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Course Curriculum

Course Content

  • AdWords Fundamentals

    Preview

    • Lesson 01 - Introduction to AdWords

      10:42Preview
      • 1.1 Lesson 1 - Introduction to AdWords
        00:41
      • 1.2 Topic 1 - What is AdWords
        01:53
      • 1.3 Topic 2 - How AdWords Works
        03:56
      • 1.4 Topic 3 - Google’s Networks
        01:27
      • 1.5 Topic 4 - Targeting Options
        01:05
      • 1.6 Key Takeaways
        01:40

    • Lesson 02 - Account Structure

      14:42Preview
      • 2.1 Lesson 02 - AdWords Account Structure
        00:39
      • 2.2 Topic 1 - Overview Of Account Structure
        04:04
      • 2.3 Topic 2 - Campaign Type Uses
        02:22
      • 2.4 Topic 3 - Campaign Organization
        02:05
      • 2.5 Topic 4 - Ad Group Organization
        03:01
      • 2.6 Key Takeaways
        02:31

    • Lesson 03 - Keywords and Match Types

      16:48
      • 3.1 Lesson 03 - Keywords Match Types
        00:43
      • 3.2 Topic 1 - Overview of Match Types
        00:56
      • 3.3 Topic 2 - The Match Types
        08:43
      • 3.4 Topic 3 - Negative Keywords
        02:42
      • 3.5 Topic 4 - Search Terms Report
        01:21
      • 3.6 Key Takeaways
        02:23

    • Lesson 04 - Creating Text and Search Ads

      12:03Preview
      • 4.1 Lesson 04 - Creating Text and Search Ads
        00:37
      • 4.2 Topic 1 - Text Ads
        07:43
      • 4.3 Topic 2 - Other Search Ads
        01:40
      • 4.4 Key Takeaways
        02:03

    • Lesson 05 - Ad Extensions

      10:15Preview
      • 5.1 Lesson 05 - Ad Extensions
        00:40
      • 5.2 Ad Extensions
        07:18
      • 5.3 Key Takeaways
        02:17

    • Lesson 06 - Display Ads

      05:58Preview
      • 6.1 Lesson 06 - Display Ads
        00:25
      • 6.2 Display Ad Formats
        04:05
      • 6.3 Key Takeaways
        01:28

    • Lesson 07 - Display Targeting

      11:12
      • 7.1 Lesson 07 - Display Targeting
        00:37
      • 7.2 Topic 1 - Contextual Targeting
        02:08
      • 7.3 Topic 2 - Audience Targeting
        03:44
      • 7.4 Topic 3 - Placement Targeting
        01:22
      • 7.5 Key Takeaways
        03:21

    • Lesson 08 - Campaign Types and Settings

      21:11Preview
      • 8.1 Lesson 8 - Campaign Types and Settings
        00:49
      • 8.2 Topic 1 - Location Targeting
        03:12
      • 8.3 Topic 2 - Language Targeting
        01:44
      • 8.4 Topic 3 - Daily Budgets and Bidding
        03:46
      • 8.5 Topic 4 - Ad Scheduling
        02:30
      • 8.6 Topic 5 - Other Targeting
        02:35
      • 8.7 Topic 6 - Campaign Types
        04:13
      • 8.8 Key Takeaways
        02:22

    • Lesson 09 - Advertising Metrics

      16:08
      • 9.1 Lesson 9 - Advertising Metrics
        00:40
      • 9.2 Topic 1 - AdWords Metrics and Jargon
        06:39
      • 9.3 Topic 2 - Sale Metrics
        02:10
      • 9.4 Topic 3 - Measurement Based on Goals
        04:04
      • 9.5 Key Takeaways
        02:35

    • Lesson 10 - Bidding and Bid Modifiers

      16:20Preview
      • 10.1 Lesson 10 - Bid Methods and Bid Modifiers
        00:30
      • 10.2 Topic 1 - Bid Methods
        06:30
      • 10.3 Topic 2 - Bid Modifiers
        05:14
      • 10.4 Topic 3 - Where to Set Bids
        01:59
      • 10.5 Key Takeaways
        02:07

