• Admission closes on 24 Apr, 2024Limited no. of seats available
  • Program Duration: 8 monthsAt 5-10 hours/week
  • Online BootcampLearning Format

Master in Digital Marketing Overview

Experience live and interactive learning with this comprehensive digital marketing masters program. Learn to leverage ChatGPT and other generative AI tools for digital marketing. Additionally, you will receive a Meta Certified Digital Marketing Associate exam in the program.

Key Features

  • Industry recognised Digital Marketing Specialist certificate from Simplilearn
  • Live classes delivered by digital marketing industry experts
  • Learn to Leverage ChatGPT and the latest generative AI tools for digital marketing
  • Free Meta Certified Digital Marketing Associate exam voucher worth $99
  • Learn 35+ digital marketing tools
  • 5 Capstone problem statements and 15+ course-end projects
  • 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.

Program Fee

$ 1,649
* You are enrolling for Cohort Starting on 24 Apr. See Cohort Details Here

Program syllabus

Digital Marketing Masters Advantage

This program guides you through the fundamental aspects of digital marketing, encompassing areas like website creation, SEO, SEM, social media, mobile marketing, devising content strategies, managing paid campaigns, and digital marketing analytics.

Become a Digital Marketing Specialist

This comprehensive curriculum covers 35+ digital marketing tools from all domains, including the latest generative tools like ChatGPT. You will also learn via live classes delivered by industry experts. 

Read More
Program Benefits:
  • Digital Marketing Specialist certificate
  • 5 Capstone problem statements and 15+ course-end projects
  • 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
Program Certificate

Digital Marketing Masters Details

The Digital Marketing Specialist Masters program provides an extensive curriculum that includes SEO, SEM, social media, mobile marketing, content strategy, and various other pertinent subjects.

LEARNING PATH

  • Embark on an immersive learning journey and discover the ins and outs of this comprehensive online digital marketing masters program, unlocking a world of knowledge and opportunities.

  • This introductory course in WordPress website design will equip you with the necessary skills to effectively launch your website, enabling a more efficient promotion of your business.

  • This module offers a strong grasp of the basics of digital marketing. Examine the differences between digital and traditional marketing and dive into essential concepts such as the 4Ps of digital marketing, influencer marketing, voice search, and more.

  • Acquire a solid grasp of behavioral marketing fundamentals and develop a comprehensive understanding of behavioral analytics through this module. It will equip you with knowledge about essential concepts such as customer lifecycles, buying stages, and how the marketing funnel operates.

  • With this module, you will develop a profound comprehension of SEO's pivotal role in online marketing.Delve into both on-page and off-page SEO functionalities and the technical components that can enhance your search engine rankings to aid in competitor analysis. Upon completing this module, you will possess invaluable insights and abilities to improve your website's visibility and surpass your competitors in organic search engine results.

  • Discover the workings of paid advertising and the art of utilizing keyword research to optimize your ad campaigns in this module. Investigate diverse bidding strategies customized for B2B and B2C channels, allowing you to target your desired audience efficiently. Upon completing this module, you'll have the expertise and capabilities to craft impactful paid ad campaigns that deliver substantial outcomes for your business.

  • Examine different social media platforms suitable for marketing communications in this module. Understand how to customize your marketing approaches based on the chosen platform to connect and engage with your brand's intended audience effectively. Upon completing this module, you will be able to utilize social media to promote your brand, products, or services and nurture significant relationships with prospective customers.

  • Acquire an in-depth understanding of the complete email marketing process through this module. Explore automation techniques to enhance efficiency and streamline your operations. Moreover, master the art of crafting compelling email templates that lead to improved conversion rates. This module will provide you with the expertise to craft engaging email marketing campaigns, effectively engaging your audience and contributing to your business's success.

  • Comprehend the vital role of mobile apps and mobile marketing in today's digital environment through this module. Hone your skills in precise mobile ad targeting, allowing you to connect with your target audience more effectively and optimize the results of your mobile marketing endeavors. Upon completing this module, you'll have a strong understanding of utilizing mobile platforms to elevate your brand's visibility and effectively engage with your audience.

  • Immerse yourself in the intricacies of content research strategies and tools to craft compelling content customized for diverse social media platforms within this module. Gain insights on aligning your content with specific goals and objectives at every stage of the marketing funnel to attain the intended results. Upon completing this module, you will be able to create captivating content that connects with your social media audience, enabling a smooth progression through the marketing funnel.

