• Program Duration

    5 months
  • Learning Format

    Live, Online, Interactive

Why Join this Program

  • icons
    SP Jain Global’s Excellence

    Attend live, interactive academic masterclasses delivered by the renowned SP Jain Global faculty

    Attend live, interactive academic masterclasses delivered by the renowned SP Jain Global faculty

  • icons
    Ace 3A’s of Modern Marketing

    Master AI for strategy and content, Automation for efficiency, and Analytics for data-driven growth

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    50+ Latest Tools & 7 Projects

    Gain practical experience in 20+ AI tools, 10+ analytics & automation tools

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    Meta Partnership Advantage

    Attend expert-led Meta Blueprint sessions and receive a complimentary $99 Meta voucher

Corporate Training

Enroll your employees into this program, NOW!

Digital Marketing Program in India Overview

In a world where creativity meets code, learn to turn digital complexity into strategic clarity. Through 100% live sessions, masterclasses by SP Jain Global faculty and real-world projects, master AI, Automation and Analytics using 50+ tools like ChatGPT, Canva, SEMrush and Power BI

Key Features

  • Learn to integrate automation, analytics, and generative AI tools into every stage of the marketing process
  • Gain hands-on experience with 24+ standard marketing tools, 20+ AI-powered platforms, and 8+ analytics and automation tools
  • Progress from foundational concepts to advanced strategies across SEO, SEM, social media, content, and analytics
  • Get dedicated, mentor-led project support to help you complete every project on time
  • Apply your learning through live projects, guided practice, real-world case studies, and an industry-aligned capstone project
  • Learn directly from SP Jain Global faculty in live, interactive masterclasses
  • Attend live sessions led by Meta Blueprint experts, and receive a $99 Meta voucher to deepen your social media marketing expertise
  • Get complimentary Google Ad Credits during the SEM module to create and manage your first live campaign

Digital Marketing Program Advantage

This program moves beyond traditional marketing. Its hands-on learning is built around the 3As of modern marketing: AI, Automation, & Analytics. Learn from SP Jain Global faculty in live masterclasses & master tool-driven strategies on real projects.

  • Program Certificate

    Partnering With SP Jain Global

    • Certificate from SP Jain School of Global Management and Simplilearn
    • Masterclasses delivered by top faculties from SP Jain School of Global Management
    • Master digital marketing fundamentals to advanced tools like ChatGPT, GA4, SEMrush, and Power BI
  • In collaboration with Meta

    In Collaboration With Meta

    • Master Sessions by Meta
    • Free $99 Meta Digital Marketing Associate Blueprint Voucher
    • Learn foundational advertising concepts on Facebook, Instagram, and Messenger

Digital Marketing Course in India Details

This 4-month online digital marketing program combines live classes, SP Jain Global faculty masterclasses, and industry-aligned projects. Spend 6–8 hours per week mastering digital marketing, automation, and analytics tools to design AI-powered, data-driven marketing strategies

Learning Path

    • Discover the ins and outs of this comprehensive online digital marketing program.
    • Gain an in-depth understanding of the knowledge you will gain and the opportunities you can pursue. 
       