    • Lesson 11 - Quality Score

      12:18Preview
      • 11.1 Lesson 11 - Quality Score
        00:34
      • 11.2 Topic 1 - Quality Score
        01:55
      • 11.3 Topic 2 - Ad Rank
        04:40
      • 11.4 Topic 3 - Improving Quality Score
        03:21
      • 11.5 Key Takeaways
        01:48

    • Lesson 12 - AdWords Reports

      11:28Preview
      • 12.1 Lesson 12 - AdWords Reports
        00:51
      • 12.2 Topic 1 - The AdWords Interface
        02:39
      • 12.3 Topic 2 - Reporting Segments
        01:43
      • 12.4 Topic 3 - Dimensions Tab
        01:50
      • 12.5 Topic 4 - Other Useful Reports
        02:20
      • 12.6 Key Takeaways
        02:05

    • Lesson 13 - AdWords Tools

      11:59Preview
      • 13.1 Lesson 13 - AdWords Tools
        00:52
      • 13.2 Topic 1 - Tracking Conversions
        02:11
      • 13.3 Topic 2 - Campaign Planning Tools
        03:35
      • 13.4 Topic 3 - Management Tools
        01:14
      • 13.5 Topic 4 - Other
        02:32
      • 13.6 Key Takeaways
        01:35

    • Lesson 14 - Optimizing Your Account

      14:22Preview
      • 14.1 Lesson 14 - Optimizing Your Account
        00:35
      • 14.2 Topic 1 - Improving ROI
        10:56
      • 14.3 Topic 2 - Branding Goals
        00:51
      • 14.4 Key Takeaways
        02:00

  • AdWords Search Advertising

    Preview

    • Lesson 01 - Introduction to Search

      09:51Preview
      • 1.1 Lesson 01 - Introduction to Search
        00:33
      • 1.2 The Search Process
        08:20
      • 1.3 Key Takeaways
        00:58

    • Lesson 02 - Keywords and Match Types

      20:15Preview
      • 2.1 Lesson 02 - Keywords and Match Types
        00:45
      • 2.2 Topic 1 - Overview of Match Types
        00:48
      • 2.3 Topic 2 - The Match Types
        12:50
      • 2.4 Topic 3 - Negative Keywords
        02:13
      • 2.5 Topic 4 - Search Terms Report
        01:32
      • 2.6 Key Takeaways
        02:07

    • Lesson 03 - Creating Search Ads

      21:08Preview
      • 3.1 Lesson 03 - Creating Search Ads
        00:43
      • 3.2 Topic 1 - Text Ads
        12:10
      • 3.3 Topic 2 - Other Search Ads
        05:50
      • 3.4 Key Takeaways
        02:25

    • Lesson 04 - Ad Extensions

      11:38Preview
      • 4.1 Lesson 04 - Ad Extensions
        00:44
      • 4.2 Ad Extensions
        08:41
      • 4.3 Key Takeaways
        02:13

    • Lesson 05 - Account Structure

      14:47
      • 5.1 Lesson 05 - Account Structure
        00:41
      • 5.2 Topic 1 - Overview of Account Structure
        03:35
      • 5.3 Topic 2 - Search Campaign Types
        02:07
      • 5.4 Topic 3 - Search Campaign Organization
        03:18
      • 5.5 Topic 4 - Ad Group Organization
        03:06
      • 5.6 Key Takeaways
        02:00

    • Lesson 06 - Campaign Settings

      14:43Preview
      • 6.1 Lesson 06 - Campaign Settings
        01:02
      • 6.2 Topic 1 - Location Targeting
        05:00
      • 6.3 Topic 2 - Language Targeting
        01:34
      • 6.4 Topic 3 - Daily Budgets and Bidding
        02:47
      • 6.5 Topic 4 - Ad Rotation
        02:15
      • 6.6 Key Takeaways
        02:05

