Course description

  • What are the benefits of taking Digital Marketing Course in Mumbai?

    The Digital Marketing certification is recognized across industries, and it validates the skills, knowledge, and experience of the marketing professionals. As recruiters and businesses now prefer certified professionals, candidates can pursue it to broaden their set of skills. Continuous learning helps the candidates to remain more flexible in their organization and be updated with the latest trends in marketing.
    The Digital Marketing course helps the candidates gain expertise in the marketing domain and aim for more ambitious job roles.

     

     
     

  • What are the course objectives?

    Whether you’re looking for a new career in digital marketing or just wish to add digital to your existing skillset, the DMCA course will prepare you to become a complete digital marketer and make you industry ready on day one. You will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable you to launch and execute your own digital marketing campaigns. We’ll train you on the latest digital marketing tools, show you how they work and how to gain insights that will help clarify your strategy.

    The DMCA course will prepare you for the most sought-after certification exams such as OMCA, Google Ads, Facebook Blueprint, YouTube Marketing, and Google Analytics
     

  • What skills will you learn?

    This course will enable you to:
    • Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
    • Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
    • Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
    • Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
    • Learn how to formulate, plan, and execute effective digital marketing strategies with the right channel mix in our digital marketing strategy module
    • Create the right marketing messages tailored to the right audiences
    • Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications

  • Who is eligible to take this Digital marketing course in Mumbai?

    The Digital Marketing Certified Associate (DMCA) course in Mumbai helps you to start a career in digital marketing. It is beneficial for students, marketing consultant, and business professionals including:
    Entrepreneur interested in leveraging digital marketing to improve the ROI for your company:
    We live in a digital world where most of your customers live online. So if you’re trying to grow your brand or boost online sales, digital marketing is a critical part of your marketing strategy. This course will help you:

    • Gain the knowledge and experience required to engage with marketing partners and agencies as you implement an effective digital strategy for your brand
    • Understand the role that digital tools and marketing channels can play in growing your online brand

    Sales or business professional looking to accelerate your career:
    This course will give you an insider’s view into the digital marketing domain. With this course you can:

     

    • Understand the inner workings of digital marketing campaigns that can help you as you collaborate and work with digital marketing teams
    • Up-skill your competencies and carve an entry into a digital marketing role

    A student looking to build a career in one of the most sought-after domains today:
    A study by Mondo suggests that senior leadership professionals in digital marketing earn between US $140,000 to $200,000. If you’re looking to build a career in one of the fastest growing domains in business, digital marketing is a great start. This course will help you:

    • Learn how to plan and execute digital marketing campaigns and prepare for fast-paced digital marketing roles in the industry
    • Build a strong foundational knowledge of digital marketing and gain hands-on experience in digital marketing
       

    Digital marketer hoping to broaden your skillsets and accelerate your career to the next level:
    In today’s business world, digital marketers must be able to wear multiple hats and execute campaigns across different types of marketing channels to stay ahead of the competition. Our course can help you:

    • Build various digital marketing skills and catapult your career in digital marketing
    • Learn the latest industry-relevant techniques to help you build well-rounded digital marketing expertise

    Traditional marketer striving to enhance your knowledge and skills in digital marketing:
    Digital marketing has been gaining prominence over the last few years, and if you’re an expert marketer in traditional channels and methods, then adding digital marketing skills can be an excellent boost for your career. This course will:

    • Arm you with the skills and experience to get a foothold and grow your career in digital marketing
    • Broaden your marketing know-how and help you stay current with the latest trends and channels in the digital marketing world
       

  • What are the projects and tools included in the course?

    Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The projects will put you in charge of a website, and you’ll use various digital marketing tools to execute your digital marketing strategy.

    Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.

    Project 2: Google Ads: You will design a Google Ads campaign to increase relevant paid search traffic to your website.

    Project 3: Facebook Marketing: You will run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement.

    Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.
     
