• Admission closes on 19 Jun, 2024Limited no. of seats available
  • Program Duration: 8 monthsAt 5-10 hours/week
  • Online BootcampLearning Format

Master in Digital Marketing Overview

Experience live and interactive learning with this comprehensive digital marketing masters program. Learn to leverage ChatGPT and other generative AI tools for digital marketing. Additionally, you will receive a Meta Certified Digital Marketing Associate exam in the program.

Key Features

  • Industry recognised Digital Marketing Specialist certificate from Simplilearn
  • Live classes delivered by digital marketing industry experts
  • Learn to Leverage ChatGPT and the latest generative AI tools for digital marketing
  • Free Meta Certified Digital Marketing Associate exam voucher worth $99
  • Learn 35+ digital marketing tools
  • 5 Capstone problem statements and 15+ course-end projects
  • 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.

Program Fee

$ 1,649
* You are enrolling for Cohort Starting on 19 Jun. See Cohort Details Here

Program syllabus

Digital Marketing Masters Advantage

This program guides you through the fundamental aspects of digital marketing, encompassing areas like website creation, SEO, SEM, social media, mobile marketing, devising content strategies, managing paid campaigns, and digital marketing analytics.

Become a Digital Marketing Specialist

This comprehensive curriculum covers 35+ digital marketing tools from all domains, including the latest generative tools like ChatGPT. You will also learn via live classes delivered by industry experts. 

Read More
Program Benefits:
  • Digital Marketing Specialist certificate
  • 5 Capstone problem statements and 15+ course-end projects
  • 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
Program Certificate

Digital Marketing Masters Details

The Digital Marketing Specialist Masters program provides an extensive curriculum that includes SEO, SEM, social media, mobile marketing, content strategy, and various other pertinent subjects.

LEARNING PATH

  • Embark on an immersive learning journey and discover the ins and outs of this comprehensive online digital marketing masters program, unlocking a world of knowledge and opportunities.

  • This introductory course in WordPress website design will equip you with the necessary skills to effectively launch your website, enabling a more efficient promotion of your business.

  • This module offers a strong grasp of the basics of digital marketing. Examine the differences between digital and traditional marketing and dive into essential concepts such as the 4Ps of digital marketing, influencer marketing, voice search, and more.

  • Acquire a solid grasp of behavioral marketing fundamentals and develop a comprehensive understanding of behavioral analytics through this module. It will equip you with knowledge about essential concepts such as customer lifecycles, buying stages, and how the marketing funnel operates.

  • With this module, you will develop a profound comprehension of SEO's pivotal role in online marketing.Delve into both on-page and off-page SEO functionalities and the technical components that can enhance your search engine rankings to aid in competitor analysis. Upon completing this module, you will possess invaluable insights and abilities to improve your website's visibility and surpass your competitors in organic search engine results.

  • Discover the workings of paid advertising and the art of utilizing keyword research to optimize your ad campaigns in this module. Investigate diverse bidding strategies customized for B2B and B2C channels, allowing you to target your desired audience efficiently. Upon completing this module, you'll have the expertise and capabilities to craft impactful paid ad campaigns that deliver substantial outcomes for your business.

  • Examine different social media platforms suitable for marketing communications in this module. Understand how to customize your marketing approaches based on the chosen platform to connect and engage with your brand's intended audience effectively. Upon completing this module, you will be able to utilize social media to promote your brand, products, or services and nurture significant relationships with prospective customers.

  • Acquire an in-depth understanding of the complete email marketing process through this module. Explore automation techniques to enhance efficiency and streamline your operations. Moreover, master the art of crafting compelling email templates that lead to improved conversion rates. This module will provide you with the expertise to craft engaging email marketing campaigns, effectively engaging your audience and contributing to your business's success.

  • Comprehend the vital role of mobile apps and mobile marketing in today's digital environment through this module. Hone your skills in precise mobile ad targeting, allowing you to connect with your target audience more effectively and optimize the results of your mobile marketing endeavors. Upon completing this module, you'll have a strong understanding of utilizing mobile platforms to elevate your brand's visibility and effectively engage with your audience.

