Facebook Marketing & Advertising Certification Training

161 Ratings

1058 Learners

This Facebook Marketing and Advertising course provides an excellent foundation in many facets of Facebook marketing, from establishing your business page, to best practices for posting content, and usage of advanced analytics and targeting. Learn how to develop effective strategies and use tools such as Facebook Groups, Facebook Live, Facebook Ads, Facebook Insights. It will also prepare you for the Facebook Blueprint Certification, an increasingly valuable verification of your new skills.

Certification Alignment

Key features

MONEY BACK GUARANTEE

4+ hours of high-quality e-learning video
Get hands-on with 5 industry-specific projects
Prepares you for Facebook Blueprint Certification exams
Get insights on Remarketing, Video Marketing on the Facebook platform
24 live demos of Facebook Ad Manager, Facebook Groups, Facebook Live and various other Settings
Get to know tools like Facebook Analytics, Facebook Business Manager and Conversion Tracking Methodologies

For individuals

Self-Paced Learning

Lifetime access to high-quality self-paced e-learning content curated by industry experts
24x7 learner assistance and support

$ {{osl_price|number}} $ ({{osl_disc}}% off)

$ 99

For business

Corporate Training Solutions

Blended learning delivery model (self-paced eLearning and/or instructor-led options)
Flexible pricing options
Enterprise grade Learning Management System (LMS)
Enterprise dashboards for individuals and teams
24x7 learner assistance and support

Explore our course

Course description

What’s the focus of this course?

Simplilearn’s course on Facebook Marketing and Advertising is a course structured to enable the professional to gain a thorough knowledge on the aspects of this social networking site and make the best use of this latest marketing strategy.
What are the course objectives?
Facebook Marketing and Advertising Course offer the following benefits:
- Learn all the vital aspects of Facebook advertising including a deep understanding of terminologies and various advertising options
- Gain knowledge on multiple facebooks advertising options such as Banner Ads, Carousel Ads, Video Ads, Facebook Live, etc.
- Gain knowledge on choosing the precise ads for your campaign based on statistics and case studies
- How to skillfully target the appropriate audience based on their location, demographics and interests
- Boost conversion rate with Facebook remarketing
- Obtain more leads with the same campaign budget
Who should take this course?
Facebook Marketing Course can be pursued by professionals who want to specialize in Social Media, to draw a higher audience and be effective marketers. This course is best suited for:
- Social Media Marketing Manager
- Social Media Consultant
- Public Relations/ Brand Manager
- Blogger/ Social Media Copywriter
- Businesses that want more traffic to their websites.
- Anyone looking to learn more about social media marketing.
- Professionals who want to add another skill to their marketing mix.
These industry-leading organizations trust our training
How do I access the tools discussed in the course?
Most of the tools covered as part of this course such as Facebook Groups, Facebook Live, Facebook Messenger, etc. are available for free.

For running an ad in the Facebook platform, users should have any of the following payment methods configured in the Facebook ads manager:
- Credit cards and co-branded debit cards (American Express, Discover, Mastercard and Visa)
- PayPal
- Bank account (direct debit) in supported countries
Once the payment method is linked, users can run ads for an amount convenient for them and experiment with all the targeting options available.

