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  • 15+ Hours of e-learning videos
  • 20 hours of Instructor led online training
  • Topics on Google Analytics, Data Analytics, Acquisition, KPIs and Social Analytics
  • Hands-on practice of google Analytics
  • 15 mini Projects and end of the course practice project
  • Examples and case studies with Downloadable course ebook

Course description

  • What’s the focus of this course?

    Advanced Web Analytics is the science of analysis that focuses on Internet data. It involves the collection, analysis, and data-informed decisions leading to the optimization of an organization's digital ecosystem and supporting business processes. Data from websites, mobile applications, social media, Internet of Things, or third party sources are commonly combined with back-office Customer Relationship Management (CRM) and Sales systems to inform business decisions.
    Web Analytics has become an integral part of core business strategies, workflow optimization, and maintaining a competitive edge.
    This Web Analytics course covers fundamental concepts of analytics and deep dives into web, social, content and mobile analytics common scenarios and covers the popular web analytics tools used by marketers across the major industry domains. Although this course approaches on learning Digital Analytics from a managerial perspective, it will showcase tips and techniques for the most common google web analytics platform and several other relevant tools along the way.

  • What are the course objectives?

    Advanced Web Analytics training gives participants well-rounded knowledge in digital data analytics, including:

    • How to leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
    • How digital data analytics drives important insights for all aspects of your customer’s life cycle across the entire digital world
    • Uncover and learn about the various analysis capabilities enabled through digital data
    • How to better inform business decisions with rigorous analysis techniques
    • This Analytics training will not only prepare the students for the most sought after analytics certifications in the market but leverages all the important concepts of web data analytics as per the current market trends.
    • Getting the participants ready from ground 0 of what is web analytics to mastering the analytics domain in the entire digital field.
    • The course is structured to provide an in-depth knowledge surrounding the domain of web analytics, social analytics and content analytics, giving the participants all the tools required to master the Digital Analytics domain.
    • Provide the learners with the complete end-to-end understanding of how Digital and Data Analytics impacts the Conversion Funnel, Customer retention & acquisition, CPA, LTV and the customer engagement.
    • Product knowledge of - google analytics platform, Google Digital Studio, Klipfolio and Tableau.

  • Who should take this course?

    This Digital Analytics training module is suitable for professionals who want to learn and specialize in digital analytics to boost their skillsets in the digital marketing industry and beyond. This course is best suited for participants who are:
    • Online Web Analytics Implementers
    • Online Web Analytics Data Reporters
    • Digital Analysts
    • Digital Marketers
    • Managers
    • Web Analytics Certification Aspirants
    • Digital Analytics Certification Aspirants

