Course description

  • About Author

    Avinash Kaushik, Author, Blogger, Digital Marketing Evangelist
    • The author of two best-selling books: Web Analytics 2.0, Web Analytics: An Hour A Day
    • The Digital Marketing Evangelist for Google
    • Delivered keynotes at a variety of global conferences, including Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing and Web 2.0.
    • Lectured at major universities such as Stanford University, University of Virginia, University of California – Los Angeles and University of Utah
    • Received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association

  • What is the course all about?

    Simpliearn’s KPI Analysis and Techniques course, emphasis on defining useful metrics which is absolutely necessary for successful analysis of data. Its helps you to know exactly which metrics could be vital and which ones could be exempted from the analysis.

    A certified KPI Analyst could provide useful and actionable insights to the metrics with advanced analytic strategies.

  • Why is the course most sought-after?

    KPI Analysis and Techniques Course from Simplilearn helps participants gain a refined understanding of Metrics. It enables participants to dive deep within an important section of the data and do a thorough research.

    Benefits of KPI Analysis and Technique course:
    • Proficiency in KPI Analysis and Techniques is a great skill to help define metrics for an organisation
    • Advanced analytical techniques and presentations with KPIs using advanced techniques.
    • Web Analytics is vital for a company’s performance review and to have a sound knowledge in defining the metrics is not only important, but it is absolutely a necessity.
    • Course imparts extensive knowledge on Metrics and advanced analytic strategies.

  • What are the Learning Benefits of this Course?

    KPI Analysis and Techniques Course by Simplilearn trains the professional to be proficient in defining metrics and helps professionals gain a sound knowledge on advanced analytics.

    KPI Analysis and Techniques course offers the following benefits:
    • Gain knowledge and expertise on KPI Analysis and advanced techniques.
    • Explore the various features of metrics and effectively defining the relevant metrics.
    • Discover how to create and define Key performance index that helps the business unit
    • Ability to confidently analyze & infer using advanced analysis

  • What are the career benefits in-store for you?

    • Obtain a global recognition through this course offered by Simplilearn, which validates the professionals knowledge on Key Performance Index
    • Lucrative job offers in the field of business development, Analytics and Market research organizations
    • Proficient in industry best practices, latest tactics and technology
    • Companies are seeking certified professionals in KPI Analysis, and this course will prepare the participants for various job opportunities in the digital marketing industry.

  • Who should do this course?

    KPI Analysis and Techniques Course can be pursued by professionals who want to specialize in Web Analytics and gain recognition in the digital marketing industry. This course is best suited for:
    • Web Analytics Implementers
    • Web Analytics Data Reporters
    • Digital Analysts
    • Graduates

  • Trusted By Industry Leading Marketing Teams

Course preview

    • Lesson 1 - Key Performance Indicators Simplified: Part 1 36:13
      • 1.1 Overview
      • 1.2 Introduction01:34
      • 1.3 What is a KPI?05:36
      • 1.4 Uncomplex02:02
      • 1.5 Relevant02:05
      • 1.6 Timely01:29
      • 1.7 Instantly Useful01:51
      • 1.9 Examples00:49
      • 1.10 Conversion Rate01:02
      • 1.11 Avg. Order Value01:20
      • 1.12 Days to Purchase03:54
      • 1.13 Loyalty & Recency06:27
      • 1.14 Share of Search04:59
      • 1.8 Bounce Rate02:32
      • 1.15 Thank You00:33
    • Lesson 2 - Key Performance Indicators Simplified: Part 2 22:52
      • 2.1 Overview
      • 2.2 Introduction01:50
      • 2.3 Identifying KPIs04:23
      • 2.4 Presenting KPIs10:04
      • 2.5 Four Lessons00:20
      • 2.6 Different Strokes00:49
      • 2.7 Perfection01:01
      • 2.8 Critical Few01:13
      • 2.9 Lifecycle03:12
    • Lesson 3 - Finding the Right KPIs for Your Business Type 34:13
      • 3.1 Overview
      • 3.2 Introduction02:38
      • 3.3 Goals for Small Business02:15
      • 3.4 Three Crucially Important Metrics01:21
      • 3.5 Cost Per Acquisition02:14
      • 3.6 Bounce Rate02:57
      • 3.7 Macro Conversion Rate01:51
      • 3.8 Goals for Medium-Sized Business01:25
      • 3.9 Click Through Rate01:58
      • 3.10 Page Depth01:18
      • 3.11 Loyalty01:47
      • 3.12 Micro Conversion Rate02:03
      • 3.13 Per Visit Goal Value02:49
      • 3.14 Goals for Large Business01:19
      • 3.15 Percent of New Visits01:15
      • 3.16 Events Per Visit01:11
      • 3.17 Days to Conversion01:22
      • 3.18 Percent of Assisted Conversions02:41
      • 3.19 Review: Best Web Metrics, Digital Marketing & Measurement Model01:49
    • Lesson 4 - Understanding KPIs Through Email Marketing Analytics 39:26
      • 4.1 Overview
      • 4.2 Introduction01:23
      • 4.3 E-mail Matters01:55
      • 4.4 Measurement Challenges07:45
      • 4.5 Categories of Data02:24
      • 4.6 Optimal Metrics: The Dirty Dozen02:17
      • 4.7 1. Delivery Rate01:30
      • 4.8 2. Open Rate02:44
      • 4.9 3. Subscriber Retention Rate01:51
      • 4.10 4. Click-to-Delivery Rate01:37
      • 4.11 5. Bounce Rate01:35
      • 4.12 6. Depth of Visit01:34
      • 4.13 7. Actions Completed01:35
      • 4.14 8. Macro Conversion Rate01:16
      • 4.15 9. Average Revenue Per E-mail Sent02:27
      • 4.16 10. Micro Conversion Rate01:04
      • 4.17 11. Average Economic Value Per E-mail01:15
      • 4.18 12. Profitability02:31
      • 4.19 The Critical Few02:13
      • 4.20 Conclusion00:30
    • Article
      • Article: Your Web Metrics: Super Lame or Super Awesome?
      • Article: Kill Useless Web Metrics: Apply The "Three Layers Of So What" Test
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    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.