Course Description

  • What’s the focus of this course?

    Marketing Automation is the use of software and technology to aid sales and marketing by automating simple tasks. It helps you find new customers faster, onboard existing customers, increase customer loyalty & improve communication with a high ROI segment.

    The Marketing Automation Foundation course from Simplilearn aims to impart an in-depth understanding of Marketing Automation. This course takes participants through the basic concepts of Marketing automation, and covers the principles of lead capture, lead nurture, the different types of automated campaigns, and improving the customer life cycle.

  • What are the course objectives?

    The course imparts essential knowledge in basic concepts related to Marketing Automation. By the end of Marketing Automation Foundation course, participants will have in-depth  understanding  of:
    • Marketing automation
    • How to flatten your sales funnel
    • Lead capturing and nurturing processes
    • Different types of automated campaigns
    • Mapping the customer’s journey
    • Improving the buyer lifecycle
    • Building customer loyalty

  • Who should take this course?

    The Marketing Automation Foundation course from Simplilearn is great for those looking to learn the basics of the marketing automation process and its best practices. The course is good for:
    • Online marketers
    • Marketing professionals
    • PPC executives/managers
    • Sales managers
    • Fresh graduates
    • Business owners/heads
    • Entrepreneurs

  • These industry-leading organizations trust our training

Course Preview

    • Lesson 01 - Introduction to Marketing Automation

      10:17
      • 1.1 Introduction
        00:22
      • 1.2 Defining Marketing Automation
        00:57
      • 1.3 Increase Engagement
        02:16
      • 1.4 Flatten Your Sales Funnel
        01:28
      • 1.5 Close More Deals
        03:01
      • 1.6 Make More Money
        00:55
      • 1.7 Develop Best Customers
        01:18
      • Knowledge Check
    • Lesson 2 - Lead Capture and Nurture

      09:42
      • 2.1 Introduction
        00:31
      • 2.2 Capture and Nurture
        00:40
      • 2.3 Lead Capture Process
        01:19
      • 2.4 Lead Nurture - Building a Relationship
        02:04
      • 2.5 Implicit and Explicit Data
        01:31
      • 2.6 Lead Scoring
        03:37
      • Knowledge Check
    • Lesson 3 - Triggers and Series

      13:13
      • 3.1 Introduction
        00:43
      • 3.2 Dynamic Segmentation
        02:59
      • 3.3 Triggered Communications
        03:09
      • 3.4 Additional Triggers
        03:00
      • 3.5 Example-Automated Messaging
        03:22
    • Lesson 4 - Drip Campaigns

      07:27
      • 4.1 Introduction
        00:25
      • 4.2 Drip Campaign and Customer Journey
        02:10
      • 4.3 Discovery and Consideration
        01:55
      • 4.4 Drip Campaigns
        02:57
    • Lesson 5 - Nurture Campaigns

      07:44
      • 5.1 Introduction
        00:33
      • 5.2 Nurture Campaign Overview
        02:59
      • 5.3 Dynamic Rules
        02:45
      • 5.4 Different Sales Cycles
        01:27
      • Knowledge Check
    • Lesson 6 - Measurement and Attribution

      15:26
      • 6.1 Introduction
        00:28
      • 6.2 Lifetime Customer Value
        02:33
      • 6.3 Subscriber Value
        01:53
      • 6.4 Campaign Value
        02:27
      • 6.5 Attribution
        04:56
      • 6.6 Conversion Value
        03:09
    • Lesson 7 - Customer Journey

      09:34
      • 7.1 Introduction
        00:24
      • 7.2 Customer Journey Overview
        01:21
      • 7.3 Improving Customer Lifecycle
        04:26
      • 7.4 Building Loyalty
        03:23
      • Knowledge Check
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Exam & Certification

  • What are the pre-requisites for this course?

    Awareness of paid marketing (PPC) and digital marketing will be helpful.

  • What certification do I get post-training?

    We offer course completion certificate after you successfully complete the training program with the following criteria:
    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

Course Advisor

Matt Bailey
Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.