Search Engine Optimization (SEO) Course

Ranked Among the Top SEO Certifications by Semrush

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Course Overview

This SEO course is designed to provide a thorough understanding of Search Engine Optimization principles and techniques. Aligned with OMCP standards, the course covers fundamental concepts through advanced strategies, ensuring that participants are equipped to effectively optimize websites for search engines and improve online visibility.

SEO Course Key Features

100% Money Back Guarantee

No questions asked refund*

At Simplilearn, we value the trust of our patrons immensely. But, if you feel that a course does not meet your expectations, we offer a 7-day money-back guarantee. Just send us a refund request via email within 7 days of purchase and we will refund 100% of your payment, no questions asked!

Live interactive sessions delivered by experienced SEO experts

Learn tools like Semrush, Ahrefs, Moz and more

Get free access to the SE Ranking platform for 1 year

Hands-on learning with case studies, assessments and project

SEO content aligned to OMCP (Online Marketing Certified Professional) standards

Live interactive sessions delivered by experienced SEO experts

Hands-on learning with case studies, assessments and project

Learn tools like Semrush, Ahrefs, Moz and more

SEO content aligned to OMCP (Online Marketing Certified Professional) standards

Get free access to the SE Ranking platform for 1 year

Live interactive sessions delivered by experienced SEO experts

Hands-on learning with case studies, assessments and project

Learn tools like Semrush, Ahrefs, Moz and more

SEO content aligned to OMCP (Online Marketing Certified Professional) standards

Get free access to the SE Ranking platform for 1 year

Skills Covered

Search Engine Optimization

OffPage Optimization

Competitor Analysis

Link Building

Ecommerce SEO

Auditing

SEO tools

OnPage Optimization

Technical SEO

User Experience

Voice Search Optimization

Conversion Rate Optimization

Trend Analysis

Search Engine Optimization

OnPage Optimization

OffPage Optimization

Technical SEO

Competitor Analysis

User Experience

Link Building

Voice Search Optimization

Ecommerce SEO

Conversion Rate Optimization

Auditing

Trend Analysis

SEO tools

Search Engine Optimization

OnPage Optimization

OffPage Optimization

Technical SEO

Competitor Analysis

User Experience

Link Building

Voice Search Optimization

Ecommerce SEO

Conversion Rate Optimization

Auditing

Trend Analysis

SEO tools

Begin your journey to success

Get lifetime access to self-paced e-learning content

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Benefits

According to the BLS, the demand for SEO professionals is predicted to increase by 22% between 2020 and 2030. This is reflected in predictions of the SEO services market growing to $217,846,000 by 2030.

Designation
Annual Salary
Hiring Companies

SEO Manager
Annual Salary
$69KMin
$92KAverage
$200KMax
Source: Glassdoor
Hiring Companies
Source: Indeed
SEO Specialist
Annual Salary
$50KMin
$63KAverage
$104KMax
Source: Glassdoor
Hiring Companies
Source: Indeed
SEO Strategist
Annual Salary
$48KMin
$68KAverage
$91KMax
Source: Glassdoor
Hiring Companies
Source: Indeed
SEO Analyst
Annual Salary
$39KMin
$54KAverage
$70KMax
Source: Glassdoor
Hiring Companies
Source: Indeed

Training Options

online Bootcamp

Flexi Pass Enabled: Flexibility to reschedule your cohort within first 90 days of access.

Live, online classroom training by top instructors and practitioners

Batch starting from:

28^th Jun, Weekend Class

View All Schedules

33% Off$799$1,199

Corporate Training

Upskill or reskill your teams

Flexible pricing & billing options
Private cohorts available
Training progress dashboards
Skills assessment & benchmarking
Platform integration capabilities
Dedicated customer success manager

SEO Training Course Curriculum

Eligibility

This SEO course benefits anyone who wants to become proficient in SEO best practices, particularly: Professionals looking to add SEO skills, digital marketing aspirants, marketing professionals, sales professionals, digital marketers, content professionals, advertising professionals, entrepreneurs and business owners.

