Course Description

  • What are the course objectives?

    Advanced Web Analytics is the science of analysis that focuses on various forms of Internet data. It involves the collection and analysis of data that lead to more informed business decisions and an optimization of an organization’s digital ecosystem and supporting business processes. Web analytics takes data from websites, mobile applications, social media, Internet of Things, or third party sources and combines them with back-office Customer Relationship Management (CRM) and sales systems to improve core business strategies, optimize workflow and maintain a competitive edge.
    This Advanced Web Analytics course covers fundamental concepts of analytics and dives deep into web, social, content and mobile analytics, illustrating common analytical scenarios and how to use popular web analytics tools used by marketers across the major industry domains. The course approaches web analytics from both a strategic and practical perspective, showcasing detailed tips and techniques for using Google Web analytics and other platforms and tools. You’ll keep pace with the most important analytics trends and prepare for a career in web and digital analytics.

  • What skills will you learn?

    This Advanced Web Analytics training will give you a well-rounded expertise in digital data analytics, including: 
    • How to leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
    • How digital data analytics drives important insights for all aspects of the customer lifecycle across digital channels
    • Understanding the concepts of web analytics from ground zero to mastering the analytics domain across digital channels
    • In-depth knowledge of web analytics, social analytics, mobile analytics and content analytics
    • Complete end-to-end understanding of how digital and data analytics impact the conversion funnel, customer retention and acquisition, CPA, LTV and the customer engagement.
    • Product knowledge of Google Analytics, Google Digital Studio, Klipfolio and Tableau.

  • Who should take this course?

    This Digital Analytics Certification Training is suitable for professionals who wish to specialize in digital and web analytics and boost their skillsets in the world of digital marketing. This course is best suited for:
    • Online web analytics implementers
    • Online web analytics data reporters
    • Digital analysts
    • Digital marketers

  • Industry-leading Organizations that Trust Simplilearn Training

Course Preview

    • Section 1 : Introduction to Digital Analytics

      • 1.001 Introduction to Digital Analytics
      • Knowledge Check
    • Section 2 : Building Blocks

      • 2.001 Advanced Building Blocks
      • 2.002 Building Blocks -Google Analytics
      • Knowledge Check
    • Section 3 : Fundamentals of Digital Analytics

      • 3.001 Digital Analytics
      • 3.002 Digital Analytics Maturity Model
      • 3.003 Using the Digital Analytics Maturity Model
      • 3.004 The Three Heads of Online Analytics
      • Knowledge Check
    • Section 4 : Business Perspective

      • 4.001 The Customer Journey and its Various Approaches
      • 4.002 Designing for Persuasion
      • 4.003 Defining Business Goals
      • 4.004 Key Performance Indicators
      • Knowledge Check
    • Section 5 : Methodology -Lean Six Sigma

      • 5.001 Introduction to the Analysis Perspective
      • 5.002 Lean Six Sigma Principles -Define and Measure
      • 5.003 Lean Six Sigma Principles -Analyze, Improve, and Control
      • Knowledge Check
    • Section 6 : Data Analysis Fundamentals

      • 6.001 Data Analysis Fundamentals
      • Knowledge Check
    • Section 7 : Analysis Perspective: Providing Insights

      • 7.001 Analysis Perspective Providing Insights
      • 7.002 Expressing Exactitude or a Sense of Scale
      • Knowledge Check
    • Section 8 : Enabling Capabilities

      • 8.001 Tag Management System
      • 8.002 Vendor Selection
      • 8.003 Qualitative Data
      • 8.004 Competitive Intelligence and Other Tools
      • Knowledge Check
    • Section 9 : Managing Analytics

      • 9.001 Introduction to Managing Analytics
      • 9.002 RACI Matrix
      • 9.003 Agile Management
      • Knowledge Check
    • Section 10 : Audience

      • 10.001 Audience
      • Knowledge Check
    • Section 11 : Acquisition

      • 11.001 Acquisition
      • 11.002 Campaign Tracking
      • 11.003 Google Analytics Standard Channels
      • 11.004 Marketing Automation and Growth Hacking
      • Knowledge Check
    • Section 12 : Behavior

