Marketing opportunities are also growing with the growth in the number of startups. You can choose from the numerous specializations if you want to pursue a career in marketing as each marketing job requires a unique set of skills. Here are the top 10 careers in marketing that are trending in 2022. 

1. Social Media Marketer

Social media marketing acts as a personal bridge between customers and a company. It's necessary to have a social media marketing team comprising skilled and experienced personnel. Social media marketers will also analyze their engagement and plan campaigns to support a brand's network. If you are interested in being a social media marketer, ensure that you have an excellent online presence. 

However, if you don't know where to begin, you can do online courses such as Simplilearn's Digital marketing specialist Master's program. It will teach you all you need about digital marketing in twelve months. 


Credits - GIPHY

2. Email Marketer

Social media algorithms make it impossible to reach every type of audience. In such a situation, email marketing can be a boon. As only the subscribers get the newsletters, they already have some idea about the brand. You must know how to analyze data and create easy-to-digest editorial content. For example, an email marketer must launch campaigns using the email service. And they must observe the open rates, click-through rates, and subscriber numbers to boost performance. 

An online master's program like Simplilearn's Digital Marketing Job Guarantee Program can help you study email marketing. Besides teaching you email marketing skills, it also prepares you for interviews. 


Credits - Mailmunch

3. Brand Manager 

A brand manager tries to create a persona for the brand. The persona contains customer experiences and company details. In other words, the brand manager controls how the brand looks in the marketplace. However, they only may focus on one product line in large companies. You need to be creative to work as a brand manager. Essentially, you need to be able to manage all other types of marketing. 

As project management skills are necessary, you can take project management courses to learn them. Simplilearn's Digital Project Manager Masters program can instill required project management skills.


Credits - Digital Scholar

4. Content Marketer 

Brands have started creating blogs to attract traffic to their sites. For this, they need skilled copywriters. This practice is content marketing. 

To be a successful content marketer, you must be a great storyteller. A content marketer creates a powerful narration that weaves the brand's persona. 

To be a content marketer, you must also have excellent writing skills. 

You can learn about content marketing in Simplilearn's Post Graduate Program in Digital Marketing.


Credits - GIPHY

5. Product Marketer

Product marketers understand the customer's need for certain products and experiences. They then communicate the information with the marketing and production teams. A product manager must be able to handle multiple projects and collaborate with various people. And as a product manager, you are responsible for boosting sales productivity by increasing the conversion rate. 

To become a successful product manager, you must study success stories. You can also do some courses such as Simplilearn's Professional Certificate in Product management. It will teach the fundamentals and latest technologies used in product management.

6. Growth Marketer 

Although all marketing jobs require data analysis capabilities, a growth marketer specializes in it. You have to crunch numbers and find insights from the data collected. A growth manager will look at numbers and find things required to increase the positives and reduce the negatives. Essentially, growth managers analyze data and help companies grow. 

To get a job as a growth marketer, you need to have an educational background in technical areas such as statistics and business analysis. A course such as Simplilearn's postgraduate program in Business analysis can also help you with the essentials of data analysis and business growth. 


Credits - Giphy 

7. Search Engine Marketer

Most consumers google the products before purchasing. That makes it necessary that your product appears in search results. It is the job of a search engine marketer to ensure this. As a search engine marketer, you must understand the search engine algorithm. And it changes continuously as search engine service providers keep making it better. You need to know how to use search engine tools and research keywords. 

Simplilearn's Master's course in Digital Marketing Specialist will teach you how to do SEO. The program will also teach you how to create a pay-per-click program as a part of an ad campaign. 

8. Conversion Rate Optimization Specialist

Content marketing alone may not get you conversions. You may need the help of a Conversion Rate Optimization or CRO specialist. They will audit the content and find out how readers engage with it. As a CRO specialist, you need to understand content creation and impact. Auditing experience is also necessary for landing jobs. 

Additionally, you can also do an online course to improve your knowledge. This Conversion Rate Optimization Certification Training course at Simplilearn can make you an expert in CRO. 

9. Digital Marketing Analyst

As a market analyst, you will determine if your company's marketing strategies are effective. In addition, a market analyst will analyze statistics and make recommendations to improve marketing strategies. Therefore, you should be comfortable dealing with data. 

To acquire skills, you can do online courses. For example, Simplilearn's Master's Program in Digital Marketing Specialist can teach you advanced web analytics. 

Do you want to master all the Digital Marketing tools? Then you must enroll in our exclusive Digital Marketing Specialist course!

10. Pay per Click Advertising Specialist

As a Pay-per-click (PPC) ad specialist, you will develop and place an advertisement at strategic locations. You will then monitor and assess the effectiveness of the ads and make changes accordingly. 

To become a PPC specialist, you must know how to optimize PPC ads. A Digital Marketing Specialist master's program at Simplilearn can give you the knowledge and the skills to be a PPC expert. 


1. What is SEO?

SEO is the practice of optimizing content to make it appear as the top search result. There are three main SEO parts: keywords, meta description, and links. 

2. Are social media platforms regat for marketing?

A social media platform is crucial for industries as most people get their news from social media. So a social media presence can help your company reach more customers. 

3. Are courses necessary for a job in marketing?

No, you don't need a course to get into marketing. However, an online learning program may improve your knowledge and credentials. These will help you stand out from the ground. 

4. Is a career in marketing high in demand?

Marketing will always be high in demand as long as there are industries. And with the increase in companies, the need for marketing is growing exponentially. 

Which one of these top 10 careers in Marketing did you like the most? Let us know in the comment section below. Simplilearn offers a wide range of digital marketing courses that can help you become a field expert in no time. Enroll for a suitable course and start learning today! 

Our Digital Marketing Courses Duration And Fees

Digital Marketing Courses typically range from a few weeks to several months, with fees varying based on program and institution.

Program NameDurationFees
Post Graduate Program in Digital Marketing

Cohort Starts: 2 May, 2024

8 Months$ 3,000
Digital Marketing Specialist

Cohort Starts: 24 Apr, 2024

8 Months$ 1,649

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