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Course description

  • What’s the focus of this course?

    Mobile Marketing is a vital marketing  strategy, representing the future of marketing. Mobile Marketing is marketing on or with a mobile device, providing customers with time- and location-sensitive, personalized information that promotes goods, services, and ideas.

    An efficient marketer who can leverage mobile and keep up with the explosive growth will win the audience and be indispensable. This Advanced Mobile Marketing course will help participants to gain expertise on using the mobile medium as a means of marketing communication.

  • What are the course objectives?

    The objectives of the Advanced Mobile Marketing Course are:
    • Understand Mobile devices, core mobile product and service offerings
    • In-depth knowledge of Mobile Rules and Regulations
    • Learn Mobile Marketing and Social Media
    • Learn to create compelling Mobile responsive design to drive great user experience
    • Understand Mobile Advertising and Search
    • Combine Mobile Marketing with other Channels
    • Effective Mobile Marketing and Social Media
    • Gain expertise and knowledge of Mobile Marketing Measurement and Analytics

  • Who should take this course?

    The Advanced Mobile Marketing training can be pursued by professionals who want to specialize in the Mobile Marketing field and gain recognition in the digital marketing industry. This training is best suited for:
    • Mobile Marketers
    • Digital Marketing Professionals
    • Marketing Managers
    • Business Owners
    • Business Development Professionals
    • Aspiring marketing professionals
    • Freelancers and graduates

  • These industry-leading organizations trust our training

Course preview

  • Advanced Mobile Marketing

    • Section 1 : Introduction to Mobile Marketing

      33:14
      • 1.1 Basics of Mobile Marketing
        12:48
      • 1.2 Marketing Changes with Mobile Devices
        20:26
      • Knowledge Check

    • Section 2 : Understanding Mobile Devices

      27:37
      • 2.1 Types of Mobile Devices
        10:29
      • 2.2 Marketing Different Devices
        17:08
      • Knowledge Check

    • Section 3 : Core Product and Service Offerings

      1:39:07
      • 3.1 Campaign Delivery Options - SMS and MMS Messaging
        08:56
      • 3.2 Effective Ways to Use Message Campaigns
        23:06
      • 3.3 Basics of Mobile App
        17:01
      • 3.4 Planning Developing and Promoting a Mobile App
        11:25
      • 3.5 Basics of Mobile Websites
        10:35
      • 3.6 Considerations for Building a Mobile Website
        12:52
      • 3.7 App Marketing
        15:12
      • Knowledge Check

    • Section 4 : Supplemental Mobile Products and Service Options

      1:14:53
      • 1 Campaign Delivery Options: QR Codes
        20:51
      • 2 Campaign Delivery Options: Augmented Reality
        22:01
      • 3 Campaign Delivery Options: Interactive Voice Response (IVR)
        06:46
      • 4 Mobile and Traditional Marketing
        25:15
      • Knowledge Check

    • Section 5 : Mobile Advertising and Search

      42:50
      • 1 Mobile Advertising
        20:19
      • 2 Mobile Marketing and Search
        12:43
      • 3 Programmatic Ad Buying
        09:48
      • Knowledge Check

    • Section 6 : Incentives and Loyalty Program

      30:10
      • 1 Mobile Incentive Opportunities
        11:45
      • 2 Mobile Loyalty Programs
        18:25
      • Knowledge Check

    • Section 7 : Mobile Marketing and Social Media

      41:22
      • 1 Mobile and Social Media
        12:29
      • 2 Content Marketing for Mobile
        13:31
      • 3 Facebook Advertising for Mobile
        15:22
      • Knowledge Check

    • Section 8 : Location and Mobile

      25:33
      • 1 Mobile Marketing - Location Based Services
        09:18
      • 2 Beacons-Opportunities and Challenges
        09:55
      • 3 Employing Beacons
        06:20
      • Knowledge Check

    • Section 9 : Mobile Rules and Regulations

      20:15
      • 1 Mobile Marketing Rules and Regulations
        08:31
      • 2 Mobile Campaign Compliance
        11:44
      • Knowledge Check

    • Section 10 : Mobile Website

      20:26
      • 1 Responsive Design
        07:10
      • 2 Converting Non-Mobile Websites
        13:16
      • Knowledge Check

    • Section 11 : Mobile Marketing Analytics

      12:26
      • 1 Mobile Measurement
        12:26
      • Knowledge Check

    • Section 12 : Careers in Mobile Marketing

      13:11
      • 1 Mobile Marketing Opportunities
        13:11
      • Knowledge Check
  • Free Course

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Exam & certification

  • How do I get certified in Advanced Mobile Marketing?

    • Complete 85% of the course.
    • Complete 3 projects and 1 simulation test with a minimum score of 60%

  • What are the prerequisites for the certification?

    Although not required, ideally, participants will first complete our Mobile Marketing Foundations course. Ultimately, participants will need a basic working knowledge of HTML, internet usage, and Microsoft Office for a successful learning experience.

Reviews

Maliyah Gross
Maliyah Gross

This course is good as an introduction. It covers most areas of Mobile Marketing and gives a good idea of the possibilities.

Karina Quinn
Karina Quinn

Excellent overview on mobile marketing; provides useful tips and tricks.

    FAQs

    • What is digital marketing all about?

      Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

    • What are the key highlights of the course?

      This course is all-inclusive, providing more than 25 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

    • Is the training up to date and relevant?

      Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

    • How long does the course take to complete?

      You should expect to spend about 25 – 30 hours to complete the course and take the certification exam.

    • What are the prerequisites for this course?

      Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.

    • Do I have to order any course material?

      This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.

    • Who are the instructors?

      Our reputed team of expert instructors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with combined decades of experience.
       
      • Industry expert Todd Malicoat helps participants understand Search Engine Optimization rankings and traffic.
      • Training with New York Times bestselling author Bryan Eisenberg is an awesome experience, as he guides participants through conversion optimization, landing page performances, and tips to get more traffic to your website.
      • Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.

    • Who are your clientele for this course?

      The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.

    • How is the job market for digital marketing professionals?

      The job market is wide open for online marketing certified professionals. An estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source : Monster.com). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a many opportunities.

      Simplilearn’s training prepares novice individuals and experienced professionals alike to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

    • How does the online eLearning training work?

      Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.

    • How do I enroll in this program?

      You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.
      • Visa Credit or Debit card
      • MasterCard
      • American Express
      • Diner’s Club
      • PayPal

    • Will the access period be extended?

      Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.

    • I have trouble accessing the online course whom should I contact?

      If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

    • I’d like to learn more about this training program. Who should I contact?

      Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

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    Contact Us

    +1-844-532-7688

    (Toll Free)

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    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
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