45% of digital marketers regard influence marketing as one of the best revenue-generating marketing techniques. Are you planning to adopt influence marketing to create hype about your business? Why not learn the dos and don'ts from the industry's best digital marketing influencers? Digital marketing influencers can help you transform your business by keeping up with the constantly evolving environment and understanding the latest digital marketing strategies for business growth.
List of Top 18 Influencers With a Massive Following
A marketing digital influencer with a desire to share their vast and unique knowledge is truly an asset to the global digital marketing community. Here is a list of the top 10 digital marketing influencers you must follow to uplevel your knowledge.
1. Ryan Deiss
Popular for: Creation of Customer Value Optimization
Ryan Deiss is the creator behind the "Customer Value Optimization" tactic that has brought strong results for almost every business. He is also the CEO and Founder of DigitalMarketer.com.
He launched his first web-based business in 1999 from his college dorm room. He has founded over 40 different businesses in different industries, including health and beauty, home improvement, survival and preparedness, investing and finance, and more. Ryan continues his journey while enlightening young minds with the most effective marketing techniques in the present time.
2. Neil Patel
Famous for: Search Engine Optimization and Quicksprout
A leader in SEO education, Neil Patel has been on Forbes' list of the top 10 online marketers. Learning the best content marketing and optimization strategies from this marketing digital influencer has helped in growing businesses like Amazon, HP, GM, and NBC. Former President Obama and the UN recognized him as one of the top 100 entrepreneurs under 30. He is the co-founder of Hello Bar, Crazy Egg, Ubersuggest, and KISSmetrics and his blogs are a storehouse of valuable information.
3. Gary Vaynerchuk
Famous for: VaynerMedia
If you want to learn from the best, Gary Vaynerchuk is the right choice. He is a well-known digital marketing expert who started his journey in early childhood and gained popularity in the late '90s. He was one of the first influencers who flourished on Youtube. As a best-selling marketing author, public speaker, angel investor, and VaynerMedia digital marketing agency owner, Gary secured his position in the top five digital marketing influencers.
4. Ann Handley
Famous for: MarketingProfs
Cited by Forbes as one of the most influential women on social media, Ann is a partner at MarketingProfs. The company holds valuable training programs, free resources, and online events for marketing professionals. Named the world's first Chief Content Officer, Ann Handley has made huge contributions to our present knowledge of content marketing.
Her best-selling writeups include "Everybody Writes" and "Content Rules". As a leading digital marketing pioneer, she inspires business owners to achieve real results with achievable methods.
5. Larry Kim
Famous for: MobileMonkey Inc. and WordStream
He is the CEO of the leading names in the digital marketing world– MobileMonkey Inc. and WordStream. While MobileMonkey has proved its mettle on Facebook Messenger, WordStream is a leading keyword research provider. Ranked the 8th most popular author on Medium, Larry is one of the leading marketing experts in Facebook, Google Ads, and Start-ups.
6. Rand Fishkin
Famous for: Moz & SparkToro
Rand Fishkin is yet another popular name amongst digital marketing influencers. He is the co-founder and former CEO of MOZ— one of the leading SEO tools. He began his influencer journey with a blog in 2003. The blog gained popularity and turned into a consulting company that later launched its software. Rand Fishkin left MOZ in 2018 and founded SparkToro. This software and data business help professionals understand and deliver quality to their target audiences.
7. Lilach Bullock
Famous for: Lilach Bullock Limited
As a professional speaker and an expert in online lead generation, Lilach Bullock is a must-follow marketing digital influencer for the latest knowledge in the lead generation domain. She has been on the Forbes list of the Top 20 Women Social Media Influencers. Time and again, Lilach Bullock has proven herself as one of the most eminent names in website conversions, content marketing, sales funnels, and digital coaching.
8. Justyn Howard
Famous for: Sprout Social Inc.
Simplifying social media management with an easy-to-use tool, Justyn Howard, the CEO of SproutSocial, has helped more than 24,000 brands and agencies promote their business on various social media channels more efficiently. One of the greatest perks of learning from Justyn Howard is that you get to know about any new advancements in the social media industry. Justyn has helped build exceptional social media management software to help users extract real value from social media. He has been supplementing the audience with valuable ways of changing social business.
9. Pam Moore
Famous for: Social Media Marketing
Pam is one of the top digital marketing influencers who has been ruling the social media industry. Her strength lies in conversion optimization and social media marketing. She has guided beginners and professionals with her best strategies and techniques for boosting social media content, brand development, social media optimization, and more. Her strong marketing and business development skills have earned her more than 1,000,000 followers.
10. Eric Siu
Famous for: Single Grain LLC
Eric Siu has co-hosted the Marketing School podcast with Neil Patel. His vast experience from working with top brands like Amazon, UBER, and Nordstrom has helped him create custom digital strategies for optimizing businesses and accelerating their growth. Interestingly, if your business makes above $5M as annual revenue, you can reach out to him over LinkedIn; he will help you formulate the best marketing strategy for free.