  • Immerse yourself in the intricacies of content research strategies and tools to craft compelling content customized for diverse social media platforms within this module. Gain insights on aligning your content with specific goals and objectives at every stage of the marketing funnel to attain the intended results. Upon completing this module, you will be able to create captivating content that connects with your social media audience, enabling a smooth progression through the marketing funnel.

  • Acquire the skills to conduct a comprehensive analysis of paid campaigns and evaluate individual ad analytics to enhance conversion rates. Moreover, delve into the essential elements of landing pages and design strategies tailored to the specific business type and industry. By the conclusion of this module, you'll have the necessary knowledge to efficiently optimize your paid campaigns and construct engaging landing pages that yield superior results for your business.

  • Attain a comprehensive grasp of various Key Performance Indicators (KPIs) and metrics, utilizing a range of analytical tools. Uncover successful strategies for evaluating and improving campaign outcomes. This module is designed to enable you to become proficient in utilizing KPIs, metrics, and analysis techniques to enhance your marketing initiatives and achieve exceptional results.

  • Acquire a deeper understanding of how Artificial Intelligence (AI) revolutionizes digital marketing through process automation and enhanced performance. Additionally, this module will delve into emerging technologies such as automated chat and voice search, providing you with a thorough comprehension of the most recent advancements in the digital marketing landscape.

  • In this culminating project, marking the final step of your learning journey, you have the opportunity to apply the knowledge gained from the previous modules. You can select from a range of five capstone projects to showcase your expertise in diverse digital marketing tools and techniques to potential employers.

Electives:
  • Discover how to use ChatGPT and other Generative AI tools to enhance your digital marketing efforts. Leverage AI's capabilities to improve your online presence and engage with your target audience more effectively.

  • Learn the basics of the ecommerce listing process. Learn how to promote your product and provide after-sales support.

  • Learn the basics of B2B marketing and various marketing techniques to increase your reach to B2B audiences.

  • Learn how to create and maintain a blog for promotion and user interaction in this course.

  • Learn the basics of affiliate marketing and how to use it to promote your business effectively.

  • Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.

SKILLS COVERED

  • Website Creation
  • Behavioral Marketing
  • Keyword Research
  • Search Engine Optimization
  • Search Engine Marketing
  • Campaign Management
  • Social Media Marketing
  • Mobile Marketing
  • Content Marketing
  • Content Strategy
  • Strategies for Paid Campaigns
  • Analytics ROI amp Evaluation
  • AI Automation amp Emerging Technology
  • Gen Artificial Intelligence AI Tools

TOOLS COVERED

SE RankingHootsuiteDM_Stable DiffusionDM_TweetDeckDM_unbounceDM_WellsaidDM_WordPressDM_YoastDM_Youtube AdsDM_ZohoDM_similarwebDM_screaming frogDM_PowtoonDM_MyadcenterDM_MOZDM_Meta business suiteDM_MailChimpDM_keyword toolsDM_hubspotDM_Google PageSpeed insightsDM_google analyticsDM_Get ResponeDM_facebookfor businessDM_facebook adDM_ChatGPTDM_canvaDM_Blue WillowDM_ASOdeckDM_ApptweakGoogle AdsLinkedInYouTubeYouTube AnalyticsDM_ahref

Capstone Project

  • Project 1

    Engage with Youth with SkullCandy

    Skullcandy, a global brand revolutionizing audio, making high fidelity affordable and stylish. Engage with their youthful and adventurous consumer base.

    Engage with Youth with SkullCandy
  • Project 2

    Unveil Adidas New Product

    Adidas is a German multinational corporation designing sportswear, shoes, and accessories. Aid in product launches and expanding reach to target audience.

    Unveil Adidas New Product
  • Project 3

    Grand Savings Bank DM Strategy

    GBS is a full-service community bank. Boost visibility, search engines ranking, expand customer base with diverse financial products and services.

