Using competitor analysis tools is the quickest approach to find out what is and isn't working in your sector. They are, therefore, essential to the success of any business. You can avoid wasting time, money, and resources on elaborate business experiments and fruitless endeavors when you start out. Instead, you require specific, tested techniques that have proven effective in your sector. Here are 12 free competitor analysis tools that can help you up your digital marketing game.

1. SE Ranking

SE Ranking is a comprehensive SEO platform that offers over 30 tools for every aspect of search marketing. The platform provides users with analytical data and monitoring features to help them improve their website's rankings in search engine results pages (SERPs). SE Ranking is popular for SEO specialists, agencies, marketers, and business owners.

SE Ranking offers a Competitive Research tool allowing 360º semantic analysis. You can start by pasting a seed keyword in our Keyword Research tool and picking the best keyword suggestions based on their difficulty and search volume. Then, to ensure you're not missing any hidden gems, you can analyze your competitors' keywords, assess overlaps with your site and expand your keyword list. 

In addition to semantic analysis, the Competitive Research tool can help you understand which channels and keywords bring traffic to your rivals or which products they offer that you miss. You can get a general impression of your rivals' backlink profiles and dive into the history of the ads your competitors have been betting on in search. 

Some of the information provided by the tool includes: 

  • Domain's traffic estimate and its cost 
  • Traffic shared by the page 
  • Keywords every page ranks for
  • Keywords driving traffic to a website
  • Keyword rankings, new and lost keyword statistics
  • CPC and number of advertisers for each keyword
  • Google Ads marketing campaigns 
  • Monthly ad history

Google Trends is a website that helps users in tracking down the most popular Google Searches across several geographies and linguistic communities. The website uses graphs to compare the search volume of various terms throughout time. You can quickly find out where and when your competitor is being mentioned online using Google Trends.

3. Similar Web

For customers in the enterprise and small- to medium-sized business sectors, Similarweb offers digital intelligence services. The platform offers web analytics services and gives users access to data on the website traffic and performance of their clients and rivals. Using this free competitor analysis tool, look at the traffic's origins, the audience's demographics, and the sources of the traffic coming from your rival.

4. SEO PowerSuite

SEO PowerSuite stands out in the SEO toolkit market with its strong focus on competitor analysis and the unique offering of unlimited projects, a feature not commonly found in other tools. This powerful suite allows users to conduct extensive audits of competitors' websites, analyze backlinks, and track keyword rankings, providing deep insights into their SEO strategies.

Its standout competitor analysis features include backlink profile comparison, keyword gap analysis, a content editor, SERP analysis, and more.

5. Ubersuggest

Ubersuggest is a powerful SEO tool and a FREE Chrome extension that shows the information on term competitiveness, CPC, and monthly search volume. In addition, the Ubersuggest extension will give you useful information about a particular keyword query on both Google and YouTube, Amazon, and other websites. This is an excellent free competitor analysis tool for beginners. 

6. SEMrush

Semrush Inc is a publicly traded American business that offers the Semrush SaaS platform. This free competitor analysis tool is frequently used for keyword research and to get information on internet rankings, including indicators like search volume and cost per click. Utilize SEMrush to analyze your competitors' top organic and paid keywords, backlinks, and other factors.

7. Siteliner

Free and efficient whole website analysis that looks for duplicate content, broken links, internal page rank, redirects, and more. Also, it produces an XML sitemap. Use Siteliner to check any website for broken links, and then provide your link as a replacement to assist the site in fixing the issue.

8. Vidiq

You may reverse-engineer your competitor's video strategy by using the insider information that VidIQ provides about their videos. You can use this free competitor analysis tool to obtain competition information such as the tags used in the competitor's video, the performance of the competitor's video on social media, the length and number of links in the description, the number of views per hour, and an overall ranking of the video's SEO best practices.

9. Moz

For SEO, backlinks are essential. Use this one among the free competitor analysis tools available to get a thorough back study of any of your competitors.

Utilize the information to produce superior content, and then ask the websites that now link to your competition to do so immediately. Moz creates tools that simplify SEO, inbound marketing, link building, and content marketing and is supported by the largest community of SEOs on the planet.

10. Buildwith

BuiltWith is a solution for business intelligence, lead generating, competition analysis, and website profiling. In order to deliver leads, information, and analysis, BuiltWith is a service that assists marketers in determining what technology was utilized to create a website. Since the information is correct, lead creation and nurturing initiatives benefit from it. 

11. Spyfu

It's one of the free competitor analysis tools that work perfectly for crushing the opponent. We have an advantage over our rivals thanks to many fantastic features.

Any domain may be searched for to view every appearance it has made on Google over the past 16 years, including every keyword it has purchased through Google Ads, every organic position, and every ad variation.

12. Buzzsumo

To find out what kind of content is most effective in your sector, use Buzzsumo. Enter the keywords for your sector into Buzzsumo to view the articles receiving the most social activity. Alternatively, go to your competitor's website to check which articles are the most popular—a useful tool for creating viral content and headlines.


Utilize free competitor analysis tools to determine what your competitors are doing that you might not be able to assess them. For instance, you can use competition analysis tools to examine their pricing approach, the content of their products, or other areas where they might be providing a better deal. Use competitor analysis tools to evaluate how well they are doing and whether there are any areas where they may improve if you compete with them. Then, make judgments based on this knowledge regarding where to start your own business and where to invest your money.

Competitor analysis is crucial for online marketing; learning top digital marketing skills can benefit your career. Sign up for our PGP digital marketing course and get a hold of your fundamentals, gain hands-on experience, and experienced marketers keen on learning the latest Digital Marketing skills. Enroll Today!

Our Digital Marketing Courses Duration And Fees

Digital Marketing Courses typically range from a few weeks to several months, with fees varying based on program and institution.

Program NameDurationFees
Post Graduate Program in Digital Marketing

Cohort Starts: 31 Oct, 2024

8 Months$ 3,000
Digital Marketing Specialist

Cohort Starts: 7 Aug, 2024

8 Months$ 1,649

Get Free Certifications with free video courses

  • Introduction to Digital Marketing Fundamentals Course

    Digital Marketing

    Introduction to Digital Marketing Fundamentals Course

    2 hours4.533K learners
  • Introduction to Search Engine Optimization (SEO)

    Digital Marketing

    Introduction to Search Engine Optimization (SEO)

    3 hours4.54.5K learners

Learn from Industry Experts with free Masterclasses

  • How to Pivot Your Digital Marketing to the New Normal: Expert Tips and Strategies

    Digital Marketing

    How to Pivot Your Digital Marketing to the New Normal: Expert Tips and Strategies

    25th Aug, Tuesday9:00 PM IST
  • Get the First Mover Advantage with AI in Digital Marketing

    Digital Marketing

    Get the First Mover Advantage with AI in Digital Marketing

    6th Jun, Thursday9:00 PM IST
  • Deep Dive into AI's Impact on Content in Digital Age

    Digital Marketing

    Deep Dive into AI's Impact on Content in Digital Age

    14th Mar, Thursday9:00 PM IST