    • Lesson 07 - Advertising Metrics

      14:44Preview
      • 7.1 Lesson 07 - Advertising Metrics
        00:46
      • 7.2 Topic 1 - AdWords Metrics and Jargon
        05:34
      • 7.3 Topic 2 - Sale Metrics
        06:33
      • 7.4 Key Takeaways
        01:51

    • Lesson 08 - Bid Methods and Bid Modifiers

      17:46
      • 8.1 Lesson 08 - Bid Methods and Bid Modifiers
        00:30
      • 8.2 Topic 1 - Bid Methods
        07:40
      • 8.3 Topic 2 - Bid Modifiers
        06:35
      • 8.4 Topic 3 - Set Bids
        01:03
      • 8.5 Key Takeaways
        01:58

    • Lesson 09 - Quality Score

      12:29Preview
      • 9.1 Lesson 09 - Quality Score
        00:34
      • 9.2 Topic 1 - Quality Score
        01:47
      • 9.3 Topic 2 - Ad Rank
        04:10
      • 9.4 Topic 3 - Improving Quality Score
        04:15
      • 9.5 Key Takeaways
        01:43

    • Lesson 10 - AdWords Reports

      15:02Preview
      • 10.1 Lesson 10 - AdWords Reports
        00:46
      • 10.2 Topic 1 - The AdWords Interface
        02:20
      • 10.3 Topic 2 - Reporting Segments
        01:01
      • 10.4 Topic 3 - Useful Reports
        09:20
      • 10.5 Key Takeaways
        01:35

    • Lesson 11 - AdWords Tools

      13:32
      • 11.1 Lesson 11 - AdWords Tools
        00:47
      • 11.2 Topic 1 - Tracking Conversions
        04:13
      • 11.3 Topic 2 - Scaling Your Account
        03:15
      • 11.4 Topic 3 - Other Tools
        02:56
      • 11.5 Key Takeaways
        02:21

    • Lesson 12 - Optimizing Your Account

      13:43Preview
      • 12.1 Lesson 12 - Optimizing Your Account
        00:37
      • 12.2 Topic 1 - Goal Setting
        03:26
      • 12.3 Topic 2 - Managing Ad Groups
        04:17
      • 12.4 Topic 3 - Managing Bids and Budget
        01:37
      • 12.5 Topic 4 - Ongoing Monitoring
        02:15
      • 12.6 Key Takeaways
        01:31

  • AdWords Display Advertising

    Preview

    • Lesson 01 - Introduction to Display

      07:53Preview
      • 1.1 Lesson 01 - Introduction to Display
        00:39
      • 1.2 What is Display Advertising
        05:40
      • 1.3 Key Takeaways
        01:34

    • Lesson 02 - Account Structure

      09:51Preview
      • 2.1 Lesson 02 - Account Structure
        00:31
      • 2.2 Topic 1 - Overview of Account Structure
        03:21
      • 2.3 Topic 2 - Campaign Type Uses
        04:30
      • 2.4 Key Takeaways
        01:29

    • Lesson 03 - Campaign Settings

      11:06Preview
      • 3.1 Lesson 03 - Campaign Settings
        00:59
      • 3.2 Topic 1 - Location and Language Targeting
        02:28
      • 3.3 Topic 2 - Daily Budgets and Bidding
        02:14
      • 3.4 Topic 3 - Ad Scheduling
        01:06
      • 3.5 Topic 4 - Ad Display Options
        02:50
      • 3.6 Key Takeaways
        01:29

    • Lesson 04 - Introducing Display Targeting

      10:56Preview
      • 4.1 Lesson 04 - Introducing Display Targeting
        00:32
      • 4.2 Topic 1 - Contextual Targeting
        02:13
      • 4.3 Topic 2 - Audience Targeting
        04:33
      • 4.4 Topic 3 - Placement Targeting
        02:05
      • 4.5 Key Takeaways
        01:33