    As a part of our course, we have included guides and exclusive access to various tools such as :

    • Crazy Egg (60 days access worth $100)
    • Feng-GUI (30 days access)

  • What is the Mimic Pro simulation included in the course?

    The Mimic Pro simulation included in our course provides you with the opportunity to step into the shoes of the digital marketing manager of an e-commerce company. The simulations, powered by real-world Google data, will enable you to run digital marketing experiments, create virtual search engine marketing campaigns, conceptualize landing pages, email campaigns, and perform a variety of other marketing tasks using virtual money.

     

  • What is the Mimic social simulation included in the course?

    The Mimic Social simulation included in our course provides you with the opportunity to become a proficient social media marketing manager. The simulations, powered by real-world data, will enable you to write compelling social media ads, perform demographic targeting, measure key performance indicators, analyze social media content promotion strategies, and manage a social media marketing budget.

  • Who is eligible to take this Digital marketing course?

    The Digital Marketing Certified Associate course is ideal for any business professional, marketing consultant or student interested in jump-starting a career in digital marketing, including:

    Sales or business professional looking to accelerate your career:
    This course will give you an insider’s view into the digital marketing domain. With this course you can:

    • Up-skill your competencies and carve an entry into a digital marketing role
    • Understand the inner workings of digital marketing campaigns that can help you as you collaborate and work with digital marketing teams


    Entrepreneur interested in leveraging digital marketing to improve the ROI for your company:
    We live in a digital world where most of your customers live online. So if you’re trying to grow your brand or boost online sales, digital marketing is a critical part of your marketing strategy. This course will help you:

    • Understand the role that digital tools and marketing channels can play in growing your online brand
    • Gain the knowledge and experience required to engage with marketing partners and agencies as you implement an effective digital strategy for your brand


    Traditional marketer striving to enhance your knowledge and skills in digital marketing:
    Digital marketing has been gaining prominence over the last few years, and if you’re an expert marketer in traditional channels and methods, then adding digital marketing skills can be a great boost for your career. This course will:

    • Broaden your marketing know-how and help you stay current with the latest trends and channels in the digital marketing world
    • Arm you with the skills and experience to get a foothold and grow your career in digital marketing


    Digital marketer hoping to broaden your skillsets and accelerate your career to the next level:
    In today’s business world, digital marketers must be able to wear multiple hats and execute campaigns across different types of marketing channels to stay ahead of the competition. Our course can help you:

    • Learn the latest industry-relevant techniques to help you build well-rounded digital marketing expertise
    • Build multiple digital marketing skills and catapult your career in digital marketing


    A student looking to build a career in one of the most sought-after domains today:
    A study by Mondo suggests that senior leadership professionals in digital marketing earn between USD $140,000 to $200,000. If you’re looking to build a career in one of the fastest growing domains in business, digital marketing is a great start. This course will help you:

    • Build a strong foundational knowledge of digital marketing and gain hands-on experience in digital marketing
    • Learn how to plan and execute digital marketing campaigns and prepare for fast-paced digital marketing roles in the industry

     

     

     

     

  • What is the average salary package for certified Digital Marketing professionals?

    A Digital Marketing professional can earn around $111,000 - $135,000 in the US, and 16-17 lakhs in India.

     

     

  • What is the Hootsuite Platform Training course?

    We partnered with the Hootsuite Academy team to include the Hootsuite Platform Training course as part of the Simpliearn Digital Marketing Course. In this module, you’ll develop the skills to use core Hootsuite products to their full potential, boosting the impact of your social media efforts, driving results, and proving your ROI. 

