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*Use the code USMINI to avail an iPad Mini.

About the program

  • What is the focus of Social Media Specialist Masters Program course?

    The Social Media Specialist Masters Program is designed to transform you into an effective and industry-ready social media marketer. Fast-track your career by following the clear, structured, expert-recommended learning path that we’ve provided.
     
    Master the various facets of social media marketing—including social media strategy, online reputation management, influencer marketing, content marketing, web analytics, and more. Acquire extensive project experience and the capability to manage and strategize social media marketing initiatives.
     
    The program gives you access to more than 35 live, instructor-led online classes conducted by multiple expert trainers. You will also get access to high quality eLearning content, simulation exams, a community moderated by experts, monthly mentoring sessions, and other resources to help you attain the skillset of a complete social media specialist.
     
    Once you complete the program, you will receive a Masters certificate from Simplilearn stating that you have acquired the skillset of a social media specialist, validating your ability to lead the social media efforts in your organization.

  • Why become a Social Media Marketer?

    Social networking is the most popular online activity—and social media platforms have more than 1.5 billion users interacting, sharing, and engaging with one another. This presents a huge opportunity for brands to reach out to and engage with their target audience.

    And it is the social media marketer’s responsibility to help a brand do this. A social media marketer needs to plan and execute social media marketing campaigns to drive business goals including customer engagement, brand advocacy, or conversion—across various social media platforms.

    A deep understanding of social media tools and techniques, in addition to a knowledge of content marketing and online reputation management, can fine-tune you into an effective social media marketer. The increasing adoption of social media by individuals and organizations alike has led to a huge demand for qualified social media specialists.
    Here are some interesting numbers to prove it:
    • According to the research by Fractl and Moz in 2015, social media jobs constitute 46.7% of job listings in the digital marketing domain on Indeed.com
    • In the US, there are 36,000+ and in the UK, there are 26,500+ job listings for social media marketers on Indeed.com
    • In India, there are 8100+ job listings on Naukri.com requiring social media specialists

  • Recommended Learning Path for a Social Media Marketer

  • Who can become a Social Media Marketer?

    If you’re seeking a leadership role in social media marketing, Social Media Specialist is the right career goal for you. The following professionals are best suited to become social media specialists:
    • Marketing Managers
    • Digital Marketing Executives
    • Content Writers
    • Marketing and Sales professionals
    • Management, Engineering, Business, and Communications graduates
    • Entrepreneurs and business owners

  • How do I earn the Masters Program certificate?

    Once you complete of the following requirements, you will be eligible to receive the masters program certificate that will testify your acquisition of a social media marketer’s skillset.
     
    Course Required for certificate? Simulation Exam Project Certificate
    DMCA Yes Score > 75% Required
    Advanced Social Media Yes Score > 75% Not required
    Advanced Content Marketing Yes Score > 75% Not required
    Advanced Web Analytics Yes Score > 75% Not required

    Sample Certificate

  • Our Program Director

    Jennifer Evans Cario is President of SugarSpun Marketing, and as a social media strategist has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Jennifer is known for using real language and a common sense approach that delivers solid results while still allowing her clients to fully understand and participate in the process.

    Jennifer is a highly requested speaker and trainer and is a regular fixture at the major online marketing conferences. She also serves as Adjunct Professor for Rutgers University‘s online Social Media Mini MBA program. She is the author of three books, including "Pinterest Marketing: An Hour a Day".

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Course Advisor

  • Brad Geddes Expert PPC Marketer, Founder of Certified Knowledge, Author

    Brad Geddes is the author of Advanced Google AdWords, and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has led more than 60 AdWords seminars.

  • Greg Jarboe Expert Content marketer, President of SEO-PR, Author

    Greg Jarboe is President and co-founder of SEO-PR, an award-winning content marketing agency. He is the author of YouTube and Video Marketing: An Hour a Day.

  • Jennifer Evas Cario President of SugarSpun, Expert Author on Social Media

    Jennifer Evans Cario is President of SugarSpun Marketing and the author of three books, including Pinterest Marketing: An Hour a Day. She is a highly requested speaker and trainer and is a regular fixture at major online marketing conferences.

  • Stéphane Hamel Google Product Strategy Expert, Expert Data Analyst

    Stéphane Hamel is a Google Product Strategy/Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.

