Course Overview

Key Features

  • 15+ Hours of e-learning content
  • Topics on Google Analytics, Data Analytics, Acquisition, KPIs and Social Analytics
  • Hands-on practice of google Analytics
  • 15 mini Projects and end of the course practice project
  • Examples and case studies with Downloadable course ebook
  • Course completion certificate

Skills Covered

  • Digital Analytics
  • Defining Key Performance Indicator
  • Lean Six Sigma
  • Data Analysis
  • Customer Acqusition
  • Campaign Management
  • Conversion Funnel
  • Customer Retention and Expansion

Training Options

Course Curriculum

Course Content

  • Advanced Web Analytics Course

    • Lesson 01 - Introduction to Digital Analytics

      • 1.001 Introduction to Digital Analytics
      • Knowledge Check
    • Lesson 02 - Building Blocks

      • 2.001 Advanced Building Blocks
      • 2.002 Building Blocks -Google Analytics
      • Knowledge Check
    • Lesson 03 - Fundamentals of Digital Analytics

      • 3.001 Digital Analytics
      • 3.002 Digital Analytics Maturity Model
      • 3.003 Using the Digital Analytics Maturity Model
      • 3.004 The Three Heads of Online Analytics
      • Knowledge Check
    • Lesson 04 - Business Perspective

      • 4.001 The Customer Journey and its Various Approaches
      • 4.002 Designing for Persuasion
      • 4.003 Defining Business Goals
      • 4.004 Key Performance Indicators
      • Knowledge Check
    • Lesson 05 - Methodology - Lean Six Sigma

      • 5.001 Introduction to the Analysis Perspective
      • 5.002 Lean Six Sigma Principles -Define and Measure
      • 5.003 Lean Six Sigma Principles -Analyze, Improve, and Control
      • Knowledge Check
    • Lesson 06 - Data Analysis Fundamentals

      • 6.001 Data Analysis Fundamentals
      • Knowledge Check
    • Lesson 07 - Analysis Perspective Providing Insights

      • 7.001 Analysis Perspective Providing Insights
      • 7.002 Expressing Exactitude or a Sense of Scale
      • Knowledge Check
    • Lesson 08 - Enabling Capabilities

      • 8.001 Tag Management System
      • 8.002 Vendor Selection
      • 8.003 Qualitative Data
      • 8.004 Competitive Intelligence and Other Tools
      • Knowledge Check
    • Lesson 09 - Managing Analytics

      • 9.001 Introduction to Managing Analytics
      • 9.002 RACI Matrix
      • 9.003 Agile Management
      • Knowledge Check
    • Lesson 10 - Audience

      • 10.001 Audience
      • Knowledge Check
    • Lesson 11 - Acquisition

      • 11.001 Acquisition
      • 11.002 Campaign Tracking
      • 11.003 Google Analytics Standard Channels
      • 11.004 Marketing Automation and Growth Hacking
      • Knowledge Check
    • Lesson 12 - Behavior

      • 12.001 Behavior
      • 12.002 Customer Engagement
      • Knowledge Check
    • Lesson 13 - Conversions & Onboarding

      • 1 Conversions Funnel
      • 2 Experimentation and Testing
      • 3 Conversion Scenarios
      • 4 Attributions
      • Knowledge Check
    • Lesson 14 - Retention and Expansion

      • 14.001 Retention and Expansion
      • 14.002 Expansion Scenarios
      • Knowledge Check
    • Lesson 15 - Advocacy

      • 15.001 Advocacy
      • 15.002 Facebook and LinkedIn Insight
      • Knowledge Check
    • Lesson 16 - Privacy and Ethics

      • 16.001 Privacy and Ethics
      • Knowledge Check
    • Lesson 17 - Wrapping Up

      • 17.001 Wrapping Up

Exam & Certification

  • How do I become certified in advanced web analytics?

    • Complete 85% of the course.
    • Complete seven mini projects and one simulation test with a minimum score of 60%.

  • What are the prerequisites for the certification?

    There are no specific prerequisites for the Advanced Web Analytics certification. However, it is beneficial for participant to have a working knowledge of:
    • Business indicators such as revenue, margins and profitability
    • Business functions such as sales, marketing and customer relationships
    • How to access websites, how to make online purchases and how to interact with a business online

  • Do you provide any practice tests as part of this course?

    Yes, we provide 1 practice test as part of our course to help you prepare for the actual certification exam. You can try this free Web Analytics Exam Questions Free Practice Test to understand the type of tests that are part of the course curriculum.


  • Camilla Harmon

    Camilla Harmon

    New York City

    This course helped me to assess visitor behaviour on websites.

  • Janelle Figueroa

    Janelle Figueroa

    New York City

    Very fast paced and fluid course, keeps you very engaged and excited about each lecture. My favourite Simplilearn course so far.

  • Madelynn Newton

    Madelynn Newton

    New York City

    Best suited for professionals who want career in digital analysis space. This course will surely help them.


Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts


  • What is digital marketing all about?

    Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What are the key highlights of this course?

    This course is all-inclusive, providing more than 15 hours of high-quality e-learning content and 20 hours of instructor-led online training. You’ll also test your progress with online quizzes throughout the course and gain practical experience with our downloadable workbooks and exercises and practice tests to help prepare for the certification exam.

  • How current is the training curriculum?

    Simplilearn strives to provide the highest-quality learning content that reflects the latest industry trends and techniques. Our experienced and certified trainers are subject matter experts who constantly research the latest developments and infuse them into the training programs.

  • How long does it take to complete the course?

    You should expect to spend 25 – 30 hours completing the course and preparing to take the certification exam.

  • Do I have to order any course material?

    This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.

  • Who are our instructors and how are they selected?

    All of our highly qualified trainers are industry experts with at least 10-12 years of relevant industry and teaching experience. They are consultants, employees of leading organizations, authors, trainers, and regular speakers at industry events.
    Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain on our faculty.
    Instructors include: 
    • Industry expert Todd Malicoat specializes in Search Engine Optimization (SEO) rankings and traffic.
    • New York Times bestselling author Bryan Eisenberg guides participants through conversion optimization, landing page performances, and tips to get more traffic to your website.
    • Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.

  • Who are your clientele for this course?

    The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.

  • How does the online training work?

    The course includes self-paced e-learning and live virtual classrooms. They are interactive sessions that enable you to ask questions and participate in discussions during class time. We also provide recordings of each session you attend for your future reference.

  • How do I enroll for the online training?

    You can enroll for this training on our website and make an online payment using any of the following options: 
    • Visa Credit or Debit Card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal 
    Once payment is received you will automatically receive a payment receipt and access information via email.

  • Can I extend the access period?

    Yes, you can extend the access period by paying an additional fee. Please contact our Help and Support portal for more information.

  • I am not able to access the online course. Who can help me?

    Contact us using the form on the right of any page on the Simplilearn website, select the Live Chat link or contact Help & Support.

  • How can I learn more about this training program?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives can provide you with more details.

  • Can I cancel my enrollment? Will I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, you can view our Refund Policy.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.