Course description

  • What’s the focus of this course?

    Search Engine Optimization (SEO) is a technique that helps in increasing the visibility, rankings and relevance of webpages in search engine results.

    The SEO Foundation training from Simplilearn provides foundational knowledge in SEO. The training will help participants improve the visibility of websites and improve website traffic with proper use of the relevant keywords and other SEO techniques. The course also helps participants stay abreast of the latest best practices in SEO.

  • What are the course objectives?

    The SEO Foundation training provides essential knowledge in SEO techniques. By the end of this course, participants will have learned all about:
    • On-page best practices
    • SEO methods to generate relevant keywords
    • Competitive analytics
    • Design & architecture
    • Site optimization & best practices
    • Link-building
    • SEO for local search
    • SEO site audits

  • Who should do this course?

    The SEO Foundation course from Simplilearn can be pursued by those professionals looking to learn the basics of SEO and improve website visibility in search engine listings. The course is great for:
    • Business owners
    • Entrepreneurs
    • Online marketers
    • Marketing professionals
    • Bloggers
    • Fresh graduates
    • Copywriters & content writers

  • These industry-leading organizations trust our training

Course preview

    • Part 1 - Introduction to SEO

      08:31
      • 1.1 Introduction to SEO
        00:29
      • 1.2 What's In It For Me
        00:28
      • 1.3 Objectives
        00:19
      • 1.4 The Three Players
        02:31
      • 1.5 Incentives of Major Players
        01:22
      • 1.6 Search Ecosystem
        01:06
      • 1.7 Pros and Cons of SEO
        01:39
      • 1.8 Key Takeaways
        00:37
    • Part 2 - A Model of Search Engines

      06:20
      • 2.1 Introduction
        00:14
      • 2.2 What's In It For Me
        00:28
      • 2.3 Objectives
        00:16
      • 2.4 How Search Engines Work
        00:33
      • 2.5 Crawling
        02:01
      • 2.6 Storing
        00:52
      • 2.7 Processing and Indexing
        00:32
      • 2.8 Ranking
        00:51
      • 2.9 Key Takeaways
        00:33
    • Quiz

      • Quiz
    • On-Page Optimization

      17:44
      • 1.1 Introduction
        00:15
      • 1.2 What's In It For Me
        00:21
      • 1.3 Objectives
        00:21
      • 1.4 Relevancy and Popularity
        00:53
      • 1.5 Title Tags and META Descriptions
        01:06
      • 1.6 Header Tags
        00:38
      • 1.7 URLs and URL Structure
        03:26
      • 1.8 Image Alt Text
        00:41
      • 1.9 Internal Links
        00:41
      • 1.10 Keyword Usage
        01:00
      • 1.11 Sitemaps
        00:52
      • 1.12 On-Page Don'ts
        02:43
      • 1.13 Perfectly Optimized Page
        04:03
      • 1.14 Key Takeaways
        00:44
    • Quiz

      • Quiz
    • Off-Site Optimization and Link Building

      11:53
      • 1.1 Introduction
        00:14
      • 1.2 What's In It For Me
        00:15
      • 1.3 Objectives
        00:23
      • 1.4 Signals of Popularity
        01:14
      • 1.5 Principles of Link Building
        00:37
      • 1.6 Link - Worthy Content
        01:00
      • 1.7 Off - site Engagement
        00:56
      • 1.8 Offline Relationships
        01:15
      • 1.9 Types of Links
        01:29
      • 1.10 Rel=" nofollow" and Social Media
        01:19
      • 1.11 Link Building Don'ts
        02:19
      • 1.12 Key Takeaways
        00:52
    • Quiz

      • Quiz
    • Duplicate Content

      06:24
      • 1.1 Introduction
        00:12
      • 1.2 What's In It For Me
        00:17
      • 1.3 Objectives
        00:15
      • 1.4 What Is Duplicate Content
        01:24
      • 1.5 Common Instances
        01:23
      • 1.6 Fixing Duplicate Content
        02:15
      • 1.7 Key Takeaways
        00:38
    • Quiz

      • Quiz
    • Keyword Research and Competitive Analysis

      16:46
      • 1.1 Introduction
        00:18
      • 1.2 What's In It For Me
        00:20
      • 1.3 Objectives
        00:20
      • 1.4 User Intent
        02:07
      • 1.5 Not Provided
        01:07
      • 1.6 Performing Keyword Research
        02:16
      • 1.7 Two Types of Queries
        01:17
      • 1.8 Short Tail: Pros and Cons
        01:13
      • 1.9 Long Tail: Pros and Cons
        01:02
      • 1.10 Competitive Analysis Overview
        02:23
      • 1.11 Factors to Analyze
        02:00
      • 1.12 B2B vs B2C
        01:46
      • 1.13 Key Takeaways
        00:37
    • Quiz

