• Admission closes on 24 Apr, 2024
  • Program Duration 4 months
  • Learning Format Online Bootcamp

Why Join this Program

Earn an Elite Certificate

Joint program completion certificate from Purdue University Online and Simplilearn

Leverage the Purdue Edge

Gain access to Purdue’s alumni association membership on program completion

Immense Domain Exposure

Stay ahead of the curve by exploring the latest advancements in GenAI and its business use cases

Comprehensive Coverage

Learn GenAI concepts and applications through live sessions, tool demos, and guided practices


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Program Overview

This program will enable you to understand the applications of Generative AI techniques in real-world scenarios. You'll build a holistic understanding of applied Generative AI in software engineering, data analytics, sales and marketing, customer service operations, product research, and more.

Key Features

  • Program completion certificate from Purdue University Online and Simplilearn
  • Access to Purdue’s Alumni Association membership on program completion
  • 50+ hours of core curriculum delivered in live online classes by industry experts
  • Understand the implications of Generative AI in shaping business strategy
  • Live online masterclasses delivered by Purdue faculty and staff
  • Learn to apply Generative AI across various business use cases
  • Gain exposure to ChatGPT, Gemini, CodeWhisperer, Stable Diffusion & other prominent tools
  • AWS authored self-paced learning content curated for business leaders

Generative AI Program Advantage

Learn the core concepts and business use cases of Generative AI to gain a competitive edge in the field. This program will enable you to understand various applications of Generative AI in a real-time business environment.

  • Program Certificate

    Partnering with Purdue University Online

    • Receive a joint Purdue-Simplilearn program certificate
    • Live masterclasses delivered by Purdue faculty and staff
    • An opportunity to get Purdue’s alumni association membership

Generative AI Program Details

Explore and master Generative AI concepts and tools with our Generative AI for Business Transformation program. Understand the use cases of Generative AI in various business functions like software engineering, sales and marketing, customer service, product research, and more.

Learning Path

  • Get started with this Generative AI for Business Transformation Program and explore everything about this unique learning journey covering all the concepts of business transformation with Generative AI.

    • Cutting-edge knowledge: Learn Generative AI, prompt engineering, and ChatGPT
    • Hands-on skills: Acquire a real-world understanding of various business applications
    • Effective Gen AI utilization: Master the art of applying these technologies efficiently
    • Master  prompt engineering: Grasp its significance in producing tailored outputs
    • Delve into the concept of prompt engineering and its influence on ChatGPT’s responses
    • Learn to create prompts that improve the response from Generative AI models
    • Learn about the best practices used in prompt engineering to get the desired result from ChatGPT
    • Explore advanced prompt engineering techniques like few-shot, chain of thought, self-consistency etc
    • Understand the practical application of prompt engineering in various industries like healthcare, finance, retail, education, travel etc 
    • Learn about the fundamentals of workflow automation 
    • Understand how Zapier is used in AI automation
    • Create a Zapier account and connect it with Generative AI tools
    • Learn various use cases of Zapier automation and Generative AI
    • Master the art of monitoring and optimizing workflow automation
    • Learn industry specific use-cases and challenges faced 
    • Role of AI and machine learning in sales and marketing
    • Generative AI  for automated content creation 
    • Creation of  personalized marketing campaigns using AI-powered algorithms 
    • Fundamentals of AI-powered sales pipeline management and prize optimization
    • AI-powered chatbots and virtual sales assistants 
    • Use AI to predict customer lifetime value
    • Challenges in applying Generative AI and related data privacy concerns
    • Ethical concerns surrounding AI in sales and marketing
    • AI-powered code generation tools to improve the team’s efficiency
    • Use cases of AI in code completion, code translation, code review and testing
    • AI-powered documentation generation tools
    • Generative AI to refactor the existing code and optimize the performance
    • Generative AI in software research and development
    • Fundamentals of AI-powered UI/UX Design
    • AI-enhanced prototyping tools
    • Ethical considerations for using Generative AI in coding and software engineering
    • Application of Generative AI in customer service operations
    • Key models and tools used in customer service
    • Usage of AI-powered chatbots and virtual assistants
    • Personalize customer interactions using behavioral analysis
    • Streamline customer feedback with Generative AI
    • Applications of Generative AI in call center automation and optimization
    • Data privacy and security issues
    • Strategies for seamless AI integration
    • Fundamentals of data augmentation with Generative AI
    • Generative AI for data visualization
    • Data exploration and discovery using Generative AI
    • Optimize ETL processes and data pipelines with AI
    • Build more accurate and predictive data models using Generative AI
    • Challenges in integrating Generative AI in data projects
    • Future of ethical data generation
    • Role of AI in product lifecycle management
    • Market research and customer journey mapping
    • Auto-generate design variants
    • Optimize product development workflows
    • Enhance user experience (UX) with Generative techniques
    • Predict market trends and shifts using Generative AI
    • Monitor real-time product performance metrics
    • Understand the challenges and considerations in AI integration
    • Delve into the evolving Generative AI technologies
    • Importance of ethics and compliance in Generative AI
    • Various data privacy laws like GDPR and CCPA
    • Responsible AI creation and deployment
    • Blackbox AI and explainable AI
    • Regulatory landscape and compliance related to AI
    • Best practices in ethical AI deployment
    • Role of business leaders in shaping ethics in the AI domain
    • Generative AI for business and technical decision makers
    • Digital training providing an overview of generative AI
    • Learn the approach to plan a generative AI project
    • Build a generative AI-ready organization
  • Attend an online interactive masterclass and get insights about advancements in technology/techniques in Generative AI

