the best use of this latest marketing strategy.

  • What are the course objectives?

    Facebook Marketing and Advertising Course offer the following benefits:
    • Learn all the vital aspects of Facebook advertising including a deep understanding of terminologies and various advertising options
    • Gain knowledge on multiple facebooks advertising options such as Banner Ads, Carousel Ads, Video Ads, Facebook Live, etc.
    • Gain knowledge on choosing the precise ads for your campaign based on statistics and case studies
    • How to skillfully target the appropriate audience based on their location, demographics and interests
    • Boost conversion rate with Facebook remarketing
    • Obtain more leads with the same campaign budget

  • Who should take this course?

    Facebook Marketing Course can be pursued by professionals who want to specialize in Social Media, to draw a higher audience and be effective marketers. This course is best suited for:
    • Social Media Marketing Manager
    • Social Media Consultant
    • Public Relations/ Brand Manager
    • Blogger/ Social Media Copywriter
    • Businesses that want more traffic to their websites.
    • Anyone looking to learn more about social media marketing.
    • Professionals who want to add another skill to their marketing mix.

  • These industry-leading organizations trust our training

  • How do I access the tools discussed in the course?

    Most of the tools covered as part of this course such as Facebook Groups, Facebook Live, Facebook Messenger, etc. are available for free.

    For running an ad in the Facebook platform, users should have any of the following payment methods configured in the Facebook ads manager:

    • Credit cards and co-branded debit cards (American Express, Discover, Mastercard and Visa)
    • PayPal
    • Bank account (direct debit) in supported countries

    Once the payment method is linked, users can run ads for an amount convenient for them and experiment with all the targeting options available.

Tools covered

Facebook Tools
Facebook Groups Facebook live Facebook Messenger
Platform Tools
Facebook Ads Facebook Business Manger Facebook Insights

Course Preview

  • Facebook Marketing and Advertising

    • Lesson 01 - Course Introduction

      02:07
      • 1.01 Course Introduction
        02:07

    • Lesson 02 - Understanding Facebook

      13:59
      • 2.01 Introduction
        01:30
      • 2.02 Role of Marketing in the Future
        01:07
      • 2.03 Social Media Landscape
        02:33
      • 2.04 Facebook Introduction
        03:53
      • 2.05 Starting Your Facebook Journey
        02:00
      • 2.06 Facebook Options for Business
        02:13
      • 2.07 Key Takeaways
        00:43
      • Knowledge Check

    • Lesson 03 - Understanding the Facebook Algorithm

      16:31
      • 3.01 Introduction
        01:47
      • 3.02 The Facebook News Feed and Organic Reach
        04:58
      • 3.03 The Facebook Algorithm Today
        04:21
      • 3.04 Top Ranking Factors in the Facebook Algorithm
        03:44
      • 3.05 The Future of the Facebook News Feed
        01:03
      • 3.06 Key Takeaways
        00:38
      • Knowledge Check

    • Lesson 04 - Groups, Pages, Messenger, and Facebook Live

      1:04:04
      • 4.01 Introduction
        01:41
      • 4.02 Facebook Groups Set Up and Business Use
        13:06
      • 4.03 Facebook Pages Setup, Business Use, and Best Practices
        06:19
      • 4.04 Anatomy of a Facebook Page
        23:23
      • 4.05 Facebook Pages Best Practices
        02:57
      • 4.06 Facebook Messenger: How to Use for Business
        08:38
      • 4.07 Facebook Live: Set Up and How to Use for Business
        07:10
      • 4.08 Key Takeaways
        00:50
      • Knowledge Check

    • Lesson 05 - Managing Facebook

      25:57
      • 5.01 Managing Facebook
        01:50
      • 5.02 Facebook Business Manager
        05:38
      • 5.03 Publishing, Scheduling, and Moderation
        09:39
      • 5.04 Facebook Page Insights
        04:02
      • 5.05 Demo: Facebook Productivity Tools
        02:12
      • 5.06 Facebook Pages, Groups, and Events Policies
        01:53
      • 5.07 Key Takeaways
        00:43
      • Knowledge Check

    • Lesson 06 - Facebook Marketing Tools

      17:01
      • 6.01 Introduction
        01:53
      • 6.02 Facebook's Social Plugins
        03:06
      • 6.3 Facebook Rights Manager
        01:52
      • 6.04 Set Up Facebook Local and Facebook Place
        05:19
      • 6.05 Facebook and Non-Facebook Marketing Tools
        04:10
      • 6.06 Key Takeaways
        00:41
      • Knowledge Check