Tools covered

Facebook Tools

Platform Tools

Course preview

Facebook Marketing and Advertising
- Lesson 01 - Course Introduction
  02:07
  - 1.01 Course Introduction
    02:07
- Lesson 02 - Understanding Facebook
  13:59
  - 2.01 Introduction
    01:30
  - 2.02 Role of Marketing in the Future
    01:07
  - 2.03 Social Media Landscape
    02:33
  - 2.04 Facebook Introduction
    03:53
  - 2.05 Starting Your Facebook Journey
    02:00
  - 2.06 Facebook Options for Business
    02:13
  - 2.07 Key Takeaways
    00:43
  - Knowledge Check
- Lesson 03 - Understanding the Facebook Algorithm
  16:31
  - 3.01 Introduction
    01:47
  - 3.02 The Facebook News Feed and Organic Reach
    04:58
  - 3.03 The Facebook Algorithm Today
    04:21
  - 3.04 Top Ranking Factors in the Facebook Algorithm
    03:44
  - 3.05 The Future of the Facebook News Feed
    01:03
  - 3.06 Key Takeaways
    00:38
  - Knowledge Check
- Lesson 04 - Groups, Pages, Messenger, and Facebook Live
  1:04:04
  - 4.01 Introduction
    01:41
  - 4.02 Facebook Groups Set Up and Business Use
    13:06
  - 4.03 Facebook Pages Setup, Business Use, and Best Practices
    06:19
  - 4.04 Anatomy of a Facebook Page
    23:23
  - 4.05 Facebook Pages Best Practices
    02:57
  - 4.06 Facebook Messenger: How to Use for Business
    08:38
  - 4.07 Facebook Live: Set Up and How to Use for Business
    07:10
  - 4.08 Key Takeaways
    00:50
  - Knowledge Check
- Lesson 05 - Managing Facebook
  25:57
  - 5.01 Managing Facebook
    01:50
  - 5.02 Facebook Business Manager
    05:38
  - 5.03 Publishing, Scheduling, and Moderation
    09:39
  - 5.04 Facebook Page Insights
    04:02
  - 5.05 Demo: Facebook Productivity Tools
    02:12
  - 5.06 Facebook Pages, Groups, and Events Policies
    01:53
  - 5.07 Key Takeaways
    00:43
  - Knowledge Check
- Lesson 06 - Facebook Marketing Tools
  17:01
  - 6.01 Introduction
    01:53
  - 6.02 Facebook's Social Plugins
    03:06
  - 6.3 Facebook Rights Manager
    01:52
  - 6.04 Set Up Facebook Local and Facebook Place
    05:19
  - 6.05 Facebook and Non-Facebook Marketing Tools
    04:10
  - 6.06 Key Takeaways
    00:41
  - Knowledge Check
- Lesson 07 - Understanding Facebook Ads
  20:11
  - 7.01 Introduction
    01:44
  - 7.02 Global Advertising Spend by Media
    02:04
  - 7.03 Facebook Ad Campaign Structure, Ad Objectives, and Targeting
    06:59
  - 7.04 Facebook Ad Placements, Ad Formats, and Budgeting
    05:33
  - 7.05 Facebook Ad Performance, Testing, and Tools
    03:06
  - 7.06 Key Takeaways
    00:45
  - Knowledge Check
- Lesson 08 - Creating Your Facebook Ad
  24:03
  - 8.01 Introduction
    01:49
  - 8.02 Facebook Ad Manager
    00:52
  - 8.03 Demo: Create Your Facebook Ad Campaign
    05:06
  - 8.04 Demo: Create Your Facebook Ad Set
    06:41
  - 8.05 Demo: Create Your Facebook Ad
    05:44
  - 8.06 Facebook Ad Images and Text
    01:37
  - 8.07 Facebook Ad Review Process
    01:39
  - 8.08 Key Takeaways
    00:35
  - Knowledge Check
- Lesson 09 - Facebook Targeting
  15:28
  - 9.01 Introduction
    01:48
  - 9.02 Targeting in Facebook Pre and Post GDPR
    12:55
  - 9.03 Key Takeaways
    00:45
  - Knowledge Check
- Lesson 10 - Facebook Tracking and Reporting
  11:22
  - 10.01 Introduction
    01:42
  - 10.02 Facebook Conversion Tracking and Facebook Pixel
    07:25
  - 10.03 Facebook Analytics
    01:35
  - 10.04 Key Takeaways
    00:40
  - Knowledge Check
- Lesson 11 - Facebook Commerce
  16:04
  - 11.01 Introduction
    01:35
  - 11.02 Setting up Your Facebook Shop
    08:59
  - 11.03 Creating Your Facebook Catalog
    03:42
  - 11.04 Using Facebook Dynamic Ads
    01:11
  - 11.05 Key Takeaways
    00:37
  - Knowledge Check
- Lesson 12 - Facebook Best Practices
  16:47
  - 12.01 Introduction
    01:40
  - 12.02 Optimize Your Facebook Page
    03:42
  - 12.03 Best Practices in Pages Posts and Ads
    05:05
  - 12.04 Facebook Ads in the Sales Funnel
    03:32
  - 12.05 Best Practices Facebook Images and Ad Copies
    02:11
  - 12.06 Key Takeaways
    00:37
  - Knowledge Check
- Lesson 13 - Facebook Privacy and Security
  06:24
  - 13.01 Introduction
    01:44
  - 13.02 Facebook Ad Policies
    01:54
  - 13.03 Data Use Restrictions
    00:26
  - 13.04 Facebook Ads Post GDPR
    01:14
  - 13.05 Ads Politics or Issues of National Importance
    00:31
  - 13.06 Key Takeaways
    00:35
  - Knowledge Check
- Lesson 14 - Facebook Blueprint Examinations
  04:12
  - 14.01 Introduction
    01:30
  - 14.02 Certifications and Badges
    00:46
  - 14.03 Exam Process and Fees
    00:43
  - 14.04 Facebook Planning Professional Certification
    00:17
  - 14.05 Facebook Buying Professional Certification
    00:17
  - 14.06 Key Takeaways
    00:39
  - Knowledge Check
Free Course
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Exam & certification

