Course description

  • What’s the focus of this course?

    SEO (Search Engine Optimisation) has become a vital component of inbound marketing, making it a priority for businesses to appear on the top of search result rankings to build a cost effective and consistent medium to generate traffic.

    There are six billion Google searches every day. This means that if a business isn't ranking for their target keywords, potential customers are going to buy from someone else. That's why there is a massive demand for marketers that understand Search Engine Optimization. Businesses need to rank well, and you can help.

    There are many moving parts affecting Search Engine Optimization, including users’ search queries, search engine algorithms, and ever-evolving SEO strategies. It is important to take a step back and identify how each party involved in the search ecosystem impacts the others. 

  • What are the course objectives?

    The SEO Foundation training provides essential knowledge in SEO techniques. By the end of this course, participants will have learned about 

    • Brief History of SEO
    • Website Building for SEO
    • Local Business Marketing
    • Local Search Ranking Factors
    • SEO Best Practices
    • Tracking SEO Performance
    • Careers in Online Marketing

  • Who should take this course?

    The SEO training is best suited for enthusiasts who are keen on learning Search Engine Optimization. The course would be greatly beneficial for 
    • Business owners
    • Marketing professionals
    • Bloggers
    • Content marketers
    • Digital marketers aspiring to be SEO specialists or SEO consultants.
    • Fresh graduates

Course preview

    • Lesson 01 - Introduction to SEO

      • 1.1 Introduction to SEO Terms and Concepts
      • 1.2 A Brief Intro to SEO
    • Lesson 02 - Website Building for SEO

      • 2.1 Site Architecture and Taxonomy
      • 2.2 Understanding and Optimizing Website Sitemaps
      • 2.3 Introduction to Links and Link Building
      • 2.4 Conducting A SEO Site Audit
    • Lesson 03 - Local Business Marketing

      • 3.1 Local SEO
    • Lesson 04 - Local Search Ranking Factors

      • 4.1 Local Search Ranking Factors
    • Lesson 05 - SEO Best Practices

      • 5.1 SEO Best Practices
    • Lesson 06 - Tracking SEO Performance

      • 6.1 Tracking SEO Performance
    • Lesson 07 - Careers in Online Marketing

      • 7.1 Careers in SEO
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Exam & certification

  • How do I get certified in the Search Engine Optimization course?

    At the end of the training, you can obtain the course completion certificate given out by Simplilearn.

  • What are the prerequisites for the certification?

    No prior knowledge of SEO is required for this course. Some awareness about the principles of marketing will help, but this not mandatory.


    • What certification will I receive after completing the training?

      After you have completed the course, you’ll receive a course completion certificate.

    • How long will I be spending on the training?

      You will be spending around 6-10 hours to complete the course.

    • Who are your clientele for this course?

      Audience, attending our training are usually working professionals, who are looking forward to sharpen and upgrade their skills to face the competitive careers. Professionals in entry and mid-level positions find our training ideal.

    • How does the online self-learning training work?

      Participants enrolled for the course move through a structured pattern of study, which allows them to study at their own pace and place. The training is packaged with the latest video lessons and e-learning content to get a complete overview of all the concepts.

    • What are the payment options?

      Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.

      • Visa Debit/credit Card
      • American Express and Diners Club Card
      • Master Card, Or
      • PayPal

    • What infrastructure do I need to attend this session?

      The system requirements are quite basic:
      • OS: Windows any version above XP SP3 & Mac any version above OS X 10.6
      • Internet Speed: Preferably above 512 KBPS
      • Headset: Any decent headset and microphone which can be used to talk and hear clearly.

    • I want to know more about the training program. Whom do I contact?

      Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.