Programmatic Buying Foundations Training Course

104 Ratings

674 Learners

Understand the basic concepts of Programmatic Buying and how it’s different from traditional paid to get a greater ROI for your marketing efforts.

Key features

MONEY BACK GUARANTEE

1.5+ hours of high quality e-learning content
Topics on ad fraud
Covers targeting strategies for programmatic buying
Simulation exam
Progress quizzes
Course completion certificate

Corporate Training Solutions

Blended learning delivery model (self-paced eLearning and/or instructor-led options)
Flexible pricing options
Enterprise grade Learning Management System (LMS)
Enterprise dashboards for individuals and teams
24x7 learner assistance and support

Course description

What’s the focus of this course?

Programmatic media or ad buying is the use of technology to automate and optimize the ad buying process in real-time. Programmatic buying software utilizes data analysis and real-time bidding to maximize ROI for online display, social media advertising, mobile and video campaigns. It is also expanding to traditional TV advertising marketplaces.

The Programmatic Buying Foundation course from Simplilearn aims to train participants in the rapidly-expanding discipline of Programmatic buying. This course takes participants through the basic concepts of Programmatic Buying, discussing how it’s different from traditional paid marketing approaches like PPC, and enables them to leverage the power of Programmatic Buying to get greater ROI for their marketing efforts.
What are the course objectives?
The course in Programmatic Buying imparts essential knowledge in the basic concepts of Programmatic Buying. By the end of Programmatic Buying Foundation course, participants will have learned all about:
- Programmatic Buying and how it’s different from traditional paid channels like PPC
- The differences between direct bidding and real-time bidding
- Programmatic workflow
- Different strategies for programmatic targeting
- How to identify fraudulent ads in Programmatic Advertising
Who should take this course?
The Programmatic Buying Foundation course from Simplilearn is great for professionals looking to learn the basics of Programmatic Buying and its best practices. The course is good for:
- Online marketers
- Marketing professionals
- PPC executives
- Fresh graduates
- Business owners/heads
- Entrepreneurs
These industry-leading organizations trust our training

Course preview

Programmatic Buying Foundations
- Lesson 1 - What is Programmatic Buying
  07:55
  - 1.1 Introduction
    00:26
  - 1.2 Programmatic Buying
    00:53
  - 1.3 Programmatic Uses
    00:48
  - 1.4 Programmatic Media
    00:43
  - 1.5 Programmatic Channels and Custom Audiences
    00:34
  - 1.6 Using Videos in Programmatic
    00:42
  - 1.7 Programmatic in Mobile and Apps
    01:35
  - 1.8 Advanced Targeting
    01:21
  - 1.9 Real Time Advertising
    00:53
  - 1.10 Quiz
- Lesson 2 - Programmatic Buying vs Traditional Paid Marketing Approaches
  13:40
  - 2.1 Introduction
    00:15
  - 2.2 Programmatic Ad Buying Approach-Publishers
    01:28
  - 2.3 Programmatic Ad Buying Approach - Advertisers
    00:55
  - 2.4 Traditional Ad Marketplace
    04:27
  - 2.5 Ad Server - Tracking Users
    01:07
  - 2.6 Data Management Platform (DMP)
    01:16
  - 2.7 Ad Buying Approach - What Changed
    01:57
  - 2.8 Programmatic Ad Approach
    02:15
  - 2.9 Quiz
- Lesson 3 - Programmatic Direct vs RTB
  09:18
  - 3.1 Introduction
    00:14
  - 3.2 Behavioral Targeting
    01:00
  - 3.3 Programmatic and RTB
    01:00
  - 3.4 RTB - DSP and SSP
    02:03
  - 3.5 RTB Process
    02:34
  - 3.6 Programmatic Direct
    02:27
  - 3.7 Quiz
- Lesson 4 - Programmatic Workflow
  07:37
  - 4.1 Introduction
    00:13
  - 4.2 Primary Systems in Programmatic
    01:36
  - 4.3 How it Works
    05:02
  - 4.4 Transparency in Programmatic
    00:46
  - 4.5 Quiz
- Lesson 5 - Targeting Strategies in Programmatic
  13:49
  - 5.1 Introduction
    00:11
  - 5.2 Targeting Using First-Party Data
    01:10
  - 5.3 Targeting Using Third-Party Data
    00:58
  - 5.4 Three Ways of Targeting - Impression-Based
    02:21
  - 5.5 Three Ways of Targeting - Audience-Based
    03:53
  - 5.6 Three Ways of Targeting - Customer-Based
    03:20
  - 5.7 Customer-Based Targeting Example
    01:56
  - 5.8 Quiz
- Lesson 6 - Ad Frauds
  15:58
  - 6.1 Introduction
    00:15
  - 6.2 Digital Advertising Fraud
    01:40
  - 6.3 Types of Ad Fraud
    03:21
  - 6.4 Estimates of Ad Fraud
    01:01
  - 6.5 Ad Fraud
    04:24
  - 6.6 How to Tackle Ad Frauds
    05:17
  - 6.7 Quiz
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Course advisor

Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

FAQs

What is online marketing all about?

Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies upon the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.
What topics does the training cover?

Our training package imparts in-depth understanding of the principles of Programmatic Buying. Please refer to the Course Syllabus for more information.
Tell me more about the author

Matt Bailey is the founder and president of SiteLogic, and the author of "Internet Marketing: An Hour A Day". With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming knowledge to help companies create comprehensive strategies that improve internet presence and conversions.

Matt also serves on the Advisory Board for Incisive Media's Search Engine Strategies Conferences. As one of the conference's highest-rated speakers, he presents at Search Engine Strategies Conferences around the world.
Does the course cover recent developments and trends?

Simplilearn strives to provide high quality, current content that is in line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.
Who are your learners?

Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions find our training ideal.
What is the current state of the job market for online marketing professionals?
With an estimated 200,000+ unfilled roles in various specialties of digital marketing (source: Monster.com), digital marketing offers tremendous opportunities for skilled, trained marketing professionals. Simplilearn’s training prepares novices and experienced professionals alike gain a firm footing in the online marketing space by advancing their skills and knowledge.
Can I cancel my enrolment? Do I get a refund?
Yes, you may cancel your enrolment if you are not satisfied with the course. We provide a complete refund after deducting the administration fee. To know more, please read our Refund Policy.
What are the payment options?
Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
- Visa Debit/credit Card
- American Express and Diners Club Card
- Master Card, Or
- PayPal
I want to know more about the training program. Whom do I contact?
Please join our Live Chat for instant support, call us, or Request a Call Back to have your question resolved.

Programmatic Buying Foundations Training Course

Understand the basic concepts of Programmatic Buying and how it’s different from traditional paid to get a greater ROI for your marketing efforts.

Key features

Self-Paced Learning

Corporate Training Solutions

Course description

What’s the focus of this course?

What are the course objectives?

Who should take this course?

These industry-leading organizations trust our training

Course preview

Programmatic Buying Foundations

Lesson 1 - What is Programmatic Buying

1.1 Introduction

1.2 Programmatic Buying

1.3 Programmatic Uses

1.4 Programmatic Media

1.5 Programmatic Channels and Custom Audiences

1.6 Using Videos in Programmatic

1.7 Programmatic in Mobile and Apps

1.8 Advanced Targeting

1.9 Real Time Advertising

1.10 Quiz

Lesson 2 - Programmatic Buying vs Traditional Paid Marketing Approaches

2.1 Introduction

2.2 Programmatic Ad Buying Approach-Publishers

2.3 Programmatic Ad Buying Approach - Advertisers

2.4 Traditional Ad Marketplace

2.5 Ad Server - Tracking Users

2.6 Data Management Platform (DMP)

2.7 Ad Buying Approach - What Changed

2.8 Programmatic Ad Approach

2.9 Quiz

Lesson 3 - Programmatic Direct vs RTB

3.1 Introduction

3.2 Behavioral Targeting

3.3 Programmatic and RTB

3.4 RTB - DSP and SSP

3.5 RTB Process

3.6 Programmatic Direct

3.7 Quiz

Lesson 4 - Programmatic Workflow

4.1 Introduction

4.2 Primary Systems in Programmatic

4.3 How it Works

4.4 Transparency in Programmatic

4.5 Quiz

Lesson 5 - Targeting Strategies in Programmatic

5.1 Introduction

5.2 Targeting Using First-Party Data

5.3 Targeting Using Third-Party Data

5.4 Three Ways of Targeting - Impression-Based

5.5 Three Ways of Targeting - Audience-Based

5.6 Three Ways of Targeting - Customer-Based

5.7 Customer-Based Targeting Example

5.8 Quiz

Lesson 6 - Ad Frauds

6.1 Introduction

6.2 Digital Advertising Fraud

6.3 Types of Ad Fraud

6.4 Estimates of Ad Fraud

6.5 Ad Fraud

6.6 How to Tackle Ad Frauds

6.7 Quiz

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Exam & certification

What are the pre-requisites for this course?

What certification do I get post-training?

What do I need to do to unlock my Simplilearn certificate?

Course advisor

Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

FAQs

What is online marketing all about?

What topics does the training cover?

Tell me more about the author

Does the course cover recent developments and trends?

Who are your learners?

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