    • Lesson 05 - Advanced Display Targeting

      19:29
      • 5.1 Lesson 05 - Advanced Display Targeting
        00:29
      • 5.2 Topic 1 - Flexible Targeting
        04:37
      • 5.3 Topic 2 - Exclusions
        06:14
      • 5.4 Topic 3 - Ad Group Organization
        07:00
      • 5.5 Key Takeaways
        01:09

    • Lesson 06 - Display Text Ads

      11:35Preview
      • 6.1 Lesson 06 - Display Text Ads
        00:30
      • 6.2 Topic 1 - Text Ads
        07:42
      • 6.3 Topic 2 - Ad Extensions
        01:26
      • 6.4 Key Takeaways
        01:57

    • Lesson 07 - Rich Media Ads

      12:31Preview
      • 7.1 Lesson 07 - Rich Media Ads
        00:35
      • 7.2 Topic 1 - Rich Media Ads
        07:56
      • 7.3 Topic 2 - Ad Gallery
        02:28
      • 7.4 Key Takeaways
        01:32

    • Lesson 08 - YouTube and Video Ads

      07:12Preview
      • 8.1 Lesson 08 - YouTube and Video Ads
        00:30
      • 8.2 Topic 1 - YouTube Pages
        01:46
      • 8.3 Topic 2 - Video Ads
        02:03
      • 8.4 Topic 3 - Video Targeting Research
        01:02
      • 8.5 Key Takeaways
        01:51

    • Lesson 09 - Bidding Ad Rank

      24:54Preview
      • 9.1 Lesson 09 - Bidding and Ad Rank
        00:30
      • 9.2 Topic 1 - Bid Methods
        09:25
      • 9.3 Topic 2 - Bid Modifiers
        04:45
      • 9.4 Topic 3 - Ad Rank
        06:41
      • 9.5 Key Takeaways
        03:33

    • Lesson 10 - Display Reports

      09:04
      • 10.1 Lesson 10 - Display Reports
        00:33
      • 10.2 Topic 1 - The AdWords Interface
        01:23
      • 10.3 Topic 2 - Useful Reports
        05:42
      • 10.4 Key Takeaways
        01:26

    • Lesson 11 - Display Tools

      09:37Preview
      • 11.1 Lesson 11 - Display Tools
        00:25
      • 11.2 Topic 1 - Tracking Conversions
        05:26
      • 11.3 Topic 2 - Scaling Your Account
        01:04
      • 11.4 Topic 3 - Ad Research and Creation
        01:03
      • 11.5 Key Takeaways
        01:39

    • Lesson 12 - Optimizing Your Account

      10:07Preview
      • 12.1 Lesson 12 Optimizing Your Account
        00:30
      • 12.2 Topic 1 - Goal Setting
        02:56
      • 12.3 Topic 2 - Overall Goals
        03:05
      • 12.4 Topic 3 - Managing Bids and Budge
        02:19
      • 12.5 Key Takeaways
        01:17

  • AdWords Mobile Advertising

    Preview

    • Lesson 01 - Introduction to Mobile Advertising

      17:10Preview
      • 1.1 Introduction to Mobile Advertising
        00:43
      • 1.2 Topic 1 - The Mobile Advertising Exam
        03:06
      • 1.3 Topic 2 - Mobile Advertising Overview
        12:21
      • 1.4 Key Takeaways
        01:00

    • Lesson 02 - Using Mobile Ads to Drive Business

      19:34Preview
      • 2.1 Introduction
        00:43
      • 2.2 Mobile Ads for Business
        17:11
      • 2.3 Key Takeaways
        01:40

    • Lesson 03 - Google Offerings and Mobile Insights

      17:03Preview
      • 3.1 Introduction
        00:44
      • 3.2 Topic1 Advantages of Google Advertising
        03:35
      • 3.3 Topic2 Mobile Site and App
        11:07
      • 3.4 Key Takeaways
        01:37

