Programmatic Buying Foundations Training Course

164 Ratings

692 Learners

Understand the basic concepts of Programmatic Buying and how it’s different from traditional paid to get a greater ROI for your marketing efforts.

Course Description

What’s the focus of this course?

Programmatic media or ad buying is the use of technology to automate and optimize the ad buying process in real-time. Programmatic buying software utilizes data analysis and real-time bidding to maximize ROI for online display, social media advertising, mobile and video campaigns. It is also expanding to traditional TV advertising marketplaces.

The Programmatic Buying Foundation course from Simplilearn aims to train participants in the rapidly-expanding discipline of Programmatic buying. This course takes participants through the basic concepts of Programmatic Buying, discussing how it’s different from traditional paid marketing approaches like PPC, and enables them to leverage the power of Programmatic Buying to get greater ROI for their marketing efforts.
What are the course objectives?
The course in Programmatic Buying imparts essential knowledge in the basic concepts of Programmatic Buying. By the end of Programmatic Buying Foundation course, participants will have learned all about:
- Programmatic Buying and how it’s different from traditional paid channels like PPC
- The differences between direct bidding and real-time bidding
- Programmatic workflow
- Different strategies for programmatic targeting
- How to identify fraudulent ads in Programmatic Advertising
Who should take this course?
The Programmatic Buying Foundation course from Simplilearn is great for professionals looking to learn the basics of Programmatic Buying and its best practices. The course is good for:
- Online marketers
- Marketing professionals
- PPC executives
- Fresh graduates
- Business owners/heads
- Entrepreneurs
These industry-leading organizations trust our training