Learning path

Course 1
Digital Marketing Certified Associate Training Online

Digital Marketing Certified Associate

Digital Marketing Certified Associate (DMCA) is designed to ensure that you are a complete Digital Marketer. You will learn digital marketing and be industry ready t qualify for high quality digital marketing team, or execute your own digital marketing campaigns. You will acquire requisite skillsets in digital marketing, as well as gain work experience in executing effective campaigns via implementation of real-life projects. This training will provide you hands-on experience in various Digital Marketing disciplines. It will prepare you for certification exams like OMCA (from OMCP), Google Analytics, Google AdWords, Facebook marketing and YouTube marketing. ...Know More Less

Accredited By OMCP®

Classroom Schedule Course Content
Class schedule All Batches
  • Feb 25 - Apr 02 Weekend classes 08:00 - 12:00 CST 12 sessions
    • Feb
    • Sat 25
    • Sun 26
    • Mar
    • Sat 04
    • Sun 05
    • Sat 11
    • Sun 12
    • Sat 18
    • Sun 19
    • Sat 25
    • Sun 26
    • Apr
    • Sat 01
    • Sun 02
  • Feb 26 - Mar 19 Weekday classes 18:30 - 21:30 CST 16 sessions
    • Feb
    • Sun 26
    • Mon 27
    • Tue 28
    • Mar
    • Wed 01
    • Thu 02
    • Sun 05
    • Mon 06
    • Tue 07
    • Wed 08
    • Thu 09
    • Sun 12
    • Mon 13
    • Tue 14
    • Wed 15
    • Thu 16
    • Sun 19
  • Mar 04 - Apr 09 Weekend classes 08:00 - 12:00 CST 12 sessions
    • Mar
    • Sat 04
    • Sun 05
    • Sat 11
    • Sun 12
    • Sat 18
    • Sun 19
    • Sat 25
    • Sun 26
    • Apr
    • Sat 01
    • Sun 02
    • Sat 08
    • Sun 09
  • Mar 13 - Apr 03 Weekday classes 09:30 - 12:30 CST 16 sessions
    • Mar
    • Mon 13
    • Tue 14
    • Wed 15
    • Thu 16
    • Fri 17
    • Mon 20
    • Tue 21
    • Wed 22
    • Thu 23
    • Fri 24
    • Mon 27
    • Tue 28
    • Wed 29
    • Thu 30
    • Fri 31
    • Apr
    • Mon 03
  • Mar 17 - Apr 22 Weekday classes 22:30 - 02:30 CST 12 sessions
    • Mar
    • Fri 17
    • Sat 18
    • Fri 24
    • Sat 25
    • Fri 31
    • Apr
    • Sat 01
    • Fri 07
    • Sat 08
    • Fri 14
    • Sat 15
    • Fri 21
    • Sat 22
  • Mar 25 - Apr 30 Weekend classes 09:00 - 13:00 CST 12 sessions
    • Mar
    • Sat 25
    • Sun 26
    • Apr
    • Sat 01
    • Sun 02
    • Sat 08
    • Sun 09
    • Sat 15
    • Sun 16
    • Sat 22
    • Sun 23
    • Sat 29
    • Sun 30
  • Mar 26 - Apr 16 Weekday classes 19:30 - 22:30 CST 16 sessions
    • Mar
    • Sun 26
    • Mon 27
    • Tue 28
    • Wed 29
    • Thu 30
    • Apr
    • Sun 02
    • Mon 03
    • Tue 04
    • Wed 05
    • Thu 06
    • Sun 09
    • Mon 10
    • Tue 11
    • Wed 12
    • Thu 13
    • Sun 16
  • Apr 01 - May 07 Weekend classes 09:00 - 13:00 CST 12 sessions
    • Apr
    • Sat 01
    • Sun 02
    • Sat 08
    • Sun 09
    • Sat 15
    • Sun 16
    • Sat 22
    • Sun 23
    • Sat 29
    • Sun 30
    • May
    • Sat 06
    • Sun 07
  • Apr 10 - May 01 Weekday classes 09:30 - 12:30 CST 16 sessions
    • Apr
    • Mon 10
    • Tue 11
    • Wed 12
    • Thu 13
    • Fri 14
    • Mon 17
    • Tue 18
    • Wed 19
    • Thu 20
    • Fri 21
    • Mon 24
    • Tue 25
    • Wed 26
    • Thu 27
    • Fri 28
    • May
    • Mon 01
  • Apr 14 - May 20 Weekday classes 22:30 - 02:30 CST 12 sessions
    • Apr
    • Fri 14
    • Sat 15
    • Fri 21
    • Sat 22
    • Fri 28
    • Sat 29
    • May
    • Fri 05
    • Sat 06
    • Fri 12
    • Sat 13
    • Fri 19
    • Sat 20
  • Apr 29 - Jun 04 Weekend classes 09:00 - 13:00 CST 12 sessions
    • Apr
    • Sat 29
    • Sun 30
    • May
    • Sat 06
    • Sun 07
    • Sat 13
    • Sun 14
    • Sat 20
    • Sun 21
    • Sat 27
    • Sun 28
    • Jun
    • Sat 03
    • Sun 04