    • Core Concepts: Introduction to Digital Marketing, The 7 Ps of Marketing, Implementing Strategy, Exploring brand websites, Understanding Domain Name and Hosting, Creating a website on WordPress, Creating a Website with AI
    • Case Studies: American Apparel’s Hurricane Sandy Sale, Nike's Just Do It, Coca-Cola’s AI Personalisation
    • Tools Covered: GoDaddy, WordPress, ChatGPT, Claude
    • Core Concepts: Content Marketing Lifecycle, Competitor Analysis, Brand Guidelines, Content Clusters, Content Calendars, User Personas, Content Flywheel, Content Creation and Optimisation, Distribution and Promotion, Performance Analytics, Workflow Automation
    • Case Studies: HubSpot’s Content Strategy, Apple's Shot on iPhone, Heineken's The Closer, Coca-Cola's Share a Coke, Red Bull's Marketing Strategy, BMW vs. Audi
    • Tools Covered: HubSpot MakeMyPersona, Buffer, ChatGPT, Perplexity, Looka, Atom AI, Thruuu, Asana, UserPersona.dev, Hemingway Editor, ContentIdeas.io, n8n
    • Core Concepts: Search Engines, SERP, Keywords, On-Page SEO, Technical SEO, Crawlability & Indexability, Performance Signals, Structured Data, Off-Page SEO, SEO Analytics & Reporting, SEO-Led Growth Strategies
    • Case Studies: Turning Rankings into Clicks, The Search Initiative (96% Traffic Boost), Backlinko (260% Traffic Boost), Sinkus Studio Organic Growth
    • Tools Covered: XML Sitemap Generator, Robots.txt Generator, PageSpeed Insights, JSON-LD Schema Generator, SEMrush, Google Looker Studio, Google Search Console, SEOSiteCheckup, Alpha Crawler, ChatGPT, Ubersuggest, NeuronWriter, Google Analytics 4
    • Core Concepts: In this practical session, you will explore the Future of SEO, Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO)
    • Tools Covered: ChatGPT, Writesonic, Mangools, AnswerThePublic, TechnicalSEO Schema Markup Generator, HubSpot Grader
    • Core Concepts: Getting Started with SEM, Campaign Goals & KPIs, Google Ads Account Setup, Competitor & SERP Research, Keyword Research, Ad Copywriting, AI in Bidding, AI-Driven Audience Targeting, Predictive Analytics, Programmatic Advertising
    • Case Studies: BabyEarth’s SEM Success, Gulf Air's Smart Bidding, IQVIA Campaign Optimisation, Lob & Predictive Analytics, Microsoft's New Era of SEM, Ferrero Rocher & Programmatic Ads
    • Tools Covered: GitHub, Netlify, Google Ads, Google Campaign URL Builder, Julius AI
    • Core Concepts: SMM Strategy, Social Media Algorithms, Content Pipeline, AI-Enhanced Creative Production, Community Engagement, Sentiment Analysis, Dynamic Campaigns, Ad Launch & Monitoring, AI-Powered Optimisation
    • Case Studies: Crocs, Duolingo, Nutella's AI Labels, Wendy's Humour, Spotify Wrapped, Verizon's Campaign Optimisation
    • Tools Covered: ChatGPT, MonkeyLearn, DALL·E 3, Canva, Notion, Meta
    • Core Concepts: Affiliate Marketing Setup, Traffic Generation Strategies, Influencer Marketing Introduction, Finding & Vetting Influencers, Outreach & Collaboration, Campaign Execution & Measurement, Legal & Ethical Considerations
    • Case Studies: Amazon Associates, Optimyzr & GenAI, Sephora's Multi-Channel Success, Daniel Wellington, Glossier's Blog, Fyre Festival
    • Tools Covered: Amazon Associates, Microsoft Excel, HeyGen, Heepsy
    • Core Concepts: Shopify Store Setup, E-commerce Marketing Funnel, Customer Acquisition, Product Page Optimisation, AI Personalisation, E-commerce Analytics, App Store Optimisation (ASO), Location-Based Marketing, Email List Building, Campaign Crafting & Automation, Deliverability & Governance
    • Case Studies: Shopify’s Growth, Amazon's Listing Optimisation, Duolingo Retention, Airbnb Retention via Email, HubSpot's List-Building, HelloFresh Spam Fine
    • Tools Covered: Klaviyo, Rebuy, GA4, OneSignal, Shopify, Mailchimp
    • Core Concepts: Building Dashboards in Power BI, Attribution Modelling, ROI & ROAS Analysis, LTV & CAC Calculation, Marketing Mix Modelling (MMM), Incrementality Testing, Forecasting Revenue, Predictive Metrics, Scenario Planning
    • Case Studies: Adobe Mix Modeler, Volvo Cars & Meta Attribution, Real-world Incrementality Testing, Forecast Misinterpretation
    • Tools Covered: Power BI Desktop, Microsoft Excel
  • Project: Apply all program skills to a real-world business challenge. Choose from projects like launching a campaign for e-commerce, fintech, or sustainable travel. You will integrate SEO, content, social media, analytics, and automation to deliver measurable outcomes.

  • Attend online interactive masterclasses delivered by SP Jain’s top faculties to learn about the latest trends in digital marketing.

