Success comes with transparency, and job descriptions are the first step to establishing a transparent approach to defining responsibilities. A detailed job description informs potential candidates about what is expected of them at the company and acquaints them well with the company's values and objectives. According to the Bureau of Labor Statistics, graphic designer employment is projected to grow by 3% from 2021 to 2031. Despite limited growth, over 24,800 openings will be projected each year, on average. Creating an attractive and well-structured graphic designer job description is necessary to get skilled professionals to reach out to your company.
What Is a Graphic Designer?
A Graphic Designer is an exceptionally skilled artist who masters the art of creating visual text and imagery. They design unique creative content for the company's online campaigns, websites, videos, print ads, brand labels, logos, and more.
A Graphic Designer has a strong aesthetic sense and is an expert in combining brand standards, color theories, typography, and graphic elements to make visuals compelling and attention-seeking.
To be eligible for a graphic design job, you must have a strong background in design theory, hands-on skills in the latest image and video editing tools such as Adobe Creative Suite, and a promising portfolio.
What Does a Graphic Designer Do?
A graphic designer is responsible for the company’s visual outlook on online and offline platforms. While the exact duties differ based on the industry and company, some of the important responsibilities of a graphic designer are as follows:
- Create visual text and imagery concepts by hand or with the help of computer software
- Communicate ideas that inspire and captivate consumers
- Develop the production design and overall layout for advertisements, magazines, banners, products, brochures, and more.
- Design graphics to meet specific promotional and commercial needs like logos, packaging, displays, or imagery for digital and printable products
- Decide how images and text work to fit a specific layout and size.
- Collaborate with copywriters for text design and creation
- Create infographics that make complex ideas more accessible
- Test graphics across various media
- Communicate concepts and designs to clients or Art Directors prior to incorporating them into revised designs
- Amend designs based on stakeholder and client feedback
- Scan final graphic designs for typos and errors before publishing
- Upskill to keep up-to-date with the latest tools and technologies
Writing a Graphic Designer Job Description
A graphic designer job description is a document conveying every important information regarding the duties of a hired candidate. Making a job description lengthy does not serve the purpose of being vague. You must ensure that you present easy-to-understand yet succinct information in a graphic designer job description. A typical job description would include the following sections.
Graphic Designer Job Brief
The initial paragraph contains five to six statements that highlight the industry and what the position entails. You must provide a high-level overview of the role, its level and scope of responsibility. This bird's eye view of the role should serve as a concise summary of the question, "Why does the job exist?"
For example– "We are looking for a senior graphic designer who can efficiently lead our team of designers and create engaging and on-brand graphics for a variety of media while adhering to the company's branding requirements."
Daily and Monthly Responsibilities
This section is the most sought-after by potential candidates. It contains bulleted points describing the duties that would be assigned to the graphic designers when they are hired. They give insight into the fundamental nature of the job. You must add the following details:
- Explanatory phrases on why, how, or where the tasks will be performed
- The expected outcome of tasks
- Areas where the potential graphic designer will influence or impact
- The financial responsibilities
- The people they will be expected to contact, such as the team of designers, stakeholders, managers, or clients
You must use the present tense and a gender-neutral tone in your statements while describing the responsibilities the position entails.
Graphic Designer Requirements and Skills
This section will discuss the minimum requirements a candidate must satisfy to be eligible for the graphic design position. You can include the following details:
- A bachelor's degree in graphic design
- X years of experience as a graphic designer
- Experience with computer-aided design
- Proficiency in tools such as Photoshop, Adobe, InDesign, Illustrator or any other that your organization prefers
- An observant eye for visual composition.
- Thorough understanding of marketing, website design, production, corporate identity, advertisements, product packaging, and multimedia design.
In addition to hard skills, you must add some soft skills too, such as
- Effective time management skills
- Ability to meet deadlines
- Ability to give and receive constructive criticism
- Analytical skills
- Attention to detail
- Communication skills
Graphic Designer Preferred Qualifications
This section is an additional one wherein you can talk about the qualities that would give the potential graphic designers the upper hand over competitors. For instance, you can include the following:
- A master's degree in graphic design
- X years of experience in senior graphic design roles
- Knowledge of certain tools or content management systems for a versatile role
Thus, this section is an expanded listing of the requirements that can be used to further determine a candidate's ability to be versatile and productive in the job. These qualifications are "good to have" but not mandatory to get the job.