Pre-requisites

There is no prerequisite required for this course—whether you're a seasoned marketer or new to digital, this course welcomes all. Anyone with an interest in the Search Engine Optimization field may take this course. Earning the SEO certification will demonstrate your commitment to staying current with industry trends.

Course Content

Search Engine Optimization Certification
Preview
- Lesson 1: Course Introduction
  Preview
  - 1.01 Course Introduction
    03:35
  - 1.02 What Will You Learn?
    02:14
- Lesson 2: Introduction to SEO
  Preview
  - 2.01 Introduction
    01:43
  - 2.02 Evolution of Search Engines
    02:24
  - 2.03 Search Engine Process and Components
    01:32
  - 2.04 Working of a Search Engine
    01:13
  - 2.05 Web Directories
    01:56
  - 2.06 What Is Search Engine Optimization?
    01:45
  - 2.07 Advantages of SEO
    01:18
  - 2.08 Barriers in SEO
    01:11
  - 2.09 SEO Techniques
    03:49
  - 2.10 Quick Recap
    02:34
  - 2.11 Knowledge Check
- Lesson 3: On-Page and Off-Page SEO
  Preview
  - 3.01 Introduction
    00:42
  - 3.02 On-Page SEO
    01:27
  - 3.03 Title Tag Optimization
    01:12
  - 3.04 Meta Keywords and Descriptions
    01:53
  - 3.05 Heading Tags
    03:00
  - 3.06 Engaging Content
    01:58
  - 3.07 Image Optimization and Interactive Media
    01:20
  - 3.08 Outbound and Internal Links
    01:24
  - 3.09 On-Site SEO
    02:12
  - 3.10 URL Optimization
    00:54
  - 3.11 Sitemaps
    01:42
  - 3.12 Domain Trust and Local Domains
    01:09
  - 3.13 Mobile Site Optimization and Responsive Websites
    01:41
  - 3.14 Yoast
    01:03
  - 3.15 Site-Loading Speed
    01:10
  - 3.16 Off-Page SEO
    00:54
  - 3.17 Demo: Ahrefs
    04:28
  - 3.18 Social Media
    01:18
  - 3.19 Blogging
    02:04
  - 3.20 Localizations and Citations
    01:03
  - 3.21 Inbound Links
    01:15
  - 3.22 Quick Recap
    01:55
  - 3.23 Knowledge Check
- Lesson 4: Technical SEO
  Preview
  - 4.01 Introduction
    01:37
  - 4.2 Technical SEO: Overview
    01:35
  - 4.3 Factors in Technical SEO: Overview
    01:34
  - 4.04 Internet Search Engine Algorithms
    01:24
  - 4.05 Mechanism of Web Crawlers
    01:15
  - 4.06 Google Search Algorithms
    01:30
  - 4.07 Google Business Profile
    01:28
  - 4.08 Google Ads Keyword Planner
    01:24
  - 4.09 Demo: Keyword Planner
    05:32
  - 4.10 Google Trends
    01:39
  - 4.11 Demo: Google Trends
    04:27
  - 4.12 PageSpeed Insights
    01:33
  - 4.13 Demo: PageSpeed Insights
    07:23
  - 4.14 Google Analytics
    02:00
  - 4.15 Google Search Console
    01:29
  - 4.16 Search Appearance
    01:22
  - 4.17 Search Traffic
    01:23
  - 4.18 Google Index
    01:04
  - 4.19 Crawling
    00:59
  - 4.20 Use of Robots.txt File
    01:45
  - 4.21 How to Find and Fix 404 Errors?
    01:57
  - 4.22 Security Issues
    01:21
  - 4.23 Site Settings
    02:09
  - 4.24 Google Panda Google Penguin and Google
    01:43
  - 4.25 Google Penguin
    01:38
  - 4.26 Google Panda
    01:02
  - 4.27 Google Panda Penalty Recovery
    01:23
  - 4.28 Google Penguin Penalty Recovery
    01:35
  - 4.29 Real Ranking Signals
    01:24
  - 4.30 Market Analysis and User Psychology
    01:10
  - 4.31 Industry Key Drivers