Tools covered

Analytics Tools
Facebook Insights Google Analytics QlikView YouTube Analytics
Conversion Optimization
carzyegg Feng-GUI
Keyword Tools
Google Keyword Planner Google Trends
Platform Tools
Facebook Ads Google Ads Google Ads Manager LinkedIn Ads Twitter Ads
SEO Tools
Keyword IO Tool MOZ semrush
Social Media Tools
Buffer Facebook Hootsuite Instagram LinkedIn Twitter YouTube

Course preview

    • DMCA Introduction

      27:27
      • 1.1 Introduction
        27:27
    • Lesson 1 - Introduction to SEO

      14:55
      • 1.1 Part 1 - Introduction to SEO
        08:32
      • 1.2 Part 2 - A Model of Search Engines
        06:23
      • 1.3 Quiz
    • Lesson 2 - On-Page Optimization

      17:45
      • 1.1 Introduction
        00:15
      • 1.2 What's In It For Me
        00:21
      • 1.3 Objectives
        00:22
      • 1.4 Relevancy and Popularity
        00:53
      • 1.5 Title Tags and META Descriptions
        01:06
      • 1.6 Header Tags
        00:38
      • 1.7 URLs and URL Structure
        03:26
      • 1.8 Image Alt Text
        00:41
      • 1.9 Internal Links
        00:41
      • 1.10 Keyword Usage
        01:00
      • 1.11 Sitemaps
        00:52
      • 1.12 On-Page Don'ts
        02:43
      • 1.13 Perfectly Optimized Page
        04:03
      • 1.14 Key Takeaways
        00:44
      • 1.15 Quiz
    • Lesson 3 - Off-Site Optimization and Link Building

      11:53
      • 1.1 Introduction
        00:14
      • 1.2 What's In It For Me
        00:15
      • 1.3 Objectives
        00:23
      • 1.4 Signals of Popularity
        01:14
      • 1.5 Principles of Link Building
        00:37
      • 1.6 Link - Worthy Content
        01:00
      • 1.7 Off - site Engagement
        00:56
      • 1.8 Offline Relationships
        01:15
      • 1.9 Types of Links
        01:29
      • 1.10 Rel=" nofollow" and Social Media
        01:19
      • 1.11 Link Building Don'ts
        02:19
      • 1.12 Key Takeaways
        00:52
      • 1.13 Quiz
    • Lesson 4 - Duplicate Content

      06:24
      • 1.1 Introduction
        00:12
      • 1.2 What's In It For Me
        00:17
      • 1.3 Objectives
        00:15
      • 1.4 What Is Duplicate Content
        01:24
      • 1.5 Common Instances
        01:23
      • 1.6 Fixing Duplicate Content
        02:15
      • 1.7 Key Takeaways
        00:38
      • 1.8 Quiz
    • Lesson 5 - Keyword Research and Competitive Analysis

      16:46
      • 1.1 Introduction
        00:18
      • 1.2 What's In It For Me
        00:20
      • 1.3 Objectives
        00:20
      • 1.4 User Intent
        02:07
      • 1.5 Not Provided
        01:07
      • 1.6 Performing Keyword Research
        02:16
      • 1.7 Two Types of Queries
        01:17
      • 1.8 Short Tail: Pros and Cons
        01:13
      • 1.9 Long Tail: Pros and Cons
        01:02
      • 1.10 Competitive Analysis Overview
        02:23
      • 1.11 Factors to Analyze
        02:00
      • 1.12 B2B vs B2C
        01:46
      • 1.13 Key Takeaways
        00:37
      • 1.14 Quiz
    • Lesson 6 - Design and Architecture

      07:45
      • 1.1 Introduction
        00:13
      • 1.2 What's In It For Me
        00:18
      • 1.3 Objectives
        00:24
      • 1.4 Design Best Practices
        02:51
      • 1.5 Designing for Search Engines
        02:45
      • 1.6 Importance of Design
        00:32
      • 1.7 Key Takeaways
        00:42
      • 1.8 Quiz
    • Lesson 7 - Local SEO

      08:53
      • 1.1 Introduction
        00:11
      • 1.2 What's In It For Me
        00:16
      • 1.3 Objectives
        00:20
      • 1.4 Local SEO is Here
        00:56
      • 1.5 NAP
        01:56
      • 1.6 Directories
        00:59
      • 1.7 Top Local Signals
        03:37
      • 1.8 Key Takeaways
        00:38
      • 1.9 Quiz
    • Lesson 8 - SEO Measurement