  • Acquire the skills to conduct a comprehensive analysis of paid campaigns and evaluate individual ad analytics to enhance conversion rates. Moreover, delve into the essential elements of landing pages and design strategies tailored to the specific business type and industry. By the conclusion of this module, you'll have the necessary knowledge to efficiently optimize your paid campaigns and construct engaging landing pages that yield superior results for your business.

  • Attain a comprehensive grasp of various Key Performance Indicators (KPIs) and metrics, utilizing a range of analytical tools. Uncover successful strategies for evaluating and improving campaign outcomes. This module is designed to enable you to become proficient in utilizing KPIs, metrics, and analysis techniques to enhance your marketing initiatives and achieve exceptional results.

  • Acquire a deeper understanding of how Artificial Intelligence (AI) revolutionizes digital marketing through process automation and enhanced performance. Additionally, this module will delve into emerging technologies such as automated chat and voice search, providing you with a thorough comprehension of the most recent advancements in the digital marketing landscape.

  • In this culminating project, marking the final step of your learning journey, you have the opportunity to apply the knowledge gained from the previous modules. You can select from a range of five capstone projects to showcase your expertise in diverse digital marketing tools and techniques to potential employers.

Electives:
  • Discover how to use ChatGPT and other Generative AI tools to enhance your digital marketing efforts. Leverage AI's capabilities to improve your online presence and engage with your target audience more effectively.

  • Learn the basics of the ecommerce listing process. Learn how to promote your product and provide after-sales support.

  • Learn the basics of B2B marketing and various marketing techniques to increase your reach to B2B audiences.

  • Learn how to create and maintain a blog for promotion and user interaction in this course.

  • Learn the basics of affiliate marketing and how to use it to promote your business effectively.

  • Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.

SKILLS COVERED

  • Website Creation
  • Behavioral Marketing
  • Keyword Research
  • Search Engine Optimization
  • Search Engine Marketing
  • Campaign Management
  • Social Media Marketing
  • Mobile Marketing
  • Content Marketing
  • Content Strategy
  • Strategies for Paid Campaigns
  • Analytics ROI amp Evaluation
  • AI Automation amp Emerging Technology
  • Gen Artificial Intelligence AI Tools

TOOLS COVERED

SE RankingHootsuiteDM_Stable DiffusionDM_TweetDeckDM_unbounceDM_WellsaidDM_WordPressDM_YoastDM_Youtube AdsDM_ZohoDM_similarwebDM_screaming frogDM_PowtoonDM_MyadcenterDM_MOZDM_Meta business suiteDM_MailChimpDM_keyword toolsDM_hubspotDM_Google PageSpeed insightsDM_google analyticsDM_Get ResponeDM_facebookfor businessDM_facebook adDM_ChatGPTDM_canvaDM_Blue WillowDM_ASOdeckDM_ApptweakGoogle AdsLinkedInYouTubeYouTube AnalyticsDM_ahref

Capstone Project

  • Project 1

    Engage with Youth with SkullCandy

    Skullcandy, a global brand revolutionizing audio, making high fidelity affordable and stylish. Engage with their youthful and adventurous consumer base.

    Engage with Youth with SkullCandy
  • Project 2

    Unveil Adidas New Product

    Adidas is a German multinational corporation designing sportswear, shoes, and accessories. Aid in product launches and expanding reach to target audience.

    Unveil Adidas New Product
  • Project 3

    Grand Savings Bank DM Strategy

    GBS is a full-service community bank. Boost visibility, search engines ranking, expand customer base with diverse financial products and services.

    Grand Savings Bank DM Strategy
  • Project 4

    Increase customer reach

    ContractWorks, a contract management software with secure storage and on-the-fly search. Despite superior technology, they struggle to expand customer reach.

    Increase customer reach
  • Project 5

    Reach out to new customers

    Toast, a high-end fashion retailer seeking assistance in reaching new customers, driving revenue, and maintaining brand guidelines and style amidst seasonal trends.

    Reach out to new customers

Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.

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Master in Digital Marketing Learner Reviews

  • Erica Parker

    Erica Parker

    I had enrolled with the Digital Marketing Specialist program with Simplilearn when I was on maternity leave. Simplilearn focuses less on lecturing and more on providing the learners with hands-on experience. Having spent a few months into the program, I have learned to research product market fit and create a buyer persona.

  • Katherine Isabel Little

    Katherine Isabel Little

    Executive Administrative Assistant at University of Maryland School of Medicine

    Since I needed to change my career directions, I signed up for the Digital Marketing Masters program from Simplilearn. The quality of content has been absolutely excellent. The trainers are experienced and helpful. The course videos are structured in a way that helps you to retain the maximum amount of information.

