Streamlining the process of collaboration with influencers worldwide, Influencer marketing platforms present you with the best options in your niche. An influencer with sizable fans on social media sites can inspire the masses to increase awareness of the products or services of the company they collaborate with. Leverage this potential to increase your brand awareness and outperform competitors. 

10 Influencer Marketing Platforms To Maximize Your Benefits 

Influencer marketing platforms employ smart algorithms to make life easier for both brands and agencies seeking influencers via massive searchable databases of potential influencers.  

Several influencer marketing platforms provide matchless features like relationship management, campaign management, third-party analytics, influencer marketplaces, and influencer content amplification. The following list covers the top 10 influencer platforms. 

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1. Grin 

Using the power of top-tier marketing management software, Grin is one of the best influencer marketing platforms for e-commerce brands. It covers Facebook, Instagram, Twitch, Twitter, and YouTube. It has more than 100 million influencers to choose from, and approximately 37 million profiles have email addresses. 

Pricing: 

Grin provides multiple pricing tiers for different levels of a brand's influencer marketing programs. You will have to book a demo with a GRIN team member and determine the right plan.  

Key Features: 

  • Content Amplification
  • Search/Discovery
  • Product/Gifting Tools
  • Influencer Relationship Management
  • Influencer Lifecycle Management
  • Content Review
  • Campaign Management
  • Content Library
  • Campaign Reporting
  • Audience Analysis
  • Influencer Analysis
  • E-commerce Tools
  • Forms and Compliance 

2. Creator.co

Supporting Instagram and YouTube, Creator.co has a database of 500 million influencers. It gives you in-depth data on these influencers, and their audiences in the form of Deep Insights reports. Using the platform, you will have to create and define your campaign in detail and then search for influencers. Its Community-Driven Plan allows you to sit back as the platform's algorithm finds influencers and those who opt into your campaign. You can easily review them all on your dashboard.

Pricing: 

  • Self-Serve or DIY: $460 / month
  • Start-up: $1640 / month
  • Trailblazer: $2440 / month
  • Bespoke: $3240+ / month

Key features: 

  • Audience Analysis
  • Content Amplification
  • Influencer Lifecycle Management
  • Search/Discovery
  • Influencer Relationship Management
  • Campaign Reporting
  • Campaign Management
  • Influencer Analysis
  • Exportable reports

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3. Upfluence

A self-serve platform ideal for e-commerce small and medium-sized businesses. With a massive database of 500 million items of content spreading across Twitter, Facebook, Instagram, YouTube, Pinterest, and blogs, businesses can drill down to find the most suitable influencers. This influencer management platform offers several tools to manage each influencer's relationship. 

Pricing:

  • Available on request

Key Features: 

  • Influencer Search & Discovery
  • Campaign Management
  • Relationship Management
  • Third-Party Analytics
  • Automated Recruiting
  • Team Collaboration Tools
  • Influencer Lifecycle Management
  • Content Review
  • Audience Analysis
  • Campaign Reporting
  • E-commerce Tools
  • Payment Processing
  • Product/Gifting Tools
  • Social Listening

4. LTK 

LTK or LIKEtoKNOW.it emerged in 2011 and has one of the largest curated creator networks. It has established strong networks of creators in popular lifestyle categories such as fashion, travel, and fitness. From planning to casting to analysis, it provides creator campaign management and a consumer shopping app for sales. Influencers can use their tools to create, share, and track content across social media networks. 

Pricing:

  • Connect: $300/mo 
  • Connect Pro: $1,000/mo 
  • Connect Scale: Customized/year 

Key Features: 

  • Search/Discovery
  • Campaign Management
  • Content Review
  • Campaign Reporting
  • Audience Analysis
  • Influencer Analysis
  • Product/Gifting Tools
  • Payment Processing
  • Forms and Compliance

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5. Aspire

Another self-service influencer marketing platform that helps you collaborate with Instagram and YouTube influencers. It facilitates influencers with at least 500 Instagram likes or 2,500 YouTube views. Only those who meet this criterion and pass a manual review are entered into Aspire's searchable database and view proposals from brands.

