Is blogging worth your time and efforts in 2021? Absolutely!
Blogs are still very much integral to digital marketing plans. And, if the last year has been any indication, the digital journey for most businesses is likely to continue. Therefore, we’ll see more brands putting efforts into building their online presence. If you or your client are one of them, you simply can’t ignore blogging in 2021.
However, with blogging rules being rewritten and new best practices coming to the fore, it’s not the same anymore.
Plus, the blogosphere is more crowded than it has ever been with 500 million blogs out there and more than 2 million posts going live every day.
So, how do you get started with blogging? Here are some of the best blogging tips for 2021.
1. Choose the Right Platform
When it comes to setting up your blog, you have two options.
First, hosting your blog from your website. Although it means, you’ll have to wait to get your website up and running before you can start blogging, it gives you more domain authority and control over your blogging activities.
Blogging from a freshly-minted site also means that you’ll have to slog harder to attract views and traffic. But the long-term payoffs are great. Businesses get 97% more links to their websites through blogging, and 68.5% of consumers feel that a blog lends credibility to a website. (Source)
The second option is to blog through Medium, Facebook, LinkedIn, or even Instagram, which instantly gets your blogs out there in front of millions of readers. Medium alone has nearly 100 million monthly readers, and unlike other social media platforms, people hang around here to exclusively read. The only — and potentially big — downside is that it leaves less ownership and control in your hands.
The good news, however, is that you can set up a blog on your own domain and simultaneously cross-post your content on a third-party platform like Medium to take advantage of its huge audience.
The next blogging tip is to understand your audience.
2. Know Your Audience Well
Knowing your audience is vital for successful blogging in 2021. For one, content saturation is a real challenge. Everyone is bombarded by an overwhelming amount of blogs, which makes it hard for your content to stand out. And it’s only getting harder. As we’re writing this, 4.3 million blog posts have already been written. Within the next 24 hours, there will be millions more.
So, in order to stand a chance at attracting your audience’s attention, you need to know them really well. Don’t stop at just knowing who your ideal customer is. Dig deeper to find out where they hang out, what apps they use, what questions are they asking, what interests them, and so on.
The next blogging tip is to write unique topics
3. Write on Unique Topics That Your Customers Are Interested in
Don’t fall into the trap of writing what everyone’s writing. It might seem easier to follow your competitor’s footsteps and selecting the topics that they are blogging about. While that’s not a bad strategy, it’s not a super effective one either.
To really touch the nerve of what’s bugging your audience and the information they are searching for, scour niche communities. Tap into forums, niches, and platforms that they may frequent.
Places like Reddit, Quora, Facebook, and LinkedIn groups, as well as other relatively lesser-known niche social network platforms, are a goldmine of targeted audience groups who may be talking specifically about what you have to offer. Spending time on these sites can give you a ton of unique content ideas to hook your audience with.
The next blogging tip is to have an editorial calendar.
4. Have an Editorial Calendar
Consistency is the key to blogging. To see real results with blogging, it’s essential to get people to come back and read your blog again and again. Posting regularly and according to a schedule helps you achieve this. Posting fresh content on a regular basis also helps improve your search engine rankings.
One of the best ways to stay on track with a regular posting schedule is to maintain an editorial or content calendar. You can be as detailed or as minimal as you want — download a free content calendar template or get started with a barebones excel spreadsheet. Just remember to post at least once or twice a week.
The next blogging tip is to use visuals and videos.
5. Use Visuals and Videos
Visuals enhance the appeal and engagement factor of your blogs. On average, blog posts with images get 94% more views better than text-only posts.
Including videos in your blogs gives people their favorite type of content to consume and allows you to communicate your messages that much more effectively. You could post a how-to video, an explainer video, or a video offering a sneak peek at some fun, behind-the-scenes moments. Not only can this help differentiate your blog from the rest but also allows your reader to relate to your brand on a more human level.
The next blogging tip is to choose the right length and formatting.
6. Choose the Right Length and Formatting
While there’s no rule set in stone as to how long or short your blog posts should be, research shows that blog articles of 2,000+ words are far more likely to show better results. Writing a longer piece just for the sake of length is never a good idea, but if a topic calls for depth, give it depth.
Also, prior to getting down to the actual writing, consider these stats that throw some light on formatting styles that win people’s favor:
- 36% of readers prefer list-based headlines
- 43% of readers admit to just skimming the blogs
- Only 29% of readers take the time to carefully read through posts, so use bullet points and section headers to make it easier for them
- Headlines that are 6-13 words’ long fetch the maximum amount of traffic
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The Best Blogging Tip Ever: Give it time
Blogging is not an overnight success. It takes time and effort to see results. In fact, it could be months before your hard work pays off. So the sooner you get started, the better. But once your blog takes off, there are tons of benefits to it. Aside from being an avenue to grow your sales and earn more money, blogging can help you establish yourself as an influencer attracting many more professional opportunities along the way.