    00:59
  - 4.32 Comprehend and Connect with User
    01:43
  - 4.33 Significance of UI and UX Design
    01:14
  - 4.34 Quick Recap
    01:28
  - 4.35 Knowledge Check
- Lesson 5: Link Building and Link Marketing
  Preview
  - 5.01 Introduction
    01:28
  - 5.02 Impact of Links on Search Engine Rankings
    01:17
  - 5.03 Six Ways Search Engine Judges Links
    02:01
  - 5.04 The Psychology of Linking
    00:46
  - 5.05 Types of Link Building
    01:51
  - 5.06 Important Factors of Link Building
    02:04
  - 5.07 Link Building Resources and Utilities
    00:51
  - 5.08 Link Building Tools
    01:34
  - 5.09 Choosing the Right Link Building Strategy
    02:46
  - 5.10 Content Syndication
    00:39
  - 5.11 Incentive-Based Link Marketing
    01:18
  - 5.12 Search Engines Battle with Link Spam
    02:08
  - 5.13 Social Networking for Links
    01:59
  - 5.14 Quick Recap
    02:10
  - 5.15 Demo: Yoast SEO
    16:51
  - 5.16 Demo: Moz
    03:34
  - 5.17 Spotlight
    01:17
  - 5.18 Knowledge Check
- Lesson 6: Connecting E-Commerce
  Preview
  - 6.01 Introduction
    01:56
  - 6.02 The Mission of Search Engines
    01:43
  - 6.03 The Market Share of Search Engines
    03:09
  - 6.04 Human Goals of Searching
    01:58
  - 6.05 Determining Searchers Intent
    02:06
  - 6.06 How People Search?
    01:47
  - 6.07 How Search Engines Drives Commerce on Web?
    03:19
  - 6.08 Eye Tracking How Users Scan Results Pages?
    01:20
  - 6.09 Click Tracking
    02:28
  - 6.10 Quick Recap
    02:41
  - 6.11 Knowledge Check
- Lesson 7: Obstacles in SEO
  Preview
  - 7.01 Introduction
    01:42
  - 7.02 Black Hat SEO
    01:41
  - 7.03 Irrelevant Content
    02:05
  - 7.04 Targeting the Wrong Audience
    01:42
  - 7.05 Competition
    01:37
  - 7.06 Overlooking Social Media as a Medium
    01:44
  - 7.07 Ignorance of UX for a Website
    01:45
  - 7.08 Missing XML and HTML Sitemaps
    01:40
  - 7.09 Slow Page Load Time
    01:50
  - 7.10 Use of Flash on a Site
    00:51
  - 7.11 JavaScript Accessibility Issues
    01:02
  - 7.12 Quick Recap
    01:45
  - 7.13 Knowledge Check
- Lesson 8: Sitemaps
  Preview
  - 8.01 Introduction
    00:49
  - 8.02 Types of Sitemaps
    03:25
  - 8.03 Creating a Sitemap
    02:38
  - 8.04 Popular Sitemap Generators
    02:40
  - 8.05 MindNode
    02:04
  - 8.06 WriteMaps
    01:27
  - 8.07 DynoMapper
    01:10
  - 8.08 Quick Recap
    02:17
  - 8.09 Demo: Screaming Frog
    09:49
  - 8.10 Knowledge Check
- Lesson 9: The Future of SEO
  Preview
  - 9.01 Introduction
    00:53
  - 9.02 The Ongoing Evolution of Search
    03:36
  - 9.03 Searchable Content and Content Types
    03:01
  - 9.04 Personalization Localization and User Influence on Search
    03:39
  - 9.05 The Increasing Importance of Local Mobile and Voice Recognition Search
    03:20
  - 9.06 Increased Market Saturation and Competition
    01:41
  - 9.07 SEO as an Enduring Art Form
    01:30
  - 9.08 Quick Recap
    02:12
  - 9.09 Demo: Semrush
    16:15
  - 9.10 Spotlight
    01:47
  - 9.11 Case Study on Kentucky Fried Chicken KFC
    02:52
  - 9.12 Knowledge Check
- Lesson 10 - Practice Project
  - Perform Keyword research, On-Page SEO, and SEO Audit for a travel industry website

