Connecting strategy to execution is vital to achieving revolutionary marketing changes, and this has led to an exponential rise in demand for Growth Marketing Strategists. Companies look for experienced professionals who can run tests and employ the results to formulate data-driven strategies that uplift key performance metrics of their websites. If you have the core skills, you can expedite your Growth Marketing Strategist journey with powerful analytics tools. While Google Analytics is the most commonly used tool for analysis, here are 11 powerful alternatives to boost your analysis journey.

Google Analytics is the most popular, but it may not always be the best for a Growth Marketing Strategist. There are loading issues, privacy concerns, and a lack of accuracy. It is time to do away with Google Analytics and get insights into how well your growth marketing efforts are performing with the following promising analytics tools. 

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1. Woopra

Woopra is a strong alternative to Google Analytics for Growth Marketing Strategists to boost customer retention and service engagement. It has a more user-friendly interface than Google Analytics and offers real-time features such as texting to a Slack channel whenever a user signs up.


Woopra Dashboard

Key Features:

  • Provides trend reports helping understand why a product evolves 
  • Allows growth trend analysis throughout the customer lifecycle
  • Doesn’t require SQL
  • Allows behavioral segmentation of users

Trusted by:

  • Botify 
  • Duke University
  • TaxJar
  • Hubstaff

2. Mixpanel

Mixpanel provides advanced analytics features. Google Analytics is based on page views, but Mixpanel depends on event tracking. It is thus trusted by 30% of Fortune 100 companies. 


Mixpanel Dashboard

Key Features:

  • Allows users to integrate 50+ tools
  • Interactive reports allow queries and quick visualizations in seconds.
  • Permits enabling interactive event analysis from Redshift or Snowflake
  • Customizable dashboard
  • Metrics update in real-time

Trusted By:

  • Twitter
  • Uber
  • Expedia

3. Fathom

It allows Growth Marketing Strategists to fully own the data and guarantees privacy protection, thus emerging as one of the best alternatives to Google Analytics.


Results from Fathom 

Key Features:

  • Easy to use and has an intuitive interface
  • Allows you to export data
  • Provides real-time data on when people are visiting 
  • Does not track personal information
  • Avoids ad-blockers
  • No cookies required

Trusted by:

  • Transistor
  • GitHub
  • Buffer

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4. Plausible

If you are a Growth Marketing Specialist, Plausible can be your best partner as it is lightweight, open-source, privacy-friendly, and much easier to use than Google Analytics. 


Results from Plausible  

Key Features:  

  • Open-source
  • Fully compliant with GDPR, CCPA and PECR
  • Offers simple analytics at a glance on a single page
  • Quick and easy to integrate
  • A lightweight script (less than 1KB) allows faster loading than Google Analytics
  • Doesn’t require cookies or GDPR consent
  • Allows event tracking, goal conversions and campaign
  • Allows users to share stats with a custom link for viewing them

Trusted By:

  • Erlang Ecosystem Foundation
  • Elementary

5. FoxMetrics

If you are a Growth Marketing Strategist looking for a more robust tool than Google Analytics, FoxMetrics is the best option.  


Results from FoxMetrics 

Key Features:

  • Allows you to create your own data models 
  • Customize dashboards to exactly get what you require from your website data
  • Offers campaign personalization
  • Helps you create customer profiles based on visitors’ activities

Trusted By:

  • Toyota
  • AMC theaters
  • Carter’s

6. GoSquared

GoSquared is one of the best tools for Growth Marketing Strategists. It uses the ‘pinging’ technology to provide calculated time visitors spend on a website and is more accurate than Google Analytics.


Results from GoSquared 

Key Features:

  • Offers a live chat feature to augment sales
  • Provides insights into the browsing activity that directed a user to your webpage
  • Real-time dashboard updates
  • Respects privacy and does not collect personal information
  • Allows you to know your visitors and see what languages they use, their browsers, and IP addresses  

Trusted By:

  • Canon
  • J.P. Morgan
  • DELL
  • Tennessee State Government
  • MacMillan

7. Adobe Analytics

Adobe Analytics is a part of Adobe Experience Cloud products. It effectively uses website, mobile, or app traffic data to create customized landing pages and product recommendations. As a Growth Marketing Strategist, it can be your favorite tool because it can track hundreds of goals simultaneously, unlike Google Analytics which tracks only four goals.


