• Program Duration

    5 months
  • Learning Format

    Live, Online, Interactive

Why Join this Program

Corporate Training

Enroll your employees into this program, NOW!

    Learning Path

      • Discover the ins and outs of this comprehensive online digital marketing program.
      • Gain an in-depth understanding of the knowledge you will gain and the opportunities you can pursue. 
         
      • Core Concepts: Introduction to Digital Marketing, The 7 Ps of Marketing, Implementing Strategy, Exploring brand websites, Understanding Domain Name and Hosting, Creating a website on WordPress, Creating a Website with AI
      • Case Studies: American Apparel’s Hurricane Sandy Sale, Nike's Just Do It, Coca-Cola’s AI Personalisation
      • Tools Covered: GoDaddy, WordPress, ChatGPT, Claude
      • Core Concepts: Content Marketing Lifecycle, Competitor Analysis, Brand Guidelines, Content Clusters, Content Calendars, User Personas, Content Flywheel, Content Creation and Optimisation, Distribution and Promotion, Performance Analytics, Workflow Automation
      • Case Studies: HubSpot’s Content Strategy, Apple's Shot on iPhone, Heineken's The Closer, Coca-Cola's Share a Coke, Red Bull's Marketing Strategy, BMW vs. Audi
      • Tools Covered: HubSpot MakeMyPersona, Buffer, ChatGPT, Perplexity, Looka, Atom AI, Thruuu, Asana, UserPersona.dev, Hemingway Editor, ContentIdeas.io, n8n
      • Core Concepts: Search Engines, SERP, Keywords, On-Page SEO, Technical SEO, Crawlability & Indexability, Performance Signals, Structured Data, Off-Page SEO, SEO Analytics & Reporting, SEO-Led Growth Strategies
      • Case Studies: Turning Rankings into Clicks, The Search Initiative (96% Traffic Boost), Backlinko (260% Traffic Boost), Sinkus Studio Organic Growth
      • Tools Covered: XML Sitemap Generator, Robots.txt Generator, PageSpeed Insights, JSON-LD Schema Generator, SEMrush, Google Looker Studio, Google Search Console, SEOSiteCheckup, Alpha Crawler, ChatGPT, Ubersuggest, NeuronWriter, Google Analytics 4
      • Core Concepts: In this practical session, you will explore the Future of SEO, Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO)
      • Tools Covered: ChatGPT, Writesonic, Mangools, AnswerThePublic, TechnicalSEO Schema Markup Generator, HubSpot Grader
      • Core Concepts: Getting Started with SEM, Campaign Goals & KPIs, Google Ads Account Setup, Competitor & SERP Research, Keyword Research, Ad Copywriting, AI in Bidding, AI-Driven Audience Targeting, Predictive Analytics, Programmatic Advertising
      • Case Studies: BabyEarth’s SEM Success, Gulf Air's Smart Bidding, IQVIA Campaign Optimisation, Lob & Predictive Analytics, Microsoft's New Era of SEM, Ferrero Rocher & Programmatic Ads
      • Tools Covered: GitHub, Netlify, Google Ads, Google Campaign URL Builder, Julius AI
      • Core Concepts: SMM Strategy, Social Media Algorithms, Content Pipeline, AI-Enhanced Creative Production, Community Engagement, Sentiment Analysis, Dynamic Campaigns, Ad Launch & Monitoring, AI-Powered Optimisation
      • Case Studies: Crocs, Duolingo, Nutella's AI Labels, Wendy's Humour, Spotify Wrapped, Verizon's Campaign Optimisation
      • Tools Covered: ChatGPT, MonkeyLearn, DALL·E 3, Canva, Notion, Meta
      • Core Concepts: Affiliate Marketing Setup, Traffic Generation Strategies, Influencer Marketing Introduction, Finding & Vetting Influencers, Outreach & Collaboration, Campaign Execution & Measurement, Legal & Ethical Considerations
      • Case Studies: Amazon Associates, Optimyzr & GenAI, Sephora's Multi-Channel Success, Daniel Wellington, Glossier's Blog, Fyre Festival
      • Tools Covered: Amazon Associates, Microsoft Excel, HeyGen, Heepsy
      • Core Concepts: Shopify Store Setup, E-commerce Marketing Funnel, Customer Acquisition, Product Page Optimisation, AI Personalisation, E-commerce Analytics, App Store Optimisation (ASO), Location-Based Marketing, Email List Building, Campaign Crafting & Automation, Deliverability & Governance
      • Case Studies: Shopify’s Growth, Amazon's Listing Optimisation, Duolingo Retention, Airbnb Retention via Email, HubSpot's List-Building, HelloFresh Spam Fine
      • Tools Covered: Klaviyo, Rebuy, GA4, OneSignal, Shopify, Mailchimp
      • Core Concepts: Building Dashboards in Power BI, Attribution Modelling, ROI & ROAS Analysis, LTV & CAC Calculation, Marketing Mix Modelling (MMM), Incrementality Testing, Forecasting Revenue, Predictive Metrics, Scenario Planning
      • Case Studies: Adobe Mix Modeler, Volvo Cars & Meta Attribution, Real-world Incrementality Testing, Forecast Misinterpretation
      • Tools Covered: Power BI Desktop, Microsoft Excel
    • Project: Apply all program skills to a real-world business challenge. Choose from projects like launching a campaign for e-commerce, fintech, or sustainable travel. You will integrate SEO, content, social media, analytics, and automation to deliver measurable outcomes.

