About the Program

  • What are the course objectives?

    The Social Media Specialist Master’s Program is designed to build advanced skillsets in social media marketing by following a clear, structured, expert-recommended learning path. You’ll master the various facets of social media marketing—including social media strategy, online reputation management, influencer marketing, content marketing and web analytics, and you’ll acquire extensive project experience and the capability to manage and strategize social media marketing initiatives.
    The program gives you access to more than 35 live, instructor-led online classes conducted by multiple expert trainers. You will also get access to high-quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions, and other resources to help you become a social media specialist.
    Once you complete the program, you will receive a Social Media Specialist Master’s certificate from Simplilearn, validating your ability to lead the social media efforts in your organization.

  • Why become a Social Media Marketer?

    Social networking is among the most popular online activities—and social media platforms have more than 1.5 billion users interacting, sharing, and engaging with one another. This presents a huge opportunity for brands to reach out to and engage with their target audiences. It is the social media marketer’s responsibility to plan and execute social media marketing campaigns to drive business goals – including customer engagement, brand advocacy, or conversion – across various social media platforms. The increasing adoption of social media by individuals and organizations alike has led to a huge demand for qualified social media specialists.

    You’ll develop a deep understanding of social media tools and techniques, content marketing best practices and reputation management tactics to transform you into a social media marketing expert. 

    According to research by Fractl and Moz in 2015, social media jobs constitute 46.7% of job listings in the digital marketing domain on Indeed.com. There are 36,000+ job listings in the U.S. and 26,500+ job listings in the U.K. for social media marketers on Indeed.com. In India, there are 8100+ job listings on Naukri.com requiring social media specialists. 

  • Who should take this Social Media Specialist Master’s Program?

    If you’re seeking a leadership role in social media marketing, Social Media Specialist is the right opportunity for you. The following professionals are best suited to become social media specialists:
    • Marketing managers
    • Digital marketing executives
    • Content writers
    • Marketing and sales professionals
    • Management, engineering, business, and communications graduates
    • Entrepreneurs and business owners

  • How do I earn the Masters Program certificate?

    Once you complete of the following requirements, you will be eligible to receive the masters program certificate that will testify your acquisition of a social media marketer’s skillset.
    Course Required for certificate? Simulation Exam Project Certificate
    DMCA Yes Score > 75% Required
    Advanced Social Media Yes Score > 75% Not required
    Advanced Content Marketing Yes Score > 75% Not required
    Advanced Web Analytics Yes Score > 75% Not required

Learning Path

  • Course 1

    Digital Marketing Certified Associate

    The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

    Read More
  • Course 2

    Advanced Social Media Program

    The Advanced Social Media Course will transform you into an industry-ready social media marketer. It combines the disciplines of advanced social media, advanced content marketing and advanced web analytics course to help you elevate your brand and execute compelling social campaigns. Fast-track your marketing career with this complete, structured advanced social media course.

    Read More
  • Course 3

    Advanced Content Marketing

    Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact with this Advanced Content Marketing Certification course.

    Read More
  • Course 4

    Advanced Web Analytics

    This Advanced Web Analytics certification training course helps you master the critical elements of social media, web, mobile, and content analytics. Learn how to optimize your organization’s ability to make highly informed business decisions based on data analytics. Become an expert at collecting and working with multi-channel data sources, performing quantitative and qualitative analysis and more. Enroll now to become a data wizard and give your company a competitive edge!

    Read More
  • Master's Program Certificate

  • Electives

    YouTube and Video Marketing

  • Electives

    Facebook Marketing & Advertising

  • Electives

    Twitter Marketing and Advertising

  • Electives

    Pinterest Marketing

Get Ahead with Simplilearn's Master Certificate

Get Ahead with Simplilearn's Master Certificate

Earn your certificate

Our Masters program is exhaustive and this certificate is proof that you have taken a big leap in mastering the domain.

Differentiate yourself with a Masters Certificate

The knowledge and skills you've gained working on projects, simulations, case studies will set you ahead of competition.

Share your achievement

Talk about it on Linkedin, Twitter, Facebook, boost your resume or frame it - tell your friends and colleagues about it.

Social Media Specialist


  • Tammy Roseborough

    Tammy Roseborough

    Director of Consumer Marketing at pawTree

    I have completed Simplilearn's Social Media Specialist certification. I love the platform. It is easy to use and extremely useful. The customer service has always been extremely helpful and polite! I would definitely recommend.

  • Vishakha Jain

    Vishakha Jain

    Business Developing Associate at Azure Communications Pvt Ltd

    Simplilearn has a great curriculum and is a one-stop solution for career growth. Customer service is prompt and good. I highly recommend Simplilearn.


Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts


  • What course will be available for live instructor led online classes?

    The course that will be available for live instructor led online classes under this Masters course is:
    Srl No Course Name Monthly no. of online classes availability
    1 Digital Marketing Certified Associate 3

    So you get access to 35+ live instructor led online classes over the span of a year. The advantage of this is that you may come and revisit each and every course as you please. While you still get access to our batch session recordings you get the advantage of completing the entire learning path that empowers you to reach dream destination of becoming an all-round Social Media Specialist.

  • How do I enroll for the masters program?

    You can enroll for the program on our website and make an online payment using any of these options:
    • Visa debit/credit card
    • American Express and Diners Club cards
    • Master Card
    • PayPal
    Once the online payment is done, you will automatically receive a payment receipt and access information, via email.

  • What can I expect from the masters program?

    • Access to eLearning content for all the courses included in the learning path
    • Access to exclusive forums, moderated by expert faculty and industry thought leaders
    • Monthly mentoring sessions
    • A masters certification, on meeting the program requirements

  • Where and how can I access the eLearning content?

    Once you register and pay for the course, you get 24x7 access to the eLearning content on our website. We will also send an automated course purchase confirmation mail, which will guide you through the process.

  • If I am not able to access the online course, whom do I contact for a solution?

    You could raise a request on our Help & Support forum, or chat with us to get an instant solution.

  • Do you provide a money-back guarantee?

    Yes. We provide a 7-day money-back guarantee for our masters programs. You can raise your requests on our Help & Support forum.

  • Is exam fee included with this course?

    No, it isn’t. However, you will receive certificates once you successfully complete the courses and get the masters program certificate once you meet all the program requirements.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.