Facebook Marketing & Advertising Certification Training

148 Ratings

1044 Learners

Gain a thorough knowledge on the various aspects of Facebook. Learn how to make the best use of this social media site using the latest marketing strategies.

Certification Alignment

Key features

MONEY BACK GUARANTEE

4+ hours of high-quality e-learning video
Get hands-on with 5 industry-specific projects
Prepares you for Facebook Blueprint Certification exams
Get insights on Remarketing, Video Marketing on the Facebook platform
24 live demos of Facebook Ad Manager, Facebook Groups, Facebook Live and various other Settings
Get to know tools like Facebook Analytics, Facebook Business Manager and Conversion Tracking Methodologies

For individuals

Self-Paced Learning

Lifetime access to high-quality self-paced e-learning content curated by industry experts
24x7 learner assistance and support

$ {{osl_price|number}} $ ({{osl_disc}}% off)

$ 99

For business

Corporate Training Solutions

Blended learning delivery model (self-paced eLearning and/or instructor-led options)
Flexible pricing options
Enterprise grade Learning Management System (LMS)
Enterprise dashboards for individuals and teams
24x7 learner assistance and support

Explore our course

Course description

What’s the focus of this course?

Simplilearn’s course on Facebook Marketing and Advertising is a course structured to enable the professional to gain a thorough knowledge on the aspects of this social networking site and make the best use of this latest marketing strategy.
What are the course objectives?
Facebook Marketing and Advertising Course offers the following benefits:
- Learn all the vital aspects of Facebook advertising including a deep understanding of terminologies like CPR frequency etc
- Gain knowledge on facebooks ads new structure
- Gain precise knowledge on choosing the prescise ads for your campaign based on statistics and case studies
- How to skillfully target the appropriate audience
- Boost convergence rate with re-marketing
- Obtain more leads with the same campaign budget
- Creating Facebook tab squeeze methods to setup your advertising campaigns.
Who should take this course?
Facebook Marketing Course can be pursued by professionals who want to specialize in Social Media, to draw a higher audience and be effective marketers. This course is best suited for:
- Social Media Marketing Manager
- Social Media Consultant
- Public Relations/ Brand Manager
- Blogger/ Social Media Copywriter
- Businesses that want more traffic to their websites.
- Anyone looking to learn more about social media marketing.
- Professionals who want to add another skill to their marketing mix.
These industry-leading organizations trust our training

