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At Simplilearn, we greatly value the trust of our patrons. Our courses were designed to deliver an effective learning experience, and have helped over half a million find their professional calling. But if you feel your course is not to your liking, we offer a 7-day money-back guarantee. Just send us a refund request within 7 days of purchase, and we will refund 100% of your payment, no questions asked!

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  • 3 high quality chapters
  • 2+ hours of HQ e-learning
  • Course completion certificate

Course description

  • About Author

    Avinash Kaushik, Author, Blogger, Digital Marketing Evangelist
    • The author of two best-selling books: Web Analytics 2.0, Web Analytics: An Hour A Day
    • The Digital Marketing Evangelist for Google
    • Delivered keynotes at a variety of global conferences, including Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing and Web 2.0.
    • Lectured at major universities such as Stanford University, University of Virginia, University of California – Los Angeles and University of Utah
    • Received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association

  • What is the course all about?

    Web Analytics is the measurement, collection, tracking and analyzing internet data to optimize web usage. Businesses are widely using web analytics for business solutions and market research.

    Simplilearn’s Web Analytics – Segmentation Course imparts knowledge on how to break down a huge chunk of data, in order to understand and improve on it.

    A certified Web data Analyst specialized in Segmentation could have special and niche skillsets to help organizations determine very important sections of business.

  • Why is the course most sought-after?

    Web Analytics specialization Course from Simplilearn helps participants gain a refined understanding of segmentation within analytics. It enables participants to dive deep within an important section of the data and do a thorough research.

    Benefits of gaining the Web Analytics - Segmentation course:
    • Proficiency in web analytics segmentation is a great skill to possess.
    • Advanced analytical techniques and presentations regarding segmentation.
    • Web Analytics is vital for a companies performance review and to have a sound knowledge in segmentaion is an added advantage.
    • Course imparts extensive knowledge on Demographics, conversion data etc

  • What are the Learning Benefits of this Course?

    Web Analytics - Segmentations Course by Simplilearn trains the professional to be proficient in Web Data analytics and gain a sound knowledge on Segmentation which is vital for in-depth analysis.

    Web Analytics – Segmentation course offers the following benefits:
    • Gain knowledge and expertise on Web Data Analytics.
    • Explore the various features of segmentation and effective presentation of the data
    • Discover how to generate graphical representation of an important segment
    • Ability to confidently analyze & infer from the segmentation data.
    • Conduct qualitative research and delivering actionable "data driven" business insights

  • What are the career benefits in-store for you?

    • Obtain a globally recognized through this course offered by Simplilearn, which validates the professionals knowledge on Web Analytics
    • Lucrative job offers in the field of business development, Analytics and Market research organizations
    • Proficient in industry best practices, latest tactics and technology
    • Web Analytics is seeking certified professionals in Web Analytics, and this course will prepare the participants for various job opportunities in the digital marketing industry.

  • Who should do this course?

    The Web Analytics Segmentation Course can be pursued by professionals who want to specialize in Web Analytics and gain recognition in the digital marketing industry. This course is best suited for:
    • Web Analytics Implementers
    • Web Analytics Data Reporters
    • Digital Analysts
    • Graduates

  • Trusted By Industry Leading Marketing Teams

Course preview

    • Lesson 1 - Segmentation, Part 1: Introduction & Segment Types 41:01
      • 1.1 Overview
      • 1.2 Introduction 00:56
      • 1.3 Why Segment? 01:27
      • 1.4 Commonalities 02:53
      • 1.5 Segmentation Example 02:01
      • 1.6 1. Drill Down into Standard Reports 01:24
      • 1.7 2. Use Standard Segments 06:37
      • 1.8 3. Create Custom Segments 01:12
      • 1.9 Category 1: Acquisition 06:13
      • 1.10 Additional Acquisition Examples 02:17
      • 1.11 Category 2: Behavior 06:09
      • 1.12 Additional Behavior Examples 01:07
      • 1.13 Category 3: Outcomes 03:36
      • 1.14 Additional Outcome Examples 01:13
      • 1.15 Applying the Three Categories to Standard Segments 02:21
      • 1.16 ABO & Web Analytics Measurement Model 01:16
      • 1.17 Thank You 00:19
    • Lesson 2 - Segmentation, Part 2: Techniques, Nuances, & Amazing Features 25:37
      • 2.1 Overview
      • 2.2 Introduction 01:13
      • 2.3 Conditions 04:04
      • 2.4 Using "And" & "Or 03:43
      • 2.5 User, Visit, & Hit 07:57
      • 2.6 Sequence Segments 05:05
      • 2.7 Cohort Analysis 02:50
      • 2.8 Thank You 00:45
    • Lesson 3 - Segmentation, Part 3: Twelve Incredible Advanced Segments 46:41
      • 3.1 Overview
      • 3.2 Introduction 01:09
      • 3.3 Acquisition: Focus on a Specific Channel 07:27
      • 3.4 Acquisition: Long-Tail/Multiple-Keyword Search 04:46
      • 3.5 Acquisition: Cohort (Retention) Analysis 03:54
      • 3.6 Behavior: Content Consumption 01:19
      • 3.7 Behavior: Specific Content Purchase Influence 01:44
      • 3.8 Behavior: Home Page Promo Effectiveness 03:00
      • 3.9 Behavior: Frequent Visitors 02:52
      • 3.10 Outcome: Specific Product Buyers 01:57
      • 3.11 Outcome: Multiple Items (+ Combo) 02:02
      • 3.12 Outcome: Short or Long Purchase Cycles 02:37
      • 3.13 Outcome: Micro-Conversions (+ Combo) 01:12
      • 3.14 Acquisition + Behavior + Outcome! 06:15
      • 3.15 One More Thing 03:40
      • 3.16 Example: Getty Museum 01:58
      • 3.17 Conclusion 00:49
    • Article
      • Article: Produce Actionable Insights: Mate Custom Reports With Adv Segments!
      • Article: 3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail
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FAQs

  • How do I enroll for the online training?

    You can enroll for the online training through our website. You can make online payment using any of the following options:
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    Once the online payment is done, you will automatically receive payment receipt, via email.

  • What will I get along with this training?

    In this training, you will have access to online e-learning.

  • Do you provide money back guarantee for the training programs?

    Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.

  • Can I extend the access period?

    Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.

  • Where and how can I access the e-learning content? Are there any limitations?

    Once you register with us for a course by paying the course fee, you can have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail from our side will guide you through the process.

  • I am not able to access the online course. Whom should I contact for a solution?

    Please raise a request via our Help and Support portal to have your issue resolved.

  • I want to know more about the training program. Whom do I contact?

    Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

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  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
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