      • Quiz
    • Design and Architecture

      07:45
      • 1.1 Introduction
        00:13
      • 1.2 What's In It For Me
        00:18
      • 1.3 Objectives
        00:24
      • 1.4 Design Best Practices
        02:51
      • 1.5 Designing for Search Engines
        02:45
      • 1.6 Importance of Design
        00:32
      • 1.7 Key Takeaways
        00:42
    • Quiz

      • Quiz
    • Local SEO

      08:53
      • 1.1 Introduction
        00:11
      • 1.2 What's In It For Me
        00:16
      • 1.3 Objectives
        00:20
      • 1.4 Local SEO is Here
        00:56
      • 1.5 NAP
        01:56
      • 1.6 Directories
        00:59
      • 1.7 Top Local Signals
        03:37
      • 1.8 Key Takeaways
        00:38
    • Quiz

      • Quiz
    • SEO Measurement

      05:58
      • 1.1 Introduction
        00:13
      • 1.2 What's In It For Me
        00:21
      • 1.3 Objectives
        00:15
      • 1.4 Biggest SEO Misconception
        03:26
      • 1.5 What to Measure
        01:11
      • 1.6 Key Takeaways
        00:32
    • Quiz

      • Quiz
    • The Changing State of SEO

      06:58
      • 1.1 Introduction
        00:12
      • 1.2 What's In It For Me
        00:30
      • 1.3 Objectives
        00:15
      • 1.4 Constant Changes
        01:07
      • 1.5 Google Panda Update
        01:04
      • 1.6 Google Penguin Update
        01:07
      • 1.7 Not Provided
        01:23
      • 1.8 Still Powerful
        00:57
      • 1.9 Key Takeaways
        00:23
    • Quiz

      • Quiz
    • Integrating SEO with Other Disciplines

      06:00
      • 1.1 Introduction
        00:13
      • 1.2 What's In It For Me
        00:37
      • 1.3 Objectives
        00:18
      • 1.4 Integrated Marketing
        00:34
      • 1.5 User Experience Across Channels
        01:05
      • 1.6 SEO and Content Marketing
        01:07
      • 1.7 SEO and Analytics
        00:42
      • 1.8 SEO and Mobile
        00:44
      • 1.9 Key Takeaways
        00:40
    • Quiz

      • Quiz
    • {{childObj.title}}

      • {{childObj.childSection.chapter_name}}

        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

Exam & certification

  • What are the pre-requisites for this course?

    No prior knowledge of SEO is required for this course. Some awareness about the principles of marketing will help, but this not mandatory.

  • What certification do I get post-training?

    After successful completion of the training, you will be awarded a course completion certificate from Simplilearn.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

Course advisor

Matt Bailey
Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

    FAQs

    • What is online marketing all about?

      Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies upon the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.

    • What topics does the training cover?

      The SEO training course offers an in-depth treatment of the principles of Search Engine Optimization. Please refer to the Course Syllabus for more information.

    • Tell me more about the author

      Danny Dover is a passionate SEO and influential writer. He is the author of the bestselling book "Search Engine Optimization Secrets" and was the co-founder of “Making it Click”, a marketing training business.

      Danny’s work has been cited in Time Magazine, PC World, Smashing Magazine and Seattle Post-Intelligencer, and has been translated into Japanese, Russian, French, Spanish, Italian, Chinese, German and Hungarian. He has spoken at numerous conferences (spanning three continents) and his work has been accessed online in more than 175 different countries.

      Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at SEOmoz.org (now Moz.com).

    • Does the course cover recent developments and trends?

      Simplilearn strives to provide high quality, current content that is in line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.

    • Who are your learners?

      Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions find our training ideal.

    • What is the current state of the job market for online marketing professionals?

      With an estimated 200,000+ unfilled roles in various specialties of digital marketing (source: Monster.com), digital marketing offers tremendous opportunities for skilled, trained marketing professionals. Simplilearn’s training prepares novices and experienced professionals alike gain a firm footing in the online marketing space by advancing their skills and knowledge.

    • Can I cancel my enrolment? Do I get a refund?

      Yes, you may cancel your enrolment if you are not satisfied with the course. We provide a complete refund after deducting the administration fee. To know more, please read our Refund Policy.

    • What are the payment options?

      Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
      • Visa Debit/credit Card
      • American Express and Diners Club Card
      • Master Card, Or
      • PayPal

    • I want to know more about the training program. Whom do I contact?

      Please join our Live Chat for instant support, call us, or Request a Call Back to have your question resolved.

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.