Course Overview

Key Features

  • 3 high quality chapters
  • 2+ hours of HQ e-learning
  • Course completion certificate

Training Options

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$ 99

  • Lifetime access to high-quality self-paced e-learning content curated by industry experts
  • 24x7 learner assistance and support

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  • Blended learning delivery model (self-paced eLearning and/or instructor-led options)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
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Course Curriculum

Course Content

  • Web Analytics – Segmentation

    Preview
    • Lesson 1 - Segmentation, Part 1: Introduction & Segment Types

      41:00Preview
      • 1.1 Overview
      • 1.2 Introduction
        00:56
      • 1.3 Why Segment?
        01:27
      • 1.4 Commonalities
        02:53
      • 1.5 Segmentation Example
        02:01
      • 1.6 1. Drill Down into Standard Reports
        01:24
      • 1.7 2. Use Standard Segments
        06:37
      • 1.8 3. Create Custom Segments
        01:12
      • 1.9 Category 1: Acquisition
        06:13
      • 1.10 Additional Acquisition Examples
        02:17
      • 1.11 Category 2: Behavior
        06:08
      • 1.12 Additional Behavior Examples
        01:07
      • 1.13 Category 3: Outcomes
        03:36
      • 1.14 Additional Outcome Examples
        01:13
      • 1.15 Applying the Three Categories to Standard Segments
        02:21
      • 1.16 ABO & Web Analytics Measurement Model
        01:16
      • 1.17 Thank You
        00:19
    • Lesson 2 - Segmentation, Part 2: Techniques, Nuances, & Amazing Features

      25:37Preview
      • 2.1 Overview
      • 2.2 Introduction
        01:13
      • 2.3 Conditions
        04:04
      • 2.4 Using "And" & "Or
        03:43
      • 2.5 User, Visit, & Hit
        07:57
      • 2.6 Sequence Segments
        05:05
      • 2.7 Cohort Analysis
        02:50
      • 2.8 Thank You
        00:45
    • Lesson 3 - Segmentation, Part 3: Twelve Incredible Advanced Segments

      46:41Preview
      • 3.1 Overview
      • 3.2 Introduction
        01:09
      • 3.3 Acquisition: Focus on a Specific Channel
        07:27
      • 3.4 Acquisition: Long-Tail/Multiple-Keyword Search
        04:46
      • 3.5 Acquisition: Cohort (Retention) Analysis
        03:54
      • 3.6 Behavior: Content Consumption
        01:19
      • 3.7 Behavior: Specific Content Purchase Influence
        01:44
      • 3.8 Behavior: Home Page Promo Effectiveness
        03:00
      • 3.9 Behavior: Frequent Visitors
        02:52
      • 3.10 Outcome: Specific Product Buyers
        01:57
      • 3.11 Outcome: Multiple Items (+ Combo)
        02:02
      • 3.12 Outcome: Short or Long Purchase Cycles
        02:37
      • 3.13 Outcome: Micro-Conversions (+ Combo)
        01:12
      • 3.14 Acquisition + Behavior + Outcome!
        06:15
      • 3.15 One More Thing
        03:40
      • 3.16 Example: Getty Museum
        01:58
      • 3.17 Conclusion
        00:49
    • Article

      • Article: Produce Actionable Insights: Mate Custom Reports With Adv Segments!
      • Article: 3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail

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  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.