We are surrounded by ads. Whether it be the billboards or our mobile phones, we have commercials floating around us 24*7. All these promotions, outreaches and commercials are a part of marketing campaigns. A marketing campaign has some strategic activities that promote a brand or business. It has become a trend these days to promote a service or product with the help of marketing campaigns. Every day billions of businesses are grabbing the attention of people. That’s a challenge, but with an effective marketing campaign, their business is running smoother than intended.
Aspects to Create Best Marketing Campaigns
Many aspects go into creating a successful marketing campaign, but a few relevant things to keep in mind are:
- Create memorable content
- Simplicity is better
- Be authentic
- Craft a powerful message
People want to consume content that enriches their lives and gives them an enjoyable experience. It’s vital to find a balance between their interests and the values behind your business to ensure an authentic and meaningful campaign.
Steps to Create a Successful Marketing Campaign
A winning campaign can elevate your brand’s image and surpass your sales. A successful marketing campaign is not about flashy ads or funny commercials. It’s about achieving tangible results. Keeping track of measurable indicators of your campaign can set up the right path for your brand’s success.
Here are the few steps that will help you create one of the best marketing campaigns:
1. Identify Your Audience
The first and foremost step is to identify your audience. For instance, if you are planning to run a B2B facility, check the demographic and psychographic characteristics of the buying decision-makers. In that, geographical factors play an important role. The more the information you collect about your customers, the easier it will be to run the campaign.
2. Set Up the Budget
Having sufficient funds can fulfill your desired goals. According to the Small Business Administration, brands spend 2 to 20 percent of projected sales on marketing campaigns. If you need any, check the availability of financial support, and set up the monthly/annual budget depending on your willingness to advertise it, your business size, industry, and what stage your business is in.
3. Develop Your Message
Creating a clear and loud message has the potential to get a higher response rate. Your message must address three things - appeal to the audience to evoke an emotional response, emphasize how your product/service will benefit them, and the third that can help you create a credible message, i.e., the testimonials. Adopting these three elements will help you develop a message that can strongly influence the target audience.
4. Build Up Your Media Strategy
Social media has a vital role to play in interacting with the audience. With interaction, sales will come, and with sales, revenue. What’s more important is choosing the right advertising platform. It’s equally important to promote true advertising. For example, Activia yogurt stated their yogurt has nutritional benefits while others did not. After this, Activia was held in charge of false advertising. Therefore, you have to promote the right idea on the right platform with the right mindset.
5. Implement the Strategy
Implementing the strategy is the easiest part of developing the best marketing campaigns. You need to have the right team to schedule the time and coordinate all the activities required to launch the campaign.
6. Analyze Your Results
The best marketing campaigns are developed that analyze their results and work on them. The path doesn’t end after implementation. You have to track the results, responses, and feedback you get post-launch. You have to work on them to learn better and minimize the faults. If the campaign is successful, work on making it better and extending its reach.
Best Marketing Campaigns
Every advertising campaign affects the brand. It’s not a compulsion to get positive results all the time. However, advertising is a need to let your brand reach new heights in the corporate world.
The two biggest challenges in advertising are to measure the value of advertisement and ensure it resonates with the right audience. There are a couple of marketing campaigns that brands follow. The difference is in their mediums, goals, and advertising strategy. A few examples of the best marketing campaigns are discussed below:
To start a campaign, marketers need to evaluate their customers, what they want, where to reach them, and anticipate what they’ll get. To effectively reach a customer, marketers adopt the social media path. In today’s world, social media is the way to reach out to thousands of people and grab their attention.
Digital marketing campaigns use various social media or numerous media channels to communicate with their target audience.
1. Apple: "Get a Mac" Campaign
The "Get a Mac" campaign was a series of television commercials created by Apple Inc. to market its Macintosh computers. The ads were directed at Windows users and featured two actors personifying a PC and a Mac.
The campaign began in May 2006 with the release of the "Mac vs. PC" commercial, and ended in October 2009 with the release of the "I'm a Mac" commercial. The ads were produced by TBWA\Media Arts Lab, the advertising agency responsible for all of Apple's advertising.
