5 Brilliant Ideas to Repurpose Blog Content

Have you ever crafted a fantastic blog post only to receive very little response? It’s disappointing when you don’t get the traction you anticipated, but you don’t have to settle for mediocre results.

You can repurpose blog content in a few different ways to reach more people and get the attention your great content deserves. Even if your blog is successful, finding ways to extend the life of your content has many benefits. This is more important if you’re part of the small content team with limited resources.

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Here are just a few ways to turn your blog into much more. 

1. Speak Up: Turn Your Blog Post into a Podcast

Podcasts are hot right now: more than half of Americans have listened to a podcast themselves.  

For people who prefer to consume their information via audio, podcasts offer the perfect solution.

To reach this audience, you can repurpose your blog content into something people can listen to on their way to work, on vacation, while working out, or in their homes. 

If you’re nervous about recording your voice, you can always hire someone to do the narration for you. There are also some great podcasting tools out there that make the process easier.

Read Digital Marketer’s Guide to Podcasts, Webcasts, and Webinars

Bottom line: podcasting can have positive benefits for your business, so it’s worth the consideration.

2. Put It in Slides: Make a Presentation from Your Blog 

Another creative way to reimagine your blog content is to turn it into a slideshow.

Instead of digesting information through text only, people can browse through slides featuring text and images for a more visually exciting presentation of your blog.

Take a look at PowerPoint, Prezi, SlideShare, or Google for help in setting up your slideshow.

Once you finish the slideshow, you can even embed it within your existing blog post. And share it on your social media channels to get more mileage. 

Or, perhaps use it to make a video.

3. Capture It: Create a Video Based on Your Blog Content

If the thought of being on camera makes you anxious, then how about pairing your slideshow with a narration of your blog post (use the podcast audio if you have one). 

Otherwise, consider shooting a video of yourself or someone else in your organization, capturing the highlights of your blog post. There are plenty of tools available that allow you to produce animated, whiteboard-style, and stock video with little-to-no video editing experience. 

Why invest the resources in repurposing blog content as video?

Video is huge right now – 70 percent of marketers report video converts better than any other medium.

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4. Picture It: Turn Text into Visuals

A picture is worth a thousand words, and this is undoubtedly the case with infographics.

If your blog post includes a decent number of statistics, percentages, or data as part of the content, then you can turn that text into a visual representation. This practice is highly engaging for your audience. 

Be sure to include your infographic with your blog post when publishing and as part of your social media strategy.

There are many valuable benefits to using infographics to repurpose blog content, such as the fact that they’re highly-shared content. Make your infographics easy to embed for a higher chance of virality.

5. Share Your Work: Publish Content on Other Sites

One more way to get new life from your blog posts is to publish them on sites other than your own. 

Yes, it is okay to repost your content on third-party sites, and it even boosts your SEO initiatives by providing valuable backlinks. 

Plus, publishing your blogs on other sites gets you in front of new audiences who may not see your work otherwise. 

LinkedIn and Medium are great places to start, but also be sure to check out industry-related sites where your content reaches a niche audience.

Assess your knowledge of content marketing and its nuances. Try answering these Content Marketing Practice Test Questions and find out now!

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About the Author

Rob SandersRob Sanders

Rob Sanders is a digital marketing veteran with over 20 years of experience. During that time, Rob has helped a wide range of companies utilize new and emerging technologies to increase sales and profitability. As founder of RSO Consulting, Rob helps clients maximize their digital marketing efforts via SEO, SEM, SMO, and Web Analytics. He is responsible for many facets of the web analytics value chain, from identifying business goals and objectives to developing strategies and translating those into Key Performance Indicators (KPIs). Rob also teaches digital marketing and analytics classes throughout the U.S. and abroad. As a contributor for Simplilearn, Rob creates expert thought leadership content on a variety of digital marketing and analytics topics.

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