    • Lesson 07 - Understanding Facebook Ads

      20:11
      • 7.01 Introduction
        01:44
      • 7.02 Global Advertising Spend by Media
        02:04
      • 7.03 Facebook Ad Campaign Structure, Ad Objectives, and Targeting
        06:59
      • 7.04 Facebook Ad Placements, Ad Formats, and Budgeting
        05:33
      • 7.05 Facebook Ad Performance, Testing, and Tools
        03:06
      • 7.06 Key Takeaways
        00:45
      • Knowledge Check

    • Lesson 08 - Creating Your Facebook Ad

      24:03
      • 8.01 Introduction
        01:49
      • 8.02 Facebook Ad Manager
        00:52
      • 8.03 Demo: Create Your Facebook Ad Campaign
        05:06
      • 8.04 Demo: Create Your Facebook Ad Set
        06:41
      • 8.05 Demo: Create Your Facebook Ad
        05:44
      • 8.06 Facebook Ad Images and Text
        01:37
      • 8.07 Facebook Ad Review Process
        01:39
      • 8.08 Key Takeaways
        00:35
      • Knowledge Check

    • Lesson 09 - Facebook Targeting

      15:28
      • 9.01 Introduction
        01:48
      • 9.02 Targeting in Facebook Pre and Post GDPR
        12:55
      • 9.03 Key Takeaways
        00:45
      • Knowledge Check

    • Lesson 10 - Facebook Tracking and Reporting

      11:22
      • 10.01 Introduction
        01:42
      • 10.02 Facebook Conversion Tracking and Facebook Pixel
        07:25
      • 10.03 Facebook Analytics
        01:35
      • 10.04 Key Takeaways
        00:40
      • Knowledge Check

    • Lesson 11 - Facebook Commerce

      16:04
      • 11.01 Introduction
        01:35
      • 11.02 Setting up Your Facebook Shop
        08:59
      • 11.03 Creating Your Facebook Catalog
        03:42
      • 11.04 Using Facebook Dynamic Ads
        01:11
      • 11.05 Key Takeaways
        00:37
      • Knowledge Check

    • Lesson 12 - Facebook Best Practices

      16:47
      • 12.01 Introduction
        01:40
      • 12.02 Optimize Your Facebook Page
        03:42
      • 12.03 Best Practices in Pages Posts and Ads
        05:05
      • 12.04 Facebook Ads in the Sales Funnel
        03:32
      • 12.05 Best Practices Facebook Images and Ad Copies
        02:11
      • 12.06 Key Takeaways
        00:37
      • Knowledge Check

    • Lesson 13 - Facebook Privacy and Security

      06:24
      • 13.01 Introduction
        01:44
      • 13.02 Facebook Ad Policies
        01:54
      • 13.03 Data Use Restrictions
        00:26
      • 13.04 Facebook Ads Post GDPR
        01:14
      • 13.05 Ads Politics or Issues of National Importance
        00:31
      • 13.06 Key Takeaways
        00:35
      • Knowledge Check

    • Lesson 14 - Facebook Blueprint Examinations

      04:12
      • 14.01 Introduction
        01:30
      • 14.02 Certifications and Badges
        00:46
      • 14.03 Exam Process and Fees
        00:43
      • 14.04 Facebook Planning Professional Certification
        00:17
      • 14.05 Facebook Buying Professional Certification
        00:17
      • 14.06 Key Takeaways
        00:39
      • Knowledge Check
  • Free Course

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Exam & Certification

  • How do I become certified in Facebook Marketing and Advertising course?

    Once you have completed the training, you need to pass the Facebook Marketing and Advertising examination to become certified.
     

  • What are the prerequisites for the Facebook Marketing and Advertising certification course?

    There are no prerequisites for this course.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the OSL course
    • Complete at least 3 project submissions
       

  • Is the Facebook Marketing and Advertising course aligned to any certifications?

    Yes, the Facebook Marketing and Advertising course is aligned with Facebook Blueprint Certification exams.

  • When is the next Facebook Marketing and Advertising Certification exam?

    Users can choose a convenient date while booking the exam.

  • How long does it take to receive Facebook Marketing and Advertising course Certification?

    Upon completion of the Facebook Marketing and Advertising course successfully and passing the exam, it will take about three days to receive your certificate.
     

  • How many attempts do I have to pass the Facebook Marketing and Advertising Certification exam?

