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Course description

  • What’s the focus of this course?

    Mobile Marketing is a vital marketing  strategy, representing the future of marketing. Mobile Marketing is marketing on or with a mobile device, providing customers with time- and location-sensitive, personalized information that promotes goods, services, and ideas.

    An efficient marketer who can leverage mobile and keep up with the explosive growth will win the audience and be indispensable. This Advanced Mobile Marketing course will help participants to gain expertise on using the mobile medium as a means of marketing communication.

  • What are the course objectives?

    The objectives of the Advanced Mobile Marketing Course are:
    • Understand Mobile devices, core mobile product and service offerings
    • In-depth knowledge of Mobile Rules and Regulations
    • Learn Mobile Marketing and Social Media
    • Learn to create compelling Mobile responsive design to drive great user experience
    • Understand Mobile Advertising and Search
    • Combine Mobile Marketing with other Channels
    • Effective Mobile Marketing and Social Media
    • Gain expertise and knowledge of Mobile Marketing Measurement and Analytics

  • Who should take this course?

    The Advanced Mobile Marketing training can be pursued by professionals who want to specialize in the Mobile Marketing field and gain recognition in the digital marketing industry. This training is best suited for:
    • Mobile Marketers
    • Digital Marketing Professionals
    • Marketing Managers
    • Business Owners
    • Business Development Professionals
    • Aspiring marketing professionals
    • Freelancers and graduates

  • These industry-leading organizations trust our training

Course preview

  • Advanced Mobile Marketing
    • Section 1 : Introduction to Mobile Marketing 33:46
      • 1 Introduction to Mobile Marketing Part 1 13:07
      • 2 Introduction to Mobile Marketing Part 2 20:39
      • 3 Quiz
    • Section 2 : Understanding Mobile Devices 27:55
      • 1 What Mobile Device is Right for You? Part 1 10:33
      • 2 What Mobile Device is Right for You? Part 2 17:22
      • 3 Quiz
    • Project 1 : Getting Ready to Market
      • Getting Ready to Market
    • Section 3 : Core Product and Service Offerings 1:42:51
      • 1 Campaign Delivery Options - SMS and MMS Messaging Part 1 09:35
      • 2 Campaign Delivery Options - SMS and MMS Messaging Part 2 23:24
      • 3 Campaign Delivery Options: Mobile Applications Part 1 17:14
      • 4 Campaign Delivery Options: Mobile Applications Part 2 11:10
      • 5 Campaign Delivery Options: Mobile Websites Part 1 11:51
      • 6 Campaign Delivery Options: Mobile Websites Part 2 13:04
      • 7 App Marketing 16:33
      • 8 Quiz
    • Project 2 : Choosing Foundational Mobile Marketing Product & Services
      • Choosing Foundational Mobile Marketing Product & Services
    • Section 4 : Supplemental Mobile Products and Service Options 1:16:43
      • 1 Campaign Delivery Options: QR Codes 21:32
      • 2 Campaign Delivery Options: Augmented Reality 22:30
      • 3 Campaign Delivery Options: Interactive Voice Response (IVR) 06:51
      • 4 Mobile and Traditional Marketing 25:50
      • 5 Quiz
    • Project 3 : Adding Additional Product & Services
      • Adding Additional Product & Services
    • Section 5 : Mobile Advertising and Search 43:41
      • 1 Mobile Advertising 20:28
      • 2 Mobile Marketing and Search 12:54
      • 3 Programmatic Ad Buying 10:19
      • 4 Quiz
    • Section 6 : Incentives and Loyalty Program 30:18
      • 1 Mobile Incentive Opportunities 11:53
      • 2 Mobile Loyalty Programs 18:25
      • 3 Quiz
    • Section 7 : Mobile Marketing and Social Media 42:59
      • 1 Mobile and Social Media 12:48
      • 2 Content Marketing for Mobile 13:52
      • 3 Facebook Advertising for Mobile 16:19
      • 4 Quiz
    • Project 4 : Mobile for Acquisition
      • Mobile for Acquisition
    • Section 8 : Location and Mobile 26:06
      • 1 Mobile Marketing - Location Based Services 09:28
      • 2 Beacons-Opportunities and Challenges 10:17
      • 3 Employing Beacons 06:21
      • 4 Quiz
    • Section 9 : Mobile Rules and Regulations 20:41
      • 1 Mobile Marketing Rules and Regulations 08:37
      • 2 Mobile Campaign Compliance 12:04
      • 3 Quiz
    • Section 10 : Mobile Website 20:35
      • 1 Responsive Design 07:26
      • 2 Converting Non-Mobile Websites 13:09
      • 3 Quiz
    • Section 11 : Mobile Marketing Analytics 12:26
      • 1 Mobile Measurement 12:26
      • 2 Quiz
    • Section 12 : Careers in Mobile Marketing 13:11
      • 1 Mobile Marketing Opportunities 13:11
      • 2 Quiz
    • Project 5 : Mobile for Retention
      • Mobile for Retention
  • Free Course
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Exam & certification

  • How do I get certified in Advanced Mobile Marketing?

    • Complete 85% of the course.
    • Complete 3 projects and 1 simulation test with a minimum score of 60%

  • What are the prerequisites for the certification?

    Although not required, ideally, participants will first complete our Mobile Marketing Foundations course. Ultimately, participants will need a basic working knowledge of HTML, internet usage, and Microsoft Office for a successful learning experience.

Reviews

Maliyah Gross
Maliyah Gross

This course is good as an introduction. It covers most areas of Mobile Marketing and gives a good idea of the possibilities.

Karina Quinn
Karina Quinn

Excellent overview on mobile marketing; provides useful tips and tricks.

FAQs

  • What is digital marketing all about?

    Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What are the key highlights of the course?

    This course is all-inclusive, providing more than 25 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

  • Is the training up to date and relevant?

    Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

  • How long does the course take to complete?

    You should expect to spend about 25 – 30 hours to complete the course and take the certification exam.

  • What are the prerequisites for this course?

    Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.

  • Do I have to order any course material?

    This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.

  • Who are the instructors?

    Our reputed team of expert instructors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with combined decades of experience.
     
    • Industry expert Todd Malicoat helps participants understand Search Engine Optimization rankings and traffic.
    • Training with New York Times bestselling author Bryan Eisenberg is an awesome experience, as he guides participants through conversion optimization, landing page performances, and tips to get more traffic to your website.
    • Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.

  • Who are your clientele for this course?

    The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.

  • How is the job market for digital marketing professionals?

    The job market is wide open for online marketing certified professionals. An estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source : Monster.com). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a many opportunities.

    Simplilearn’s training prepares novice individuals and experienced professionals alike to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

  • How does the online eLearning training work?

    Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.

  • How do I enroll in this program?

    You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.
    • Visa Credit or Debit card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

  • Will the access period be extended?

    Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.

  • I have trouble accessing the online course whom should I contact?

    If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

  • I’d like to learn more about this training program. Who should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

  • What does it mean to be GSA approved course?

    The course is part of Simplilearn’s contract with GSA (only US) with special pricing for GSA approved agencies & organizations. To know more click here

  • How do i know if I am eligible to buy this course at GSA price?

    You should be employed with GSA approved agencies & organizations. The list of approved agencies is provided here

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    Contact Us

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    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
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