Social networking is the most popular online activity—and social media platforms have more than 1.5 billion users interacting, sharing, and engaging with one another. This presents a huge opportunity for brands to reach out to and engage with their target audience.
And it is the social media marketer’s responsibility to help a brand do this. A social media marketer needs to plan and execute social media marketing campaigns to drive business goals including customer engagement, brand advocacy, or conversion—across various social media platforms.
A deep understanding of social media tools and techniques, in addition to a knowledge of content marketing and online reputation management, can fine-tune you into an effective social media marketer. The increasing adoption of social media by individuals and organizations alike has led to a huge demand for qualified social media specialists.
Here are some interesting numbers to prove it:
- According to the research by Fractl and Moz in 2015, social media jobs constitute 46.7% of job listings in the digital marketing domain on Indeed.com
- In the US, there are 36,000+ and in the UK, there are 26,500+ job listings for social media marketers on Indeed.com
- In India, there are 8100+ job listings on Naukri.com requiring social media specialists