Electives:

21+ Skills Covered

  • Digital marketing strategy
  • Website creation
  • AI content creation and optimization
  • Automated content workflows
  • AI driven SEO
  • Generative Engine Optimization GEO
  • Answer Engine Optimization AEO
  • Google Ads management
  • Smart bidding and budgeting
  • AI audience targeting and remarketing
  • Campaign optimization with AI
  • Programmatic advertising
  • AI social media creatives
  • AI storytelling and engagement
  • Creative automation
  • AI Ecommerce personalization
  • AI mobile marketing
  • AI email automation
  • Predictive marketing analytics
  • AI forecasting
  • Ethical AI use

50+ Tools Covered

spj_googleadsspj_metaspj_ga4spj_googlesearchconsolespj_powerbispj_asanaspj_wordpressspj_n8nspj_atomaispj_godaddyspj_bufferspj_campaignbuilderspj_canvaspj_chatgptspj_lookerstudiospj_clarityspj_claudespj_excelspj_contentideasspj_alphacrawlerspj_dallespj_answerpublicspj_githubspj_graderhsspj_heepsyspj_hemingwayspj_hubspotpersonaspj_jsonschemaspj_juliusspj_klaviyospj_lookaspj_mailchimpspj_mangoolsspj_monkeylearnspj_netlifyspj_neuronspj_notionspj_onesignalspj_pagespeedspj_perplexityspj_rebuyspj_robots.txtspj_semrushspj_shopifyspj_sitecheckspj_techseospj_thruuspj_ubersuggestspj_writesonicspj_xmlsitemap

7 Projects and Capstone

  • Project 1

    AI Powered Content Marketing Strategy

    Design and execute an AI-driven content strategy integrating brand identity, audience research, creation, and analytics to grow engagement

  • Project 2

    SEO Strategy for an ECommerce Brand

    Develop a complete SEO plan with keyword research, backlinks, and analytics to boost organic traffic and improve search rankings

  • Project 3

    Google Ads SEM Campaign for a Brand

    Create and run a Google Ads campaign using Smart Bidding, UTM tracking, and AI insights to maximize textbook sales and ROI

  • Project 4

    AI Driven Social Media Marketing Campaign

    Plan and implement an AI-enabled social media campaign focusing on storytelling, creative automation, and audience engagement analytics

  • Project 5

    AI Powered Affiliate and Influencer Campaign

    Launch an affiliate and influencer campaign combining real creators with AI avatars to expand reach and build authentic engagement

  • Project 6

    AI Enhanced ECommerce Growth Strategy

    Use AI to optimize product pages, automate email workflows, and run targeted campaigns that increase conversions and retention

  • Project 7

    Marketing Analytics and ROI Frameworks

    Visualize multi-channel campaign performance, forecast outcomes, and measure ROI using Excel-based predictive and attribution models

Disclaimer - The projects have been built leveraging real publicly available datasets from organizations.

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An Immersive Learning Experience

Peer to Peer engagement

Get the real classroom experience. Interact with learners and engage with mentors in real-time via Slack.

Flexi Learn

Missed a class? Access recordings to always maintain learning progress and keep up with your cohort.

Mentoring session(s)

Expert guidance sessions from mentors for doubt clarifications, project assistance, and learning support.

Learning Support

Get a dedicated Cohort Manager for all your queries and help you succeed at every learning step.

Peer to Peer engagement
Get the real classroom experience. Interact with learners and engage with mentors in real-time via Slack.
Flexi Learn
Mentoring session(s)
Learning Support

Program Advisors and Trainers

Program Advisors

  • Prof. Ramu Shankar Rao

    Prof. Ramu Shankar Rao

    Professor & Corporate Trainer

    Professor Shankarrao leverages over 30 years of experience driving growth for market leaders such as Medtronic and St. Jude Medical. As a Visiting Professor at SP Jain Global, he specializes in creating high-performance commercial teams.

  • Prof Saurabh Saksena

    Prof Saurabh Saksena

    Professor & Corporate Trainer

    Prof. Saurabh Saksena, former President of VML India, is a marketing and leadership expert with 30+ years of global industry experience, mentoring professionals and CXOs across India and Southeast Asia.