In total, there were 66 individual commercials in the campaign. The commercials aired on television in the United States, Canada, Australia, New Zealand, and the United Kingdom. Additionally, a number of the commercials were made available online on Apple's website and YouTube.
2. Pepsi: "Is Pepsi OK?" Campaign
In 1988, Pepsi ran a marketing campaign with the slogan "Is Pepsi OK?" The goal of the campaign was to get people to think about whether or not Pepsi was a good choice for them. Pepsi wanted to be seen as an affordable alternative to Coca-Cola, and this campaign was meant to emphasize that.
The ads featured regular people who were asked whether or not they thought Pepsi was OK. The ads were designed to be funny and provocative, and they got a lot of attention. Pepsi ended up selling more products than ever before as a result of the campaign.
Even today, the "Is Pepsi OK?" slogan is still associated with the brand. Pepsi has continued to use it in various marketing campaigns over the years, and it has become one of the most recognizable slogans in advertising history.
3. IHOP: "IHOb" Campaign
IHOP, the International House of Pancakes, announced a new campaign called "IHOb" on June 11, 2018. The campaign is designed to promote the restaurant's new line of burgers. IHOP's president, Darren Rebelez, stated in an interview with CNBC that the name change is meant to be "fun and playful." The campaign has been met with mixed reactions on social media. Some people are amused by the change, while others find it confusing. IHOP has not announced how long the "IHOb" campaign will last.
4. Absolut Vodka: "The Bottle" Campaign
Absolut Vodka is known for its creative advertising campaigns. One of the most famous campaigns was the "The Bottle" campaign.
The campaign featured a series of print ads that showed people doing things with vodka bottles that they couldn't do with any other bottle. The ads were very creative and got a lot of attention.
The campaign was a huge success and helped make Absolut Vodka one of the most popular vodka brands in the world.
5. Kay Jewelers: "Every Kiss Begins with Kay" Campaign
Kay Jewelers ran a campaign in the early 2000s with the slogan "Every Kiss Begins with Kay." The campaign was heavily promoted through TV commercials and print advertisements. The goal of the campaign was to increase sales of Kay's wedding jewelry.
The campaign was successful, and it helped to solidify Kay Jewelers as the go-to destination for engagement and wedding rings. The slogan "Every Kiss Begins with Kay" is still used today, and it is one of the most recognizable slogans in the jewelry industry.
6. Dove: "Real Beauty" Campaign
Dove launched their "Real Beauty" Campaign in 2004 with the goal of promoting natural beauty. The campaign featured ads and videos that showcased regular women, rather than models or celebrities, in order to show that all types of beauty are worthy of appreciation. Dove also created a website for the campaign where women could share their own stories and photos about their own experiences with beauty.
The "Real Beauty" Campaign was widely successful, garnering praise from both consumers and critics. It helped to change the way that many people think about beauty, and it inspired other companies to create similar campaigns of their own. The campaign has also been credited with helping to increase body confidence among women of all ages.
7. Chipotle: "Back to the Start" Campaign
Chipotle's "Back to the Start" campaign is a powerful reminder of the importance of sustainable farming practices. The campaign features an animated short film about a farmer who turns his family farm into a factory farm, only to realize his mistake and go back to sustainable farming practices. The film is set to Willie Nelson's moving song of the same name. The campaign is a reminder that the food we eat comes from somewhere, and we should take care to support sustainable farming practices so that we can all enjoy delicious, healthy food for years to come.
8. Budweiser: "Wassup?" Campaign
Budweiser is a beer company that has been around for centuries. They are most famous for their "Wassup?" ad campaign. The campaign was started in 2000 and ran until 2002. It was one of the most successful ad campaigns of all time.
The ads featured a group of friends sitting around drinking Budweiser and saying "Wassup?" to each other. The ads were popular because they were funny and relatable. People could easily imagine themselves in the situation.