      05:58
      • 1.1 Introduction
        00:13
      • 1.2 What's In It For Me
        00:21
      • 1.3 Objectives
        00:15
      • 1.4 Biggest SEO Misconception
        03:26
      • 1.5 What to Measure
        01:11
      • 1.6 Key Takeaways
        00:32
      • 1.7 Quiz
    • Lesson 9 - The Changing State of SEO

      06:55
      • 1.1 Introduction
        00:12
      • 1.2 What's In It For Me
        00:30
      • 1.3 Objectives
        00:12
      • 1.4 Constant Changes
        01:07
      • 1.5 Google Panda Update
        01:04
      • 1.6 Google Penguin Update
        01:07
      • 1.7 Not Provided
        01:23
      • 1.8 Still Powerful
        00:57
      • 1.9 Key Takeaways
        00:23
      • 1.10 Quiz
    • Lesson 10 - Integrating SEO with Other Disciplines

      06:00
      • 1.1 Introduction
        00:13
      • 1.2 What's In It For Me
        00:37
      • 1.3 Objectives
        00:18
      • 1.4 Integrated Marketing
        00:34
      • 1.5 User Experience Across Channels
        01:05
      • 1.6 SEO and Content Marketing
        01:07
      • 1.7 SEO and Analytics
        00:42
      • 1.8 SEO and Mobile
        00:44
      • 1.9 Key Takeaways
        00:40
      • 1.10 Quiz
    • SEO Foundations Quiz

      • SEO Foundations Quiz
    • Lesson 00 - SME Introduction

      00:42
      • Faculty Introduction
        00:42
    • Lesson 01 - Introduction to Social Media

      25:09
      • 1.01 Introduction to Social Media
        00:41
      • 1.02 Modern Communication
        03:40
      • 1.03 Social Media Landscape
        01:54
      • 1.04 Social Media and Content Marketing
        04:52
      • 1.05 Reputation Management and Monitoring
        07:32
      • 1.06 Customer Engagement
        05:17
      • 1.07 Key Takeaways
        01:13
      • Quiz
    • Lesson 02 - Social Media Strategy and Planning

      40:45
      • 2.01 Introduction
        00:45
      • 2.02 Social Media Impact On Business Goals
        03:58
      • 2.03 Social Media Marketing Integration
        02:08
      • 2.04 Strategic Business channel Part 1
        15:50
      • 2.05 Strategic Business channel Part 2
        12:51
      • 2.06 Define Your Target Audience
        02:22
      • 2.07 Types of Content to Post and Promote
        02:00
      • 2.08 Key Takeaways
        00:51
      • Quiz
    • Lesson 03 - Social Media Channel Management

      42:36
      • 3.01 Introduction
        00:43
      • 3.02 Social Networking
        15:52
      • 3.03 Microblogging
        03:42
      • 3.04 Media Sharing Videos
        06:35
      • 3.05 Media Sharing Images
        06:55
      • 3.06 Other Services
        07:59
      • 3.07 Key Takeaways
        00:50
      • Quiz
    • Lesson 04 - Social Media Management Tools

      09:29
      • 4.01 Introduction
        00:40
      • 4.02 Impact On Business Goals
        01:18
      • 4.03 Buffer
        01:53
      • 4.04 Hootsuite
        02:09
      • 4.05 Social Studio
        01:17
      • 4.06 Link Shortener
        01:17
      • 4.07 Key Takeaways
        00:55
      • Quiz
    • Lesson 05 - Social Media Measurement and Reporting

      13:36
      • 5.01 Introduction
        00:34
      • 5.02 Key Performance Indicators
        05:49
      • 5.03 Social Analytics Tools
        06:44
      • 5.04 Key Takeaways
        00:29
      • Quiz
    • Lesson 06 - Social Advertising

