• Self-Paced LearningLearning Format

Why Join this Program

UMass advantage

UMass advantage

Masterclass + Certificate + Credit Transfer opportunity for Online MBA

Delivered by EY

Delivered by EY

Industry experts from EY drive live sessions and capstone project

Top Industry frameworks

Top Industry frameworks

Learn DT frameworks by IBM, IDEO, and Stanford University

LevelUp Sessions

LevelUp Sessions

Attend sessions by the world’s leading experts like Tim Brown and Sara Blakely

Program Overview

Discover the key to business success in the age of disruption. Learn how to use the five-step design methodology to create customer-centric products and services central to your digital strategy's success. With practical tools and human-centered design frameworks, this Design Thinking PGP Course teaches you to innovate faster at an organizational scale.


  • Joint UMass Amherst - Simplilearn PGP Certificate
  • Live classes and capstone delivered by EY
  • Certificate by EY
  • UMass Amherst Alumni Association membership
  • Upon completion of the program, you will receive a 3-credit elective transfer for UMass Amherst Isenberg Online MBA (upon acceptance into the online MBA program)
  • Masterclasses from UMass Amherst and EY
  • LevelUp sessions from Sara Blakely and Tim Brown
  • 25+ practical tools and frameworks for innovation to bring impact to your work

Post Graduate Program Advantage

The Postgraduate Program in Design Thinking & Innovation brings together centuries of combined academic excellence and thought-leadership from UMass Amherst and EY.  Discover innovation as a strategy for business success with this program.

Collaborating with UMass Amherst

This Postgraduate Program in Design Thinking & Innovation is in collaboration with the University of Massachusetts Amherst. UMass Amherst is ranked among the Top 25 premier public universities in the USA and is committed to excellence and innovative thinking. It aims to produce revolutionary ideas and impact on par with the best universities in the world.

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Upon completion of this program, you will
  • Receive a joint UMass Amherst - Simplilearn certificate of completion
  • Membership to the UMass Amherst Alumni Association
  • 3-credit concentration transfer for UMass Amherst Isenberg Online MBA (once accepted)
Course Completion Certificate

Knowledge Partner Ernst & Young

Learn with Ernst & Young (EY), one of the big four accounting firms. This program leverages EY’s expertise in various domains like strategy, operations, HR, technology, and financial services consulting.

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Harvard Business Publishing Case Studies
  • Real-world case studies authored by HBS professors and other top business school educators
  • Analyze business situations and different aspect of managerial decision making
  • Discover new ways to approach and solve business problems
Certificate by EY

Program Details

Master the human-centered framework of complex problem-solving. Discover the iterative path to creating the perfect product with practical assignments, a course-end project, and a capstone project with this design thinking training course. Architect an organizational structure to innovate at scale.


  • Get started with the Post Graduate Program in Design Thinking & Innovation in collaboration with UMass Amherst and EY. Explore everything about this Design Thinking certification program.

  • Master strategic product and service innovation with help of design thinking. Learn to identify and pursue an innovation opportunity, to develop products and services that are desirable, viable, and feasible with help of the human-centered design framework. Bring positive impact in your work with practical tools and templates of innovation.

  • Explores various possibilities that design thinking can create to make a difference to your business. Learn how to develop innovative products, services, or re-engineer business models that are technologically feasible, business-viable, and desirable to your customers.

  • Understand and learn to create disruption with this design thinking course. Discover innovation as the key to survival and success in this disruptive world. Also, learn how to build an organizational structure to foster innovation on a large scale.

  • Wear your design thinking hat in the capstone and apply the innovation skills you learned in the design thinking postgraduate program to develop an innovative product or a service. With your new understanding of the rules of successful product innovation, develop an innovation strategy that can help your organization multiply such innovations across the organization. You will receive guidance from industry mentors and support from learner success managers during the capstone.

  • Attend online interactive masterclasses conducted by the renowned academicians from Isenberg School of Management at UMass Amherst. Explore how design thinking has transformed the business world and how you can replicate the same success at your organization. Discover how you can bring a positive impact on your work and up your innovation game.

