About the Program

  • What are the course objectives?

    The SEO Specialist Master’s Program will build you into a highly proficient SEO professional from the ground up. You’ll start with the essentials of digital marketing and move on to the critical skillsets necessary to excel in search engine optimization, search engine marketing, content marketing and marketing analytics.
    Fast-track your digital marketing career by following the clear and structured learning path recommended by industry experts. The program provides access to more than 35 live, instructor-led online classes conducted by multiple trainers, and you’ll gain access to high-quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions by thought leaders, and other resources to help you master the SEO domain.
    Upon completing the program requirements, you will receive a Master’s certificate from Simplilearn, validating your ability to lead inbound marketing efforts in your organization.

  • Why become an SEO Specialist?

    SEO and inbound marketing are the most important digital channels for many organizations, with 51 percent of all Internet traffic being generated by organic search. SEO even plays a key role for companies that conduct much of their business offline because more than 61 percent of all potential customers use the Internet to research products before purchase.
    SEO specialists optimize websites and manage content and links on various platforms to make companies and their product lines more accessible to a digital audience. Digital transformation has led to a huge demand for qualified SEO specialists. Secondary research shows: 
    • SEO is the most in-demand digital marketing skill according to Smart Insights and cmo.com.
    • There are 10,300+ SEO-related jobs available in the US and 8,400+ in the UK, according to Indeed.com.
    • In India, 5700+ jobs on naukri.com require an SEO skillset.

  • Who can become an SEO Specialist?

    SEO skills are ideal for those who seek leadership positions in inbound marketing. The following roles are best suited to become SEO specialists:
    • Marketing managers
    • Digital marketing executives
    • Content writers
    • Marketing and sales professionals
    • Management, engineering, business, and communication graduates
    • Entrepreneurs and business owners

  • How do I earn the Master’s Program certificate?

    Upon completion of the following program requirements, you will be eligible to receive the Master’s Program certificate:


    Course Required for certificate? Simulation Exam Project
    DMCA Yes Score > 75% Required
    Advanced SEO Yes Score > 75% Not required
    Advanced Content Marketing Yes Score > 75% Not required
    Advanced Web Analytics Yes Score > 75% Not required

  • Our Program Director

    Danny Dover is a passionate SEO expert and influential writer. He is the author of the best-selling book Search Engine Optimization Secrets and the co-founder of Making it Click.
    Danny’s expertise has been cited in Time Magazine, PC World, Smashing Magazine, and the Seattle Post-Intelligencer and has been translated into Japanese, Russian, French, Spanish, Italian, Chinese, German and Hungarian. He has spoken at numerous conferences (spanning three continents) and his work has been accessed online in more than 175 countries.
    Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at SEOmoz.org (now Moz.com).

Program Advisor

  • Danny Dover

    Danny Dover

    Expert SEO, Former Lead SEO of MOZ, Author

    Danny Dover is the author of the bestselling book Search Engine Optimization Secrets and co-founded Making it Click. Danny’s expertise has been cited in Time Magazine, PC World, Smashing Magazine etc. Before starting his own company, Danny was Lead SEO at Moz.com.


Learning Path

  • Course 1

    Digital Marketing Certified Associate

    The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

    Read More
  • Course 2Online Classroom Flexi Pass

    Search Engine Optimization (SEO) Course

    * Learn to implement SEO strategies to drive sales and enhance website conversions
    * Gain access to comprehensive SEO content as per OMCP standards
    * Attend live interactive sessions delivered by experienced SEO experts
    * Master Tools like Semrush, Ahrefs, Moz, Keyword Planner and more
    *Get free access to the SE Ranking platform for 1 year

    Read More
  • Course 3

    Advanced Content Marketing

    Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact with this Advanced Content Marketing Certification course.

    Read More
  • Course 4

    Advanced Web Analytics

    This Advanced Web Analytics certification training course helps you master the critical elements of social media, web, mobile, and content analytics. Learn how to optimize your organization’s ability to make highly informed business decisions based on data analytics. Become an expert at collecting and working with multi-channel data sources, performing quantitative and qualitative analysis and more. Enroll now to become a data wizard and give your company a competitive edge!

    Read More
  • Master's Program Certificate

Get Ahead with Simplilearn's Master Certificate

Get Ahead with Simplilearn's Master Certificate

Earn your certificate

Our Masters program is exhaustive and this certificate is proof that you have taken a big leap in mastering the domain.

Differentiate yourself with a Masters Certificate

The knowledge and skills you've gained working on projects, simulations, case studies will set you ahead of competition.

Share your achievement

Talk about it on Linkedin, Twitter, Facebook, boost your resume or frame it - tell your friends and colleagues about it.

SEO Specialist

Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts


  • Which course will be available for live instructor-led online classes?

    The following course is available for live instructor led online classes:
    Srl No Course Name Monthly no. of online classes available
    1 Digital Marketing Certified Associate 3

    You will get access to 35+ live instructor led online classes over the span of a year, giving you the ability to revisit each course as needed, and you will have access to our batch session recordings to complete the entire learning path.

  • How do I enroll in the master’s program?

    You can enroll for this master’s program on our website and make an online payment using any of the following options: 
    • Visa Credit or Debit Card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal
    Once payment is received you will automatically receive a payment receipt and access information via email.

  • What do I get with the master’s program?

    You will gain access to e-learning content for all courses included in the learning path, exclusive forums moderated by faculty and industry experts, and monthly mentoring sessions by faculty and industry experts. Upon completing the program requirements, you will receive the Master’s certification.

  • Where and how can I access the e-learning content?

    Once you register with us for a course by paying the course fee, you will have 24x7 access to the e-learning content on our website. An automated course purchase confirmation mail sent by us will guide you through the process.

  • I am not able to access the online courses. Whom should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, select the Live Chat link or contact Help & Support.

  • Do you provide a money-back guarantee?

    Yes. We provide a seven-day money-back guarantee for our master’s programs. Refer to our Refund Policy and submit refund requests via our Help and Support portal.

  • Is the exam fee included with this course?

    No. Exam fees are not included for any of the courses. However, you will receive course completion certificates for each course and a Master’s Program certificate upon successfully completing the full program requirements.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.