Mobile has more than proven itself when it comes to consumer engagement that leads to sales and loyalty. But some of the most impressive successes have come in the enterprise. Whether it’s an app that enables in-the-field workers to increase productivity or the exchange by health professionals of text messages and X-rays that benefit patients, mobile is revolutionizing business processes. And marketers are benefiting as well. They are able to create, monitor and optimize campaigns in real time, and have immediate access to metrics to ensure success. Jeff will share some of the latest case studies and provide actionable steps for your enterprise to take.
The session will cover the following
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Immediacy is the result of a society that has gone mobile. To compete and win in business, IT pros and marketers must account for nearly 24/7 access by employees, customers, and other stakeholders
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Like never before, marketers can use context to develop campaigns. For example, they can take advantage of weather changes and use their own mobile devices to impact existing programs and to create new ones
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There are barriers to adoption, including security concerns, but businesses cannot operate anymore purely on desktop time