Course Preview

Programmatic Buying Foundations
- Lesson 01 - Course Introduction
  03:09
  - Lesson 1 - Course Introduction
    03:09
- Lesson 02 - What Is Programmatic Buying_
  16:01
  - 2.01 What Is Programmatic Buying
    00:49
  - 2.02 Why Programmatic Buying
    01:23
  - 2.03 What Is Programmatic Buying
    02:00
  - 2.04 Programmatic Ecosystem
    00:51
  - 2.05 Programmatic Buying Terminology
    02:28
  - 2.06 Real-Time Bidding
    02:10
  - 2.07 Audience Intent Cluster
    01:20
  - 2.08 Proliferation of Programmatic Ad Spending
    01:02
  - 2.09 Programmatic Ad Spending by Format
    01:09
  - 2.10 Decoding Programmatic
    01:32
  - 2.11 Key Takeaways
    01:17
  - Knowledge Check
- Lesson 03 - Programmatic Workflow
  19:50
  - 3.01 Programmatic Workflow
    00:26
  - 3.02 Programmatic Workflow - Overview
    01:06
  - 3.03 Organize Audience Insights
    01:27
  - 3.04 Audience Intent Clusters
    01:33
  - 3.05 Create a Programmatic Map
    01:02
  - 3.06 Design Compelling Creatives
    01:43
  - 3.07 Design Compelling Creatives Mondelez India Example
    03:00
  - 3.08 Case Study - Campbell's Soup
    03:07
  - 3.09 Execute with Integrated Technology
    02:03
  - 3.10 Reach Audiences Across Screens
    01:24
  - 3.11 Measure Impact
    02:18
  - 3.12 Key Takeaways
    00:41
  - Knowledge Check
- Lesson 04 - Traditional Media Buying vs. Programmatic Buying
  17:14
  - 4.01 Traditional Media Buying vs Programmatic Buying
    00:37
  - 4.02 Traditional Ad Marketplace
    00:44
  - 4.03 Pain Points of Advertisers
    03:11
  - 4.04 Pain Points of Publishers
    01:08
  - 4.05 Ad Buying Approach What Changed
    01:15
  - 4.06 Integrated Technology Platform Example
    01:21
  - 4.7 Programmatic Ad Approach
    00:35
  - 4.8 Benefits of Consolidation
    00:40
  - 4.9 Benefits of Data Fidelity
    00:51
  - 4.10 Benefits of Advanced Features
    03:32
  - 4.11 Pros and Cons of Programmatic Buying
    02:06
  - 4.12 Key Takeaways
    01:14
  - Knowledge Check
- Lesson 05 - Real-Time Bidding vs. Programmatic Direct
  15:03
  - 5.01 Real Time Bidding vs Programmatic Direct
    00:30
  - 5.02 Programmatic and RTB in a Nutshell
    02:30
  - 5.03 RTB Demand-Side Platform and Supply-Side Platform
    01:52
  - 5.04 Second Price Auctions
    01:16
  - 5.05 Second-Price Auctions - Issues
    01:49
  - 5.06 First-Price Auction - What Is Changing
    01:45
  - 5.07 Programmatic Direct
    00:46
  - 5.08 Open Auctions
    00:45
  - 5.09 Private Auctions
    00:48
  - 5.10 Preferred Deals
    00:46
  - 5.11 Guaranteed Deals
    01:42
  - 5.12 Key Takeaways
    00:34
  - Knowledge Check
- Lesson 06 - Targeting Strategies in Programmatic Advertising
  12:25
  - 6.01 Targeting Strategies in Programmatic Advertising
    00:27
  - 6.02 Why Targeting in Programmatic Is Strategic
    00:52
  - 6.03 Targeting Concepts
    01:42
  - 6.04 Types of Targeting
    01:08
  - 6.05 Inventory Source
    00:50
  - 6.06 Audience-Based Targeting
    01:57
  - 6.07 Content
    02:20
  - 6.08 Technology
    01:04
  - 6.09 The Trick with Programmatic Marketing
    01:36
  - 6.10 Key Takeaways
    00:29
  - Knowledge Check
- Lesson 07 - Ad fraud and brand safety
  12:26
  - 7.01 Ad Fraud and Brand Safety
    00:32
  - 7.02 Ad Fraud
    02:22
  - 7.03 Types of Ad Frauds
    01:45
  - 7.04 Minimize Ad Frauds
    02:16
  - 7.05 Brand Safety
    01:20
  - 7.06 Brand Safety Controls
    02:44
  - 7.07 OpenRTB 3.0
    00:45
  - 7.08 Key Takeaways
    00:42
  - Knowledge Check
- Lesson 08 - Impact of GDPR on Programmatic
  08:05
  - 8.01 Impact of GDPR on Programmatic
    00:30
  - 8.02 General Data Protection Regulation (GDPR)
    01:37
  - 8.03 Personally Identifiable Information (PII)
    01:31
  - 8.04 How GDPR Impacts Programmatic Advertisers
    01:12
  - 8.05 Shift to Programmatic Direct
    02:46
  - 8.06 Key Takeaways
    00:29
  - Knowledge Check
- Lesson 09 - Measurement and Metrics
  10:35
  - 9.01 Measurement and Metrics
    00:26
  - 9.02 Sales Funnel vs Customer Journey
    01:35
  - 9.03 Set the Right Goals and Objectives
    02:19
  - 9.04 Select the Right Metrics and KPIs
    00:49
  - 9.05 Measure Impact
    01:13
  - 9.06 Report Results and Recommend Actions
    01:57
  - 9.07 Test Learn and Iterate in Near Real Time
    00:35
  - 9.08 Case Study Allianz Australia
    01:02
  - 9.09 Key Takeaways
    00:39
  - Knowledge Check
- Lesson 10 - Programmatic buying best practices
  22:45
  - 10.01 Programmatic Buying Best Practices
    00:20
  - 10.02 Organize Audience Insights
    02:31
  - 10.03 Case Study Adidas
    02:12
  - 10.04 Design Compelling Creatives (Part-One)
    01:12
  - 10.05 Major League Baseball (MLB)
    02:36
  - 10.06 Design Compelling Creatives (Part Two)
    00:52
  - 10.07 Case Study Kelloggs Rice Krispies Treats
    00:50
  - 10.08 Execute Using Integrated Technology
    01:32
  - 10.09 Case Study Sprint
    02:19
  - 10.10 Reach Audiences Across Screens
    01:01
  - 10.11 Case Study- Cebu Pacific
    02:41
  - 10.12 Measure Impact
    01:01
  - 10.13 Case Study Ford India
    03:16
  - 10.14 Key Takeaways
    00:22
  - Knowledge Check
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Exam & Certification

What are the pre-requisites for this course?