    Grand Savings Bank DM Strategy
  • Project 4

    Increase customer reach

    ContractWorks, a contract management software with secure storage and on-the-fly search. Despite superior technology, they struggle to expand customer reach.

    Increase customer reach
  • Project 5

    Reach out to new customers

    Toast, a high-end fashion retailer seeking assistance in reaching new customers, driving revenue, and maintaining brand guidelines and style amidst seasonal trends.

    Reach out to new customers

Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.

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Master in Digital Marketing Learner Reviews

  • Erica Parker

    Erica Parker

    I had enrolled with the Digital Marketing Specialist program with Simplilearn when I was on maternity leave. Simplilearn focuses less on lecturing and more on providing the learners with hands-on experience. Having spent a few months into the program, I have learned to research product market fit and create a buyer persona.

  • Katherine Isabel Little

    Katherine Isabel Little

    Executive Administrative Assistant at University of Maryland School of Medicine

    Since I needed to change my career directions, I signed up for the Digital Marketing Masters program from Simplilearn. The quality of content has been absolutely excellent. The trainers are experienced and helpful. The course videos are structured in a way that helps you to retain the maximum amount of information.

  • LaShaun W

    LaShaun W

    I have completed my certificate as a DM specialist with Simplilearn in alliance with OMCP®. I am looking for new challenges to use my creative, out-of-the-box thinking and strategy (with some data collection, of course). I am happy to say that I have achieved this goal.

  • Shashwat Dubey

    Shashwat Dubey

    Co-Founder

    Fantastic class; faculty was outstanding and helpful. The course curriculum is designed thoughtfully. If you want to change your career or boost your business and become a master in digital marketing, do join this course.

  • Akhil Jonnavithula

    Akhil Jonnavithula

    Growth Marketing Lead

    Simplilearn's Digital Marketing Specialist program has been instrumental in defining my career path. Completing the course allowed me to establish my own digital marketing startup and become a master in digital marketing.

  • Raj Patel

    Raj Patel

    Paid Search Specialist

    I enrolled in the Digital Marketing Specialist course from Simplilearn. After completing the course, I could find a job at a digital marketing agency. I believe my career is in its initial phase, and I want to learn and enhance my skills as much as possible and keep grabbing new opportunities to become a master in digital marketing.

  • Shraddha Srivastava

    Shraddha Srivastava

    Digital Marketing Executive

    After a 10-year career break, I was determined to restart my professional journey. Discovering Simplilearn made learning seamless, blending theoretical and practical applications. The course helped me secure a new job with competent pay. I'm now working as a Digital Marketing Executive with a master in digital marketing.

  • Mohamed Baydon

    Mohamed Baydon

    Digital Marketing Session Lead

    After completing the course, I could change my career path from Pharmacy to ecommerce and digital marketing in healthcare and consulting other clients on Digital Marketing requirements. I was able to increase my earnings by 60%.

  • Anna Pikulyk

    Anna Pikulyk

    Digital Marketing Consultant

    Now I am an officially certified Digital Marketing Specialist. So, after one year of study, hours of self-learning videos, and 31 live classes over Saturdays and Sundays – this was the hardest, multiple modules, tests, and almost 30 projects, I am proud of myself!

  • Jim Bradley

    Jim Bradley

    Sales and Loyalty Program Manager

    I’m thrilled to have successfully completed and earned Simplilearn's Digital Marketing Specialist Masters Program Certificate. It was a comprehensive program that is made up of modules on SEO, Content and Social Media Marketing, Web Analytics and Pay Per Click.

  • Hamna Ashraf

    Hamna Ashraf

    Digital Marketing Associate at One Perfect Stay

    I am currently enrolled for Digital Marketing Masters Course with Simplilearn. My experience has been great so far. The trainers are friendly and helpful, and the support team is always available.

  • Mina Cheragh

    Mina Cheragh

    Digital marketing specialist at Pintapin

    I really enjoyed the Digital Marketing Specialist course from Simplilearn. The materials are extremely useful and provide practical knowledge about the subject. In every step customer support are available to answer any queries that you might have. The certification helped me to become better at my current job. Thank you Simplilearn.