How do I become certified in Facebook Marketing and Advertising course?

Once you have completed the training, you need to pass the Facebook Marketing and Advertising examination to become certified.
What are the prerequisites for the Facebook Marketing and Advertising certification course?

There are no prerequisites for this course.
What do I need to do to unlock my Simplilearn certificate?
- Complete 85% of the OSL course
- Complete at least 3 project submissions
Is the Facebook Marketing and Advertising course aligned to any certifications?

Yes, the Facebook Marketing and Advertising course is aligned with Facebook Blueprint Certification exams.
When is the next Facebook Marketing and Advertising Certification exam?

Users can choose a convenient date while booking the exam.
How long does it take to receive Facebook Marketing and Advertising course Certification?

Upon completion of the Facebook Marketing and Advertising course successfully and passing the exam, it will take about three days to receive your certificate.
How many attempts do I have to pass the Facebook Marketing and Advertising Certification exam?

You have only one attempt to pass this online Facebook Marketing and Advertising Certification exam.
How long is the Facebook Marketing and Advertising Certificate valid for?

There is no validity attached to it. Once you download the certificate, it is valid for a lifetime.
If I need to cancel my enrollment, can I get a refund?

Yes. You can cancel your enrollment if necessary. We will provide you with a complete refund after deducting the administration fee. To learn more, please refer to our refund policy.
How can I learn more about the Facebook Marketing and Advertising training program?

Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives can provide you with more details.
How will I earn the Facebook Blueprint Certification?
The Facebook Blueprint certification program is designed to thoroughly assess advanced-level competency in the skills needed to be a successful Facebook advertiser.

You can choose from any of the two types of Blueprint Certification below:

Facebook Certified Planning Professional Certification which consists of:
- Facebook Advertising Core Competencies exam
- Facebook Certified Planning Professional
Facebook Certified Buying Professional Certification which consists of:
- Facebook Advertising Core Competencies exam
- Facebook Certified Buying Professional exam
You must complete and pass any of the Certification exams with a score of 700 or higher in order to receive your digital badge. You’ll have 75 minutes to pass every exam, which includes 50 to 60 questions each. All Facebook Blueprint certifications remain valid for 12 months, with options to maintain your certification status by demonstrating your ongoing proficiency.

Course advisor

Marc Campman Expert Social Media Marketer, Founder of socialmediaplaymaker.com, Author

Marc Campman is the author of Flirtonomics and the founder of socialmediaplaymaker.com. He is an elite global marketing and business professional and has advised business organizations on the implementation of social media in sales, marketing, and services.

FAQs

What is digital marketing all about?

Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.
What are the key highlights of the course?

The Facebook Marketing and Advertising course is all-inclusive, providing more than 4 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our hands-on Projects.
Is the training up to date and relevant?

Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.
How long does the course take to complete?