  • Attend online interactive masterclasses conducted by industry experts at Ernst & Young (EY). Get insights into the latest innovations and design thinking techniques.


  • Design Thinking
  • Usability Testing
  • Business Strategy
  • Product Innovation
  • Service Redesign
  • Innovation Strategy
  • Collaborative Innovation
  • Product Development
  • Innovation Management


User Journey MappingAffinity DiagramMindmappingBrainstormingRapid IdeationPrototypingStoryboardsWireframesCharretteBusiness Model CanvasService Design FrameworkSketchesDigital Disruption FrameworkFramework for Collaborative InnovationIdea Management FrameworkInnovation FrameworkProduct Design FrameworkTriz

Case Studies

  • Project 1

    Design Thinking and Innovation at Apple

    Think like a Chief Innovator to create great products by understanding Apple's approach to innovation, management, and design thinking.

    Design Thinking and Innovation at Apple
  • Project 2

    IDEO Human Centered Service Design

    With one of the world's leading design firm IDEO, learn human-centered innovation culture and processes to make your organization more innovative

    IDEO Human Centered Service Design
  • Project 3

    Asia Miles Road to Stakeholder Centric Insight Driven Innovation

    Drive change management process in an organization to inculcate design thinking into their culture, systems and employees as a part of Asia Miles'leadership.

    Asia Miles Road to Stakeholder Centric Insight Driven Innovation
  • Project 4

    Design Thinking at Great Lakes The Search for Growth

    Step into shoes of Great Lakes' Innovation Team, to explore and develop profitable revenue growth opportunities to enter snack foods market.

  • Project 5

    Designing an Employee Wellness Approach

    Step into the shoes of a Design Consultant, to help Arena Industries leaders identify and address opportunities to improve employee wellness.

Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.


Program Advisor

  • Anand Akhouri

    Anand Akhouri

    Program Coordinator | Business Development @ EY

    Anand Akhouri is associated with EY since 2015 spearheading business development of the learning solutions practice of EY FAAS. He has over 22 years of experience in marketing,sales, business development and growth hacking for education, Edu-Tech,project management,business planning etc

  • Aboli Maydeo

    Aboli Maydeo

    Sr. UX Consultant | Design Thinker | UX mentor: EY Trainer

    User Experience Consultant and HFI-Certified Usability Analyst with 15 years of extensive experience in the design industry. Successfully conceptualized and delivered multi-channel, intuitive, accessible and engaging digital experiences to fortune 500 clients such as AT&T, Microsoft, and HSBC.

  • Abhinav P

    Abhinav P

    Design Thinking Practitioner: EY Trainer

    Product Design professional with a focus on User Experience, Product Design & Product Management in a wide variety of business applications. Particularly interested in user research, user experience, product design, product management.

  • Holly Lawrence

    Holly Lawrence

    Assistant Dean, Office of Career Success

    Director of Business Communication Program, at UMass Amherst. Her research interests include design thinking, emerging trends in Business Communication, and intercultural communication. She provides professional workshops on how to apply Design Thinking to your life and career goals.

  • Emily Must

    Emily Must

    Director of Internships & Lecturer Sport Management

    Emily Must is a sports management lecturer in the Isenberg School of Management at UMass Amherst. She has a Ph.D. in Sports Administration with a minor in Statistical Research Methods and has substantial professional experience in the sports and event management industry.


Learner's Profile

This program caters to working professionals from a variety of industries and backgrounds; the diversity of our students adds richness to class discussions and interactions.

  • The class consists of learners from excellent organizations and diverse industries
    BFSI - 15%Consulting - 25%Information Technology - 30%Education - 10%Others - 20%

Industry Trends

According to DMI, "design-centric" companies outperformed the S&P 500 by 211%.

