World’s #1 Online Bootcamp
Course Overview
Skills Covered
- Digital Analytics
- Defining Key Performance Indicator
- Lean Six Sigma
- Data Analysis
- Customer Acqusition
- Campaign Management
- Conversion Funnel
- Customer Retention and Expansion
Course Curriculum
Course Content
Advanced Web Analytics Course
PreviewSection 1 : Introduction to Digital Analytics
16:54Preview1.001 Introduction to Digital Analytics
16:54Knowledge Check
Section 2 : Building Blocks
25:54Preview2.001 Advanced Building Blocks
04:212.002 Building Blocks -Google Analytics
21:33Knowledge Check
Section 3 : Fundamentals of Digital Analytics
45:143.001 Digital Analytics
08:023.002 Digital Analytics Maturity Model
14:393.003 Using the Digital Analytics Maturity Model
13:593.004 The Three Heads of Online Analytics
08:34Knowledge Check
Section 4 : Business Perspective
44:52Preview4.001 The Customer Journey and its Various Approaches
09:234.002 Designing for Persuasion
09:374.003 Defining Business Goals
11:324.004 Key Performance Indicators
14:20Knowledge Check
Section 5 : Methodology -Lean Six Sigma
25:335.001 Introduction to the Analysis Perspective
05:285.002 Lean Six Sigma Principles -Define and Measure
09:295.003 Lean Six Sigma Principles -Analyze, Improve, and Control
10:36Knowledge Check
Section 6 : Data Analysis Fundamentals
16:226.001 Data Analysis Fundamentals
16:22Knowledge Check
Section 7 : Analysis Perspective: Providing Insights
35:227.001 Analysis Perspective Providing Insights
18:297.002 Expressing Exactitude or a Sense of Scale
16:53Knowledge Check
Section 8 : Enabling Capabilities
52:06Preview8.001 Tag Management System
19:518.002 Vendor Selection
08:188.003 Qualitative Data
09:278.004 Competitive Intelligence and Other Tools
14:30Knowledge Check
Section 9 : Managing Analytics
41:02Preview9.001 Introduction to Managing Analytics
13:479.002 RACI Matrix
07:539.003 Agile Management
19:22Knowledge Check
Section 10 : Audience
15:4810.001 Audience
15:48Knowledge Check
Section 11 : Acquisition
44:55Preview11.001 Acquisition
09:5511.002 Campaign Tracking
07:1411.003 Google Analytics Standard Channels
14:3311.004 Marketing Automation and Growth Hacking
13:13Knowledge Check
Section 12 : Behavior
28:4312.001 Behavior
11:4612.002 Customer Engagement
16:57Knowledge Check
Section 13 : Conversions Onboarding
50:40Preview1 Conversions Funnel
15:232 Experimentation and Testing
13:123 Conversion Scenarios
13:464 Attributions
08:19Knowledge Check
Section 14 : Retention and Expansion
25:1514.001 Retention and Expansion
10:3914.002 Expansion Scenarios
14:36Knowledge Check
Section 15 : Advocacy
15:15Preview15.001 Advocacy
08:1315.002 Facebook and LinkedIn Insight
07:02Knowledge Check
Section 16 : Privacy and Ethics
17:2316.001 Privacy and Ethics
17:23Knowledge Check
Section 17 : Wrapping Up
08:2317.001 Wrapping Up
08:23
Exam & Certification
How do I become certified in advanced web analytics?
- Complete 85% of the course.
- Complete seven mini projects and one simulation test with a minimum score of 60%.
What are the prerequisites for the certification?
There are no specific prerequisites for the Advanced Web Analytics certification. However, it is beneficial for participant to have a working knowledge of:- Business indicators such as revenue, margins and profitability
- Business functions such as sales, marketing and customer relationships
- How to access websites, how to make online purchases and how to interact with a business online
Do you provide any practice tests as part of this course?
Yes, we provide 1 practice test as part of our course to help you prepare for the actual certification exam. You can try this free Web Analytics Exam Questions Free Practice Test to understand the type of tests that are part of the course curriculum.
Reviews
Camilla Harmon
New York CityThis course helped me to assess visitor behaviour on websites.
Janelle Figueroa
New York CityVery fast paced and fluid course, keeps you very engaged and excited about each lecture. My favourite Simplilearn course so far.
Madelynn Newton
New York CityBest suited for professionals who want career in digital analysis space. This course will surely help them.
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Why Online Bootcamp
- Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
- Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
- Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
- Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts
FAQs
What is digital marketing all about?
Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.What are the key highlights of this course?
This course is all-inclusive, providing more than 15 hours of high-quality e-learning content and 20 hours of instructor-led online training. You’ll also test your progress with online quizzes throughout the course and gain practical experience with our downloadable workbooks and exercises and practice tests to help prepare for the certification exam.How current is the training curriculum?
Simplilearn strives to provide the highest-quality learning content that reflects the latest industry trends and techniques. Our experienced and certified trainers are subject matter experts who constantly research the latest developments and infuse them into the training programs.How long does it take to complete the course?
You should expect to spend 25 – 30 hours completing the course and preparing to take the certification exam.Do I have to order any course material?
This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.Who are our instructors and how are they selected?
All of our highly qualified trainers are industry experts with at least 10-12 years of relevant industry and teaching experience. They are consultants, employees of leading organizations, authors, trainers, and regular speakers at industry events.
Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain on our faculty.
Instructors include:- Industry expert Todd Malicoat specializes in Search Engine Optimization (SEO) rankings and traffic.
- New York Times bestselling author Bryan Eisenberg guides participants through conversion optimization, landing page performances, and tips to get more traffic to your website.
- Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.
Our Tampa Correspondence / Mailing address
Simplilearn's Advanced Web Analytics Certification Training Course in Tampa, United States
7320 East Fletcher Avenue Tampa, Florida 33637 United States
Related Articles
- ARTICLEMay 18, 202220 Best Web Analytics Tools: How to Make the Most of it?
We create an immense amount of data every hour which is later used by companies for their benefit.
https://www.simplilearn.com/web-analytics-tools-article
- ARTICLENov 11, 2021Getting Started with Web Analytics – A Guide for Newbies
The most common reason for people to learn web analytics is to identify and fix problems with their websites.
https://www.simplilearn.com/web-analytics-guide-for-newbies-article
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- Disclaimer
- PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.