    You have only one attempt to pass this online Facebook Marketing and Advertising Certification exam.
     

  • How long is the Facebook Marketing and Advertising Certificate valid for?

    There is no validity attached to it. Once you download the certificate, it is valid for a lifetime.

  • If I need to cancel my enrollment, can I get a refund?

    Yes. You can cancel your enrollment if necessary. We will provide you with a complete refund after deducting the administration fee. To learn more, please refer to our refund policy.
     

  • How can I learn more about the Facebook Marketing and Advertising training program?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives can provide you with more details.
     

  • How will I earn the Facebook Blueprint Certification?

    The Facebook Blueprint certification program is designed to thoroughly assess advanced-level competency in the skills needed to be a successful Facebook advertiser.

    You can choose from any of the two types of Blueprint Certification below:

    Facebook Certified Planning Professional Certification which consists of:

    • Facebook Advertising Core Competencies exam
    • Facebook Certified Planning Professional 

     

    Facebook Certified Buying Professional Certification which consists of:

    • Facebook Advertising Core Competencies exam
    • Facebook Certified Buying Professional exam

     

    You must complete and pass any of the Certification exams with a score of 700 or higher in order to receive your digital badge. You’ll have 75 minutes to pass every exam, which includes 50 to 60 questions each. All Facebook Blueprint certifications remain valid for 12 months, with options to maintain your certification status by demonstrating your ongoing proficiency. 
     

Course Advisor

Marc Campman
Marc Campman Expert Social Media Marketer, Founder of socialmediaplaymaker.com, Author

Marc Campman is the author of Flirtonomics and the founder of socialmediaplaymaker.com. He is an elite global marketing and business professional and has advised business organizations on the implementation of social media in sales, marketing, and services.

    FAQs

    • What is digital marketing all about?

      Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.
       

    • What are the key highlights of the course?

      The Facebook Marketing and Advertising course is all-inclusive, providing more than 4 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our hands-on Projects.
       

    • Is the training up to date and relevant?

      Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.
       

    • How long does the course take to complete?

      You should expect to spend about 10 hours to complete the course and take the certification exam.
       

    • How do I enrol in the Facebook Marketing and Advertising course?

      You can enrol for the Facebook Marketing and Advertising course on our website and make an online payment using any of the following options:
      • Visa Credit or Debit Card
      • MasterCard
      • American Express
      • Diner’s Club
      • PayPal
      Once payment is received, you will automatically receive a payment receipt and access information via email.
       

    • What do I get with the Facebook Marketing and Advertising course?

      You will gain lifetime access to the e-learning content, exclusive forums moderated by faculty and industry experts, and monthly mentoring sessions by faculty and industry experts. Upon completing the program requirements, you will receive the Facebook Marketing and Advertising course certificate.

    • Where and how can I access the e-learning content?

      Once you register for a course by paying the course fee, you will have 24/7 access to the e-learning content on our website. An automated course purchase confirmation email will guide you through the process.
       

    • If I am not able to access the Facebook Marketing and Advertising course online, whom do I contact for a solution?

      Contact us using the form on the right of any page on the Simplilearn website, select the Live Chat link or contact Help & Support.
       

    • Do you provide a money-back guarantee?

      Yes. We provide a seven-day money-back guarantee for the Facebook Marketing and Advertising course. Refer to our Refund Policy and submit refund requests via our Help and Support portal.
       

    • Is the exam fee included with the Facebook Marketing and Advertising course?

      No. Exam fees are not included for any of the courses. However, you will receive course completion certificates for this course.
       

    • Who are our trainers and how are they selected?

      All of our highly qualified trainers are industry experts with at least 10-12 years of relevant teaching experience.
      Each of them has gone through a rigorous selection process which includes profile screening, technical evaluation, and training demo before they are certified to train for us.  We also ensure that only those trainers with a high alumni rating continue to train for us.
       

    • What are the system requirements to attend the training sessions?

      You will require a laptop/PC with a good Internet connection and a headset (optional).
       

    • What is covered under the 24/7 support promise?

      We offer 24/7 support through email, chat, and calls. We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.
       

    • Who provides the certification?

      Upon completion of Simplilearn’s Facebook Marketing and Advertising course, you will receive a certificate from Simplilearn.
       

    • What is Global Teaching Assistance?

      Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They engage students proactively to ensure the course path is being followed and help you enrich your learning experience, from class onboarding to project mentoring and job assistance. Teaching Assistance is available during business hours.
       

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