11. Matt Bailey
Internet marketing expert and extremely popular speaker, Matt Bailey has worked for some of the biggest names in the world, including Google, Experian, Proctor, and Gamble, Johnson & Johnson, Disney, ESPN, and ABC. For 20 years now, Bailey has taught online marketing at over 1,000 companies, conferences, and workshops. Bailey makes online marketing easier to understand by breaking down complex information and communicating it in an entertaining way. Bailey is the author of Internet Marketing: An Hour a Day, SOS! A CEO’s guide to Digital Media, and Teach New Dogs Old Tricks. He teaches Online Marketing Certification for the Direct Marketing Association and is a digital marketing faculty at Simplilearn.
12. Brad Geddes
If pay-per-click (PPC) is the digital marketing area that interests you most, then you definitely want to follow Brad Geddes. Geddes is a self-confessed PPC geek and the author of Advanced Google AdWords. In addition, he is the founder of AdAlysis.com which provides software for automating AdWords ad testing and actions. Geddes is also the founder of bg Theory, where you can learn all things PPC-related. An official AdWords Seminar Leader, Geddes travels around the world conducting onsite AdWords workshops, in addition to offering online training through Simplilearn.
13. Jay Baer
A digital marketing pioneer, Jay Baer is a marketing consultant, speaker and the founder of Convince & Convert, one of the Internet’s most respected digital marketing blogs and strategic consulting companies. With a unique focus on customer experience, Baer has consulted for over 700 companies, including Nike, Caterpillar, The United Nations and 35 of the Fortune 500 companies. He is a New York Times best-seller and the author of Hug Your Haters, Youtility and The NOW Revolution. Baer is a very popular speaker at events, where he inspires and motivates digital marketers to convince and convert.
14. Marsha Collier
Marsha Collier is the author of The Ultimate Online Customer Service Guide: How to Connect with Your Customers to Sell More. She has also written over 40 books in the …for Dummies series, including four books on best practices for eBay, as well as books on Twitter, Facebook, and social media for marketing. She is one of the foremost e-commerce experts and educators in the world, in addition to being a popular speaker.
15. Bryan Eisenberg
A pioneer in online marketing since its early days, Bryan Eisenberg is an internationally recognized authority in digital marketing. He is well known for helping marketers the world over improve conversion rates, churn out persuasive content, and enhance customer experiences. Eisenberg has been recognized by eConsultancy members as one of the top 10 User Experience Gurus and by LinkedIn as a Retail Influencer. Eisenberg is also an IBM Futurist, and he was selected as one of the inaugural iMedia Top 25 Marketers and a Marketing Edge Rising Star Award winner. He is the best-selling author of Call to Action, Be Like Amazon: Even a Lemonade Stand Can Do It and other books.
16. Madalyn Sklar
If Twitter plays a significant role in your digital marketing, then you need to follow Madalyn Sklar. A Twitter marketing expert, Sklar has 23 years of digital marketing experience, with 14 of those years spent in social media marketing. Huffington Post has named Sklar as one of the 50 women entrepreneurs to follow. She hosts the weekly #TwitterSmarter Twitter chat, bringing together hundreds of people in one-hour conversations about Twitter marketing. In just three years, #TwitterSmarter has reached 6 billion impressions. Sklar also hosts the weekly #SocialROI chat, interviews digital marketing experts for her #TwitterSmarter podcast, and co-hosts the weekly Communities That Convert podcast.
17. Mari Smith
If Facebook is your game, Mari Smith is the name. Smith has been at the forefront of Facebook marketing from the very start. With her distinct blue branding and ever-cheerful smile, she has been helping everyone, from novices to seasoned digital marketers, make the most of Facebook through her books The New Relationship Marketing and Facebook Marketing: An Hour A Day. Often referred to as “the Queen of Facebook,” Smith is a Forbes’ perennial Top Social Media Power Influencer, and IBM has named her as one of seven women who are shaping digital marketing. When even Facebook asks her for help, you know Smith is the go-to expert on Facebook marketing!
18. Joanna Wiebe
You can’t have digital marketing without content, which brings us to Joanna Wiebe. Wiebe is the original conversion copywriter and the co-founder of Copy Hackers. Wiebe has consulted with optimized copy for companies like Tesco, Crazy Egg, Buffer, Wistia, Shopify, MadMimi, Intuit, BT, and MetaLab. She is also a popular speaker, teaching conversion copywriting in more than 50 states around the world.
Although you can always find lists of influencers under 30 years of age, the highest paid influencers or movers at the big brands are not always tried-and-true, which is why they didn’t make our list. We want to point you to influencers who’ve proven that they and their methods can stand the test of time, and not burn out as the next big thing bursts onto the scene. Choose from these 18 digital marketing influencers, and you’re sure to have insight into the best practices that will guide your business towards better ROI.
If the journey of the top digital marketing influencers has been inspirational for you, learn more about how digital marketing works and how to apply it to your business. Enroll on the IMT Ghaziabad Digital Marketing Program and equip yourself with the right knowledge and strategies to gain a competitive edge in the marketing industry.
If you have any questions, feel free to post them in the comments section below. Our team will get back to you at the earliest.