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Program Trainers

  • Jayant Nandan

    Jayant Nandan

    20 years of experience

    Digital Marketing Trainer

  • Mahboob Ali

    Mahboob Ali

    19+ Yrs Exp in Marketing

    Brand Management | Creative Strategy | MarCom

  • Pranav Parekh

    Pranav Parekh

    11+ yrs exp in Marketing

    Digital Marketing Trainer

  • Sachin Sehgal

    Sachin Sehgal

    8+ years of experience

    Digital Marketing Trainer

  • CM Manjunath

    CM Manjunath

    6+ yrs in Digital Marketing

    SEO, Web Analytics, SEM, Content Marketing

  • Amarpal Khanuja

    Amarpal Khanuja

    4+ Yrs in Digital Marketing

    Performance Marketing | Google Ads | Meta Ads

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Become an AI Digital Marketer

According to Forbes, 44% organizations have gone digital, companies across sectors now follow a digital-first marketing approach. The global digital marketing ecosystem is growing fast, driven by AI adoption, automation, and data analytics.

Job Icon860,000 Jobs

Expected new jobs in Digital Marketing

Source: LinkedIn
Job Icon44% Orgs Going Digital

Companies across sectors, now follow a digital-first marketing approach

Source: Forbes
Job IconTop 10 In-Demand Jobs

Digital Marketing Specialist role is identified to be a future-proof role

Source: LinkedIn

Batch Profile

This program caters to working professionals from a variety of industries and backgrounds; the diversity of our students adds richness to class discussions and interactions.

  • The class consists of learners from excellent organizations and diverse industries
    Industry
    IT and Services - 16.8%Media and Advertising - 15%Education - 10.4%BFSI - 8.9%Healthcare/Pharma - 7%Others - 41.9%
    Companies
    Accenture
    Amazon
    Microsoft
    Adobe
    HP
    TCS
    Wipro
    Dell
    Cognizant
    American Express
    Tech Mahindra
    Citigroup

Admission Details

Application Process

The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.

STEP 1

Submit Application

Tell us a bit about yourself and why you want to do this program

STEP 2

Reserve Your Seat

An admission panel will shortlist candidates based on their application

STEP 3

Start Learning

Selected candidates can begin learning once the cohort commences

Eligibility Criteria

For admission to this Digital Marketing course, candidates should have

Bachelor's degree in any discipline
2 years of professional experience preferred (not mandatory)
Open to candidates from both marketing and non-marketing backgrounds

Apply Now

Program Benefits

  • Certificate from SP Jain Global and Simplilearn
  • Masterclasses by SP Jain Global's Top Faculties
  • Live sessions by Industry Experts from Simplilearn
  • Learn 50+ tools, including AI, automation, and analytics
  • JobAssist Plus: mentoring and placement support

Digital Marketing Course in India FAQs

  • What are the eligibility criteria for this Digital Marketing Course in India?

    For admission to this digital marketing certificate course , candidates must possess the following criteria:

    • A bachelor's degree
    • At least 2 years of experience preferred
    • Marketing background is not required
       

  • What is the admission process for this Online Digital Marketing Course in India ?

    The admission process consists of three easy steps:

    • Interested candidates will need to apply by submitting the application form online
    • Candidates will be shortlisted by an admission panel based on the application submitted
    • Selected candidates will be awarded an offer of admission that they can accept by paying the program fee
       

  • Will financial aid be provided for this Digital Marketing Certificate Course?

    To ensure money is not a limiting factor in learning, we offer various financing options to help make this Professional Certification in Digital Marketing financially manageable. Please refer to our "Admissions Fee and Financing" section for more details.

  • What should I expect from this Digital Marketing Certificate Course?

    As a part of this certificate course, you will receive the following:

    • Certificate from SP Jain School of Global Management and Simplilearn
    • Masterclasses delivered by SP Jain’s top faculties
    • Live classes delivered by digital marketing industry experts
    • Master sessions by Meta Blueprint trainers
    • Meta Certified Digital Marketing Associate exam voucher worth USD $99
    • 5 Capstone problem statements and 15+ course-end projects
    • 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
    • 35+ digital marketing tools
    • Leverage ChatGPT and latest Gen AI tools for sales and marketing
    • Course aligned with Hootsuite and SE Ranking certification
    • Learn using Meta’s Business Coach chatbot
    • Simplilearn career services helps you get noticed by top hiring companies
       

  • Will missing a live class affect my ability to complete the course?