The campaign was so successful that it won numerous awards, including a Grand Prix at the Cannes Lions International Festival of Creativity. It is considered one of the most iconic ad campaigns of all time.
9. American Legacy: "Truth" Campaign
The American Legacy Foundation's "Truth" campaign is a public health initiative that aims to reduce the prevalence of smoking and tobacco use among young people. The campaign was launched in 2000, and it has since become one of the most successful anti-tobacco campaigns in the United States.
The centerpiece of the "Truth" campaign is a series of television and radio ads that feature young people talking about the negative effects of smoking and tobacco use. The ads are often emotional and personal, and they have been credited with helping to reduce the rate of smoking among teenagers.
10. Old Spice: "The Man Your Man Can Smell Like" Campaign
The Old Spice "The Man Your Man Can Smell Like" campaign was a massive success, thanks in part to the hilarious and clever ads that were created for it. The campaign began in February of 2010 with a Super Bowl ad that featured former NFL player Terry Crews. From there, Old Spice continued to produce new ads, each one more outlandish and hilarious than the last.
Some of the most popular ads from the campaign include "The Man Your Man Could Smell Like," "The man your man could become if he used Old Spice," "Old Spice Swagger," and "I'm on a horse!" The ads were so successful that they ended up winning several awards, including a Grand Prix Award at the Cannes Lions International Advertising Festival.
11. Apple: "1984 Super Bowl ad" Campaign
Apple's "1984 Super Bowl ad" campaign was a groundbreaking marketing effort that helped to solidify the company's image as a cutting-edge technological innovator. The ad, which aired during the Super Bowl in 1984, depicted a futuristic society where individuals were controlled by a totalitarian government. In contrast, Apple represented freedom and individuality, and the ad ended with the slogan "1984 won't be like '1984.'" The campaign was a huge success and helped to make Apple one of the most iconic brands in the world.
12. Allstate: "Mayhem" Campaign
Allstate's "Mayhem" campaign is one of the most well-known advertising campaigns in recent years. The campaign features a character named "Mayhem" who personifies the various disasters that can befall a person or their property.
The campaign was created by advertising agency Leo Burnett and debuted in 2010. It has been a major success, winning numerous awards and becoming one of the most-recognized advertising campaigns in the United States.
13. Twix: "It's Time to DeSide" Campaign
The "It's Time to DeSide" campaign is a Twix initiative that encourages people to break out of their comfort zones and try something new. By trying something new, they can discover hidden talents and passions, and ultimately lead happier and more fulfilling lives.
The campaign was launched in response to research that showed that many people feel stuck in a rut, and are afraid to try new things because they don't want to fail. The campaign encourages people to take risks and explore new opportunities, without fearing failure.
14. Volkswagen: “The Last Mile” Showcases the Timeless Nature of the Beetle
Timeless and memorable, Volkswagen’s “The Last Mile” marketing campaign is one for the books.
For those who’ve owned a Beetle in their lifetime, this animated clip will hit home. The ad encapsulates the essence of the Beetle and all of the memories it has shared with us throughout the years. The video is touching, and when paired with the illustrative style, creates an engaging and enjoyable experience for viewers.
When looking to create your digital marketing campaign for 2021, make it a goal to create truly meaningful content. Speak to your audience and strive for lasting imprints. People are swarmed on the internet with click-bait content, but they’re truly seeking a real connection that makes them feel something. If you want to learn how to create powerful relationships with your audience, take note from Volkswagen.
15. Reebok: 25,915 Days Marketing Campaign Creates Strong Emotional Connections
Compelling and story-driven, Reebok’s 25,915 Days marketing campaign demonstrates how powerful drawing true emotional connection can be. 25,915 days symbolizes the average lifespan of a human being, emphasizing the importance of living every day to its fullest potential. In Reebok’s own words, honor the body you’ve been given.
Reebok's campaign was geared around one simple, yet inspiring message: be more human. They wanted to resonate with their audience and create a lasting impact; one that people could bring into their own lives.
Try finding ways to create powerful connections with your audience and produce high-quality digital marketing campaigns that highlight the value of your brand in the life of your consumer or audience.