  • Ewort Atkinson

    Ewort Atkinson

    Digital Marketing Manager at Prism Communications Ltd.

    Simplilearn's Digital Marketing Master's program helped me get a Digital Marketing Manager position for one of Jamaica's leading Advertising Agency.

  • Kiran HS

    Kiran HS

    Associate Consultant

    Simplilearn provides excellent training sessions and delivers comprehensive self-learning content. I learned a lot of new things and was able to add new tools to my skill-set. Thank you, the Simplilearn team, and the training faculty.

  • Michael Anastasiadis

    Michael Anastasiadis

    I have recently completed Simplilearn’s Digital Marketing Specialist Masters Program. This unique experience was full of live classes, e-learning content, real-world projects and tests. And I gained extensive knowledge regarding all basic disciplines of digital marketing: SEO, Social Media, Content Marketing, Email Marketing, PPC, and more.

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Ideal Candidates

This Digital Marketing course is designed for:

Target Audience

Freshers, professionals working in marketing, sales, operations, or aspiring digital marketers

Pre-requisite/Eligibility Criteria

No specific eligibility criteria but willingness to advance in your professional journey as a digital marketer
 

Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

Program Cohorts

NEXT COHORT

    • Date

      Time

      Batch Type

    • Program Induction

      19 Jun, 2024

      08:30 CDT

    • Regular Classes

      5 Jul, 2024 - 22 Feb, 2025

      20:30 - 23:30 CDT

      Weekend (Fri-Sat)

Got questions regarding upcoming cohort dates?

Master in Digital Marketing FAQs

  • Why study Master's in Digital Marketing?

    Digital marketing programs are among the fastest-growing career domains, attracting more professionals worldwide every year. Studying for a Master's in Digital Marketing offers a deep dive into the latest trends, tools, and strategies in the digital landscape, equipping you with specialized skills sought after by companies worldwide.

  • What is the salary of a Digital Marketing professional?

    Gaining relevant experience and completing the Digital Marketing Master's program can significantly improve the earning potential of digital marketing professionals. Here is a glimpse of the average annual salaries of Digital Marketing Specialist across major countries (source: Payscale):

    India - INR 575k
    US - $76k
    UK - £33k

  • What are the job opportunities for a Digital Marketing Master's?

    This digital marketing masters makes you eligible for a number of job roles like:

    • SEO Specialist
    • Social Media Marketing Manager
    • PPC Specialist
    • Content Marketing Manager
    • Digital Marketing Specialist
    • Advertising and Promotions Managers
    • Marketing Managers

  • What industries use Digital Marketing most?

    In today's digital world, hardly any business can survive without having an online presence. So, digital marketing strategy is beneficial for every industrial sector, including entertainment, food industry, eCommerce, retail, education, and healthcare. Simplilearn’s masters in digital marketing program is all you need to polish your skills for working in any of these sectors.

  • What major skills do you need to master in Digital Marketing?

    Digital marketing is a broad field and one needs to be familiar with all the aspects when trying to achieve a specialist designation. Creative thinking, digital storytelling, brand management, basic designing, digital strategy planning, marketing research are some of the top skills apart from knowledge of SEO, SMM, content marketing, email marketing, PPC, and other subfields of digital marketing. Our Digital Marketing Master's program imparts all these skills through its cutting-edge curriculum.

  • Can a fresh graduate seek employment after completing this online Master in Digital Marketing?

    Yes, our Digital Marketing Master's program is beginner-friendly and helps fresh graduates gain all the skills and knowledge that employers seek. By working on industry projects, they understand what it takes to be a talented digital marketing specialist.

  • I am unable to access the online digital marketing masters program. Whom should I contact?

    If you have trouble accessing the digital marketing masters program at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

  • Can I cancel my enrollment in this Digital Marketing Master's program? Will I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, you can view our refund policy.

  • *Disclaimer

    This is a certification program offered by Simplilearn and not a Digital Marketing degree program.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.