KPI Analysis and Techniques Certification Training Online | Simplilearn

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  • 4 high quality chapters
  • 2.2+ hours of HQ e-learning
  • Course completion certificate

Course description

  • About Author

    Avinash Kaushik, Author, Blogger, Digital Marketing Evangelist
    • The author of two best-selling books: Web Analytics 2.0, Web Analytics: An Hour A Day
    • The Digital Marketing Evangelist for Google
    • Delivered keynotes at a variety of global conferences, including Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing and Web 2.0.
    • Lectured at major universities such as Stanford University, University of Virginia, University of California – Los Angeles and University of Utah
    • Received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association

  • What is the course all about?

    Simpliearn’s KPI Analysis and Techniques course, emphasis on defining useful metrics which is absolutely necessary for successful analysis of data. Its helps you to know exactly which metrics could be vital and which ones could be exempted from the analysis.

    A certified KPI Analyst could provide useful and actionable insights to the metrics with advanced analytic strategies.

  • Why is the course most sought-after?

    KPI Analysis and Techniques Course from Simplilearn helps participants gain a refined understanding of Metrics. It enables participants to dive deep within an important section of the data and do a thorough research.

    Benefits of KPI Analysis and Technique course:
    • Proficiency in KPI Analysis and Techniques is a great skill to help define metrics for an organisation
    • Advanced analytical techniques and presentations with KPIs using advanced techniques.
    • Web Analytics is vital for a company’s performance review and to have a sound knowledge in defining the metrics is not only important, but it is absolutely a necessity.
    • Course imparts extensive knowledge on Metrics and advanced analytic strategies.

  • What are the Learning Benefits of this Course?

    KPI Analysis and Techniques Course by Simplilearn trains the professional to be proficient in defining metrics and helps professionals gain a sound knowledge on advanced analytics.

    KPI Analysis and Techniques course offers the following benefits:
    • Gain knowledge and expertise on KPI Analysis and advanced techniques.
    • Explore the various features of metrics and effectively defining the relevant metrics.
    • Discover how to create and define Key performance index that helps the business unit
    • Ability to confidently analyze & infer using advanced analysis

  • What are the career benefits in-store for you?

    • Obtain a global recognition through this course offered by Simplilearn, which validates the professionals knowledge on Key Performance Index
    • Lucrative job offers in the field of business development, Analytics and Market research organizations
    • Proficient in industry best practices, latest tactics and technology
    • Companies are seeking certified professionals in KPI Analysis, and this course will prepare the participants for various job opportunities in the digital marketing industry.

  • Who should do this course?

    KPI Analysis and Techniques Course can be pursued by professionals who want to specialize in Web Analytics and gain recognition in the digital marketing industry. This course is best suited for:
    • Web Analytics Implementers
    • Web Analytics Data Reporters
    • Digital Analysts
    • Graduates

  • Trusted By Industry Leading Marketing Teams

Course preview

    • Lesson 1 - Key Performance Indicators Simplified: Part 1 33:08
      • 1.1 Overview
      • 1.2 Introduction 01:34
      • 1.3 What is a KPI? 05:36
      • 1.4 Uncomplex 02:02
      • 1.5 Relevant 02:05
      • 1.6 Timely 01:29
      • 1.7 Instantly Useful 01:51
      • 1.8 Examples 00:49
      • 1.9 Conversion Rate 01:02
      • 1.10 Avg. Order Value 01:20
      • 1.11 Days to Purchase 03:54
      • 1.12 Loyalty & Recency 06:27
      • 1.13 Share of Search 04:59
    • Lesson 2 - Key Performance Indicators Simplified: Part 2 22:52
      • 2.1 Overview
      • 2.2 Introduction 01:50
      • 2.3 Identifying KPIs 04:23
      • 2.4 Presenting KPIs 10:04
      • 2.5 Four Lessons 00:20
      • 2.6 Different Strokes 00:49
      • 2.7 Perfection 01:01
      • 2.8 Critical Few 01:13
      • 2.9 Lifecycle 03:12
    • Lesson 3 - Finding the Right KPIs for Your Business Type 34:13
      • 3.1 Overview
      • 3.2 Introduction 02:38
      • 3.3 Goals for Small Business 02:15
      • 3.4 Three Crucially Important Metrics 01:21
      • 3.5 Cost Per Acquisition 02:14
      • 3.6 Bounce Rate 02:57
      • 3.7 Macro Conversion Rate 01:51
      • 3.8 Goals for Medium-Sized Business 01:25
      • 3.9 Click Through Rate 01:58
      • 3.10 Page Depth 01:18
      • 3.11 Loyalty 01:47
      • 3.12 Micro Conversion Rate 02:03
      • 3.13 Per Visit Goal Value 02:49
      • 3.14 Goals for Large Business 01:19
      • 3.15 Percent of New Visits 01:15
      • 3.16 Events Per Visit 01:11
      • 3.17 Days to Conversion 01:22
      • 3.18 Percent of Assisted Conversions 02:41
      • 3.19 Review: Best Web Metrics, Digital Marketing & Measurement Model 01:49
    • Lesson 4 - Understanding KPIs Through Email Marketing Analytics 39:26
      • 4.1 Overview
      • 4.2 Introduction 01:23
      • 4.3 E-mail Matters 01:55
      • 4.4 Measurement Challenges 07:45
      • 4.5 Categories of Data 02:24
      • 4.6 Optimal Metrics: The Dirty Dozen 02:17
      • 4.7 1. Delivery Rate 01:30
      • 4.8 2. Open Rate 02:44
      • 4.9 3. Subscriber Retention Rate 01:51
      • 4.10 4. Click-to-Delivery Rate 01:37
      • 4.11 5. Bounce Rate 01:35
      • 4.12 6. Depth of Visit 01:34
      • 4.13 7. Actions Completed 01:35
      • 4.14 8. Macro Conversion Rate 01:16
      • 4.15 9. Average Revenue Per E-mail Sent 02:27
      • 4.16 10. Micro Conversion Rate 01:04
      • 4.17 11. Average Economic Value Per E-mail 01:15
      • 4.18 12. Profitability 02:31
      • 4.19 The Critical Few 02:13
      • 4.20 Conclusion 00:30
    • Lessons
      • Article: Your Web Metrics: Super Lame or Super Awesome?
      • Article: Kill Useless Web Metrics: Apply The "Three Layers Of So What" Test
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  • What will I get along with this training?

    In this training, you will have access to online e-learning.

  • Do you provide money back guarantee for the training programs?

    Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.

  • Can I extend the access period?

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