    • Lesson 04 - Targeting and Bid Strategies

      14:03
      • 4.1 Targeting and Bid Strategies
        00:42
      • 4.2 Topic 1 - Mobile Bid and Targeting Options
        11:44
      • 4.3 Key Takeaways
        01:37

    • Lesson 05 - Google Networks and Ad Formats

      17:53
      • 5.1 Lesson 5 - Google Networks and Ad Formats
        01:27
      • 5.2 Topic 1 - Google Ad Networks
        05:51
      • 5.3 Topic 2 - Type of Ad Formats
        09:35
      • 5.4 Key Takeaways
        01:00

    • Lesson 06 - Types of Mobile Ads

      18:08Preview
      • Lesson 06 - Types of Mobile Ads
        00:48
      • 6.2 Topic 1 - Mobile Ads Across Networks
        11:21
      • 6.3 Topic 2 - Deep Links
        04:32
      • 6.4 Key Takeaways
        01:27

    • Lesson 07 - Measurement

      13:49
      • 7.1 Lesson 7 - Measurement
        00:44
      • 7.2 Conversion Tracking for Measurement
        11:42
      • 7.3 Key Takeaways
        01:23

    • Lesson 08 - Measurement Continued

      11:03Preview
      • 8.1 Lesson 8 - Measurement Continued
        00:44
      • 8.2 Call Conversion Tracking for Measurement
        08:43
      • 8.3 Key Takeaways
        01:36

  • AdWords Video Advertising

    Preview

    • Lesson 01 - YouTube Advertising Basics

      15:45Preview
      • 1.1 Lesson 01 - YouTube Advertising Basics
        00:40
      • 1.2 Topic 1 - AdWords and TrueView Ads
        07:05
      • 1.3 Topic 2 - YouTube and Google+
        06:46
      • 1.4 Key Takeaways
        01:14

    • Lesson 02 - Video Campaign Overview

      14:10Preview
      • 2.1 Lesson 02 - Video Campaign Overview
        00:37
      • 2.2 Topic 1 - Creation of Campaign
        03:45
      • 2.3 Topic 2 - TrueView Ads
        05:44
      • 2.4 Topic 3 - Targeting Groups and Bulk Management
        03:11
      • 2.5 Key Takeaways
        00:53

    • Lesson 03 - Video Ad Formats

      16:06Preview
      • 3.1 Lesson 03 - Video Ad Formats
        00:36
      • 3.2 Topic 1 - Overview of TrueView Ads
        07:11
      • 3.3 Topic 2 - Targeting Ads and Exclusions
        06:32
      • 3.4 Key Takeaways
        01:47

    • Lesson 04 - Video Remarketing

      14:01Preview
      • 4.1 Lesson 04 - Video Remarketing
        00:37
      • 4.2 Topic 1 - Video Remarketing Process and Best Practices
        06:23
      • 4.3 Topic 2 - Getting Your Ad Approved
        05:32
      • 4.4 Key Takeaways
        01:29

    • Lesson 05 - Reservation Video Ads

      14:17Preview
      • 5.1 Lesson 5 - Reservation Video Ads
        01:00
      • 5.2 Reservation Media and Campaign Overview
        11:54
      • 5.3 Key Takeaways
        01:23

    • Lesson 06 - Improving and Optimizing Campaigns

      13:44Preview
      • 6.1 Lesson 06 - Improving and Optimizing Video Ad Campaigns
        01:02
      • 6.2 Video Ads Optimization Overview
        10:38
      • 6.3 Key Takeaways
        02:04

    • Lesson 07 - Tracking and Measurement Part 1

      19:49
      • 7.1 Lesson 07 - Tracking and Measurement Part 1
        00:55
      • 7.2 Strategies for YouTube Video Content
        17:17
      • 7.3 Key Takeaways
        01:37

    • Lesson 08 - Tracking and Measurement Part 2

      20:34
      • 8.1 Lesson 08 - Tracking and Measurement Part 2
        00:40
      • 8.2 Creating Video Ads
        17:32
      • 8.3 Key Takeaways
        02:22

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