Course Description

  • What’s the focus of this course?

    The Twitter advertising course is created by Twitter and Simplilearn to help businesses grow their customer base and effectively engage with their online community using Twitter Ads. Using Twitter Ads strategically can have significant benefits for businesses—growing their customer base, amplifying their marketing reach, and building their brand in a way that truly impacts the bottom line.

    From content strategy to best practices and analytics, Edric Subur from Twitter’s Small to Medium Businesses Marketing team will demonstrate the power of Twitter Ads.

  • What are the course objectives?

    The Twitter advertising course from Twitter will train you to become an expert in Twitter advertising. After completing the course, participants will have an in-depth understanding of:
    • Why businesses should advertise on Twitter
    • Opportunities on Twitter and what makes Twitter unique
    • How to reach the right audience—targeting strategy with Twitter’s live signals
    • How to make the best of Twitter Ads—three actionable steps to set up your campaign for success
    • What to tweet–content strategy to create compelling Tweet copy
    • Success stories—how other businesses find success on Twitter
    • Measuring your results to gauge what works best

  • Who should take this course?

    This Twitter advertising course is recommended for professionals who want to specialize in social media. It’s also suggested to those who want to expand their repertoire to include Twitter Advertising and help their organization draw a higher audience. This course is best suited for:
    • Social Media Marketing Managers
    • Digital Marketing Advertising Managers
    • Social Media Consultants
    • Public Relations Professionals/ Brand Managers
    • Bloggers / Social Media Copywriters
    • Organizations wanting to drive more traffic to their websites
    • Anyone looking to   about social media marketing
    • Professionals who want to add Twitter advertising to their marketing mix

Course Preview

    • Introduction to Twitter Advertising

      • 1.1 Introduction
      • 1.2 How is Twitter Unique
      • 1.3 Difference Between Twitter and Facebook
      • 1.4 Why Use Twitter
      • 1.5 Twitter for Business
      • 1.6 Introduction to Twitter Ads
      • 1.7 Objective of Twitter Ads
      • 1.8 Twitter Ads Bidding
      • 1.9 Targetting Audience
      • 1.10 Targetting Example - Dating Aps
      • 1.11 Tailored Targetting
    • Getting Started with Twitter Ads

      • 2.1 Introduction
      • 2.2 Step 1 - Twitter Followers Campaign
      • 2.3 Step 2 - Driving Conversions
      • 2.4 Twitter Audience Platform
      • 2.5 Example - Driving Conversion through Follower Campaign
      • 2.6 Step 3 - Promoted Trends
      • 2.7 Promoted Trends Pricing
    • Twitter Ad Campaigns

      • 3.1 Setting Up a Campaign
      • 3.2 Select Audience
      • 3.3 Campaign Targetting
      • 3.4 Setting a Budget
      • 3.5 Creatives Selection
    • Twitter Analytics

      • 4.1 Understanding Twitter Analytics Dashboard
      • 4.2 Setting up the Conversion Tag
      • 4.3 Building a Tailored Audience List
    • Case Studies Tips and Best Practices

      • 5.1 Case Study 1 - Fred Hollows Foundation
      • 5.2 Case Study 2 - MAGICSEWA
      • 5.3 Tips and Tricks of creating an Effective Tweet
      • 5.4 Best Practices and Testing Plans to Increase Performance
      • 5.5 Summary
      • 5.6 Conclusion
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Exam & Certification

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.

Course Advisor

Edric Subur
Edric Subur Global SMB Marketing, APAC

Edric works in the SMB agency team to support and enable agencies globally to make the best of Twitter marketing. Previously, Edric led the SMB marketing in APAC. Having been an entrepreneur himself, he is passionate about helping businesses grow on Twitter.


      • How do I enroll in the online training?

        You can enroll for this course on the Simplilearn website. Payments can be made using any of the following options. You will be emailed a receipt after the payment is made.
        • Visa Credit or Debit card
        • MasterCard
        • American Express
        • Diner’s Club
        • PayPal

      • What format is this training course?

        This training course is presented as online eLearning. You’ll have access to the lecture videos and can complete the course at your own pace.

      • Can I extend the access period?

        Yes. You can extend the access period by paying an additional fee. Contact Support through our Help & Support.

      • Where and how can I access the elearning content? Are there any limitations?

        Once you’ve enrolled in the course and completed payment, you’ll have 24/7 access to the eLearning content on the Simplilearn website. We will also send a purchase confirmation email which will help guide you through the process.

      • I am unable to access the online course. Who should I contact?

        If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

      • I’d like to know more about this training program. Who should I contact?

        Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

          • Disclaimer
          • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.