Course description

  • What’s the focus of this course?

    Marketing Automation is the use of software and technology to aid sales and marketing by automating simple tasks. It helps you find new customers faster, onboard existing customers, increase customer loyalty & improve communication with a high ROI segment.

    The Marketing Automation Foundation course from Simplilearn aims to impart an in-depth understanding of Marketing Automation. This course takes participants through the basic concepts of Marketing automation, and covers the principles of lead capture, lead nurture, the different types of automated campaigns, and improving the customer life cycle.

  • What are the course objectives?

    The course imparts essential knowledge in basic concepts related to Marketing Automation. By the end of Marketing Automation Foundation course, participants will have in-depth  understanding  of:
    • Marketing automation
    • How to flatten your sales funnel
    • Lead capturing and nurturing processes
    • Different types of automated campaigns
    • Mapping the customer’s journey
    • Improving the buyer lifecycle
    • Building customer loyalty

  • Who should take this course?

    The Marketing Automation Foundation course from Simplilearn is great for those looking to learn the basics of the marketing automation process and its best practices. The course is good for:
    • Online marketers
    • Marketing professionals
    • PPC executives/managers
    • Sales managers
    • Fresh graduates
    • Business owners/heads
    • Entrepreneurs

  • These industry-leading organizations trust our training

Course preview

    • Lesson 01 - Introduction to Marketing Automation

      • 1.1 Introduction
      • 1.2 Defining Marketing Automation
      • 1.3 Increase Engagement
      • 1.4 Flatten Your Sales Funnel
      • 1.5 Close More Deals
      • 1.6 Make More Money
      • 1.7 Develop Best Customers
      • Knowledge Check
    • Lesson 2 - Lead Capture and Nurture

      • 2.1 Introduction
      • 2.2 Capture and Nurture
      • 2.3 Lead Capture Process
      • 2.4 Lead Nurture - Building a Relationship
      • 2.5 Implicit and Explicit Data
      • 2.6 Lead Scoring
      • Knowledge Check
    • Lesson 3 - Triggers and Series

      • 3.1 Introduction
      • 3.2 Dynamic Segmentation
      • 3.3 Triggered Communications
      • 3.4 Additional Triggers
      • 3.5 Example-Automated Messaging
    • Lesson 4 - Drip Campaigns

      • 4.1 Introduction
      • 4.2 Drip Campaign and Customer Journey
      • 4.3 Discovery and Consideration
      • 4.4 Drip Campaigns
    • Lesson 5 - Nurture Campaigns

      • 5.1 Introduction
      • 5.2 Nurture Campaign Overview
      • 5.3 Dynamic Rules
      • 5.4 Different Sales Cycles
      • Knowledge Check
    • Lesson 6 - Measurement and Attribution

      • 6.1 Introduction
      • 6.2 Lifetime Customer Value
      • 6.3 Subscriber Value
      • 6.4 Campaign Value
      • 6.5 Attribution
      • 6.6 Conversion Value
    • Lesson 7 - Customer Journey

      • 7.1 Introduction
      • 7.2 Customer Journey Overview
      • 7.3 Improving Customer Lifecycle
      • 7.4 Building Loyalty
      • Knowledge Check
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Exam & certification

  • What are the pre-requisites for this course?

    Awareness of paid marketing (PPC) and digital marketing will be helpful.

  • What certification do I get post-training?

    We offer course completion certificate after you successfully complete the training program with the following criteria:
    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

Course advisor

Matt Bailey
Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.


    • What is online marketing all about?

      Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies upon the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.

    • What topics does the training cover?

      Our training package imparts in-depth understanding of the principles of Programmatic Buying. Please refer to the Course Syllabus for more information.

    • Tell me more about the author

      Matt Bailey is the founder and president of SiteLogic, and the author of "Internet Marketing: An Hour A Day". With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming knowledge to help companies create comprehensive strategies that improve internet presence and conversions.

      Matt also serves on the Advisory Board for Incisive Media's Search Engine Strategies Conferences. As one of the conference's highest-rated speakers, he presents at Search Engine Strategies Conferences around the world.

    • Does the course cover recent developments and trends?

      Simplilearn strives to provide high quality, current content that is in line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.

    • Who are your learners?

      Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions find our training ideal.

    • What is the current state of the job market for online marketing professionals?

      With an estimated 200,000+ unfilled roles in various specialties of digital marketing (source:, digital marketing offers tremendous opportunities for skilled, trained marketing professionals. Simplilearn’s training prepares novices and experienced professionals alike gain a firm footing in the online marketing space by advancing their skills and knowledge.

    • Can I cancel my enrolment? Do I get a refund?

      Yes, you may cancel your enrolment if you are not satisfied with the course. We provide a complete refund after deducting the administration fee. To know more, please read our Refund Policy.

    • What are the payment options?

      Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
      • Visa Debit/credit Card
      • American Express and Diners Club Card
      • Master Card, Or
      • PayPal

    • I want to know more about the training program. Whom do I contact?

      Please join our Live Chat for instant support, call us, or Request a Call Back to have your question resolved.

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.