Course Description

  • What’s the focus of this course?

    Search Engine Optimization (SEO) is a technique that helps in increasing the visibility, rankings and relevance of webpages in search engine results.

    The SEO Foundation training from Simplilearn provides foundational knowledge in SEO. The training will help participants improve the visibility of websites and improve website traffic with proper use of the relevant keywords and other SEO techniques. The course also helps participants stay abreast of the latest best practices in SEO.

  • What are the course objectives?

    The SEO Foundation training provides essential knowledge in SEO techniques. By the end of this course, participants will have learned all about:
    • On-page best practices
    • SEO methods to generate relevant keywords
    • Competitive analytics
    • Design & architecture
    • Site optimization & best practices
    • Link-building
    • SEO for local search
    • SEO site audits

  • Who should do this course?

    The SEO Foundation course from Simplilearn can be pursued by those professionals looking to learn the basics of SEO and improve website visibility in search engine listings. The course is great for:
    • Business owners
    • Entrepreneurs
    • Online marketers
    • Marketing professionals
    • Bloggers
    • Fresh graduates
    • Copywriters & content writers

  • These industry-leading organizations trust our training

Course Preview

    • Lesson 1 Course Introduction

      04:54
      • 0.01 Introduction
        04:54
    • Lesson 2 SEO Introduction

      22:59
      • 1.01 SEO Introduction
        00:24
      • 1.02 Importance of SEO
        01:27
      • 1.03 What Is SEO
        00:20
      • 1.04 Search Ecosystem Components
        02:45
      • 1.05 Search Ecosystem Components Incentives
        01:55
      • 1.06 What Drives Search Ecosystem
        02:12
      • 1.07 SEO and Social Media
        01:10
      • 1.08 SEO Pros and Cons
        02:56
      • 1.09 Avoid Outdated Techniques
        01:10
      • 1.10 SEO Career in Organizations
        01:00
      • 1.11 Enterprise SEO
        02:06
      • 1.12 Small Medium Business SEO
        00:58
      • 1.13 SEOs in Agencies
        01:12
      • 1.14 Individual SEO
        01:09
      • 1.15 Opportunities and Skill
        01:02
      • 1.16 Key Takeaways
        01:13
      • Knowledge Check
    • Lesson 3 How Search Engines Work

      27:20
      • 2.01 How Search Engines Work
        00:31
      • 2.02 Major Search Engines
        01:26
      • 2.03 Minor Search Engines Search
        00:59
      • 2.04 International Search Engines Yandex
        02:35
      • 2.05 International Search Engines Baidu
        02:48
      • 2.06 International Search Engines Naver
        01:41
      • 2.07 International Search Engines Qwant
        01:02
      • 2.08 Search Engines Mechanism
        01:11
      • 2.09 Search Engine Crawling
        03:08
      • 2.10 Search Engine Crawling Robots txt
        03:34
      • 2.11 Sitemaps
        01:37
      • 2.12 Storing
        00:59
      • 2.13 Processing and Indexing
        02:13
      • 2.14 Ranking
        02:35
      • 2.15 Key Takeaways
        01:01
      • Knowledge Check
    • Lesson 4 Types of SEO

      28:22
      • 3.01 Types of SEO
        00:24
      • 3.02 SEO Hats
        00:20
      • 3.03 White Hat SEO
        01:56
      • 3.04 Black Hat SEO
        01:41
      • 3.05 Gray Hat SEO
        01:39
      • 3.06 SEO Mistakes
        03:20
      • 3.07 SEO Best Practices No Hidden Content
        01:44
      • 3.08 SEO Best Practices Optimized Snippet
        01:08
      • 3.09 SEO Best Practices Prominent Heading
        03:03
      • 3.10 SEO Best Practices Organized Hierarchy
        01:50
      • 3.11 SEO Best Practices Practical Links
        01:28
      • 3.12 What is SEO Spam
        00:42
      • 3.13 Falsifying Content
        03:00
      • 3.14 Falsifying Links
        00:59
      • 3.15 Falsifying Website Content
        01:16
      • 3.16 SEO Spam
        01:43
      • 3.17 The Periodic Table of SEO Success Factor
        00:17
      • 3.18 Key Takeaways
        00:56
      • 3.19 Key Takeaways
        00:56
      • Knowledge Check
    • Lesson 5 Keyword Research and Competitive Intelligence