      17:17
      • 6.01 Introduction
        00:29
      • 6.02 Social Advertising Key Factors
        04:36
      • 6.03 Advertising Campaign in LinkedIn and Facebook
        11:51
      • 6.04 Key Takeaways
        00:21
      • Quiz
    • Social Media Foundations Quiz

      • Social Media Foundations Quiz
    • Lesson 1 - Introduction to Content Marketing

      18:31
      • 1.1 What is Content Marketing
        00:40
      • 1.2 What's In It For Me
        01:00
      • 1.3 Objectives
        00:53
      • 1.4 Origins of Content Marketing
        03:24
      • 1.5 Content Marketing—Definition
        01:43
      • 1.6 Content Marketing Overlap
        02:16
      • 1.7 Effective vs. Ineffective
        04:23
      • 1.8 The No-strategy Penalty
        01:30
      • 1.9 Key Takeaways
        02:42
      • 1.10 Quiz
    • Lesson 2 - Content Marketing Strategy

      29:09
      • 1.1 Introduction
        00:10
      • 1.2 What's In It For Me
        00:37
      • 1.3 Objective
        00:36
      • 1.4 You Need a Documented Strategy
        00:52
      • 1.5 Start With Your Customers
        02:20
      • 1.6 Your Brand's Story
        02:57
      • 1.7 Channel Strategy
        01:33
      • 1.8 Establish Listening Posts
        01:39
      • 1.9 Measurement is a Must
        01:49
      • 1.10 Questions Your Plan Must Answer
        01:15
      • 1.11 Making the Playbook
        01:04
      • 1.12 Overcoming Budget Issues
        04:02
      • 1.13 Hindustan Unilever Case Study
        05:08
      • 1.14 Key Takeaways
        05:07
      • 1.15 Quiz
    • Lesson 3 - Overseeing a Content Marketing Program

      24:30
      • 1.1 Introduction
        00:19
      • 1.2 What's In It For Me
        00:26
      • 1.3 Objective
        00:50
      • 1.4 Who Oversees Content Marketing
        01:57
      • 1.5 Content Marketing and Social Media
        02:18
      • 1.6 Content Marketing and SEO
        01:58
      • 1.7 Roles In The Customer Journey
        04:57
      • 1.8 The Engagement Model
        02:15
      • 1.9 GE's influencer campaign Case Studies
        07:59
      • 1.10 Key Takeaways
        01:31
      • 1.11 Quiz
    • Lesson 4 - Content Marketing Tactics

      34:47
      • 1.1 Introduction
        00:10
      • 1.2 What's In It For Me
        00:29
      • 1.3 Objectives
        00:17
      • 1.4 Overview
        00:50
      • 1.5 In-Person Events
        02:11
      • 1.6 eNewsletters
        00:58
      • 1.7 Online Videos
        03:07
      • 1.8 Case Studies
        00:35
      • 1.9 Webinars and Webcasts
        00:39
      • 1.10 Social Media (Except Blogs)
        01:45
      • 1.11 Blogs
        01:11
      • 1.12 Research Reports
        01:54
      • 1.13 White Papers
        00:31
      • 1.14 On-Site Articles
        01:41
      • 1.15 eBooks
        01:03
      • 1.16 Mobile Content
        01:38
      • 1.17 Online Presentations
        00:58
      • 1.18 Infographics
        00:52
      • 1.19 Press Releases
        01:52
      • 1.20 Putting It All Together
        01:22
      • 1.21 Caterpillar's Built For It campaign Case Studies
        08:58
      • 1.22 Key Takeaways
        01:46
      • 1.23 Quiz
    • Lesson 5 - Social Media Platforms

