SEO and inbound marketing is the primary digital channel for most organizations, with 51% of all internet traffic being organic in nature. SEO plays a key role even for companies that conduct much of their business offline because more than 61% of all potential customers use the internet to research products before purchase.
SEO specialists optimize your websites and manage content and links on various platforms to make companies and their product lines more accessible to a digital audience. The digital transformation of the world has led to a huge demand for qualified SEO Specialists.
An in-depth understanding of SEO techniques, trends, and updates, in addition to web analytics and content marketing, is necessary to become an effective SEO professional.
Our secondary research confirms the high career potential for a skilled SEO Specialist:
- SEO is the most in-demand digital marketing skill of the year according to Smart Insights and cmo.com.
- In the USA, there are 10,300+ jobs and in the UK, there are 8,400+ jobs that require SEO skills on Indeed.com.
- In India, 5700+ jobs on naukri.com require an SEO skillset.