Disruption in Search

About the Webinar

Mobile has more than proven itself when it comes to consumer engagement that leads to sales and loyalty. But some of the most impressive successes have come in the enterprise. Whether it’s an app that enables in-the-field workers to increase productivity or the exchange by health professionals of text messages and X-rays that benefit patients, mobile is revolutionizing business processes. And marketers are benefiting as well. They are able to create, monitor and optimize campaigns in real time, and have immediate access to metrics to ensure success. Jeff will share some of the latest case studies and provide actionable steps for your enterprise to take.

The session will cover the following 

  • Immediacy is the result of a society that has gone mobile. To compete and win in business, IT pros and marketers must account for nearly 24/7 access by employees, customers, and other stakeholders

  • Like never before, marketers can use context to develop campaigns. For example, they can take advantage of weather changes and use their own mobile devices to impact existing programs and to create new ones

  • There are barriers to adoption, including security concerns, but businesses cannot operate anymore purely on desktop time

Hosted By

Jeff HasenJeff Hasen

Named one of the top Chief Marketing Officers on Twitter (@jeffhasen), Jeff is the founder and president of mobile consultancy Gotta Mobilize and author of two books, The Art of Mobile Persuasion and Mobilized Marketing. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits. He recently was the sole mobile marketing certification trainer at the Direct Marketing Association's national conference. Previously, he saw Hipcricket grow annual revenue from approximately $1 million to $25 million, a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an industry powerhouse, and sale in 2011.

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