Tools covered

Tools Covered

Course preview

Facebook Marketing
- Lesson 1 - Facebook Marketing, Part 1: Understanding Facebook 17:16
  - 1.1 Overview
  - 1.2 Introduction 00:15
  - 1.3 What is Facebook? 01:22
  - 1.4 Diverse Userbase 01:51
  - 1.5 Why This Audience Matters 02:17
  - 1.6 Understanding the Options 02:42
  - 1.7 Marketing Yourself 01:37
  - 1.8 The Business Side 04:16
  - 1.9 Where Followers Interact 02:29
  - 1.10 Coming up 00:27
- Lesson 2 - Facebook Marketing, Part 2: Getting Started on Facebook 28:40
  - 2.1 Overview
  - 2.2 Introduction 00:09
  - 2.3 Anatomy of a Page 03:02
  - 2.4 Establishing Your Presence 01:45
  - 2.5 Facebook Cover Photos 02:31
  - 2.6 Vanity Facebook URL 00:38
  - 2.7 Pinning & Reviews 02:16
  - 2.8 Timeline Menu System 01:07
  - 2.9 Page Messaging 01:39
  - 2.10 Daily Moderation 01:02
  - 2.11 Page Admin Types 02:20
  - 2.12 Integrated Post Scheduling 02:36
  - 2.13 Great Engagement Data 02:41
  - 2.14 Promotion Guidelines 02:45
  - 2.15 A Secondary Home 01:37
  - 2.16 Keep in Mind... 01:53
  - 2.17 Coming Up 00:39
- Lesson 3 - Facebook Marketing, Part 3: Understanding the Facebook Algorithm & News Feed 25:36
  - 3.1 Overview
  - 3.2 Introduction 00:10
  - 3.3 The News Feed 03:09
  - 3.4 News Feed Changes 02:20
  - 3.5 An End to Like Baiting 02:04
  - 3.6 Generate Genuine Engagement 01:51
  - 3.7 Value Over Sales Pitches 02:26
  - 3.8 Algorithm Reality Check 02:27
  - 3.9 How You Rank 03:08
  - 3.10 The Science of Facebook 02:18
  - 3.11 Importance of Tagging 01:16
  - 3.12 Ordering Posts 01:42
  - 3.13 Promoted Posts 02:16
  - 3.14 Coming Up 00:29
- Lesson 4 - Facebook Marketing, Part 4: Integrating Facebook with Other Efforts 12:09
  - 4.1 Overview
  - 4.2 Introduction 00:16
  - 4.3 The Problem with Social Media 02:04
  - 4.4 Facebook Social Plugins 03:28
  - 4.5 Other Plugin Options 02:34
  - 4.6 Claim Your Places Listing 03:47
Facebook Advertising
- Lesson 1 - Facebook Advertising, Part 1: Understanding Facebook Ads 11:51
  - 1.1 Overview
  - 1.2 Introduction 00:15
  - 1.3 Tapping into the Ad Market 01:36
  - 1.4 Advertising Options 02:56
  - 1.5 Target New Contacts 01:20
  - 1.6 Push Your Way to Followers 01:12
  - 1.7 Follow the Rules 00:55
  - 1.8 The 20% Rule 01:11
  - 1.9 Today's Facebok Mini-Rant 02:05
  - 1.10 Coming Up 00:21
- Lesson 2 - Facebook Advertising, Part 2: Choosing Your Ad Type 09:58
  - 2.1 Overview
  - 2.2 Introduction 00:15
  - 2.3 What Ad Do You Want? 01:55
  - 2.4 Every Ad Starts Differently 00:51
  - 2.5 Choosing Your Creative 00:43
  - 2.6 Understanding Your Ad Options 01:12
  - 2.7 Apply PPC Principles 01:15
  - 2.8 Match Your Brand 01:23
  - 2.9 Tell Them Who You Are 00:44
  - 2.10 Emotional Impact 00:47
  - 2.11 Visual Impact 00:36
  - 2.12 Coming Up 00:17
- Lesson 3 - Facebook Advertising, Part 3: Facebook Ad Targeting 15:21
  - 3.1 Overview
  - 3.2 Introduction 00:14
  - 3.3 Dozen Ways to Target 02:08
  - 3.4 Location, Age, and Gender Targeting 01:14
  - 3.5 Interest Targeting 01:42
  - 3.6 Connection Targeting 01:13
  - 3.7 Relationship Status Targeting 01:15
  - 3.8 Education & Work Targeting 01:23
  - 3.9 An Ultra Targeting List 01:04
  - 3.10 Custom Audiences 02:28
  - 3.11 Minimum Reach 00:52
  - 3.12 Why Use Custom Audiences? 01:48
Free Course
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FAQs

How do I enroll for the online training?
You can enroll for the online training through our website. You can make online payment using any of the following options:
- Visa debit/credit card
- American Express and Diners Club cards
- Master Card
- PayPal
Once the online payment is done, you will automatically receive payment receipt, via email.
What will I get along with this training?

In this training, you will have access to online e-learning.
Do you provide money back guarantee for the training programs?

Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.
Can I extend the access period?

Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.
Where and how can I access the e-learning content? Are there any limitations?

Once you register with us for a course by paying the course fee, you can have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail from our side will guide you through the process.
I am not able to access the online course. Whom should I contact for a solution?
Please raise a request via our Help and Support portal to have your issue resolved.
I want to know more about the training program. Whom do I contact?
Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.
What do I need to do to unlock my Simplilearn certificate?
- Complete 85% of the course.
What does it mean to be GSA approved course?
The course is part of Simplilearn’s contract with GSA (only US) with special pricing for GSA approved agencies & organizations. To know more click here
How do i know if I am eligible to buy this course at GSA price?
You should be employed with GSA approved agencies & organizations. The list of approved agencies is provided here

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This course is
Certified by GSA

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Facebook Marketing & Advertising Certification Training

Gain a thorough knowledge on the various aspects of Facebook. Learn how to make the best use of this social media site using the latest marketing strategies.