    • Attend online interactive masterclasses delivered by SP Jain’s top faculties to learn about the latest trends in digital marketing.

    Electives:

    50+ Tools Covered

    spj_googleadsspj_metaspj_ga4spj_googlesearchconsolespj_powerbispj_asanaspj_wordpressspj_n8nspj_atomaispj_godaddyspj_bufferspj_campaignbuilderspj_canvaspj_chatgptspj_lookerstudiospj_clarityspj_claudespj_excelspj_contentideasspj_alphacrawlerspj_dallespj_answerpublicspj_githubspj_graderhsspj_heepsyspj_hemingwayspj_hubspotpersonaspj_jsonschemaspj_juliusspj_klaviyospj_lookaspj_mailchimpspj_mangoolsspj_monkeylearnspj_netlifyspj_neuronspj_notionspj_onesignalspj_pagespeedspj_perplexityspj_rebuyspj_robots.txtspj_semrushspj_shopifyspj_sitecheckspj_techseospj_thruuspj_ubersuggestspj_writesonicspj_xmlsitemap

    Program Advisors

    • Prof. Ramu Shankar Rao

      Prof. Ramu Shankar Rao

      Professor & Corporate Trainer

      Professor Shankarrao leverages over 30 years of experience driving growth for market leaders such as Medtronic and St. Jude Medical. As a Visiting Professor at SP Jain Global, he specializes in creating high-performance commercial teams.

    • Prof Saurabh Saksena

      Prof Saurabh Saksena

      Professor & Corporate Trainer

      Prof. Saurabh Saksena, former President of VML India, is a marketing and leadership expert with 30+ years of global industry experience, mentoring professionals and CXOs across India and Southeast Asia.

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    Batch Profile

      Digital Marketing Course in India FAQs

      • What are the eligibility criteria for this Digital Marketing Course in India?

        For admission to this digital marketing certificate course , candidates must possess the following criteria:

        • A bachelor's degree
        • At least 2 years of experience preferred
        • Marketing background is not required
           

      • What is the admission process for this Online Digital Marketing Course in India ?

        The admission process consists of three easy steps:

        • Interested candidates will need to apply by submitting the application form online
        • Candidates will be shortlisted by an admission panel based on the application submitted
        • Selected candidates will be awarded an offer of admission that they can accept by paying the program fee
           

      • Will financial aid be provided for this Digital Marketing Certificate Course?

        To ensure money is not a limiting factor in learning, we offer various financing options to help make this Professional Certification in Digital Marketing financially manageable. Please refer to our "Admissions Fee and Financing" section for more details.

      • What should I expect from this Digital Marketing Certificate Course?

        As a part of this certificate course, you will receive the following:

        • Certificate from SP Jain School of Global Management and Simplilearn
        • Masterclasses delivered by SP Jain’s top faculties
        • Live classes delivered by digital marketing industry experts
        • Master sessions by Meta Blueprint trainers
        • Meta Certified Digital Marketing Associate exam voucher worth USD $99
        • 5 Capstone problem statements and 15+ course-end projects
        • 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
        • 35+ digital marketing tools
        • Leverage ChatGPT and latest Gen AI tools for sales and marketing
        • Course aligned with Hootsuite and SE Ranking certification
        • Learn using Meta’s Business Coach chatbot
        • Simplilearn career services helps you get noticed by top hiring companies
           

      • Will missing a live class affect my ability to complete the course?

