Course Overview

Key Features

100% Money Back Guarantee
No questions asked refund*

At Simplilearn, we value the trust of our patrons immensely. But, if you feel that a course does not meet your expectations, we offer a 7-day money-back guarantee. Just send us a refund request via email within 7 days of purchase and we will refund 100% of your payment, no questions asked!
  • 5+ hours of high-quality dynamic video learning content
  • 10+ hours of trainer-led virtual classrooms
  • Introduction to tools for online engagement, Sales, CRM, social marketing and analytics
  • Quizzes, case studies, projects and more

Training Options

Self-Paced Learning

$ 699

  • Lifetime access to high-quality self-paced e-learning content curated by industry experts
  • 24x7 learner assistance and support

Course Curriculum

Course Content

  • Course Introduction

    Preview
    • Introduction

      02:52Preview
      • Introduction
        02:52
  • Section 1 - Fundamental Concepts of Digital Marketing

    Preview
    • Lesson 1 - Introduction to Digital Marketing

      24:11Preview
      • 1 - Introduction to Digital Marketing
        11:08
      • 2 - Basics of Customer Acquisition
        13:03
      • Quiz
    • Lesson 2 - History of Digital Marketing

      12:25Preview
      • 1- History of Digital Marketing
        12:25
      • Quiz
    • Lesson 3 - Developing and Nurturing a Digital Culture

      21:25
      • 1 - Developing and Nurturing a Digital Culture
        09:46
      • 2 - Product Thinking and Customer Centricity
        11:39
      • Quiz
    • Lesson 4 - Where is Digital Marketing Headed?

      10:23
      • 1 - Where is Digital Marketing Headed
        10:23
      • Quiz
    • Lesson 5 - Global Impact of Digital Marketing

      14:03
      • 1- Global Impact of Digital Marketing
        14:03
      • Quiz
  • Section 2 - Customer Lifecycle

    Preview
    • Lesson 1 - Acquisition

      12:59Preview
      • 1 - Acquisition
        12:59
      • Quiz
    • Lesson 2 - Engagement

      12:03Preview
      • 1 - Engagement
        12:03
      • Quiz
    • Lesson 3 - Conversion

      13:13Preview
      • 1 - Conversion
        13:13
      • Quiz
    • Lesson 4 - Onboarding, Retention, and Expansion

      14:16
      • 1 - Onboarding, Retention, and Expansion
        14:16
      • Quiz
  • Section 3 - Marketing Technology

    Preview
    • Lesson 1 - Mobile and IoT

      10:33Preview
      • 1 - Mobile and IoT
        10:33
      • Quiz
    • Lesson 2 - Analytics

      09:29Preview
      • 1 - Analytics
        09:29
      • Quiz
    • Lesson 3 - Challenges of an Offline-Online Experience

      08:11Preview
      • 1 - Challenges of an Offline-Online Experience
        08:11
      • Quiz
  • Section 4 - The Future of Digital Marketing

    Preview
    • Lesson 1 - A peek into the future

      09:57Preview
      • 1 - A peek into the future
        09:57
      • Quiz
  • Module 0 - Introduction to Digital and Social Selling

    Preview
    • Course Introduction

      03:00Preview
      • Introduction
        03:00
  • Module 1 – Attract your customers

    Preview
    • Section 1 - Introduction to Digital Selling-Beyond Social Selling

      50:49Preview
      • 1.1 What is Digital Selling?
        16:17
      • 1.2 What Makes a Successful Digital Business
        12:11
      • 1.3 The Difference between Digital Selling and Social Selling
        09:14
      • 1.4 The Importance of Digital Sales Tools
        13:07
      • Quiz
    • Section 2 - Developing Digital Selling Credibility

      01:52:55Preview
      • 2.1 Importance of Developing a Strong Social Media Profile
        14:17
      • 2.2 Advantages of Building a Personal Brand
        13:48
      • 2.3 Building a Strong Personal Brand
        21:34
      • 2.4 Enhancing Social Credibility
        17:04
      • 2.5 Managing Your Social Platforms Part 1
        11:15
      • 2.6 Managing Your Social Platforms Part 2
        12:19
      • 2.7 Managing Your Social Platforms Part 3
        09:13
      • 2.8 Managing Your Social Platforms Part 4
        13:25
      • Quiz
    • Project 1 – Building Digital Sales Credibility

      • Building Digital Sales Credibility
  • Module 2 – Connect with your customers

    Preview
    • Section 3 - Digital Research and Developing Buyer Personas

      01:40:29Preview
      • 3.1 Defining the Buyer Journey
        14:23
      • 3.2 Introduction to Digital Buyer Profiles
        08:57
      • 3.3 Honing Your Target Buyer Personas
        21:01
      • 3.4 The Value of Sales Intelligence
        21:44
      • 3.5 Sales Intelligence Tools and How to Use Them
        18:02
      • 3.6 Researching Market Trends
        16:22
      • Quiz
    • Section 4 - Turning Digital Connections into Sales Conversations

