Course Overview

This KPI Analysis and Techniques online course give you a refined understanding of metrics and advanced analytic strategies. It enables participants to dive deep into specific pools of data and do thorough research, to decide how best to create and define KPIs that help specific business units.

Key Features

  • 4 high quality chapters
  • 2.2+ hours of HQ e-learning
  • Course completion certificate

Skills Covered

  • Identifying KPIs
  • KPI Analysis
  • Features of metrics
  • Define relevant metrics
  • Advanced analytic strategies

Training Options

Self-Paced Learning

$ 99

  • Lifetime access to high-quality self-paced e-learning content curated by industry experts
  • 24x7 learner assistance and support

Corporate Training

Customized to your team's needs

  • Blended learning delivery model (self-paced eLearning and/or instructor-led options)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24x7 learner assistance and support

Course Curriculum

Eligibility

The KPI Analysis and Techniques course are ideal for professionals who want to specialize in web analytics and gain recognition in the digital marketing industry. This includes web analytics architects, data reporters, digital analysts, and recent graduates.
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Pre-requisites

There are no pre-requisites for this KPI Analysis training course.
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Course Content

  • KPI Analysis and Techniques

    Preview
    • Lesson 1 - Key Performance Indicators Simplified: Part 1

      36:13Preview
      • 1.1 Overview
      • 1.2 Introduction
        01:34
      • 1.3 What is a KPI?
        05:36
      • 1.4 Uncomplex
        02:02
      • 1.5 Relevant
        02:05
      • 1.6 Timely
        01:29
      • 1.7 Instantly Useful
        01:51
      • 1.9 Examples
        00:49
      • 1.10 Conversion Rate
        01:02
      • 1.11 Avg. Order Value
        01:20
      • 1.12 Days to Purchase
        03:54
      • 1.13 Loyalty & Recency
        06:27
      • 1.14 Share of Search
        04:59
      • 1.8 Bounce Rate
        02:32
      • 1.15 Thank You
        00:33
    • Lesson 2 - Key Performance Indicators Simplified: Part 2

      22:52Preview
      • 2.1 Overview
      • 2.2 Introduction
        01:50
      • 2.3 Identifying KPIs
        04:23
      • 2.4 Presenting KPIs
        10:04
      • 2.5 Four Lessons
        00:20
      • 2.6 Different Strokes
        00:49
      • 2.7 Perfection
        01:01
      • 2.8 Critical Few
        01:13
      • 2.9 Lifecycle
        03:12
    • Lesson 3 - Finding the Right KPIs for Your Business Type

      34:13Preview
      • 3.1 Overview
      • 3.2 Introduction
        02:38
      • 3.3 Goals for Small Business
        02:15
      • 3.4 Three Crucially Important Metrics
        01:21
      • 3.5 Cost Per Acquisition
        02:14
      • 3.6 Bounce Rate
        02:57
      • 3.7 Macro Conversion Rate
        01:51
      • 3.8 Goals for Medium-Sized Business
        01:25
      • 3.9 Click Through Rate
        01:58
      • 3.10 Page Depth
        01:18
      • 3.11 Loyalty
        01:47
      • 3.12 Micro Conversion Rate
        02:03
      • 3.13 Per Visit Goal Value
        02:49
      • 3.14 Goals for Large Business
        01:19
      • 3.15 Percent of New Visits
        01:15
      • 3.16 Events Per Visit
        01:11
      • 3.17 Days to Conversion
        01:22
      • 3.18 Percent of Assisted Conversions
        02:41
      • 3.19 Review: Best Web Metrics, Digital Marketing & Measurement Model
        01:49
    • Lesson 4 - Understanding KPIs Through Email Marketing Analytics

      39:26Preview
      • 4.1 Overview
      • 4.2 Introduction
        01:23
      • 4.3 E-mail Matters
        01:55
      • 4.4 Measurement Challenges
        07:45
      • 4.5 Categories of Data
        02:24
      • 4.6 Optimal Metrics: The Dirty Dozen
        02:17
      • 4.7 1. Delivery Rate
        01:30
      • 4.8 2. Open Rate
        02:44
      • 4.9 3. Subscriber Retention Rate
        01:51
      • 4.10 4. Click-to-Delivery Rate
        01:37
      • 4.11 5. Bounce Rate
        01:35
      • 4.12 6. Depth of Visit
        01:34
      • 4.13 7. Actions Completed
        01:35
      • 4.14 8. Macro Conversion Rate
        01:16
      • 4.15 9. Average Revenue Per E-mail Sent
        02:27
      • 4.16 10. Micro Conversion Rate
        01:04
      • 4.17 11. Average Economic Value Per E-mail
        01:15
      • 4.18 12. Profitability
        02:31
      • 4.19 The Critical Few
        02:13
      • 4.20 Conclusion
        00:30
    • Article

      • Article: Your Web Metrics: Super Lame or Super Awesome?
      • Article: Kill Useless Web Metrics: Apply The "Three Layers Of So What" Test

Exam & Certification

KPI Certificate
  • What do I need to unlock my Simplilearn certificate?

    To obtain the KPI Analysis and Techniques course certification, you must complete 85 percent of the online self-learning course.

FAQs

  • How do I enroll for the online training?

    You can enroll for the online training through our website. You can make online payment using any of the following options:
    • Visa debit/credit card
    • American Express and Diners Club cards
    • Master Card
    • PayPal
    Once the online payment is done, you will automatically receive payment receipt, via email.

  • What will I get along with this training?

    In this training, you will have access to online e-learning.

  • Do you provide money back guarantee for the training programs?

    Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.

  • Can I extend the access period?

    Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.

  • Where and how can I access the e-learning content? Are there any limitations?

    Once you register with us for a course by paying the course fee, you can have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail from our side will guide you through the process.

  • I am not able to access the online course. Whom should I contact for a solution?

    Please raise a request via our Help and Support portal to have your issue resolved.

  • I want to know more about the training program. Whom do I contact?

    Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.