  • LaShaun W

    LaShaun W

    I have completed my certificate as a DM specialist with Simplilearn in alliance with OMCP®. I am looking for new challenges to use my creative, out-of-the-box thinking and strategy (with some data collection, of course). I am happy to say that I have achieved this goal.

  • Mohamed Baydon

    Mohamed Baydon

    Digital Marketing Session Lead

    After completing the course, I could change my career path from Pharmacy to ecommerce and digital marketing in healthcare and consulting other clients on Digital Marketing requirements. I was able to increase my earnings by 60%.

  • Akhil Jonnavithula

    Akhil Jonnavithula

    Growth Marketing Lead

    Simplilearn's Digital Marketing Specialist program has been instrumental in defining my career path. Completing the course allowed me to establish my own digital marketing startup.

  • Raj Patel

    Raj Patel

    Paid Search Specialist

    I enrolled in the Digital Marketing Specialist course from Simplilearn. After completing the course, I could find a job at a digital marketing agency. I believe my career is in its initial phase, and I want to learn and enhance my skills as much as possible and keep grabbing new opportunities.

  • Anna Pikulyk

    Anna Pikulyk

    Digital Marketing Consultant

    Now I am an officially certified Digital Marketing Specialist. So, after one year of study, hours of self-learning videos, and 31 live classes over Saturdays and Sundays – this was the hardest, multiple modules, tests, and almost 30 projects, I am proud of myself!

  • Shashwat Dubey

    Shashwat Dubey

    Co-Founder

    Fantastic class; faculty was outstanding and helpful. The course curriculum is designed thoughtfully. If you want to change your career or boost your business, do join this course.

  • Sachin Ramanujpuram Anandampillai

    Sachin Ramanujpuram Anandampillai

    Simplilearn provides the ideal platform to learn Digital Marketing. My trainer, Sachin Seghal, was exceptionally learned. I would recommend Simplilearn to anyone looking to do a Digital Marketing course.

  • Jim Bradley

    Jim Bradley

    Sales and Loyalty Program Manager

    I’m thrilled to have successfully completed and earned Simplilearn's Digital Marketing Specialist Masters Program Certificate. It was a comprehensive program that is made up of modules on SEO, Content and Social Media Marketing, Web Analytics and Pay Per Click.

  • Hamna Ashraf

    Hamna Ashraf

    Digital Marketing Associate at One Perfect Stay

    I am currently enrolled for Digital Marketing Masters Course with Simplilearn. My experience has been great so far. The trainers are friendly and helpful, and the support team is always available.

  • Mina Cheragh

    Mina Cheragh

    Digital marketing specialist at Pintapin

    I really enjoyed the Digital Marketing Specialist course from Simplilearn. The materials are extremely useful and provide practical knowledge about the subject. In every step customer support are available to answer any queries that you might have. The certification helped me to become better at my current job. Thank you Simplilearn.

  • Ewort Atkinson

    Ewort Atkinson

    Digital Marketing Manager at Prism Communications Ltd.

    Simplilearn's Digital Marketing Master's program helped me get a Digital Marketing Manager position for one of Jamaica's leading Advertising Agency.

  • Sunil Yerra

    Sunil Yerra

    Software Engineer

    I joined Simplilearn 2 months back, and so far, the journey has been excellent. Information about the course and the live classes is shared well ahead to let us plan accordingly. The class starts precisely at the mentioned time, and the instructor ensures the concepts are covered within the time and addresses all the doubts of the participants.

  • Michael Anastasiadis

    Michael Anastasiadis

    I have recently completed Simplilearn’s Digital Marketing Specialist Masters Program. This unique experience was full of live classes, e-learning content, real-world projects and tests. And I gained extensive knowledge regarding all basic disciplines of digital marketing: SEO, Social Media, Content Marketing, Email Marketing, PPC, and more.

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Ideal Candidates

This Digital Marketing course is designed for:

Target Audience

Freshers, professionals working in marketing, sales, operations, or aspiring digital marketers

Pre-requisite/Eligibility Criteria

No specific eligibility criteria but willingness to advance in your professional journey as a digital marketer
 

Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

Program Cohorts

NEXT COHORT

    • Date

      Time

      Batch Type

    • Program Induction

      24 Apr, 2024

      08:30 CDT

    • Regular Classes

      25 May, 2024 - 26 Jan, 2025

      08:30 - 11:30 CDT

      Weekend (Sat - Sun)

Got questions regarding upcoming cohort dates?

Master in Digital Marketing FAQs

  • How to learn digital marketing?

    Digital marketing is an important skill to learn in the current business environment. You can learn digital marketing from various online and offline resources like books, videos, blogs, articles, podcasts, etc. You can also follow famous digital marketers in different forums to learn about various tips and tricks of digital marketing.