Awareness of digital marketing and Paid Marketing (PPC) will helpful.
What certification do I get post-training?

After successful completion of the training, you will be awarded a course completion certificate from Simplilearn.
What do I need to do to unlock my Simplilearn certificate?
- Complete 85% of the course.
- Complete 1 simulation test with a minimum score of 60%.

Course Advisor

Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

+1-844-532-7688
(Toll Free)

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Programmatic Buying Foundations Training Course

Corporate Training Solutions

Course Description

What’s the focus of this course?

What are the course objectives?

Who should take this course?

These industry-leading organizations trust our training

Course Preview

Programmatic Buying Foundations

Lesson 01 - Course Introduction

Lesson 1 - Course Introduction

Lesson 02 - What Is Programmatic Buying_

2.01 What Is Programmatic Buying

2.02 Why Programmatic Buying

2.03 What Is Programmatic Buying

2.04 Programmatic Ecosystem

2.05 Programmatic Buying Terminology

2.06 Real-Time Bidding

2.07 Audience Intent Cluster

2.08 Proliferation of Programmatic Ad Spending

2.09 Programmatic Ad Spending by Format

2.10 Decoding Programmatic

2.11 Key Takeaways

Knowledge Check

Lesson 03 - Programmatic Workflow

3.01 Programmatic Workflow

3.02 Programmatic Workflow - Overview

3.03 Organize Audience Insights

3.04 Audience Intent Clusters

3.05 Create a Programmatic Map

3.06 Design Compelling Creatives

3.07 Design Compelling Creatives Mondelez India Example

3.08 Case Study - Campbell's Soup

3.09 Execute with Integrated Technology

3.10 Reach Audiences Across Screens

3.11 Measure Impact

3.12 Key Takeaways

Knowledge Check

Lesson 04 - Traditional Media Buying vs. Programmatic Buying

4.01 Traditional Media Buying vs Programmatic Buying

4.02 Traditional Ad Marketplace

4.03 Pain Points of Advertisers

4.04 Pain Points of Publishers

4.05 Ad Buying Approach What Changed

4.06 Integrated Technology Platform Example

4.7 Programmatic Ad Approach

4.8 Benefits of Consolidation

4.9 Benefits of Data Fidelity

4.10 Benefits of Advanced Features

4.11 Pros and Cons of Programmatic Buying

4.12 Key Takeaways

Knowledge Check

Lesson 05 - Real-Time Bidding vs. Programmatic Direct

5.01 Real Time Bidding vs Programmatic Direct

5.02 Programmatic and RTB in a Nutshell

5.03 RTB Demand-Side Platform and Supply-Side Platform

5.04 Second Price Auctions

5.05 Second-Price Auctions - Issues

5.06 First-Price Auction - What Is Changing

5.07 Programmatic Direct

5.08 Open Auctions

5.09 Private Auctions

5.10 Preferred Deals

5.11 Guaranteed Deals

5.12 Key Takeaways

Knowledge Check

Lesson 06 - Targeting Strategies in Programmatic Advertising

6.01 Targeting Strategies in Programmatic Advertising

6.02 Why Targeting in Programmatic Is Strategic

6.03 Targeting Concepts

6.04 Types of Targeting

6.05 Inventory Source

6.06 Audience-Based Targeting

6.07 Content

6.08 Technology

6.09 The Trick with Programmatic Marketing

6.10 Key Takeaways

Knowledge Check

Lesson 07 - Ad fraud and brand safety

7.01 Ad Fraud and Brand Safety

+1-844-532-7688
(Toll Free)