Results from Adobe Analytics

Key Features:

  • Offers several channels to collect data (mobile, app, web, etc.)
  • Both online and offline data integration
  • Allows real-time segmentation of all online data
  • Provides much data storage

Trusted By:

  • Philips
  • Epson
  • BMW World

8. Chartbeat

Chartbeat is a powerful alternative to Google Analytics for Growth Marketing Strategists who are inclined to know how their content is performing via real-time tracking.


Real-time Analytics from Chartbeat

Key Features:

  • Offers easy to use and customizable dashboards and reporting
  • Allows image testing
  • Provides integrations for achieving actionable insights
  • Provides headline optimization

Trusted By:

  • The Telegraph
  • The Washington Post
  • AccuWeather
  • Aljazeera
  • Le Monde

9. Heap

Heap is structured for Growth Marketing Strategists who are vested in understanding online products and product trend interactions. Unlike Google Analytics which only tracks sessions and pageviews, Heap captures form submissions, clicks, and field changes. It quickly takes into account your updates and newly added features. 


Heap Dashboard

Key Features:

  • Uses visualization tools
  • Does not require any prior technical knowledge 
  • Provides a complete set of behavioral data of visitors 

Trusted By:

  • Walmart Labs
  • Logitech
  • Nielsen

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10. Piwik PRO

Piwik PRO is a competitive Google Analytics alternative with advanced data protection features. It is ideal for sensitive customer data like healthcare, government, or finance departments.


Piwik Dashboard

Key Features:

  • Enhanced privacy protection 
  • Allows monitoring of user behavior across mobile, desktop, apps, and intranet
  • Ensures that gathered data is in line with all relevant laws
  • Product teams analytics offering customer experience optimization 
  • Customizable dashboards allow the addition, removal, and editing of analytics sections
  • Provides quick reports
  • Allows funnel-building

Trusted By:

  • Accenture
  • HP
  • Microsoft

11. Gauges

Gauges is another powerful alternative to Google Analytics for Growth Marketing Strategists. It offers live updates on every view that comes in without the need to refresh the dashboard. 


Results from Gauges

Key Features:

  • Offers comprehensive insight into the incoming traffic
  • Comes with attribution modeling capabilities
  • Allows customer journey insights
  • Tracks campaign performance and analyzes revenue
  • Real-time data breakdowns for the number of visitors and where they come from  

Trusted By:

  • Benefit Solutions, Inc.
  • WaterAid America, Inc.
  • Nasstar PLC

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Compare and Contrast 


Free Trial

Free Access




14-day free trial

Free plan with a limitation of 500K actions/month.

The monthly plan begins with $349/ 1M actions per month.




Free plan with data limits.

The monthly plan begins with $25 per month 



7-day free trial


Monthly plan begins with $14/100000-page views 

GDPR, ePrivacy, PECR, CCPA, and COPPA.


30-day free trial with unlimited-use


Monthly plan begins with $9/ 10k pageviews


Fox Metrics

14-day free trial

Free plan

Monthly plan begins with $299/ 1000000 actions per month.




Free plan with a limitation of 1,000 pageviews/ month.

The monthly plan begins with $9/ 1M pageviews.

GDPR and ePrivacy.

Adobe Analytics



Get a quote



Free trial


Yearly plan begins with $7,000.00/year.



Free trial

Free plan with a limitation of 10k sessions/month.

The yearly plan begins with $3,600 annually and 300k sessions/year.


Piwik PRO


Piwik PRO Core

Get a quote



7-day free trial


Monthly plan starting with $6 /

100,000 pageviews/ month.


Stop assuming your content's performance; get the right analytics tool, and begin your journey of making informed growth marketing strategies. Google Analytics is not the only option; there are several other powerful tools available for Web Analytics.


1. Is there a free alternative to Google Analytics?

There are several free alternatives to Google Analytics that guarantee better features (such as privacy, easy loading, and more), including Piwik Pro, Heap, FoxMetrics, Woopra, and Mixpanel.

2.What can Google Analytics not do?

Google Analytics cannot do the following important things:

  • It cannot track individual users for you. 
  • It doesn't explain why certain things work or why not. 
  • It does not provide the facility to view and analyze multiple dimensions at once.
  • It lacks complete focus on events. 
  • It does not provide data on what cities/ countries the visitors are coming from.
  • Google Analytics does not have a good support system. 

3. What is the best replacement for Google Analytics?

Growth Marketing Strategists consider Mixpanel to be the most powerful alternative for Google Analytics. It is trusted by more than 30% of Fortune 100 companies to get clearer insights and boost customer retention.

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About the Author


Simplilearn is one of the world’s leading providers of online training for Digital Marketing, Cloud Computing, Project Management, Data Science, IT, Software Development, and many other emerging technologies.

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