      25:38
      • 4.01 Keyword Research and Competitive Intelligence
        00:31
      • 4.02 Importance of Keyword Research
        01:00
      • 4.03 User Intent
        02:14
      • 4.04 Not Provided
        01:14
      • 4.05 Performing Keyword Research
        02:21
      • 4.06 Demo Keyword Research Tool (Wordtracker)
        04:24
      • 4.07 Keyword Research and Competitive Intelligence
        02:49
      • 4.08 Types of Queries
        01:38
      • 4.09 Short Tail Query Pros and Cons
        01:57
      • 4.10 Long Tail Query Advantages
        01:00
      • 4.11 Competitive Analysis Overview
        02:16
      • 4.12 Factors in Competitive Analysis
        02:09
      • 4.13 B2B vs B2C
        01:30
      • 4.14 Key Takeways
        00:35
      • Knowledge Check
    • Lesson 6 On Page Optimization

      23:49
      • 5.01 On Page Optimization
        00:37
      • 5.02 Defining On Page Optimization
        01:04
      • 5.03 On Page Factors
        00:19
      • 5.04 Title Tags
        00:34
      • 5.05 Meta Description
        01:05
      • 5.06 Header Tags
        01:45
      • 5.07 URLs and URL Structure
        03:50
      • 5.08 Image Alt Text
        01:09
      • 5.09 Internal Links
        00:48
      • 5.10 Keyword Usage
        01:20
      • 5.11 Sitemaps
        01:14
      • 5.12 On Page Don ts
        00:17
      • 5.13 Keyword Stuffing
        00:46
      • 5.14 Hidden Text
        01:06
      • 5.15 Repetitive Anchor Text
        00:51
      • 5.16 Cloaking
        00:26
      • 5.17 Perfectly Optimized Page
        01:25
      • 5.18 SEO Factors
        00:58
      • 5.19 Top Ranking Factors
        03:40
      • 5.20 Key Takeaways
        00:35
      • Knowledge Check
    • Lesson 7 Off Page Optimization

      16:22
      • 6.01 Off Page Optimization
        00:39
      • 6.02 What Is Off Page Optimization
        00:22
      • 6.03 Signals of Popularity
        02:08
      • 6.04 Why Links
        01:37
      • 6.05 Create Link Worthy Content
        00:46
      • 6.06 Off-Site Engagement
        01:08
      • 6.07 Utilize Offline Relationships
        00:39
      • 6.08 Types of Links
        01:23
      • 6.09 Rel nofollow and Social Media
        01:23
      • 6.10 Link Building Donts
        02:46
      • 6.10 Link Building Don’ts
        02:46
      • 6.11 Key Takeaways
        00:45
      • Knowledge Check
    • Lesson 8 Duplicate Content

      08:01
      • 7.01 Duplicate Content
        00:35
      • 7.02 What Is Duplicate Content
        02:33
      • 7.03 Common Instances
        01:47
      • 7.04 Fixing Duplicate Content
        02:30
      • 7.05 Key Takeaways
        00:36
      • Knowledge Check
    • Lesson 9 Design and Architecture

      06:48
      • 8.01 Design and Architecture
        00:41
      • 8.02 Importance of Design
        00:46
      • 8.03 Design Best Practices
        01:49
      • 8.04 Designing for Search Engines
        02:53
      • 8.05 Key Takeaways
        00:39
      • Knowledge Check
    • Lesson 10 Local SEO

      12:11
      • 9.01 Local SEO
        00:35
      • 9.02 Local Searches
        01:16
      • 9.03 NAP
        02:56
      • 9.04 Directories
        01:20
      • 9.05 Top Local Search Signals I
        02:07
      • 9.06 Top Local Search Signals II
        03:05
      • 9.07 Key Takeaways
        00:52
      • Knowledge Check
    • Lesson 11 Algorithm Updates and SEO Changes