    No, missing a live class will not affect your ability to complete the course. With our 'flexi-learn' feature, you can watch the recorded session of any missed class at your convenience. This allows you to stay up-to-date with the course content and meet the necessary requirements to progress and earn your certificate. Simply visit the Simplilearn learning platform, select the missed class, and watch the recording to have your attendance marked.

  • What certificate will I receive?

    Upon completing this Digital Marketing course, you will be awarded a course completion certification in digital marketing by the SP Jain School of Global Management and Simplilearn.

  • What is Meta Blueprint certification?

    Meta Blueprint is one of the most popular global digital marketing certifications, proof of advanced-level competency in the digital advertising industry. This Digital Marketing Course gives you a free voucher for taking the Meta Blueprint Digital Marketing Associate exam.

  • What is Global Teaching Assistance?

    Our teaching assistants are a dedicated team of subject matter experts to help you get certified on your first attempt. They proactively engage with you to ensure adherence to the course path and enrich your learning experience, from class onboarding to project mentoring and job assistance.

  • Who are the instructors for this Digital Marketing Course in India, and how are they selected?

    Our highly qualified faculty are industry experts with years of relevant industry experience. Each of them possesses highly transferable skills that have been learned over years of experience in the industry. Their extensive knowledge, diverse backgrounds, and acquired skill sets make them stand out and help them deliver the program seamlessly.

  • What is the Hootsuite Platform Training course, and how will I earn its Certificate?

    This course is delivered to you in  partnership with the Hootsuite Academy team to include the Hootsuite Platform Training course as part of this  program. In the module, you’ll develop the skills to use core Hootsuite products to their full potential, boosting the impact of your social media efforts, driving results, and proving your ROI.

    Once you've completed the Hootsuite Platform Training, you'll be ready to take the exam on the Hootsuite Academy website to become a Hootsuite Certified Professional. As a Simplilearn student, you'll get 50% off on this industry-recognized credential! Get certified for 50% off.
     

  • What is SE Ranking platform access and how can I avail it?

    As a part of this Digital Marketing Course, you will get free access to the SE Ranking platform for 1-year. Once you complete this program's Search Engine Optimization (SEO) module, you will get an exclusive promo code from Simplilearn to access the platform

  • What essential skills are covered in this Digital Marketing Course in India?

    You will learn some of the most in-demand skills during this Digital Marketing course, including behavioral marketing, SEO, SEM, social media, email marketing, mobile marketing, content strategy, analytics, AI, automation, emerging technology, and more. This digital marketing course will also teach you how to use ChatGPT and other generative AI tools. Not only that, but you also get to attend masterclasses by SP Jain’s top faculty.

  • I am not able to access the Digital Marketing Certificate Course. Who can help me?

    Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
     

  • What is covered under the 24/7 Support guarantee?

    We offer 24/7 support through email, chat, and calls through our dedicated team, and provide on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completing the Digital Marketing Course.
     

  • If I want to cancel my enrollment in this Digital Marketing Certificate Program, can I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.


    * Disclaimer
    All programs are offered on a non-credit basis and are not transferable to a degree.
     

  • Can I get a sealed transcript for World Education Services (WES) at the end of the program?

    This program is a certification program and does not include any transcripts for WES — this is reserved only for degree programs. We do not offer sealed transcripts, hence, our program is not applicable for WES or similar services.
     

  • Can I change my cohort after enrolling in the program?

    Yes. You are eligible for one complimentary cohort change within the first 60 days of your enrollment. If you cannot continue in your current cohort or have already used your complimentary change, you may request an additional cohort transfer by paying the applicable fee. For details on the process and support with your request, please contact our support team

  • Can I get an extension if I need more time to complete the program?

    Yes. If your program access has expired and you still have pending assignments or projects, you can request either an extension of 30 days OR 3 months by paying a nominal fee. During this extension, you can access recorded sessions from the current cohort and complete your remaining learning requirements.

  • Acknowledgement
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.