You should expect to spend about 10 hours to complete the course and take the certification exam.
How do I enrol in the Facebook Marketing and Advertising course?
You can enrol for the Facebook Marketing and Advertising course on our website and make an online payment using any of the following options:
- Visa Credit or Debit Card
- MasterCard
- American Express
- Diner’s Club
- PayPal
Once payment is received, you will automatically receive a payment receipt and access information via email.
What do I get with the Facebook Marketing and Advertising course?
You will gain lifetime access to the e-learning content, exclusive forums moderated by faculty and industry experts, and monthly mentoring sessions by faculty and industry experts. Upon completing the program requirements, you will receive the Facebook Marketing and Advertising course certificate.
Where and how can I access the e-learning content?
Once you register for a course by paying the course fee, you will have 24/7 access to the e-learning content on our website. An automated course purchase confirmation email will guide you through the process.
If I am not able to access the Facebook Marketing and Advertising course online, whom do I contact for a solution?
Contact us using the form on the right of any page on the Simplilearn website, select the Live Chat link or contact Help & Support.
Do you provide a money-back guarantee?
Yes. We provide a seven-day money-back guarantee for the Facebook Marketing and Advertising course. Refer to our Refund Policy and submit refund requests via our Help and Support portal.
Is the exam fee included with the Facebook Marketing and Advertising course?
No. Exam fees are not included for any of the courses. However, you will receive course completion certificates for this course.
Who are our trainers and how are they selected?
All of our highly qualified trainers are industry experts with at least 10-12 years of relevant teaching experience.
Each of them has gone through a rigorous selection process which includes profile screening, technical evaluation, and training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating continue to train for us.
What are the system requirements to attend the training sessions?
You will require a laptop/PC with a good Internet connection and a headset (optional).
What is covered under the 24/7 support promise?
We offer 24/7 support through email, chat, and calls. We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.
Who provides the certification?
Upon completion of Simplilearn’s Facebook Marketing and Advertising course, you will receive a certificate from Simplilearn.
What is Global Teaching Assistance?
Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They engage students proactively to ensure the course path is being followed and help you enrich your learning experience, from class onboarding to project mentoring and job assistance. Teaching Assistance is available during business hours.

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Facebook Marketing & Advertising Certification Training

Key features

Self-Paced Learning

Corporate Training Solutions

Course description

What’s the focus of this course?

What are the course objectives?

Who should take this course?

These industry-leading organizations trust our training

How do I access the tools discussed in the course?

Tools covered

Course preview

Facebook Marketing and Advertising

Lesson 01 - Course Introduction

1.01 Course Introduction

Lesson 02 - Understanding Facebook

2.01 Introduction

2.02 Role of Marketing in the Future

2.03 Social Media Landscape

2.04 Facebook Introduction

2.05 Starting Your Facebook Journey

2.06 Facebook Options for Business

2.07 Key Takeaways

Knowledge Check

Lesson 03 - Understanding the Facebook Algorithm

3.01 Introduction

3.02 The Facebook News Feed and Organic Reach

3.03 The Facebook Algorithm Today

3.04 Top Ranking Factors in the Facebook Algorithm

3.05 The Future of the Facebook News Feed

3.06 Key Takeaways

Knowledge Check

Lesson 04 - Groups, Pages, Messenger, and Facebook Live

4.01 Introduction

4.02 Facebook Groups Set Up and Business Use

4.03 Facebook Pages Setup, Business Use, and Best Practices

4.04 Anatomy of a Facebook Page

4.05 Facebook Pages Best Practices

4.06 Facebook Messenger: How to Use for Business

4.07 Facebook Live: Set Up and How to Use for Business

4.08 Key Takeaways

Knowledge Check

Lesson 05 - Managing Facebook

5.01 Managing Facebook

5.02 Facebook Business Manager

5.03 Publishing, Scheduling, and Moderation

5.04 Facebook Page Insights

5.05 Demo: Facebook Productivity Tools

5.06 Facebook Pages, Groups, and Events Policies

5.07 Key Takeaways

Knowledge Check

Lesson 06 - Facebook Marketing Tools

6.01 Introduction

6.02 Facebook's Social Plugins

6.3 Facebook Rights Manager

6.04 Set Up Facebook Local and Facebook Place

6.05 Facebook and Non-Facebook Marketing Tools

6.06 Key Takeaways

Knowledge Check

Lesson 07 - Understanding Facebook Ads

7.01 Introduction

7.02 Global Advertising Spend by Media

7.03 Facebook Ad Campaign Structure, Ad Objectives, and Targeting

7.04 Facebook Ad Placements, Ad Formats, and Budgeting

7.05 Facebook Ad Performance, Testing, and Tools

7.06 Key Takeaways

Knowledge Check

Lesson 08 - Creating Your Facebook Ad

8.01 Introduction

8.02 Facebook Ad Manager

8.03 Demo: Create Your Facebook Ad Campaign

8.04 Demo: Create Your Facebook Ad Set

8.05 Demo: Create Your Facebook Ad

8.06 Facebook Ad Images and Text

8.07 Facebook Ad Review Process

8.08 Key Takeaways

Knowledge Check

Lesson 09 - Facebook Targeting

9.01 Introduction

9.02 Targeting in Facebook Pre and Post GDPR