      10:10
      • 10.1 Algorithm Updates and SEO Changes
        00:27
      • 10.2 Biggest SEO Misconception
        00:37
      • 10.03 What to Measure
        00:38
      • 10.04 Constant Changes
        03:39
      • 10.05 Google Panda Update
        00:57
      • 10.06 Google Penguin Update
        00:36
      • 10.07 Google Humming Bird Update
        00:58
      • 10.08 RankBrain
        00:33
      • 10.09 Not Provided
        00:39
      • 10.10 SEO Is Still Powerful
        00:47
      • 10.11 Key Takeaways
        00:19
      • Knowledge Check
    • Lesson 12 Integrating SEO with Other Disciplines

      07:20
      • 11.01 Integrating SEO with Other Disciplines
        00:40
      • 11.02 Integrating Marketing Channels
        00:43
      • 11.03 User Experience Across Channels
        01:30
      • 11.04 SEO and Content Marketing
        00:49
      • 11.05 SEO and Analytics
        00:38
      • 11.06 SEO and Mobile
        00:32
      • 11.07 SEO for Wordpress
        01:48
      • 11.08 Key Takeaways
        00:40
      • Knowledge Check
    • Lesson 13 SEO Tools

      07:25
      • 12.01 SEO Tools
        00:21
      • 12.02 What Are SEO Tools
        00:24
      • 12.03 SEO Tool Categories
        01:44
      • 12.04 DEMO Raven SEO
        04:24
      • 12.05 Key Takeaways
        00:32
      • Knowledge Check
    • Lesson 14 How to Build a Successful Career in SEO

      06:36
      • 13.01 How to Build a Successful Career in SEO
        00:26
      • 13.02 Top Dos and Donts
        02:00
      • 13.02 Top Dos and Don’ts
        02:00
      • 13.03 Career Paths
        00:55
      • 13.04 Certifications
        00:48
      • 13.05 Key Takeaways
        00:27
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Exam & Certification

  • What are the pre-requisites for this course?

    No prior knowledge of SEO is required for this course. Some awareness about the principles of marketing will help, but this not mandatory.

  • What certification do I get post-training?

    After successful completion of the training, you will be awarded a course completion certificate from Simplilearn.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

Course Advisor

Matt Bailey
Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

      FAQs

      • What is online marketing all about?

        Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies upon the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.

      • What topics does the training cover?

        The SEO training course offers an in-depth treatment of the principles of Search Engine Optimization. Please refer to the Course Syllabus for more information.

      • Tell me more about the author

        Danny Dover is a passionate SEO and influential writer. He is the author of the bestselling book "Search Engine Optimization Secrets" and was the co-founder of “Making it Click”, a marketing training business.

        Danny’s work has been cited in Time Magazine, PC World, Smashing Magazine and Seattle Post-Intelligencer, and has been translated into Japanese, Russian, French, Spanish, Italian, Chinese, German and Hungarian. He has spoken at numerous conferences (spanning three continents) and his work has been accessed online in more than 175 different countries.

        Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at SEOmoz.org (now Moz.com).

      • Does the course cover recent developments and trends?

        Simplilearn strives to provide high quality, current content that is in line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.

      • Who are your learners?

        Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions find our training ideal.

      • What is the current state of the job market for online marketing professionals?

        With an estimated 200,000+ unfilled roles in various specialties of digital marketing (source: Monster.com), digital marketing offers tremendous opportunities for skilled, trained marketing professionals. Simplilearn’s training prepares novices and experienced professionals alike gain a firm footing in the online marketing space by advancing their skills and knowledge.

      • Can I cancel my enrolment? Do I get a refund?

        Yes, you may cancel your enrolment if you are not satisfied with the course. We provide a complete refund after deducting the administration fee. To know more, please read our Refund Policy.

      • What are the payment options?

        Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
        • Visa Debit/credit Card
        • American Express and Diners Club Card
        • Master Card, Or
        • PayPal

      • I want to know more about the training program. Whom do I contact?

        Please join our Live Chat for instant support, call us, or Request a Call Back to have your question resolved.

          • Disclaimer
          • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.