    However, if you want to become a certified digital marketer or learn digital marketing to make it into a career, the best option is to go for a digital marketing masters program. A certificate in digital marketing will not only help you build the foundation of your career as a digital marketer but also set you aside from other marketers who have learned the skills just on the job.

  • How to learn online marketing?

    To learn online marketing, you just need to be aware of the trends prevailing in the market. You may start with SEO, as many concepts used by PPC, content marketing, and social media marketing depend on SEO. You may also try to get certified. The Digital Marketing Masters is a great way to showcase your expertise and formally learn skills.

  • How to become a certified digital marketing master?

    To become a certified digital marketer, you must enroll in Digital Marketing Masters Program. There are multiple courses available online, and you can choose one depending on your budget and requirement. There are several organizations and institutes that provide quality online digital marketing certifications, you can choose one which suits you the best.

  • Is a digital marketing masters program useful?

    Digital marketing is expanding rapidly. The mediums of marketing are also becoming more digital. Therefore, businesses focus more on digital marketing to boost productivity and minimize marketing costs. The online digital marketing learnings has thus become popular among professionals and business owners to implement what they learn in their business or get a better job. A digital marketing masters is an effective way to build new skills or enhance your knowledge.

  • What are the courses in digital marketing masters?

    The top seven topics in the digital marketing masters are- Search Engine Optimization (SEO), Google Ads & SEM, Facebook Ads, Social Media Marketing, Web Analytics, Email Marketing, and Content Marketing.

  • What course should I study for digital marketing?

    Digital marketing courses include Search Engine Optimization (SEO), Google Ads & SEM, Facebook Ads, Social Media Marketing, Web Analytics, Email Marketing, and Content Marketing. You can choose one depending on your requirement, and area of interest. You can also go for a digital marketing course online as well as offline.

  • What are the benefits of taking any digital marketing master program?

    • Digital marketing is one of the most coveted skills for any marketing professional to help get a higher salary and more impactful role, thanks to the soaring budget contribution of digital marketing
    • Entrepreneurs find digital marketing the most sought-after medium to reach customers and prospects.
    • Career prospects and job security are the key drivers for students. Digital marketing positions offer high salaries and job satisfaction, and relevant skills to help students kick start their career.
    • Digital marketing masters help professionals to expand their skillsets and master digital marketing to confidently manage complex digital marketing problems.

  • How do you become a digital marketing specialist?

    Simplilearn’s Digital Marketing Course is a good stepping stone for experienced digital marketers to expand the depth and breadth of their digital marketing expertise This online digital marketing certification course offers advanced digital marketing concepts across a variety of domains and offers a hands-on learning experience that will help you gain the skills you need to thrive in today’s evolving marketplace. To become a digital marketing specialist, follow these three easy steps:   

    • Start with the first 3 courses i.e. Fundamentals of Marketing, Demystifying Digital Channels and Conversion and Strategy courses, which are designed to provide you with a clear and structured foundation of the digital marketing domain.
    • Become a complete digital marketer by enrolling in our more advanced Digital Marketing Training program. You’ll gain an in-depth understanding and advanced knowledge across eight most important digital marketing domains.
    • Gain real-life experience by completing a wide range of projects, learning how to use the most important execution tools and formulating your own strategies with the right channel mix.
    • Once you have completed the digital marketing certification course, you’ll be prepared to get OMCP certified to validate your domain knowledge and your ability to lead digital marketing efforts in your organization.

  • What digital marketing courses will be available for live instructor led online classes?

    Sl.No Course Name Monthly no. of online classes availability
    1 Digital Marketing Certified Associate 3
    2 Advanced SEO Certification Program 2
    3 Advanced PPC Certification Program 2
    4 Advanced Social Media Certification Program 2

    You’ll get access to 75+ live instructor-led online classes over the span of a year, enabling you to revisit every course at your convenience. You’ll also get access to our batch session recordings to complete the learning path that will empower you to become a qualified digital marketing specialist.

  • How do I enroll in the Online Digital Marketing Masters Program?

    You can register for the Online Digital Marketing masters on our website. Online payments may be made using any of the following options:

    • Visa debit/credit card
    • American Express and Diners Club cards
    • Master Card
    • PayPal

    Once the online payment is completed, you will automatically receive a payment receipt and access information via email.

  • Do you provide any practice tests as a part of this Digital Marketing masters program?

    Yes, we provide a practice test as part of our Digital Marketing masters program to help you prepare for the actual certification exam. You can try this free Digital Marketing MCQ to understand the type of questions that you would face in the actual exam and gain expertise in the topics that are a part of the Digital Marketing masters.