      01:14:31Preview
      • 4.1 CRM and Marketing Automation and Their Value in Digital Selling
        20:16
      • 4.2 The Importance of A Digital Sales Hub
        08:37
      • 4.3 Measuring Buyer Engagement
        11:17
      • 4.4 Introduction to Digital Selling Tools
        12:36
      • 4.5 Converting Prospects into Customers
        21:45
      • Quiz
    • Project 2 – Identifying Buyer Personas

      • Identifying Buyer Personas
  • Module 3 – Engage with your customers

    Preview
    • Section 5 - Building Sales Engagement Through Content Marketing

      55:20Preview
      • 5.1 Creating Persona-specific Content and Delivering It
        11:19
      • 5.2 Establishing Thought Leadership
        09:53
      • 5.3 Setting Up Your Content Creation Calendar
        10:20
      • 5.4 Creating a Multi-channel Campaign
        11:23
      • 5.5 Essential Content Management Tools
        12:25
      • Quiz
    • Project 3 – Building Content Marketing Plan

      • Building Content Marketing Plan
  • Module 4 – Convert and Grow your customers

    Preview
    • Section 6 - Developing an Integrated Digital Selling Strategy

      38:27Preview
      • 6.1 Optimizing Your Campaign Calendar
        09:34
      • 6.2 Tailoring Your Message to Suit the Buyer Persona
        08:33
      • 6.3 How to Engage with Buyer Personas to Drive Sales
        11:09
      • 6.4 Managing Your Digital Sales Campaigns
        09:11
      • Quiz
    • Section 7 - Digital Selling Beyond Customer Acquisition

      41:10Preview
      • 7.1 Importance of Developing Customer Relationships
        11:25
      • 7.2 Using Digital Selling to Aid Customer Expansion
        08:07
      • 7.3 Handling Negative Customer Experiences
        12:04
      • 7.4 The Future of Social and Digital Selling
        09:34
      • Quiz
    • Project 4 – Building Integrated Selling Strategy

      • Building Integrated Selling Strategy

Exam & Certification

    FAQs

    • What are the main differences between digital selling and social selling?

      Social selling is a subset of digital selling with its own specialties. If you’re thinking that social media comes into play here, you’re absolutely right, but there’s more to social selling than merely engaging with customers via Twitter and Facebook.
      Social selling is a critical element of digital selling, but one that shouldn’t take up all your energies at the exclusion of other methods. Social selling is a slice of the cake, but it’s by no means the whole cake. There’s still display advertising, email marketing, content creation and various other digital techniques and mediums, all of which have a role to play as part of your overall digital sales strategy.
       

    • Is this live training, or will I watch pre-recorded videos?

      All of the classes are conducted via live online streaming. They are interactive sessions that enable you to ask questions and participate in discussions during class time. We do, however, provide recordings of each session that you attend for your future reference. Classes are attended by a global audience to enrich your learning experience.
       

    • Where and how can I access the e-learning content? Are there any limitations?

      Once you register for a course by paying the course fee, you will have 24/7 access to the e-learning content on our website. An automated course purchase confirmation email will guide you through the process.

    • Can I cancel my enrollment? Will I get a refund?

      Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, please view our Refund Policy.

    • What payment options are available?

      Payments can be made using any of the following options. You will be emailed a receipt after the payment is made.

      Visa Credit or Debit Card
      MasterCard
      American Express
      Diner’s Club
      PayPal
       

    • What tools do I need to attend the training sessions?

      The tools you’ll need to attend training are:

      Windows: Windows XP SP3 or higher
      Mac OSX 10.6 or higher
      Internet speed: Preferably 512 Kbps or higher
      Headset, speakers and microphone: You’ll need headphones or speakers to hear instructions clearly, as well as a microphone to talk to others. You can use a headset with a built-in microphone, or separate speakers and a microphone.
       

    • Who are our instructors and how are they selected?

      All of our highly qualified trainers are industry experts with at least 10-12 years of relevant teaching experience. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain on our faculty.

    • What is Global Teaching Assistance?

      Our teaching assistants are a dedicated team of subject matter experts here to help you get certified in your first attempt. They engage students proactively to ensure the course path is being followed and help you enrich your learning experience, from class onboarding to project mentoring and job assistance. Teaching Assistance is available during business hours.
       

    • What is covered under the 24/7 Support promise?

      We offer 24/7 support through email, chat, and calls. We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.
       

    • I’d like to learn more about this training program. Who should I contact?

      Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives can provide you with more details.

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.