  • Design Thinking Industry Growth


    Design and execution speed


    Increased team efficiency

    Design Thinking Specialist Annual Salary
    Source: Glassdoor
    Design Thinking Specialist Hiring Companies
    Source: Indeed

Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

Admission Details

Ideal Candidates

For admission to this Post Graduate Program, candidates should have:

At least three years of experience

A Bachelor's degree in any discipline

Strategy or Design background is desirable but not mandatory


We have a team of dedicated admissions counselors who are available to guide you as you apply to the program. They are available to:

  • Address questions related to your application
  • Provide guidance regarding financial aid (if required)
  • Help answer questions and understand the program
Talk to our admissions counselors now!


  • What are the eligibility criteria for this Post Graduate Program in Design Thinking & Innovation in collaboration with UMass Amherst and EY?

    For admission to this Design Thinking & Innovation Training program, candidates must possess at least one of the first two criteria:

    • At least three years of experience
    • A Bachelor's degree in any discipline
    • Strategy or Design background is desirable but not mandatory

  • What is the admission process for this Post Graduate Program in Design Thinking & Innovation in collaboration with UMass Amherst and EY?

    The admission process for this Design Thinking & Innovation Certification program consists of three easy steps:

    • Interested candidates will need to apply by submitting the application form online.
    • Candidates will be shortlisted by an admission panel based on the application submitted.
    • Selected candidates will be awarded an offer of admission, which is accepted by the candidate by payment of the program fee.

  • Will financial aid be provided to enroll in this Design Thinking & Innovation PGP Course?

    To ensure money is not a limiting factor in learning, we offer various financing options to help make this program financially manageable. For more details, please refer to our "Admissions Fee and Financing" section.

  • What should I expect from the Post Graduate Program in Design Thinking & Innovation with UMass Amherst and EY?

    As a part of this Post Graduate Program in Design Thinking & Innovation,  you will receive the following:

    • Joint UMass Amherst - Simplilearn PGP Certificate
    • Live classes and capstone delivered by EY
    • UMass Amherst Alumni Association membership
    • 9-credit concentration transfer for the UMass Amherst Isenberg Online MBA (once accepted)
    • Masterclasses from UMass Amherst and EY

  • What certificate will I receive?

    Upon completing this Design Thinking program, you will be awarded a joint Postgraduate Program in Design Thinking & Innovation by UMass Amherst and Simplilearn. You will also receive industry-recognized certifications from Simplilearn for the courses included in the learning path.

  • What is Global Teaching Assistance?

    Our teaching assistants are a dedicated team of subject matter experts available to help you get certified on your first attempt. They proactively engage with you to ensure adherence to the course path and enrich your learning experience, from class onboarding to project mentoring and job assistance.

  • Who are the instructors for this PGP Design Thinking & Innovation training, and how are they selected?

    Simplilearn and EY’s highly qualified instructors are industry experts with years of relevant industry experience. Each of Simplilearn’s trainer undergoes a rigorous selection process, including profile screening, technical evaluation, and a training demo evaluation before getting certified to train for us. Besides, we ensure that only those trainers with a high alumni rating remain part of our faculty.

  • What is the JobAssist program?

    Simplilearn’s JobAssist program is an India-specific offering in collaboration with IIMJobs.com to help you land your dream job. With the JobAssist program, we offer extended support for certified learners who are looking for a job change or starting their first job. Upon completing this postgraduate program, you will be eligible to apply for JobAssist, and your details will be shared with IIMJobs. As a part of this program, IIMJobs will offer the following exclusive programs:

    • IIMJobs pro-membership for six months
    • Resume-building assistance
    • Career mentoring
    • Interview preparation
    • Career fairs

  • I am not able to access the online Design Thinking & Innovation Certification program. Who can help me?

    Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.

  • What is covered under the 24/7 Support guarantee?

    We offer 24/7 support through email, chat, and calls through our dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completing your Design Thinking and Innovation course.

  • If I want to cancel my enrollment in this Design Thinking & Innovation Course, can I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.

  • Can I get a sealed transcript for World Education Services (WES) at the end of the program?

    Post Graduate Program are certification programs and do not include any transcripts for WES, this is reserved only for degree programs. We do not offer sealed transcripts and hence, our PG programs are not applicable for WES or similar services.

  • Who are the certified industry experts?

    The certified industry experts are trainers who are certified by EY

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.