Course Overview

Training Options

Corporate Training

Customized to your team's needs

  • Blended learning delivery model (self-paced eLearning and/or instructor-led options)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24x7 learner assistance and support

Course Curriculum

Course Content

  • Marketing Automation Foundation

    Preview
    • Lesson 01 - Course Introduction

      05:00Preview
      • 1.01 Course Introduction
        05:00
    • Lesson 02 - Introduction to Marketing Automation

      08:35Preview
      • 2.01 Introduction to Marketing Automation
        00:30
      • 2.02 Marketing Automation Overview
        00:30
      • 2.03 Increase Engagement
        02:12
      • 2.04 Flatten Your Sales Funnel
        01:12
      • 2.05 Close More Deals
        01:58
      • 2.06 Make More Money
        00:48
      • 2.07 Develop Relationships with Your Best Customers
        00:45
      • 2.08 Keytakeaways
        00:40
      • Knowledge Check
    • Lesson 03 - Lead Capture and Nurture

      10:30Preview
      • 3-01 Lead Capture and Nurture
        00:26
      • 3.02 Lead Capture and Nurture Introduction
        01:19
      • 3.03 Lead Capture Process
        01:06
      • 3.04 Capturing Leads Using Lead Magnets
        01:23
      • 3.05 Lists and Segmentation
        01:46
      • 3.06 Lead Nurturing Building a Relationship
        02:00
      • 3.07 Lead Scoring
        01:53
      • 3.08 Keytakeaways
        00:37
      • Knowledge Check
    • Lesson 04 - Customer Journey and Dynamic Segmentation

      06:07Preview
      • 4.01 Customer Journey and Dynamic Segmentation
        00:20
      • 4.02 Impact of Customer Life Cycle on Automated Campaigns
        01:25
      • 4.03 Marketing Automation Strategy
        01:19
      • 4.04 Dynamic Segmentation
        02:41
      • 4.05 Keytakeaways
        00:22
      • Knowledge Check
    • Lesson 05 - Triggered Communication

      14:04Preview
      • 5.01 Triggered Communication
        00:26
      • 5.02 Triggered Communication
        01:37
      • 5.03 Examples of Triggered Communication
        01:32
      • 5.04 Automation Success
        01:08
      • 5.05 Drip Campaign
        01:24
      • 5.06 Drip Campaign Example
        01:58
      • 5.07 Nurture Campaign Part A
        02:00
      • 5.08 Nurture Campaign Part B
        02:10
      • 5.09 Other Channels
        01:06
      • 5.10 Keytakeaways
        00:43
      • Knowledge Check
    • Lesson 06 - Measurement and Attribution

      13:42Preview
      • 6.01 Measurement and Attribution
        00:23
      • 6.02 Measuring Campaigns
        01:50
      • 6.03 Lifetime Customer Value
        01:38
      • 6.04 Email Subscriber Value
        01:27
      • 6.05 Campaign Value
        01:12
      • 6.06 Attribution
        01:57
      • 6.07 Attribution Models
        01:55
      • 6.08 Conversion Value
        02:38
      • 6.09 Keytakeaways
        00:42
      • Knowledge Check
    • Lesson 07 - Improving Customer Retention

      06:48Preview
      • 7.01 Improving Customer Retention
        00:23
      • 7.02 Reducing Churn Rate Part One
        01:46
      • 7.03 Reducing Churn Rate Part Two
        01:46
      • 7.04 Building Loyalty
        02:17
      • 7.05 Keytakeaways
        00:36
      • Knowledge Check
    • Lesson 08 - Compliance and Reporting

      08:59Preview
      • 8.01 Compliance and Reporting
        00:25
      • 8.02 First-Party and Third-Party Data
        01:04
      • 8.03 Impact of GDPR on Marketing Automation
        00:54
      • 8.04 Impact of GDPR on Email Marketing
        03:46
      • 8.05 Types of Reports
        01:08
      • 8.06 B2B Metrics and Tools
        01:06
      • 8.07 Keytakeaways
        00:36
      • Knowledge Check
    • Lesson 09 - Artificial Intelligence and Marketing Automation

      05:26Preview
      • 9.01 Artificial Intelligence and Marketing
        00:20
      • 9.02 How Does AI Work
        02:28
      • 9.03 Benefits of AI in Marketing Automation
        02:17
      • 9.04 Keytakeaways
        00:21
      • Knowledge Check
    • Marketing Automation Foundations Quiz

      • Marketing Automation Foundations Quiz

Course Advisor

  • Matt Bailey

    Matt Bailey

    Expert Internet Marketer, President of SiteLogic, Author

    Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

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Exam & Certification

  • What are the pre-requisites for this course?

    Awareness of paid marketing (PPC) and digital marketing will be helpful.

  • What certification do I get post-training?

    We offer course completion certificate after you successfully complete the training program with the following criteria:
    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.