  • Where and how do I access the eLearning content for the digital marketing masters program?

    Once you have registered and paid for the digital marketing masters program, you will have 24/7 access to the eLearning content on our website for a lifetime. You will receive a course purchase confirmation receipt by email that will guide you through the process.

  • I am unable to access the online digital marketing masters program. Whom should I contact?

    If you have trouble accessing the digital marketing masters program at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

  • Can I cancel my enrollment from these digital marketing masters? Will I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, you can view our refund policy.

  • What are career fairs and how frequently will they be conducted?

    IIMJobs conducts job fairs and facilitates recruitment drives with top hiring companies. You will be invited to at least 1 career fair. These career fairs will be conducted in cities, such as Mumbai, Bengaluru, Pune, NCR-Delhi, Hyderabad, and Chennai.

  • Why become a Master in Digital Marketing?

    Digital marketing is one of the fastest-growing career domains and attracting a large number of professionals across the world. The Digital Marketing Masters role is associated with high demand, lucrative salaries, flexible schedules, better career growth, and many other perks. Simplilearn’s digital marketing masters can help you take the first step towards this fascinating career option.

  • What are the eligibility criteria for the Master in Digital Marketing program?

    There are no specific eligibility criteria to enroll in our digital marketing masters program. Anyone interested in starting a career in digital marketing can register for this digital marketing masters program and become job-ready.

  • What are the job opportunities after completing this Digital Marketing masters program?

    This digital marketing masters makes you eligible for a number of job roles like:

    • SEO Specialist
    • Social Media Marketing Manager
    • PPC Specialist
    • Content Marketing Manager
    • Digital Marketing Specialist

  • What industries use Digital Marketing most?

    Today, hardly any business can survive without having an online presence. So, digital marketing is beneficial for every industrial sector, including entertainment, food industry, eCommerce, retail, education, and healthcare. Simplilearn’s digital marketing masters is all you need to polish your skills for working in any of these sectors.

  • Which companies hire Digital Marketing Masters?

    LinkedIn, Infosys, Accenture, NeoDocto, Google, Amazon, and TCS are some of the top companies looking for Digital Marketing Specialists. If you aspire to work in any of them or even others, then enroll in our digital marketing masters program.

  • Will Digital Marketing masters program help me to become a Digital Marketing Specialist?

    Yes, our digital marketing masters is designed to help you become a Digital Marketing Specialist. The instructors for this digital marketing masters program are highly experienced and teach you all the concepts in an easy-to-understand manner.

  • What major skills do you need to Master Digital Marketing?

    Digital marketing is a broad field and one needs to be familiar with all the aspects when trying to achieve a specialist designation. Creative thinking, storytelling, basic designing, strategic planning are some of the top skills apart from knowledge of SEO, SMM, content marketing, email marketing, PPC, and other subfields of digital marketing. Our Digital Marketing master program imparts all these skills through its cutting-edge curriculum.

  • What kind of careers can you pursue with a background in Digital Marketing?

    Professionals with a background in digital marketing can explore many career options like SEO analyst, digital marketing manager, social media marketing manager, performance marketing lead, content creator, digital marketing consultant, and more. You can rely on our digital marketing masters to have better career prospects.

  • Can a fresh graduate seek employment after completing this Master in Digital Marketing?

    Yes, our digital marketing masters is beginner-friendly and helps fresh graduates gain all the skills and knowledge that employers seek. By working on industry projects, they understand what it takes to be a talented digital marketing specialist.

  • What books do you suggest reading for Digital Marketing?

    Apart from our in-depth digital marketing training, you can also go through some of the best digital marketing books like:

    • Digital Marketing Analytics: In Theory And In Practice by Kevin Hartman
    • Billion Dollar B2B Ecommerce: Seize the Opportunity by Brian Beck and Andy Hoar
    • See You on the Internet: Building Your Small Business with Digital Marketing by Avery Swartz

  • What is the pay scale of a Digital Marketing Master across the world?

    Digital Marketing Masters have high earning potential across the world. It increases further with a credential like digital marketing masters degree. Here is the average annual base pay of such professionals in popular countries:

    • India – INR 4,69,000
    • United Kingdom - £25,755 T
    • he United States - $50,139
    • Singapore - S$40,808
    • Canada - C$50877

  • What skills does a digital marketing master need to possess?

    A digital marketing master needs to have a strong understanding of various online marketing channels, data analysis, and content creation. They should also be proficient in search engine optimization (SEO), social media marketing, and email marketing.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.