3 Epic Formulas to Become Digital Marketing Savvy
A Digital Marketing Savvy is the amalgamation of varied roles and skillsets into one multi-tasker.
This Infographic details the characteristics of a Digital Marketing Savvy, things they generally do as part of their job, the skills excellency they possess and how they think and execute different cross-platform strategies.
If you’d want to build a career as a lawyer, physician, or engineer, you’d have to go to college, right?
In fact, most companies would rather hire a person who has a college degree than a person who has not.
The problem is: college degrees are expensive. On average, students paid $31,231 for the 2014-2015 school year, according to the College Board (ouch!)
Now, what if I tell you that you can learn Digital Marketing even if you don’t have a college degree?
Because you can.
Digital Marketing is a results-driven industry – for the most part, companies won’t care if you didn’t go to college as long as you give them what they want:
More money! Greater revenue.
But before learning digital marketing, there are a few things you need to know.
Are you ready?
Two Skills you need to develop in order to learn digital marketing:
Before we jump into the nitty-gritty of things, I want to talk about the skills you need to develop if you want to become a marketing superstar.
Most people will tell you that you need to develop a dozen different skills in order to be good at marketing, but that’s not always the case.
If you’re able to develop the following two, you’re all set:
1. You should think creatively
As a Digital Marketer, you should be able to think outside-the-box. People change over the time, and you need to be creative enough to design effective product launches, marketing material, and constantly find new channels to promote your content and products.
2. You've to be strong in analytical reasoning
A Digital Marketers should know how to interpret data in order to make savvy decisions - if you don’t know what the numbers and figures on your sheet mean, you could end up wasting a lot of money and time.
Those are the most important skills a Digital Marketer should possess. As long as you develop critical thinking and habits that allow you to be more creative, you’ll become good at marketing.
Tip #1 Learn From The Pros
The best way to master something is by watching how professionals do it, and then model what they’re doing. By taking this approach, you’re able to bypass a huge learning curve and start getting results faster.
When it comes to learning digital marketing, you can apply the same philosophy.
That’s why it’s very important that you know who the chief influencers in your industry are. This way, you can study the principles they apply in their business, so you can start applying them, too.
Step 1: Create a list of 20 Digital Marketing experts.
Two ways to do it:
A) Head over to BuzzSumo and type in a keyword related to your industry - i.e, Gardening, Affiliate Marketing, Sports.
Then, click on the button called “Influencers”.
And Buzzsumo will show you people who are very successful in your space (based on the number of Twitter followers and other factors).
Add any person who seems relevant to your list.
B) Head over to Google and type in the following search string:
Top [your keyword] experts to follow on social media
For example, Top SEO Experts to Follow on Social Media.
Again, analyze results and add any expert who seems relevant to your list.
Step 2: Follow them on social media
Once you’ve a list of experts, start following each of them over social media.
Remember, you’ll study everything they do. Start analyzing the kind of language they use when talking to their audience, the kind of content they share, how often they share it, what colors they use in their branding, and so on.
You’ll learn a lot by watching.
Step 3: Subscribe to their newsletter
Digital Marketers who master email marketing are able to drive the most results.
As a matter of fact, on average, companies are able to get $44.25 for every $1 spent on email marketing, according to Experian.
When you subscribe to other Digital marketers’ newsletters, you’re able to learn the tactics and principles he or she uses to get the most out of email.
Analyze what experts in your industry are doing and then start implementing the same thing in your business.
Not all the strategies your competitors are using will work for you, but you’ll have a better idea about what works in your industry and, more importantly, what doesn’t!
Tip # 2 Relationships are everything
Irrespective of which industry you’re in, relationships are everything.
Think about it:
The more the number of influential people you know, the more likely you are to be successful.
When it comes to marketing, the same equation applies. The more people you know, the more chances you have to get a high-paying job.
For instance, let’s say you know two Digital Marketers:
The first one is a friend of one of the heads of Microsoft, so Microsoft hire him for $10,000/month.
The second one works for a small local business and earns $2,000 per month.
What’s the difference between these two Digital Marketers?
Both marketers may have the same abilities and be equally able, but the marketer who knows more influential people would always get the better job.
Now, the million-dollar question is:
How can you build relationships with influential people?
Step 1: Help other people in your industry for free
It’s like Zig Ziglar puts it:
“You can have everything in life you want, if you will just help enough other people get what they want”
The more people you help, the more relationships you’ll build and, therefore, your chances to know an influential person increases significantly.
How to help other people online, you ask?
- Commenting on their blogs
- Following them on social media
- Sharing their content
- Giving them good ideas
Step 2: Contribute to other people’s blogs
Most people guest blog just for the sake of SEO, but you can go farther than that. Focus on guest blogging to build stronger relationships.
Step 3: Assist with industry events
Industry events are one of the best ways to meet influential people.
Depending on your industry, there are a range of different events you can assist in, over a year. Make sure to assist at people with at least one of them, especially to the parties - informal places work best to connect with people in a deeper level.
Tip # 3 Build credibility
Last but not least, credibility.
Every successful career is built with credibility - when people don’t trust you, all your business success would be of no use.
Trust is one of the hardest things to recover - if you lose people’s trust, you’re basically screwed.
That’s why you need to be careful and treat your career very seriously.
Here are some things to consider in order to build (and maintain) credibility in your career as a digital marketer:
1) Be a results-driven person
As I said earlier, results are the lifeblood of your career in Digital Marketing. If you manage to always provide results to your clients, you’ll never be short of work.
2) Never accept a dog project (don’t matter how much you need the money)
You might be wondering:
What do you mean by “dog project”?
Let me explain:
There are clients who truly believe in their products or services - they claim they’re selling the best “solution” for X, Y or Z problem, but the truth of the matter is no one wants their products.
It wouldn’t matter how good you are at marketing: if the product sucks, there’s very little you can do to market it convincingly.
If you take these kinds of projects, you’re very likely to fail, and your reputation will be hurt.
3) Always meet deadlines
One of the biggest mistakes Digital Marketers make is to not meet deadlines. Punctuality is one of the most valuable traits to possess.
Remember, when it comes to business, time is money, so the less time you make your clients waste, the more credibility you’ll have.
4) Don’t lie
This might sounds obvious, but it’s surprising how many Digital Marketers promise things they can’t do.
There’s nothing that can hurt your credibility more than lies. Take this into account when working with clients.
Remember: Digital Marketing is driven by results. If you can prove to a company that you can use your knowledge to increase their revenue, that company is much more likely to hire you. They won’t even ask if you've a college degree or not.
That’s the power of results.
Make sure to follow the three tips I’ve covered today. If you do so, I’m sure you’ll have a better chance to learn Digital Marketing.
What do you think? Let us know in the comments, below!
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