      • 12.001 Behavior
      • 12.002 Customer Engagement
      • Knowledge Check
    • Section 13 : Conversions Onboarding

      • 1 Conversions Funnel
      • 2 Experimentation and Testing
      • 3 Conversion Scenarios
      • 4 Attributions
      • Knowledge Check
    • Section 14 : Retention and Expansion

      • 14.001 Retention and Expansion
      • 14.002 Expansion Scenarios
      • Knowledge Check
    • Section 15 : Advocacy

      • 15.001 Advocacy
      • 15.002 Facebook and LinkedIn Insight
      • Knowledge Check
    • Section 16 : Privacy and Ethics

      • 16.001 Privacy and Ethics
      • Knowledge Check
    • Section 17 : Wrapping Up

      • 17.001 Wrapping Up
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Exam & Certification

    • Complete 85% of the course.
    • Complete seven mini projects and one simulation test with a minimum score of 60%.

  • There are no specific prerequisites for the Advanced Web Analytics certification. However, it is beneficial for participant to have a working knowledge of:
    • Business indicators such as revenue, margins and profitability
    • Business functions such as sales, marketing and customer relationships
    • How to access websites, how to make online purchases and how to interact with a business online

  • Do you provide any practice tests as part of this course?

    Yes, we provide 1 practice test as part of our course to help you prepare for the actual certification exam. You can try this free Web Analytics Exam Questions Free Practice Test to understand the type of tests that are part of the course curriculum.

Course Advisor

Stéphane Hamel
Stéphane Hamel Google Product Strategy Expert, Expert Data Analyst

Stéphane Hamel is a Google Product Strategy Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.


Janelle Figueroa
Janelle Figueroa New York City

Very fast paced and fluid course, keeps you very engaged and excited about each lecture. My favourite Simplilearn course so far.

Madelynn Newton
Madelynn Newton New York City

Best suited for professionals who want career in digital analysis space. This course will surely help them.

Camilla Harmon
Camilla Harmon New York City

This course helped me to assess visitor behaviour on websites.


    • What is digital marketing all about?

      Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the focal areas of this field.

    • What are the key highlights of the course?

      This course is all-inclusive, providing more than 15 hours of high-quality e-learning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

    • Is the training up to date and relevant?

      Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

    • How long does the course take to complete?

      You should expect to spend about 25-30 hours to complete the course and take the certification exam.

    • What are the prerequisites for this course?

      Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite, including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.

    • Do I have to order any course material?

      This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.

    • Who are the instructors?

      Our reputed team of expert instructors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with decades of combined experience.
      • Industry expert Todd Malicoat helps participants understand Search Engine Optimization rankings and traffic.
      • Training with New York Times bestselling author Bryan Eisenberg guides participants through conversion optimization, landing page performances, and tips to get more traffic to their website.
      • Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.
      • Jeff Hasen, CMO at Mobivity, gives participants a thorough understanding of mobile marketing.

    • Who are your clientele for this course?

      The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.

    • How does the online e-learning training work?

      Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and e-learning content to give participants complete overview of all the concepts.

    • How do I enroll in this program?

      You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.
      • Visa Credit or Debit card
      • MasterCard
      • American Express
      • Diner’s Club
      • PayPal

    • Will the access period be extended?

      Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support Portal.

    • I have trouble accessing the online course whom should I contact?

      If you have trouble accessing the course at any time, use the Help and Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

    • I’d like to learn more about this training program. Who should I contact?

      Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

    • Can I cancel my enrollment? Will I get a refund?

      Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, you can view our Refund Policy.

    Our Delhi Correspondence / Mailing address

    Simplilearn Solutions Pvt Ltd, 2nd Floor, KLJ Tower North, B-5 District Centre, Netaji Subhash Place, Wazirpur, New Delhi – 110034, India, Call us at: 1800-102-9602

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.