When you graduate from college or take up your first job, you realize the difference between textbook knowledge and real-world experience. How do you learn these skills? Short-term courses, online training, and boot camps are excellent ways to upskill yourself. Digital Marketing is a trending career choice by many in today's world. You can learn the art of Digital Marketing by signing up for an online course. Wondering what the importance of a Digital Marketing certificate is? Whether it is going to get you a job or not? Read on to find answers to your questions. 

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What Is a Digital Marketing Certificate?

A Digital Marketing certificate is proof that you completed a course and learned some valuable skills in a set duration. Employers worldwide consider candidates who put an extra effort into learning a skill. A Digital Marketing certificate will make you more employable and skilled at the same time. 

How to Find a Legitimate Digital Marketing Certificate?

You can find infinite professional online courses on the internet. Before investing your hard-earned money in a course, research well about the company offering it and how well students received it. Ask the right questions from the course provider about the placement, certification, and what value it can add to your career. Here are some essential questions that you must ask before signing up for any online course - 

  1. Which industry experts are involved in the learning process? 
  2. How will the course be taught to us?
  3. What is the practical usage of this certification? 
  4. What is the course curriculum? 
  5. Do employers accept this certificate? 
  6. Which companies did the previous batch join? 
  7. Will I get job assistance after completing the course? 
  8. Where can I check course reviews? 

Importance of a Digital Marketing Certificate

Digital Marketing is a significant source of generating leads in today's time. All businesses dedicate a good chunk of their overall marketing budget to Digital Marketing. The average annual salary of a Digital Marketing Manager is $80,721, whereas the starting salary of a Digital Marketing Manager is $57,000. Isn't that great? Here are some other benefits of a Digital Marketing certificate - 

  1. Learn the practical skills from industry experts 
  2. Get a chance to network
  3. Decoding the marketing campaign of top brands 
  4. Hands-on experience in handling digital marketing campaigns through projects 
  5. Learning the tools mandatory for digital marketing

Professional Digital Marketing Certificate by Simplilearn 

Choosing the right course can change your career trajectory massively. Simplilearn and IMT Ghaziabad offer a Professional Certificate in Digital Marketing that grooms learners through a comprehensive curriculum. You will learn the best marketing techniques, tools, and industry insights to get maximum results. 

Why Choose Professional Certificate in Digital Marketing by Simplilearn in Association with IMT and Meta?

  • IMT Ghaziabad Digital Marketing certification
  • Associate alumni status by IMT Ghaziabad 
  • Live classes by IMT faculty 
  • Meta Certified Digital Marketing Associate Exam Voucher worth $99
  • Master sessions and Ask Me Anything sessions by Meta Blueprint Trainer
  • Capstone projects from 5 domains and 25+ hands-on course end projects
  • LevelUp sessions from Mollie Spilman, Shane Snow, and Dorie Clark
  • 8X higher live interaction with live online classes by industry experts
  • Simplilearn's JobAssist helps you get noticed by top hiring companies

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Overview of IMT Ghaziabad 

Institute of Management Technology is a leading business school in India. It has been offering top-class management education since 1980. Their programs are designed to evolve impactful skills for the contemporary and future business world. With a leading faculty offering high-end solutions to new-age digital problems, they provide a rich academic experience. IMT Ghaziabad has been awarded several prestigious recognitions, such as - 

  • 40+ years of glorious legacy of excellence
  • Top-ranked premier B-School in India
  • AACSB accredited and NBA-approved institute
  • Strong alumni network with 300+ C suite executives
  • 50+ international partners
  • Intensive industry engagements
  • Marque faculty with A* publications in leading international journals.
  • Excellent placement record with complete placement assistance

Course Curriculum for Professional Certificate in Digital Marketing by Simplilearn in Association with IMT and Meta

You can understand the importance of the Digital Marketing certificate with the course curriculum it offers. Here is are the things you can learn if you enroll in our Digital Marketing program

  • Orientation Session for IMT Ghaziabad Digital Marketing
  • Introduction to Digital Marketing
  • Search Engine Optimization: Optimize your online visibility
  • Pay Per Click: An online internet model
  • Social Media Marketing: Connect with your audience
  • Web Analytics: Understanding user behavior
  • Marketing Analytics: Optimize your campaigns
  • Digital Marketing Capstone Project
  • Brand Management
  • Advanced Mobile Marketing
  • Advanced Email Marketing
  • Digital Marketing Meta Master Session
  • Advanced Content Marketing
  • Advanced Website Conversion Rate Optimization

Program Advisors

Industry experts will guide you throughout the course duration.

1. Prof. Sandip Mukhopadhyay (Program Director) - Associate Professor- Marketing Management, IMT Ghaziabad 

Sandip Mukhopadhyay received his FPM from MDI, Gurgaon, and MBA from IIM-Calcutta, India. His research interests include digital platforms and ecosystems, the application of analytics in marketing and sales, and technology marketing.

2. Prof. Bindu Gupta (Program Director) - Professor- OB and HRM, IMT Ghaziabad

Dr. Bindu Gupta, Professor of OB and HRM at IMT Ghaziabad, has more than 20 years of experience in teaching, research, and training. She has conducted training programs in conflict management, digital leadership, change management, etc., for organizations such as Maruti, NHPC, NTPC, and ONGC.

3. Prof. Shubhalakshmi Bezbaruah - Faculty of Marketing, IMT Ghaziabad

Prof. Subhalakshmi is a Fellow of MICA, India, and an educator and researcher in the Marketing area at IMT Ghaziabad. She is also a Visiting Research Fellow at the Curtin School of Business, Curtin University, Australia.

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We hope you now understand the importance of a Digital Marketing certificate. Still have doubts? Drop them in the comment section below and we will be happy to guide you. Become a Digital Marketing expert with our Professional Digital Marketing Certificate program and give your career the push it needs! 

About the Author

Nitika SharmaNitika Sharma

Nitika is a Content Marketing Manager at Simplilearn. She enjoys working on Creative Projects, Copywriting, SEO, Strategy and Web Analytics. You will find her baking a cake when she is not working!

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