      27:38
      • 1.1 Introduction
        00:07
      • 1.2 What's In It For Me
        00:25
      • 1.3 Objective
        00:24
      • 1.4 Overview
        00:44
      • 1.5 Facebook
        01:59
      • 1.6 LinkedIn
        02:24
      • 1.7 YouTube
        02:38
      • 1.8 Twitter
        01:21
      • 1.9 The Secret to Highly Shareable Content
        01:06
      • 1.10 World Cup Example
        05:30
      • 1.11 GoPro Case Studies
        09:46
      • 1.12 Key Takeaways
        01:14
      • 1.13 Quiz
    • Lesson 6 - Measurement and Budget

      26:56
      • 1.1 Introduction
        00:10
      • 1.2 What's In It For Me
        00:27
      • 1.3 Objectives
        00:31
      • 1.4 Overcoming Hurdles
        01:47
      • 1.5 B2C Goals and Metrics
        02:07
      • 1.6 B2B Goals and Metrics
        01:51
      • 1.7 Tying Outputs to Outcomes
        01:16
      • 1.8 P and G Example
        04:04
      • 1.9 Conclusion
        01:09
      • 1.10 Piper Aircraft Case Study
        12:11
      • 1.11 Key Takeaways
        01:23
      • 1.12 Quiz
    • Content Marketing Foundations Quiz

      • Content Marketing Foundations Quiz
    • Lesson 00 - SME Introduction

      01:47
      • SME Introduction
        01:47
    • Lesson 01 - Introduction to Email Marketing

      16:59
      • 1.1 Introduction
        00:40
      • 1.2 Email Marketing An Introduction
        03:51
      • 1.3 History and Evolution of Email Marketing
        03:21
      • 1.4 Pervasiveness of Email
        05:46
      • 1.5 Key Drivers of Email Effectiveness
        02:29
      • 1.6 Key Takeaways
        00:52
      • Quiz
    • Lesson 02 - Elements of Email

      18:21
      • 2.1 Introduction
        00:24
      • 2.2 Primary Email Elements
        03:09
      • 2.3 Email Preview and Email Development
        11:01
      • 2.4 Legal Requirements, Email Footer and Subscription Options
        03:00
      • 2.5 Key Takeaways
        00:47
      • Quiz
    • Lesson 03 - Working with an ESP

      23:43
      • 3.1 Introduction
        00:45
      • 3.2 Need for ESP and Its Rise
        05:54
      • 3.3 Email Campaign and ESP Account Settings and Features
        07:56
      • 3.4 Building an Email Campaign
        04:59
      • 3.5 ESP Reporting Features
        03:14
      • 3.6 Key Takeaways
        00:55
      • Quiz
    • Lesson 04 - Build and Maintain your List

      35:31
      • 4.1 Introduction
        00:49
      • 4.2 Importance of Building an Email Subscriber List
        03:02
      • 4.3 Build Your Subscriber List
        04:14
      • 4.4 Subscriber Options
        07:06
      • 4.5 List Building Tactics
        06:46
      • 4.6 Managing Subscriber List
        06:31
      • 4.7 Segmenting Subscriber List
        06:22
      • 4.8 Key Takeaways
        00:41
      • Quiz
    • Lesson 05 - Avoid Spam Penalties

      25:52
      • 5.1 Introduction
        00:42
      • 5.2 Primary Email Elements
        04:39
      • 5.3 Define Spam
        03:42
      • 5.4 Spam Laws and Regulation
        10:18
      • 5.5 Methods to Combat Spam
        05:33
      • 5.6 Key Takeaways
        00:58
      • Quiz
    • Lesson 06 - Email Deliverability

      13:53
      • 6.1 Introduction
        00:42
      • 6.2 Understand Deliverability
        02:56
      • 6.3 Improve Deliverability with Email Preview
        02:33
      • 6.4 Overcoming Deliverability Problems
        02:50
      • 6.5 Focus on a Mobile-First Delivery
        04:03
      • 6.6 Key Takeaways
        00:49
      • Quiz
    • Lesson 07 - Campaign Measurement