  • These industry-leading organizations trust our training

Course preview

    • Section 1 : Introduction to Digital Analytics 16:54
      • 1 Introduction to Digital Analytics16:54
      • 2 Quiz
    • Project 1 : Introduction to Digital Analytics
      • Introduction to Digital Analytics
    • Section 2 : Building Blocks 25:54
      • 1 Building Blocks Part 104:21
      • 2 Building Blocks Part 221:33
      • 3 Quiz
    • Project 2 : Building Blocks
      • Building Blocks
    • Section 3 : Fundamentals of Digital Analytics 45:14
      • 1 Fundamentals of Digital Analytics Part 108:02
      • 2 Fundamentals of Digital Analytics Part 214:39
      • 3 Fundamentals of Digital Analytics Part 313:59
      • 4 Fundamentals of Digital Analytics Part 408:34
      • 5 Quiz
    • Project 3 : Fundamentals of Digital Analytics
      • Fundamentals of Digital Analytics
    • Section 4 : Business Perspective 44:52
      • 1 Business Perspective Part 109:23
      • 2 Business Perspective Part 209:37
      • 3 Business Perspective Part 311:32
      • 4 Business Perspective Part 414:20
      • 5 Quiz
    • Project 4 : Business Perspective
      • Business Perspective
    • Section 5 : Methodology - Lean Six Sigma 25:33
      • 1 The Methodology—Lean Six Sigma Part 105:28
      • 2 The Methodology—Lean Six Sigma Part 209:29
      • 3 The Methodology—Lean Six Sigma Part 310:36
      • 4 Quiz
    • Project 5 : Methodology—Lean Six Sigma
      • Methodology—Lean Six Sigma
    • Section 6 : Data Analysis Fundamentals 16:22
      • 1 Data Analysis Fundamentals16:22
      • 2 Quiz
    • Project 6 : Data Analysis Fundamentals
      • Data Analysis Fundamentals
    • Section 7 : Analysis Perspective Providing Insights 35:23
      • 1 Analysis Perspective: Providing Insights18:30
      • 2 Expressing Exactitude or a Sense of Scale16:53
      • 3 Quiz
    • Project 7 : Analysis Perspective: Providing Insights
      • Analysis Perspective: Providing Insights
    • Section 8 : Enabling Capabilities 52:06
      • 1 Enabling Capabilities Part 119:51
      • 2 Enabling Capabilities Part 208:18
      • 3 Enabling Capabilities Part 309:27
      • 4 Enabling Capabilities Part 414:30
      • 5 Quiz
    • Project 8 : Enabling Capabilities
      • Enabling Capabilities
    • Section 9 : Managing Analytics 41:02
      • 1 Managing Analytics Part 113:47
      • 2 Managing Analytics Part 207:53
      • 3 Managing Analytics Part 319:22
      • 4 Quiz
    • Project 9 : Managing Analytics
      • Managing Analytics
    • Section 10 : Audience 15:48
      • 1 Audience15:48
      • 2 Quiz
    • Project 10 : Audience
      • Audience
    • Section 11 : Acquisition 44:56
      • 1 Acquisition Part 109:56
      • 2 Acquisition Part 207:14
      • 3 Acquisition Part 314:33
      • 4 Acquisition Part 413:13
      • 5 Quiz
    • Project 11 : Acquisition
      • Acquisition
    • Section 12 : Behavior 28:43
      • 1 Behavior Part 111:46
      • 2 Behavior Part 216:57
      • 3 Quiz
    • Project 12 : Behavior
      • Behavior
    • Section 13 : Conversions & Onboarding 50:40
      • 1 Conversions and Onboarding Part 115:23
      • 2 Conversions and Onboarding Part 213:12
      • 3 Conversions and Onboarding Part 313:46
      • 4 Conversions and Onboarding Part 408:19
      • 5 Quiz
    • Project 13 : Conversions and Onboarding
      • Conversions and Onboarding
    • Section 14 : Retention and Expansion 25:23
      • 1 Retention and Expansion Part 110:47
      • 2 Retention and Expansion Part 214:36
      • 3 Quiz
    • Project 14 : Retention and Expansion
      • Retention and Expansion
    • Section 15 : Advocacy 15:15
      • 1 Advocacy Part 108:13
      • 2 Advocacy Part 207:02
      • 3 Quiz
    • Section 16 : Privacy and Ethics 17:23
      • 1 Privacy and Ethics17:23
      • 2 Quiz
    • Project 15 : Privacy and Ethics
      • Privacy and Ethics
    • Section 17 : Wrapping Up 08:23
      • 1 Wrapping Up08:23
    • Course Feedback
      • Course Feedback
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Exam & certification

  • How do I get certified in advanced Web Analytics?

    • Complete 85% of the course or You need to attend one complete batch.
    • Complete 7 mini projects and 1 simulation test with a minimum score of 60%.

  • What are the prerequisites for the certification?

    There are no specific prerequisites for the Advanced Web Analytics certification. However, it would be beneficial if the participant has a working knowledge of:
    • Business indicators like revenue, margins, and profitability
    • Business functions like sales, marketing, and customer relationships
    • How to access websites, how to make online purchases, how to interact with a business online


Janelle Figueroa

Very fast paced and fluid course, keeps you very engaged and excited about each lecture. My favourite Simplilearn course so far.

Madelynn Newton

Best suited for professionals who want career in digital analysis space. This course will surely help them.

Camilla Harmon

This course helped me to assess visitor behaviour on websites.


  • What is digital marketing all about?

    Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What are the key highlights of the course?

    This course is all-inclusive, providing more than 15 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

  • Is the training up to date and relevant?

    Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

  • How long does the course take to complete?

    You should expect to spend about 25 – 30 hours to complete the course and take the certification exam.

  • What are the prerequisites for this course?

    Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.

  • Do I have to order any course material?

    This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.

  • Who are the instructors?

    Our reputed team of expert instructors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with combined decades of experience.?

    • Industry expert Todd Malicoat helps participants understand Search Engine Optimization rankings and traffic.
    • Training with New York Times bestselling author Bryan Eisenberg is an awesome experience, as he guides participants through conversion optimization, landing page performances, and tips to get more traffic to your website.
    • Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.

  • Who are your clientele for this course?

    The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.

  • How does the online eLearning training work?

    Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.

  • How do I enroll in this program?

    You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.

    •     Visa Credit or Debit card
    •     MasterCard
    •     American Express
    •     Diner’s Club
    •     PayPal

  • Will the access period be extended?

    Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.

  • I have trouble accessing the online course whom should I contact?

    If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

  • I’d like to learn more about this training program. Who should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.