Programme Syllabus

Tools Covered

Project and Case Study

Project 1
SEO strategy for eCommerce Website
(Project) Help an e-commerce company transition to the online marketplace to expand its customer base and reach a global audience. By creating an SEO strategy for their website.
Project 2
Increase KFC online presence
(Case Study) Assist KFC in broadening its online presence and driving traffic across various digital platforms. Enhance brand visibility through SEO promotions, strategic keywords, and hashtags to boost recognition.

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Course Advisor

Abhay Rai
Head - Business Operations and Marketing
Abhay is a seasoned marketing professional with over 25 years of experience in Digital Marketing, Product Management, and Sales. He holds a Masters in Digital Marketing and certifications from Meta, Google, Hubspot, and Rankwatch. Abhay has also authored books on Digital Marketing and SEO.
Amarpal Khanuja
Digital Marketing Trainer | Ex-Co Founder EdSpire
Amarpal Khanuja is a digital marketing expert focused on SEM and Meta Ads. With a proven track record, he creates effective strategies and campaigns, driving brand visibility and results. Passionate about digital marketing, he aligns plans with business goals to exceed client expectations.
CM Manjunath
Digital Marketing Trainer | SEO, Google Ads, Social Media Marketing
CM Manjunath is a freelance digital marketing trainer and a professional speaker. His expertise includes topics like web development using WordPress, SEO, content marketing, and more. He focuses on SEO and PPC advertising on platforms like Facebook and Google Ads to generate quality leads.

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SEO Exam & Certification

Who can apply for the SEO Course?
This SEO course has no prerequisites. Anyone interested in search engine optimization, from seasoned marketers to freshers, can take this training. Adding the search engine optimization certification to your profile will give you an edge over your competitors.
How do I earn my search engine optimization certification?
The search engine optimization course can help you obtain your SEO certification. All you need to do is attend 80% of the live sessions and complete one project.
Do you provide any practice tests as a part of this SEO course?
Yes, we provide two practice tests as part of our search engine optimization course to help you check your knowledge. You can also try this free SEO Online MCQ Practice Test to evaluate your progress.

SEO Course Reviews

Isaiah Moehring
Digital Marketing Account Manager
After struggling to find a job in marketing, I decided to upskill. The training enhanced my knowledge and helped me land a job at Pantelope as a Digital Media Specialist with a 20% salary hike. I now apply the skills I gained daily in my role, which has helped me pursue my desired career path.
Christina Stormson
Founder
After 2008’s economic crisis, I transitioned from being a franchisee to digital marketing. Simplilearn’s SEO, PPC, and analytics courses gave me the knowledge I needed to start Pink Iguana Services, a successful digital marketing company. I recommend Simplilearn to everyone.
Japneet singh
Senior Media Partner
Balancing work and study was challenging, but Simplilearn’s 24x7 support and blended learning (live and recorded lectures) allowed me to learn at my own pace. The course updated my digital marketing knowledge, leading to a great job opportunity with a 30% salary increase.
Marko Stefan
Deal Lifecycle Manager
Simplilearn’s Advanced SEO course is a good springboard for the traditional marketers.
Jerastine Antia
Head of Marketing & Partnerships
My learning experience was quite transformative. The blend of theory and real-world applications sharpened my business acumen, while expert guidance and networking opportunities expanded my perspective. Equipped with advanced skills, I feel more confident tackling complex marketing challenges, making this journey invaluable for my career growth.
Yazan AL-Zubaidy
Director of Marcom & PR
This course helped me gain confidence and practical skills crucial for my Marcom & PR role. The program had expert instructors, hands-on labs, and flexible learning. It added great value to my professional growth. Highly recommended for upskilling!
Ammar Alkurdi
Senior Editor & Translator
After 15 years in content creation and translation, I decided to upskill in Digital Marketing to stay current with evolving trends. This course gave me valuable new skills and insights, enhancing my content creation capabilities. Post-course, I secured a 20% salary hike at my organisation, significantly boosting my career growth.
Kolu Bungah
Digital Marketing Manager
As someone new to digital marketing, Simplilearn provided an intuitive, supportive learning environment. The experienced tutors, comprehensive resources, and vibrant learning community made my journey engaging and insightful. After completing the course, I was trusted with new projects, immediately enhancing my professional growth.
Thomas Vincent Arokiaswamy
SEO Account Executive
Thanks to Simplilearn and Indic AI, I gained essential digital marketing skills at an affordable cost. The flexible course fit my schedule, and I could learn at my pace. After completing it, I earned a promotion with a 25% salary hike. From Link Builder to SEO Accounts Executive—this course truly transformed my career!
Maria Terentyeva
Strategy and Analytics Manager
Thanks! I now see how to improve my projects and get better results after completing this SEO course.