      25:35
      • 7.1 Introduction
        00:47
      • 7.2 Email Measurement Funnel
        10:14
      • 7.3 Email Measurements
        05:36
      • 7.4 Essentials of Landing Pages
        08:20
      • 7.5 Key Takeaways
        00:38
      • Quiz
    • Lesson 08 - Automation Basics

      21:07
      • 8.1 Introduction
        00:42
      • 8.2 Autoresponders
        02:38
      • 8.3 Thank You Email
        03:28
      • 8.4 Welcome Series Emails
        07:46
      • 8.5 Triggered Email Campaigns
        05:30
      • 8.6 Key Takeaways
        01:03
    • Email Marketing Foundations Quiz

      • Email Marketing Foundations Quiz
    • Lesson 00 - SME Intro

      01:35
      • SME Intro
        01:35
    • Lesson 01 - Introduction to Mobile Marketing

      20:10
      • 1.1 Introduction
        00:44
      • 1.2 Definition of Mobile Marketing
        02:57
      • 1.3 Importance of Mobile Marketing
        04:44
      • 1.4 Mobile as a Promotional and an Engagement Tool
        03:55
      • 1.5 Mobile Marketing vs Mobile Advertising
        01:04
      • 1.6 Mobile and Other Channels
        05:59
      • 1.7 Key takeways
        00:47
      • Quiz
    • Lesson 02 - Mobile Products and Services

      24:04
      • 2.1 Introduction
        00:34
      • 2.2 Mobile Marketing Tools
        12:21
      • 2.3 Location Marketing Services
        02:59
      • 2.4 Mobile Web Applications and ecommerce
        07:25
      • 2.5 Key Takeaways
        00:45
      • Quiz
    • Lesson 03 - Promotions and Incentives

      22:22
      • 3.1 Introduction
        00:43
      • 3.2 Incentives for Mobile Channels
        04:06
      • 3.3 Methods of Offering Mobile Incentives
        07:48
      • 3.4 Mobile Incentives and Promotions
        06:18
      • 3.5 Changeover to Mobile Coupons
        02:49
      • 3.6 Key Takeaways
        00:38
      • Quiz
    • Lesson 04 - Integration with Marketing Mix

      27:40
      • 4.1 Introduction
        00:54
      • 4.2 Multi-channel Marketing Plan
        07:36
      • 4.3 Mobile Marketing Strategy Plan
        00:45
      • 4.4 Elements of Mobile Marketing Mix
        14:14
      • 4.5 Segmentation and Targeting
        03:13
      • 4.6 Key Takeaways
        00:58
      • Quiz
    • Lesson 05 - Mobile Advertising

      19:59
      • 5.1 Introduction
        00:39
      • 5.2 Mobile Advertising
        01:33
      • 5.3 Mobile Marketing and Mobile Advertising
        06:50
      • 5.4 Mobile Advertising Channels
        03:20
      • 5.5 Types of Mobile Ads
        03:31
      • 5.6 Strategies for Successful Mobile Advertising
        03:03
      • 5.7 Key Takeaways
        01:03
      • Quiz
    • Lesson 06 - Mobile Analysis

      25:09
      • 6.1 Introduction
        00:44
      • 6.2 Types of Analysis
        13:00
      • 6.3 Mobile Marketing vs Ads-based Analysis
        01:09
      • 6.4 Google as a Main Player
        02:43
      • 6.5 Mobile Audience and Their Behavior
        01:47
      • 6.6 Methods of Tracking Usage
        04:41
      • 6.7 Key Takeaways
        01:05
      • Quiz
    • Lesson 07 - Rules and Regulations

      17:12
      • 7.1 Introduction
        00:41
      • 7.2 Rules and regulations and code of conduct
        03:14
      • 7.3 Mobile Marketing Guidelines
        04:50
      • 7.4 Spam laws
        02:57
      • 7.5 Regulations in Major Markets
        04:48
      • 7.6 Key Takeaways
        00:42
      • Quiz
    • Mobile Marketing Foundations Quiz