Offline media, such as banners, billboards, prints, radio, television, and more, are as powerful as online media, i.e., the internet. Offline media is a necessary component to stay competitive. They provide greater brand visibility, connect every household and deliver your message, and can potentially give you great returns on investments (ROI).
If you adopt the right offline marketing strategy, your brand will bloom like the ones mentioned below:
16. Red Bull: "Stratos" Campaign
In 2012, Red Bull launched a marketing campaign centered around the "Stratos" project. The campaign saw Austrian skydiver Felix Baumgartner jump from a helium balloon 24 miles above Earth's surface, breaking the sound barrier in the process.
The Stratos project was two years in the making, and cost Red Bull an estimated $30 million. The jump was watched by over 8 million people online, making it one of the most-watched live events in history. The campaign was a massive success, and helped cement Red Bull's position as one of the world's leading energy drinks brands.
17. Marlboro: "The Marlboro Man" Campaign
The Marlboro Man is an American icon, a rugged cowboy figure who personifies the independent spirit of the American West. The Marlboro Man campaign was launched in 1954 by Philip Morris to promote Marlboro cigarettes and has been one of the most successful advertising campaigns of all time.
The Marlboro Man image was created to appeal to the growing number of male smokers in the United States. The rugged, masculine image of the Marlboro Man was a sharp contrast to the images of smokers that were common at the time, which tended to be sophisticated and urban.
The Marlboro Man campaign was so successful that it not only increased sales of Marlboro cigarettes, but also changed the way that cigarettes were marketed in the United States. The Marlboro Man became the symbol of the American cowboy, an image that was used to sell not only cigarettes, but also a way of life.
The Marlboro Man campaign came to an end in 1999, after Philip Morris decided to focus on other brands.
18. Dos Equis: "The Most Interesting Man in the World" Campaign
Dos Equis has run a popular campaign with the slogan "The Most Interesting Man in the World." The man in the commercials is played by actor Jonathan Goldsmith, and he is described as being so interesting that he can't be confined to just one country. His many exploits include skiing down an active volcano, saving a busload of nuns from drowning, and being the only man to ever outdrink Chuck Norris.
The campaign has been very successful, and has helped make Dos Equis one of the most popular beers in the United States. It has also spawned numerous imitators, with other companies trying to create their own "most interesting man" characters.
19. Progressive Insurance: "Flo" Campaign
Progressive Insurance's "Flo" campaign is one of the most successful advertising campaigns in recent years. The campaign, which features the iconic character Flo from the Progressive Insurance commercials, has helped the company achieve unprecedented levels of brand awareness and customer loyalty.
The key to the success of the "Flo" campaign is its ability to connect with consumers on an emotional level. The character of Flo is relatable and likable, and her down-to-earth personality resonates with viewers. In addition, the ads are funny and clever, which helps keep viewers engaged.
20. California Milk Processor Board: "Got Milk?" Campaign
In 1993, the California Milk Processor Board launched the now-famous "Got Milk?" campaign. The campaign was created to increase milk consumption in California, which had been declining for several years.
The campaign was an instant success, and "Got Milk?" quickly became one of the most recognizable advertising slogans in the United States. The campaign has been credited with increasing milk consumption in California by more than 10 percent.
"Got Milk?" has also been used to promote other products, including cheese and yogurt. The campaign has been so successful that it has been adapted for use in other countries, including Canada, Mexico, and Australia.
21. Avis: "We Try Harder" Campaign
Avis is a car rental company that has been in business for over 50 years. The company's slogan, "We Try Harder," reflects its commitment to customer service. In recent years, Avis has been rated as one of the top car rental companies in terms of customer satisfaction.
360° marketing has its roots in the holistic marketing philosophy. It is one of the most used marketing strategies of today’s brands. A 360° marketing campaign deals with creating ideas across all fields, such as content, design, graphics, ads, music, and lots more. In simpler terms, the 360° campaign concentrates on communicating a message through all mixed elements.
