OverviewTraining OptionsCourse CurriculumCourse AdvisorExam & CertificationFAQs

World’s #1 Online Bootcamp

Course Overview

Key Features

  • Created by Twitter
  • Includes best practices and case studies
  • Covers targeting strategy, creating effective ads, and success stories

Training Options

Self-Paced Learning

$ 99

  • Lifetime access to high-quality self-paced e-learning content curated by industry experts
  • 24x7 learner assistance and support

Corporate Training

Customized to your team's needs

  • Blended learning delivery model (self-paced eLearning and/or instructor-led options)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24x7 learner assistance and support

Course Curriculum

Course Content

  • Lesson 1 - Introduction to Twitter Advertising

    Preview

    • Introduction to Twitter Advertising

      12:48Preview
      • 1.1 Introduction
        01:29
      • 1.2 How is Twitter Unique
        01:17
      • 1.3 Difference Between Twitter and Facebook
        00:30
      • 1.4 Why Use Twitter
        00:46
      • 1.5 Twitter for Business
        01:12
      • 1.6 Introduction to Twitter Ads
        01:29
      • 1.7 Objective of Twitter Ads
        00:38
      • 1.8 Twitter Ads Bidding
        00:30
      • 1.9 Targetting Audience
        01:46
      • 1.10 Targetting Example - Dating Aps
        01:07
      • 1.11 Tailored Targetting
        02:04

  • Lesson 2 - Getting Started with Twitter Ads

    Preview

    • Getting Started with Twitter Ads

      12:20Preview
      • 2.1 Introduction
        00:13
      • 2.2 Step 1 - Twitter Followers Campaign
        01:56
      • 2.3 Step 2 - Driving Conversions
        01:53
      • 2.4 Twitter Audience Platform
        01:39
      • 2.5 Example - Driving Conversion through Follower Campaign
        00:36
      • 2.6 Step 3 - Promoted Trends
        05:07
      • 2.7 Promoted Trends Pricing
        00:56

  • Lesson 3 - Twitter Ad Campaigns

    Preview

    • Twitter Ad Campaigns

      13:21Preview
      • 3.1 Setting Up a Campaign
        03:05
      • 3.2 Select Audience
        01:00
      • 3.3 Campaign Targetting
        04:06
      • 3.4 Setting a Budget
        01:40
      • 3.5 Creatives Selection
        03:30

  • Lesson 4 - Twitter Analytics

    Preview

    • Twitter Analytics

      14:07Preview
      • 4.1 Understanding Twitter Analytics Dashboard
        06:52
      • 4.2 Setting up the Conversion Tag
        03:46
      • 4.3 Building a Tailored Audience List
        03:29

  • Lesson 5 - Case Studies Tips and Best Practices

    Preview

    • Case Studies Tips and Best Practices

      18:31Preview
      • 5.1 Case Study 1 - Fred Hollows Foundation
        04:14
      • 5.2 Case Study 2 - MAGICSEWA
        02:37
      • 5.3 Tips and Tricks of creating an Effective Tweet
        05:24
      • 5.4 Best Practices and Testing Plans to Increase Performance
        05:11
      • 5.5 Summary
        00:25
      • 5.6 Conclusion
        00:40

Contact Us

1-844-532-7688

( Toll Free )

Course Advisor

  • Edric Subur

    Edric Subur

    Global SMB Marketing, APAC

    Edric works in the SMB agency team to support and enable agencies globally to make the best of Twitter marketing. Previously, Edric led the SMB marketing in APAC. Having been an entrepreneur himself, he is passionate about helping businesses grow on Twitter.

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Exam & Certification

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.

Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

FAQs

  • How do I enroll in the online training?

    You can enroll for this course on the Simplilearn website. Payments can be made using any of the following options. You will be emailed a receipt after the payment is made.
    • Visa Credit or Debit card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

  • What format is this training course?

    This training course is presented as online eLearning. You’ll have access to the lecture videos and can complete the course at your own pace.

  • Can I extend the access period?

    Yes. You can extend the access period by paying an additional fee. Contact Support through our Help & Support.

  • Where and how can I access the elearning content? Are there any limitations?

    Once you’ve enrolled in the course and completed payment, you’ll have 24/7 access to the eLearning content on the Simplilearn website. We will also send a purchase confirmation email which will help guide you through the process.

  • I am unable to access the online course. Who should I contact?

    If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

  • I’d like to know more about this training program. Who should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

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