Course Description

  • What’s the focus of this course?

    Programmatic media or ad buying is the use of technology to automate and optimize the ad buying process in real-time. Programmatic buying software utilizes data analysis and real-time bidding to maximize ROI for online display, social media advertising, mobile and video campaigns. It is also expanding to traditional TV advertising marketplaces.

    The Programmatic Buying Foundation course from Simplilearn aims to train participants in the rapidly-expanding discipline of Programmatic buying. This course takes participants through the basic concepts of Programmatic Buying, discussing how it’s different from traditional paid marketing approaches like PPC, and enables them to leverage the power of Programmatic Buying to get greater ROI for their marketing efforts.

  • What are the course objectives?

    The course in Programmatic Buying imparts essential knowledge in the basic concepts of Programmatic Buying. By the end of Programmatic Buying Foundation course, participants will have learned all about:
    • Programmatic Buying and how it’s different from traditional paid channels like PPC
    • The differences between direct bidding and real-time bidding
    • Programmatic workflow
    • Different strategies for programmatic targeting
    • How to identify fraudulent ads in Programmatic Advertising

  • Who should take this course?

    The Programmatic Buying Foundation course from Simplilearn is great for professionals looking to learn the basics of Programmatic Buying and its best practices. The course is good for:
    • Online marketers
    • Marketing professionals
    • PPC executives
    • Fresh graduates
    • Business owners/heads
    • Entrepreneurs

  • These industry-leading organizations trust our training

Course Preview

    • Lesson 1 - What is Programmatic Buying

      07:55
      • 1.1 Introduction
        00:26
      • 1.2 Programmatic Buying
        00:53
      • 1.3 Programmatic Uses
        00:48
      • 1.4 Programmatic Media
        00:43
      • 1.5 Programmatic Channels and Custom Audiences
        00:34
      • 1.6 Using Videos in Programmatic
        00:42
      • 1.7 Programmatic in Mobile and Apps
        01:35
      • 1.8 Advanced Targeting
        01:21
      • 1.9 Real Time Advertising
        00:53
      • 1.10 Quiz
    • Lesson 2 - Programmatic Buying vs Traditional Paid Marketing Approaches

      13:40
      • 2.1 Introduction
        00:15
      • 2.2 Programmatic Ad Buying Approach-Publishers
        01:28
      • 2.3 Programmatic Ad Buying Approach - Advertisers
        00:55
      • 2.4 Traditional Ad Marketplace
        04:27
      • 2.5 Ad Server - Tracking Users
        01:07
      • 2.6 Data Management Platform (DMP)
        01:16
      • 2.7 Ad Buying Approach - What Changed
        01:57
      • 2.8 Programmatic Ad Approach
        02:15
      • 2.9 Quiz
    • Lesson 3 - Programmatic Direct vs RTB

      09:18
      • 3.1 Introduction
        00:14
      • 3.2 Behavioral Targeting
        01:00
      • 3.3 Programmatic and RTB
        01:00
      • 3.4 RTB - DSP and SSP
        02:03
      • 3.5 RTB Process
        02:34
      • 3.6 Programmatic Direct
        02:27
      • 3.7 Quiz
    • Lesson 4 - Programmatic Workflow

      07:37
      • 4.1 Introduction
        00:13
      • 4.2 Primary Systems in Programmatic
        01:36
      • 4.3 How it Works
        05:02
      • 4.4 Transparency in Programmatic
        00:46
      • 4.5 Quiz
    • Lesson 5 - Targeting Strategies in Programmatic

      13:49
      • 5.1 Introduction
        00:11
      • 5.2 Targeting Using First-Party Data
        01:10
      • 5.3 Targeting Using Third-Party Data
        00:58
      • 5.4 Three Ways of Targeting - Impression-Based
        02:21
      • 5.5 Three Ways of Targeting - Audience-Based
        03:53
      • 5.6 Three Ways of Targeting - Customer-Based
        03:20
      • 5.7 Customer-Based Targeting Example
        01:56
      • 5.8 Quiz
    • Lesson 6 - Ad Frauds

      15:58
      • 6.1 Introduction
        00:15
      • 6.2 Digital Advertising Fraud
        01:40
      • 6.3 Types of Ad Fraud
        03:21
      • 6.4 Estimates of Ad Fraud
        01:01
      • 6.5 Ad Fraud
        04:24
      • 6.6 How to Tackle Ad Frauds
        05:17
      • 6.7 Quiz
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Exam & Certification

  • What are the pre-requisites for this course?

    Awareness of digital marketing and Paid Marketing (PPC) will helpful.

  • What certification do I get post-training?

    After successful completion of the training, you will be awarded a course completion certificate from Simplilearn.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

Course Advisor

Matt Bailey
Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.