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Why Join this Program

Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

SEO Certification Course FAQs

What exactly is search engine optimization?
Search Engine Optimization, or SEO, is the practice of increasing your site's visibility on search engines such as Google. It is all about increasing both traffic quality and quantity to your website in an organic, ad-free way. Through clever techniques such as keyword optimization, site speed optimization, and content creation, SEO enables your website to rank higher in search results when someone is searching for something you provide.
Why should organizations invest in hiring SEO professionals?
As search engine algorithms grow, having an SEO expert is essential to increase website traffic, conversions, and drive business growth. Qualified SEO professionals keep companies ahead of their competitors by optimizing elements of a website's web presence, including content, site structure, loading speed, mobile-friendliness, and crawlability, to rank higher on search engines such as Google, Bing, and Yahoo.
What can be my salary potential as an SEO specialist after completing this SEO course?
Completing this SEO course can positively impact your earning potential. Recent trends show that the SEO field’s salary potential is expected to increase further.
Realistically, an SEO specialist’s salary can vary according to their experience, base location, and company.
In the U.S., the average salary ranges from $74,000 to $90,000 annually. However, for senior positions, it can reach $150,000.
In India, SEO specialists earn between ₹158,000 to ₹615,000 annually.
Where and how can I access the e-learning content for this SEO course?
Once you pay and register for this SEO course, you’ll get 24/7 access to the e-learning content on our website. You’ll receive an automated course purchase confirmation email that will guide you through the process.
I am unable to access the online SEO course. Whom should I contact?
Under such circumstances, you can reach out to our team by visiting the Simplielarn website and selecting either the Live Chat or the Help & Support option.
Does Simplilearn offer any other online Digital Marketing courses?
Absolutely! We offer various online digital marketing courses, such as specialized certifications, master's programs, and post-graduate courses tailored to different skill levels. Simplilearn greatly believes in upskilling and boosting career opportunities across industries, with each course designed to help learners enhance their expertise in Digital Marketing.
Similar programs that we offer under Digital Marketing:
Will missing a live class affect my ability to complete this course?
No, missing a live class will not affect your ability to complete this course. At Simpliearn, we offer a 'Flexi-Learn' feature, which allows you to watch the missed session's recording at your convenience. This feature helps working professionals like you to stay up-to-date with the course content and meet the necessary requirements to progress and earn your certificate. Simply go to the portal, visit the select the missed class, and watch the recording to have your attendance marked.
Does Simplilearn have corporate training solutions?
With Simplilearn for Business, we collaborate with Fortune 500 and mid-sized companies to deliver digital skills training for their talent development strategies. Our corporate training offerings include short skill-based certification programs, role-based learning paths, and Simplilearn Learning Hub+, a comprehensive learning library with unlimited live and interactive solutions accessible organization-wide.
Can I get a refund if I need to cancel my SEO course enrollment?
Yes, you can cancel your enrollment in the SEO course within 7 days of enrolling. We will refund the SEO course price after deducting an administrative fee. To learn more, please read our Refund Policy.

Acknowledgement
PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.