Skills Covered

  • Explainable AI
  • Prompt Engineering
  • Conversational AI
  • Risk Management with AI
  • Product Research and Development
  • Data Visualization
  • Data Modelling
  • Data Analytics
  • Predictive Analytics
  • Workflow Automation
  • Ethics of Generative AI
  • Lead Generation
  • Code Generation

Tools Covered

ChatGPTGeminiStability AIJulius.aiZapierAmazon CodeWhispererSendBirdUizardInvideo.aiRytrOtter AI

Program Advisors

  • Ankit Virmani

    Ankit Virmani

    Data & ML Leader at Google

    Ankit is an ethical AI and data engineering enthusiast with 10+ years of experience at firms like Google, Amazon, and Deloitte. He serves as a member of the Forbes Technology Council, IU's Institute of Business Analytics, and AI 2030.

  • Armando Galeana

    Armando Galeana

    Founder and CEO at Ubhuru Technologies

    A seasoned data science leader, with extensive experience in digital transformation. Throughout his career, Armando has leveraged his vast expertise in AI & ML to build infrastructure, create new lines of business and drive global implementations.

  • Raghav Goel

    Raghav Goel

    Generative AI & Data Science Consultant

    A passionate and successful corporate trainer who has delivered 150+ training sessions for corporates in India, Middle East, USA, and South East Asia for corporate clients like Publicis Sapient, KPMG, Capgemini, Coforge, ITC, DXC, Huawei, and IBM.

  • Amitendra Srivastava

    Amitendra Srivastava

    Chief Data Scientist at Intelytica

    Amitendra’s expertise lies in utilizing data analysis and machine learning techniques to solve complex business problems and drive strategic decisions. As Chief Data Scientist, he leverages the power of data to create value and drive innovation.

  • Arijit Mitra

    Arijit Mitra

    Director and Head of Machine Learning & AI at Pegasystems

    Arijit is an engineering & product leader with expertise in building and deploying AI, NLP, GPT & LLMs at scale for Fortune 500 companies. As head of AI & ML at Pega, he owns the overall AI roadmap with a focus on AI applications across functions.


Industry Trends

Generative AI is witnessing exciting trends that shape its trajectory in diverse domains. The evolution of language models, like GPT-4, showcases unprecedented advancements in natural language generation, enabling more context-aware and coherent text synthesis.