Given below are a few examples that adopted successful 360° marketing campaigns:
22. Nike: "Just Do It" Campaign
Nike's "Just Do It" campaign is one of the most iconic and successful advertising campaigns of all time. The simple yet powerful slogan has inspired athletes and non-athletes alike to push themselves to their limits and achieve their goals.
The campaign was created in 1988 by advertising agency Wieden+Kennedy, and the first ad featured former track and field athlete Steve Prefontaine. The ad showed Prefontaine running along a beach and ended with the slogan "Just do it." The ad was a huge success, and Nike quickly adopted it as their official slogan.
The "Just Do It" campaign has continued to be one of Nike's most successful marketing initiatives, and the slogan has become a part of popular culture. The campaign has been credited with helping Nike become the world's largest sportswear company. In addition, the "Just Do It" slogan has been used as inspiration by athletes, artists, and everyday people to achieve their goals.
23. BMW: "The Hire" Campaign
In 2001, BMW launched a revolutionary marketing campaign called "The Hire." The campaign consisted of a series of short films starring some of the world's biggest movie stars, including Clive Owen, Gary Oldman, and Madonna.
The films were shown online and in cinemas, and were all directed by high-profile filmmakers like Guy Ritchie and Ang Lee.
The campaign was an instant success, winning multiple awards and becoming one of the most talked-about marketing campaigns of all time.
24. Aerie: "Aerie Real" Campaign
Aerie's "Aerie Real" campaign is all about celebrating natural beauty, and the company has made a big commitment to featuring more diverse models in its ads and social media content.
The campaign has been incredibly successful, and Aerie has received a lot of positive feedback for its efforts. Many women have thanked the company for showing them that they're beautiful just the way they are, and many others have said that they're now more likely to shop at Aerie because of the campaign.
25. Wendy's: "Where's the Beef?" Campaign
Wendy's: "Where's the Beef?" Campaign was one of the most successful advertising campaigns of the 1980s. The campaign was created by ad agency Dancer Fitzgerald Sample and featured the now-iconic phrase, "Where's the beef?"
The campaign was designed to highlight Wendy's hamburgers as being made with fresh, high-quality beef. The ads featured actress Clara Peller questioning the small size of burgers from other fast food chains. Peller's catchphrase became a pop culture sensation and helped propel Wendy's to become one of the most successful fast food chains in the United States.
The "Where's the Beef?" campaign is often cited as an example of effective advertising. The phrase "Where's the beef?" has become a part of popular culture, appearing in movies, TV shows, and even political speeches. Wendy's continues to use the catchphrase today, though it has been updated for a new generation of customers.
26. Coca-Cola: "Share a Coke" Campaign
In 2013, Coca-Cola launched its "Share a Coke" campaign, which saw the company print people's names on their bottles of Coke. The campaign was an instant hit, with people all over the world sharing photos of their personalized bottles on social media.
The success of the "Share a Coke" campaign led to Coca-Cola launching similar campaigns in other countries, including the United States, Canada, and Australia. In 2015, Coca-Cola even launched a "Share a Coke" app, which allowed people to personalize their own virtual Coke bottles.
The "Share a Coke" campaign is just one example of how Coca-Cola has used innovation to stay ahead of the curve. The company has a long history of using creativity and innovation to connect with its consumers.
27. Bud Light: "Dilly Dilly" Campaign
Bud Light has been running a popular advertising campaign called "Dilly Dilly." The campaign features medieval-themed commercials in which Bud Light is proclaimed the "king of beers." The ads have become a pop culture phenomenon, with people using the phrase "Dilly Dilly" to express approval or excitement. Bud Light has even started selling merchandise with the "Dilly Dilly" logo.
28. Spotify: Clever Use of Memes Creates Relatable Content for Listeners
What better way to connect with your audience than to speak their language? Spotify took the internet by storm with the clever use of memes for their digital marketing campaign.
Memes are funny images or videos that are shared rapidly over the internet. Memes are extremely popular nowadays and showcase a brand’s ability to connect and have a sense of humor. You can tell that Spotify took the time to learn about the most popular trends with their listeners.