Download schedule

Course Content
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Course 2
Advanced Social Media Certification Training

Advanced Social Media

Social Media is a collection of internet-mediated applications where users generate, share or exchange content in the form of information, ideas, pictures or videos n virtual communities and networks. Simplilearn’s Advanced Social Media Course is aimed at educating and training participants in the rapidly-expanding field of Social Media. Professionals will be trained on the latest and most advanced techniques, and help develop skills to attract traffic to the websites, promote and protect the online reputation with the latest techniques and strategies. Social Media attracts the attention of viewers more than any other websites. The Advanced Social Media course would be beneficial to professionals who are looking forward to execute effective social media campaigns. ...Know More Less

Accredited By Market Motive

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Course 3
Advanced Content Marketing Certification Training

Advanced Content Marketing

Content Marketing is aimed at building authority, amplifying the message, acquire and retain the intended audience. A well written Marketing Content on email, Social Traditional PR, Print, article or a blog post instantly attests the writer as a trusted advisor. Advanced Content Marketing Course from Simplilearn, skillfully trains participants to produce compelling and impressive Marketing Content. This course concentrates on the vital strategies, tactics and best practices that a writer needs to inculcate and enhance the content marketing efforts. The Advanced Content Marketing course, imparts knowledge on various aspects of planning and executing Content Marketing Strategies with greater efficiency and impact. The course guides the participants to harness the power of words to disseminate information and create impressive marketing content. The Advanced Content Marketing Course from Simplilearn is a comprehensive and valuable training program that benefits the certified professionals in the Digital marketing World. ...Know More Less

Accredited By Market Motive

Course Content
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Course 4
Advanced Web Analytics Certification Training

Advanced Web Analytics

Web Analytics is the measurement, collection, tracking and analyzing internet data to optimize web usage. Businesses are widely using web analytics for business solu ions and market research. Simplilearn’s Advanced Web Analytics imparts knowledge on various aspects of Web Data Analysis, Multi-channel Analytics, qualitative search and reports. A certified Web data Analyst would be proficient in the online marketing discipline of Web Analytics. This course will help participants in discovering tools to assess visitor behavior on websites and trains them. ...Know More Less

Accredited By Market Motive

Course Content
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Master Program Certificate
Electives
  • YouTube and Video MarketingYouTube and Video Marketing
  • Twitter Marketing and AdvertisingTwitter Marketing and Advertising
  • Pinterest MarketingPinterest Marketing
  • Facebook Marketing & AdvertisingFacebook Marketing & Advertising

FAQs

  • What course will be available for live instructor led online classes?

    The course that will be available for live instructor led online classes under this Masters course is:
     
    Srl No Course Name Monthly no. of online classes availability
    1 Digital Marketing Certified Associate 3

    So you get access to 35+ live instructor led online classes over the span of a year. The advantage of this is that you may come and revisit each and every course as you please. While you still get access to our batch session recordings you get the advantage of completing the entire learning path that empowers you to reach dream destination of becoming an all-round Social Media Specialist.

  • How do I enroll for the masters program?

    You can enroll for the program on our website and make an online payment using any of these options:
    • Visa debit/credit card
    • American Express and Diners Club cards
    • Master Card
    • PayPal
    Once the online payment is done, you will automatically receive a payment receipt and access information, via email.

  • What can I expect from the masters program?

    • Access to eLearning content for all the courses included in the learning path
    • Access to exclusive forums, moderated by expert faculty and industry thought leaders
    • Monthly mentoring sessions
    • A masters certification, on meeting the program requirements

  • Where and how can I access the eLearning content?

    Once you register and pay for the course, you get 24x7 access to the eLearning content on our website. We will also send an automated course purchase confirmation mail, which will guide you through the process.

  • If I am not able to access the online course, whom do I contact for a solution?

    You could raise a request on our Help & Support forum, or chat with us to get an instant solution.

  • Do you provide a money-back guarantee?

    Yes, we provide a 7-day money-back guarantee for our masters programs. You can raise your requests on out Help & Support forum.

  • Is exam fee included with this course?

    No, it isn’t. However, you will receive certificates once you successfully complete the courses and get the master’s program certificate once you meet all the program requirements.

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