Job Icon$667.9 bn

Expected Generative AI market size by 2030

Source: Fortune Business
Job Icon24.4%

The global Generative AI market's projected CAGR from 2023-2030

Source: Statista
Job Icon$4.4 tn

Expected value added by Generative AI to the global economy annually

Source: Mckinsey

Batch Profile

This program caters to working professionals from a variety of industries and backgrounds; the diversity of our students adds richness to class discussions and interactions.

  • The class consists of learners from excellent organizations and diverse industries
    Information Technology - 43%Software Product - 13%Manufacturing - 20%Pharma & Healthcare - 7%BFSI - 7%Others - 10%
    Tata Consultancy Services
    Ernst & Young
    Godrej & Boyce

Admission Details

Application Process

The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.


Submit Application

Tell us a bit about yourself and why you want to do this program


Application Review

An admission panel will shortlist candidates based on their application



Selected candidates can begin the program within 1-2 weeks

Eligibility Criteria

For admission into the GenAI for Business Transformation program, candidates should have:

Preferably 5+ years of work experience
Eagerness to leverage GenAI to solve real business problems
Fluency in written and spoken English

Admission Fee & Financing

The admission fee for this program is $ 3,350.

Financing Options

We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.

Pay in Installments

You can pay monthly installments for Post Graduate Programs using Splitit, ClimbCredit or Klarna payment option with low APR and no hidden fees.


Other Payment Options

We provide the following options for one-time payment

  • Credit Card
  • Paypal

$ 3,350

Apply Now

Program Benefits

  • Certificate from Purdue University Online and Simplilearn
  • Live online masterclasses by Purdue faculty and staff
  • Access to Purdue’s alumni association membership
  • 50+ hours of curriculum delivered in live online classes
  • Exposure to ChatGPT, Gemini, CodeWhisperer and other tools

Program Cohorts

Next Cohort

    • Date


      Batch Type

    • Program Induction

      24 Apr, 2024

      08:30 CDT

    • Regular Classes

      15 Jun, 2024 - 14 Sep, 2024

      08:30 - 11:30 CDT

      Weekend (Sat - Sun)

Got questions regarding upcoming cohort dates?


  • Will I get access to the tools showcased in this program?

    Please note that the tools showcased in this list are purely for demo purposes as licenses will not be provided to the learners.

  • Will I get AWS certificate for the courses provided by AWS?

    AWS is not providing certificates for their courses

  • How long does it take to complete the Generative AI for Business Transformation Program?

    The anticipated time to complete the Generative AI for Business Transformation Program is 4 months.

  • Who will be the faculty for this Generative AI for Business Transformation Program?

    Industry experts and experienced professionals lead the Generative AI for Business Transformation Program from the data and AI domain, bringing real-world insights and practical knowledge to the classroom. Before they are qualified to train for us, they must undergo a thorough selection procedure, including profile assessment, technical examination, and a training presentation.

    The faculty members and staff from Purdue University Online deliver the masterclasses for this program.

  • What certificate will I receive after completing this Generative AI for Business Transformation Program?

    Upon completing this Generative AI for Business Transformation Program, you will be awarded a joint certificate of completion from Purdue University Online and Simplilearn.

  • What are the eligibility requirements for the Generative AI for Business Transformation Program?

    You must meet the following requirements to join the online Generative AI for Business Transformation Program:

    • A minimum of 5 years of work experience
    • Fluency in written and spoken English

  • Is this Generative AI program 100% online? Do I need to attend any classes in person?

    This Generative AI program is entirely online, so attending a classroom in person is unnecessary. You can access your lectures, readings, and assignments anytime and anywhere via the web or your mobile device.

  • How can business leaders use Generative AI?

    Business leaders can use generative AI in various domains, such as sales, marketing, coding, customer operations, etc., to improve efficiency. This program helps leaders understand the practical applications of Generative AI in various domains.

  • What are the benefits of enrolling in this program?

    You can get the following benefits by enrolling in this program:

    • Program completion certificate from Purdue University Online and Simplilearn
    • Access to Purdue’s Alumni Association membership on program completion
    • Understand the implications of Generative AI in shaping business strategy 
    • Learn about applications of Generative AI in various business use cases
    • AWS authored Self-paced Learning Content

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.