SMAC-Social Mobile Analytics and Cloud

Certification Training
3859 Learners
View Course Now!

Social Mobile Analytics and Cloud Introduction Tutorial

SMAC® Introduction

This is the introductory lesson of Social, Mobile, Analytics, and Cloud (SMAC) tutorial which is part of the ‘SMAC - Social, Mobile, Analytics, and Cloud course.’

The SMAC tutorial will give an overview of the course; its objectives, prerequisites, target audience and the value it will offer to you.

What is SMAC?

SMAC stands for Social, Mobile, Analytics, and Cloud and is an upcoming business model in many organizations.

SMAC is a concept based on four converging technologies namely Social, Mobile, Analytics, and Cloud. Together, these technologies create an ecosystem to enhance the IT architecture of businesses. Although each of these components is evolving individually, companies are beginning to treat them as an integrated whole, called the SMAC stack.

Each SMAC component offers specific services to businesses, such as:

  • Social media widens the scope of communication via social media engagement, customer connections, and so on.

  • Mobile connectivity enables faster communication by using smartphones and tablets. It leads to increased efficiency and productivity, greater accessibility to information, and reduced paperwork.

  • Analytics provides opportunities to analyze the Big Data generated from various sources.

  • Cloud removes barriers of geographies and helps in storing and accessing information, therefore reducing the cost of a physical server.

When these four independent technologies combine to form a single tool, it provides a complete solution for digital marketing.

In the next section, we will focus on the benefits of this SMAC Tutorial

Planning to get SMAC® Certified? Click to see our Course Preview!

Benefits of SMAC to Professionals

  • Knowledge of the SMAC technology especially benefits students and professionals in the data science and analytics domain.

  • You can be an essential asset for your company for product development, sales and marketing, and business relationships on Social media.

  • Knowledge of SMAC helps professionals enhance relationships with geographically distant enterprises and help in knowledge exchange as well.

  • SMAC technology enables businesses to grow more prominent due to its global reach, minimized overheads, and more critical accessibility.

Benefits of SMAC to Organizations

  • As SMAC integrates the features and advantages of each component into one stack, it provides different opportunities for businesses. Possibilities could be anything from an entire range of organizational functionalities, such as marketing, finance, database management, CRM, and so on.

  • SMAC allows organizations to adopt variable cost structures, expand market shares, and improve their products and services.

In the next section, we will discuss the objectives of SMAC Tutorial


The objectives of this SMAC tutorial offered by Simplilearn tutorial is to help you to -

  • Understand SMAC and its scope

  • Explain SMAC components and their scope respectively

  • Gain information on Social Media Marketing and its impact on business, the Mobile platform and its uses in various industries

  • Understand uses of Big Data and Analytics in businesses, and Cloud Computing and its benefits to organizations

SMAC Prerequisites

There are no prerequisites to learn SMAC from this tutorial. It is for anyone who wants to gain an understanding of SMAC.

However, components in the SMAC course have separate prerequisites to complete them which areas below.

  • The prerequisites to complete the Social Media courses are basic knowledge of the Internet, ability to use popular search engines, and working knowledge of the MS Office suite such as Word, Spreadsheet, and PowerPoint.

  • The prerequisites for Mobile Marketing courses are similar to the Social Media courses. However, a basic knowledge of using mobile apps is required.

  • The prerequisites for Analytics courses include fundamental knowledge of any programming language, basic knowledge of Linux, and fundamental programming skills. Working knowledge of Java may be required; however, it is not mandatory.

  • To take up Cloud Computing courses, you must have 24 to 36 months of work experience in IT networking, network storage, system administration, or data center administration. You also must be familiar with any of the major hypervisors for server virtualization, though vendor-specific certifications in virtualization are not required.

Target Audience of SMAC Tutorial

The SMAC Tutorial offered by Simplilearn is essential for professionals such as-

  • Consultants and IT professionals

  • Sales and marketing professionals

  • Technical and Project managers

Students and other aspirants who wish to gain a thorough understanding of SMAC can also benefit from this SMAC tutorial.

Let us take a look at the lessons covered in the SMAC Tutorial.

Lessons Covered in this SMAC Tutorial

There are total Five lessons covered in this SMAC Tutorial. The lessons are listed in the table below.

Lesson No

Chapter Name

What You’ll Learn

Lesson 1

Introduction to SMAC

In this chapter, you will be able to:

  • Describe SMAC and its benefits

  • Explain the market trends that led to the origin and development of SMAC

  • Explain some business challenges and their SMAC solutions

Lesson 2

Social Media

In this chapter, you will be able to:

  • Define Social Media

  • Explain the advantages of Social Networking

  • Explain Social Media Marketing

  • Explain the impact of Social Media on business

  • List the emerging trends in Social Media

  • Explain the challenges and future of Social Media

Lesson 3


In this chapter, you will be able to:

  • Describe the growth and reach of mobile technology

  • Explain mobile platforms and applications

  • Describe the concept of Enterprise Mobility and identify the implications for Enterprise IT

  • Explain mobile commerce and related concepts

  • List the threats and safeguards for mobile data

  • Explain the use of mobile devices in Machine to Machine communication

Lesson 4


In this chapter, you will be able to:

  • Define Big Data, explain digital footprint, and describe Big Data Analytics

  • List the emerging trends in Analytics and discuss the challenges and future of Analytics

Lesson 5

Cloud Computing

In this chapter, you will be able to:

  • Define Cloud Computing, Cloud Deployment, and Service Models

  • Explain the impact of Cloud Computing on business

  • List the emerging trends in Cloud Computing

  • Explain the challenges and future of Cloud Computing

How about investing your time in SMAC® certification? Check out our Course Preview now!


With this, we come to an end about what this SMAC tutorial include. In the next chapter, we will discuss the Introduction to SMAC and how it is used.


  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.

Request more information

For individuals
For business
Phone Number*
Your Message (Optional)
We are looking into your query.
Our consultants will get in touch with you soon.

A Simplilearn representative will get back to you in one business day.

First Name*
Last Name*
Work Email*
Phone Number*
Job Title*