Pricing:

  • Available on request

Key Features:

  • Search/Discovery
  • Influencer Marketplace
  • Influencer Relationship Management
  • Team Collaboration Tools
  • Content Library
  • Content Review
  • Campaign Management
  • E-commerce Tools
  • Campaign Reporting
  • Product/Gifting Tools
  • Payment Processing
  • Forms and Compliance
  • Social Listening
  • Visual Discovery
  • Competitor Research
  • Influencer Content Amplification

6. Influencity

Focusing on Instagram, YouTube, and TikTok, Influencity has over 70 million influencers. It provides various filters for your search to dig deep into an influencer's profile for audience quality, brand affinities, performance metrics, and audience data. You can also perform a lookalike search. The platform judges the similarities based on the influencer, their content, and audience data but still caters to other filters.

Influencity

Pricing:

  • Starter: $48/mo
  • Basic: $98/mo
  • Professional: $298/mo
  • Business: $698/mo

Key Features:

  • Search/Discovery
  • Influencer Relationship Management
  • Influencer Lifecycle Management
  • Campaign Management
  • Influencer Analysis
  • Campaign Reporting
  • Audience Analysis
  • Exportable reports
  • Fake Follower/Fraud Detection
  • Team/Collaboration Tools

7. Impact.com

With a robust partnership management platform for client optimization and scaling partnerships with influencers, publishers, affiliates, and strategic business connections, Impact enables companies to tap potential partners worldwide. You can recruit them via automated nurture campaigns.

Pricing:

  • Available on request

Key Features: 

  • Influencer Content Amplification
  • Search/Discovery
  • Automated Recruiting
  • Influencer Relationship Management
  • Influencer Marketplace
  • Team Collaboration Tools
  • Content Review
  • Content Library
  • Campaign Management
  • Campaign Reporting
  • Influencer Analysis
  • E-commerce Tools
  • Product/Gifting Tools
  • Forms and Compliance
  • Payment Processing

8. Influsoft

This influencer marketing platform focuses on enterprise clients. It features a highly detailed Discovery module for in-depth searches of millions of influencers, such as average watch time, a second-by-second view of where people drop off, and more for YouTube. Its Plan module allows you to undertake upfront tasks needed for a campaign, and the Measure module provides live updates on campaign performance. The Listen module includes sentiment analysis in detail. 

Pricing: 

  • You can get customized plans ranging from $3k to $10k per month. 

Key Features: 

  • Search/Discovery
  • Campaign Management
  • Influencer Relationship Management
  • Campaign Reporting
  • Audience Analysis
  • Influencer Analysis
  • Fake Follower/Fraud Detection
  • Competitor Research
  • Social Listening
  • Team/Collaboration Tools

Strike a perfect balance between your business efficiency and influencer campaigns with Post for Rent. It serves all brand sizes and has plenty of room for talent managers and agencies. It promotes brands and influencers to leave reviews for one another. These reviews serve as references. 

Post for Rent-Influencer Marketing Platform

Pricing:

  • 7-day free trial
  • Influencer Search base plan: Pay-as-you-go plan that costs $5 per influencer profile scan.  
  • Discover Plan: $99/ month

Key Features: 

  • Influencer Marketplace
  • Team Collaboration Tools
  • Search/Discovery
  • Campaign Management
  • Influencer Analysis
  • Campaign Reporting
  • Audience Analysis
  • Fake Follower/Fraud Detection
  • Product/Gifting Tools
  • Payment Processing

9. Humanz

Founded in 2019, Humanz has gained popularity and impressed big brands and agencies. This influencer marketing platform is powered by artificial intelligence. It restores trust between creators, brands, and their target audiences. 

Pricing: 

  • Available on request

Key Features: 

  • Influencer Marketplace
  • Automated Recruiting
  • Search/Discovery
  • Influencer Relationship Management
  • Influencer Lifecycle Management
  • Team Collaboration Tools
  • Content Library
  • Content Review
  • Campaign Management
  • Influencer Analysis
  • Campaign Reporting
  • Audience Analysis
  • Product/Gifting Tools
  • E-commerce Tools
  • Fake Follower/Fraud Detection
  • Competitor Research
  • Payment Processing
  • Exportable reports
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Conclusion

Explore the key features and choose which influencer marketing platform suits your needs. Sign up, scan, reach professionals, engage audiences, expand your circle and watch your business grow. 

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About the Author

SimplilearnSimplilearn

Simplilearn is one of the world’s leading providers of online training for Digital Marketing, Cloud Computing, Project Management, Data Science, IT, Software Development, and many other emerging technologies.

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