Graphic Designer Job Description Sample
Take a look at the following graphic designer job description sample for inspiration before creating one for your company.
We are looking for an efficient graphic designer capable of curating visual storytelling that engages and inspires the audience. A skilled professional who can take conceptual ideas and create visual representations for electronic media and prints while collaborating with our internal team of developers, copywriters, and designers.
An ideal candidate is one with expert knowledge of the latest design software, a team player, and an excellent communicator who would be able to take directions from written or spoken ideas and translate them into captivating designs that connect. If you find yourself efficient in bringing ideas to life with visual impact, we look forward to meeting you.
Skills and Qualifications
Graphic Designer Software Proficiency Suggestions
When creating your graphic designer job description, consider the following software suggestions to include in the preferred qualifications section:
- Adobe Creative Suite: Photoshop
- Adobe Creative Suite: InDesign
- Adobe Creative Suite: Illustrator
- Adobe Freehand
- Adobe After Effects
- AutoCAD Software
- Microsoft Publisher
- CAAD Software
- Microsoft Visto
- CorelDraw Graphic Suite
- Apple Final Cut Pro
What Is the Difference Between Graphic Design and UX - UI Design?
Graphic design is all about the visual design of a product. On the other hand, UX design envelops a user's overall experience with a product, while UI design refers to the visual elements that a user interacts with. These three design forms are connected but are distinct from one another.
Graphic Designers present their ideas via visual designs. They choose and create designs that are visually appealing work for web, print, or multimedia. Focusing on how a product or service looks, the graphic design combines the right elements that evoke positive reactions from the onlookers.
UX design concentrates on the structure and logic of products that users would interact with. It includes web or software, or mobile applications. UX Designers adopt user-centered design approaches to create functional and pleasant experiences. They conduct competitive analysis, user interviews, wireframing, and MVPs to create user-friendly experiences.
UI design is also concerned with visual experiences, but it is more user-centered. It concentrates on the buttons, color schemes, animations, form input fields, and drop-down menus that enhance user interaction. UI Designers utilize the framework created by UX Designers and transform them into visuals before handing the final design to the development team.
What Types of Companies Hire Graphic Designers?
Graphic designers are welcome in a range of industries as they form an integral part of marketing and branding. Some industries that hire Graphic Designers include
Internet and Software Development
The keen interest of graphic designers and their proven ability to understand and implement design elements is valued in the rapidly growing software development industry. The Graphics Software Engineer salary ranges between ₹9.1 Lac to ₹24.1 Lac with an average annual salary of ₹16 Lacs.
Television and Video Production
With an increasing demand for motion graphic designers, television and video production companies offer lucrative packages to hire skilled candidates who can create title sequences, video clips, and ads. A Graphic Designer in TV and Video Production earns up to ₹4.8 Lac to ₹7.0 Lac per year.
Advertising agencies seek the most proficient Graphic Designers with specific areas of expertise capable of creating creative materials that meet their needs.
Top companies look for Graphic Designers to enhance or maintain their brands' identity via eye-catching visuals. The average pay for Graphic Designers with branding skills is ₹3,37,395 per annum in India.
In recent times, fancy packaging has been an important contributor to sales. It helps you sell instantly and enhances sales by over 30%. Therefore, companies seek talented Graphic Designers to develop product packaging that catches the attention of potential customers.
What Are Some Common Roles for Graphic Designers?
Several job titles fall under the graphic design umbrella. The common roles of Graphic Designers include:
- Creative Director
- Art Production Manager
- Art Director
- Package Designer
- Visual Image Developer
- Brand Identity Developer
- Visual Journalist
- Logo Designer
- Broadcast Designer
- Interface Designer
- Multimedia Developer
- Web Designer
- Content Developer
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Frequently Asked Questions
1. What are the duties and responsibilities of a Graphic Designer?
A Graphic Designer is responsible for developing different types of creative content for their company's brochures, advertisements, or magazines. They either carry out tasks by hand or by using multiple software tools, depending on the goals of the final project.
2. What makes a good Graphic Designer?
A keen natural eye for design and color, and the ability to create imaginative content that resonates with the audience, is a must to excel in the graphic design industry. An ideal candidate must be proficient in various designing and marketing tools to create quality content that satisfies customers' needs and matches the pace of the technical world.
3. Who does a Graphic Designer work with?
Graphic Designers either work individually or with a team of other designers and marketing experts. They often assist Senior Designers and supervise interns or junior designers to complete the final project.