Why Choose a Career in Digital Marketing?

Why Choose a Career in Digital Marketing?
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Avantika Monnappa

Published on July 29, 2016


  • 1157 Views

There are many new opportunities for digital professionals, from Big Data specialists to programmers to designers.

But one of the most exciting and dynamic specialties is digital marketing.

With its constantly evolving landscape and new channels to discover and conquer, digital marketing specialists enjoy arguably the most engaging and challenging niches in business today.

Here are 2 important reasons as to why digital marketing may be the place for you.

# 1. Digital marketing is an industry that is constantly changing.

The rate at which technology is evolving is unbelievable; from new social platforms to new mobile technologies, every day brings a new challenge and opportunity.

And with each change that is introduced, people need to stay up-to-date. 

And which is the one industry that is on the cutting edge of these trend?

Digital Marketing.

The industry needs to frequently adapt to new strategies and best practices which makes the job a constant revelation. Marketers need to always be on their toes and informed about the latest happenings around the world.

And because there are always new channels and tools, there are always new aspects in digital marketing that a marketer can pursue. 

  • Email Marketing
  • SEM
  • SEO
  • Social Media Marketing
  • Content Marketing
  • Inbound Marketing
  • Web Analytics
  • Copywriting
  • Advertising
  • Mobile Marketing

As a digital marketer, you’ll never get bored with your job. You can work in one sector of the industry before jumping to another. And there are constant opportunities to enhance and expand your expertise with cross training across skill sets to become a digital marketer.

#2. Only the street smart survive in this industry.

There are careers where you can get by with book smarts. Digital Marketing isn’t one of those industries. Instead, this industry requires professionals who are aware and updated on all the latest happening in the world, from Justin Beiber’s concert tour to the latest presidential elections. And who are willing to keep their real-world skill sets up to snuff as well.

Digital Markers also need to know how to communicate with people. It isn’t enough to just know about things, it is also important to get the audience to listen to what you are saying.

Sure, it’s important for a digital marketer to be familiar with tools; but there are lots of good tools to learn, and using them is the best way to become expert.

What really matters for a digital marketer is understanding the strategy that drives the tool, how to use the tools to reach the right audience, with the right message, at the right time, on the right channel, and how to measure and refine the results.

Now to the meat – The salary prospects

According to Payscale, a digital marketer earns a median salary of $63,000, and as much as $101,481, annually.

Based on experience, digital marketers in an entry level position earn $56,000. Those who are in their mid-careers, i.e., with 5-10 years of experience earn $72,000. The experienced ones earn $83,000 and those in their late careers with above 20 years of experience earn $94,000.

Salary by experience

Based on the different job roles available, there is a bifurcation in the salaries as well. Email Marketers earn an average of $58,767, SEO specialists earn $60,428, Copy and content writers earn $80,000, social media marketers earn $76,279, advertisers earn $76,279, SEM specialists earn $65,579, mobile marketers earn $61,000, and web analysts earn $42,825.

Salary based on job role

According to a recent Moz survey, Australia stands as the best country for digital marketers with the highest salary of $83,592 that a digital marketer can earn followed by US ($80,306) and Canada ($72,571).

So there you have it. The doors to the digital marketing world have been opened. It is up to you to take your first step. And trust me, you will not regret it.Get into one of the most fast-paced exciting industries or get left behind and mourn the death of the traditional ways. Up-skill and update. .

Get certified and get ahead, today!

 

About the Author

A project management and digital marketing knowledge manager at Simplilearn, Avantika’s area of interest is project design and analysis for digital marketing, data science, and analytics companies. With a degree in journalism, she also covers the latest trends in the industry, and is a passionate writer.


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