Spotify’s campaign truly highlights the importance of listening to your audience and discovering what interests them. The best way to communicate with your target audience is to find out how to speak their language and mesh that with their interests, while also being authentic. Spotify took the time and effort into creating an engaging and humorous marketing campaign that people have connected with.
Learn more about the types of digital marketing and how to use the different methods effectively. Gain some helpful tips that you can implement into your next digital marketing campaign.
29. LEGO: Braille Bricks Help Children with Visual Impairments
It’s inspiring when brands take the initiative to drive progress and betterment for all. LEGO did just that with their new product, the LEGO Braille Bricks. Their powerful marketing campaign showcases their desire to improve the learning of visually impaired children and create a way for them to learn and play simultaneously. The braille bricks are designed to help teach children the individual braille letters and numbers while still being compatible with the entire LEGO System of Play.
The takeaway here is inclusivity. LEGO showcased that their brand cares about the well-being of their consumers and recognizes that they could create genuine, positive change. LEGO understood that there was a divide that needed to be filled between them and some of their consumer base, so they created a system that allows for more inclusive play and the improvement in the education of visually impaired children.
You don’t need to change the world tomorrow and completely reshape your entire brand. What this marketing campaign illustrates is that impact and genuine value in a product or service is what will make a marketing campaign successful. Understand who your consumer base or target audience is so that you’re accounting for their needs and desires.
30. Chanel No5: Iconic Mother’s Day Poster Speaks to the Moms of the World
When you were in elementary school, do you remember when your teacher asked the class to create a beautiful art project for your mother for Mother’s Day? Chances are you were excited to give your mom the art and she’d be so pleased. Maybe you’re a mother now and it’s your turn to receive wonderful pictures from your kids.
Chanel created a warm and loving marketing campaign to promote its iconic No5 perfume. This campaign is a wonderful memory of motherly love, promoting that mothers should treat themselves for all the hard work they do. This advertisement speaks to the moms of the world and offers a message that truly resonates.
Emotions and memories shape a person into who they are, and if you can tap into that connection, your message will reach your target audience much more effectively. Chanel found a way to pair powerful emotions with vivid memories, and memories that we all share and understand.
In this way, Chanel was able to accomplish such a powerful campaign with a simple drawing and message. Take the time to learn your audience and find out the common traits they share and what things can you do to inspire a sense of unity and engagement.
31. Gillette: “The Best Men Can Be” Campaign Reshapes A Better Future for Men
There have been many powerful marketing campaigns in recent years, but this one is a little different. The strength of this message resonates deeper than most, addressing difficult conversations and the troubling reality that we face in the world today.
Gillette chose to showcase the best that men can be by embracing their strengths and weaknesses and choosing to stand up for what’s right. In light of the #MeToo movement, and many other related systemic issues that have come to light as a result, the ad shows that Gillette recognizes the impact they have and how they can change the future for the better by going down a different path.
What makes this ad so special is that Gillette is acknowledging their shortcomings and admitting they had been a part of the problem. At the beginning of the ad, the old advertising slogan of “The Best A Man Can Get” is shown, and afterward even turns the question back onto them.
The first step toward change and improvement is acknowledging weaknesses and past failures to move forward. Gillette decided to rebrand themselves for the future to promote the best men can be, hitting it out of the park with this digital marketing campaign.
32. Fitbit: “Find Your Reason” Marketing Campaign Inspires Users to Take Action
What better form of marketing is there than powerful and inspiring success stories from real people? Fitbit’s “Find Your Reason” campaign showcases the unique stories from individuals who incorporated a Fitbit into their life and changed their life for the better. One woman tells the story of how she lost 79 pounds and kicked diabetes out the door while another man discusses how his sleep improved dramatically, which in turn allowed him to be a better person.
Highlighting and promoting success stories is a valuable marketing strategy that you can implement in your digital marketing campaign. People want to know the product or service truly works and can add value to their life. By incorporating success stories into your campaign, you can also illustrate to your consumers that you care and are listening to them.
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