        No, missing a live class will not affect your ability to complete the course. With our 'flexi-learn' feature, you can watch the recorded session of any missed class at your convenience. This allows you to stay up-to-date with the course content and meet the necessary requirements to progress and earn your certificate. Simply visit the Simplilearn learning platform, select the missed class, and watch the recording to have your attendance marked.

      • What certificate will I receive?

        Upon completing this Digital Marketing course, you will be awarded a course completion certification in digital marketing by the SP Jain School of Global Management and Simplilearn.

      • What is Meta Blueprint certification?

        Meta Blueprint is one of the most popular global digital marketing certifications, proof of advanced-level competency in the digital advertising industry. This Digital Marketing Course gives you a free voucher for taking the Meta Blueprint Digital Marketing Associate exam.

      • What is Global Teaching Assistance?

        Our teaching assistants are a dedicated team of subject matter experts to help you get certified on your first attempt. They proactively engage with you to ensure adherence to the course path and enrich your learning experience, from class onboarding to project mentoring and job assistance.

      • Who are the instructors for this Digital Marketing Course in India, and how are they selected?

        Our highly qualified faculty are industry experts with years of relevant industry experience. Each of them possesses highly transferable skills that have been learned over years of experience in the industry. Their extensive knowledge, diverse backgrounds, and acquired skill sets make them stand out and help them deliver the program seamlessly.

      • What is the Hootsuite Platform Training course, and how will I earn its Certificate?

        This course is delivered to you in  partnership with the Hootsuite Academy team to include the Hootsuite Platform Training course as part of this  program. In the module, you’ll develop the skills to use core Hootsuite products to their full potential, boosting the impact of your social media efforts, driving results, and proving your ROI.

        Once you've completed the Hootsuite Platform Training, you'll be ready to take the exam on the Hootsuite Academy website to become a Hootsuite Certified Professional. As a Simplilearn student, you'll get 50% off on this industry-recognized credential! Get certified for 50% off.
         

      • What is SE Ranking platform access and how can I avail it?

        As a part of this Digital Marketing Course, you will get free access to the SE Ranking platform for 1-year. Once you complete this program's Search Engine Optimization (SEO) module, you will get an exclusive promo code from Simplilearn to access the platform

      • What essential skills are covered in this Digital Marketing Course in India?

        You will learn some of the most in-demand skills during this Digital Marketing course, including behavioral marketing, SEO, SEM, social media, email marketing, mobile marketing, content strategy, analytics, AI, automation, emerging technology, and more. This digital marketing course will also teach you how to use ChatGPT and other generative AI tools. Not only that, but you also get to attend masterclasses by SP Jain’s top faculty.

      • I am not able to access the Digital Marketing Certificate Course. Who can help me?

        Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
         

      • What is covered under the 24/7 Support guarantee?

        We offer 24/7 support through email, chat, and calls through our dedicated team, and provide on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completing the Digital Marketing Course.
         

      • If I want to cancel my enrollment in this Digital Marketing Certificate Program, can I get a refund?

        Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.


        * Disclaimer
        All programs are offered on a non-credit basis and are not transferable to a degree.
         

      • Can I get a sealed transcript for World Education Services (WES) at the end of the program?

        This program is a certification program and does not include any transcripts for WES — this is reserved only for degree programs. We do not offer sealed transcripts, hence, our program is not applicable for WES or similar services.
         

      • Can I change my cohort after enrolling in the program?

        Yes. You are eligible for one complimentary cohort change within the first 60 days of your enrollment. If you cannot continue in your current cohort or have already used your complimentary change, you may request an additional cohort transfer by paying the applicable fee. For details on the process and support with your request, please contact our support team

      • Can I get an extension if I need more time to complete the program?

        Yes. If your program access has expired and you still have pending assignments or projects, you can request either an extension of 30 days OR 3 months by paying a nominal fee. During this extension, you can access recorded sessions from the current cohort and complete your remaining learning requirements.

      • Acknowledgement
      • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.