      • Mobile Marketing Foundations Quiz
    • Lesson 00 - Course Introduction

      00:35
      • Course Introduction
        00:35
    • Lesson 01 - Introduction to Pay Per Click

      23:14
      • 1.1 Introduction
        00:36
      • 1.2 Defining Paid Search Advertising
        07:25
      • 1.3 How PPC Works for Various Business Types
        08:33
      • 1.4 Advantages of PPC
        03:18
      • 1.5 The Three Rs of PPC
        02:24
      • 1.6 Key Takeaways
        00:58
      • Quiz
    • Lesson 02 - Psychology of Search

      15:32
      • 2.1 Introduction
        00:42
      • 2.2 The Search Process
        06:08
      • 2.3 How Ads and Landing Pages
        04:18
      • 2.4 Aligning Goals for Successful Search
        03:29
      • 2.5 Key Takeaways
        00:55
      • Quiz
    • Lesson 03 - Account Hierarchy

      11:28
      • 3.1 Introduction
        00:31
      • 3.2 Hierarchy of a PPC account
        02:33
      • 3.3 Campaign Settings
        02:06
      • 3.4 Structuring of Ad Groups
        05:31
      • 3.5 Key Takeaways
        00:47
      • Quiz
    • Lesson 04 - Search Ads and Keyword Targeting

      39:41
      • 4.1 Introduction
        00:31
      • 4.2 How to Create a Compelling Search Ad
        15:21
      • 4.3 How Keywords and Search Queries Work Together
        23:02
      • 4.4 Key Takeaways
        00:47
      • Quiz
    • Lesson 05 - Increasing Reach With Display Network

      13:06
      • 5.1 Introduction
        00:32
      • 5.2 Display Network and its Reach
        01:56
      • 5.3 Display Network Targeting Options
        06:29
      • 5.4 Available Ad Formats
        03:28
      • 5.5 Key Takeaways
        00:41
      • Quiz
    • Lesson 06 - Reaching Target Audiences

      19:59
      • 6.1 Introduction
        00:35
      • 6.2 Who Is the Audience
        01:39
      • 6.3 Remarketing Across Search and Display
        11:45
      • 6.4 Reaching New Audience
        01:46
      • 6.5 Segmenting Audience Based on Behavior
        03:33
      • 6.6 Key Takeaways
        00:41
      • Quiz
    • Lesson 07 - The Buying Funnel

      22:13
      • 7.1 Introduction
        00:35
      • 7.2 Overview of the Buying Funnel
        07:39
      • 7.3 Targeting Users Throughout the Funnel
        11:46
      • 7.4 Channels to Leverage throughout the Buying Funnel
        01:25
      • 7.5 Key Takeaways
        00:48
      • Quiz
    • Lesson 08 - The Paid Search Auction

      19:52
      • 8.1 Introduction
        00:29
      • 8.2 Functioning of Ad Ranks
        04:40
      • 8.3 Effect of Bids on Ad Position
        03:03
      • 8.4 Quality Score
        11:01
      • 8.5 Key Takeaways
        00:39
      • Quiz
    • Lesson 09 - Setting and Measuring Marketing Goals

      19:38
      • 9.1 Introduction
        00:37
      • 9.2 Setting and Measuring Marketing Goals
        06:35
      • 9.3 Making Data Driven Decisions in Bidding and Account Management
        06:32
      • 9.4 How Customer Journey can Use Attribution Management in Bidding
        05:16
      • 9.5 Key Takeaways
        00:38
      • Quiz
    • Lesson 10 - How PPC Fits into the Digital Strategy

      24:06
      • 10.1 Introduction
        00:35
      • 10.2 PPC and Other Marketing Channels
        04:56
      • 10.3 PPC Management in Various Business Types
        11:27
      • 10.4 Future of PPC
        06:43
      • 10.5 Key Takeaways
        00:25
      • Quiz
    • PPC Foundations Quiz

      • PPC Foundations Quiz
    • Lesson 1 - Introducing Website Conversion Rate Optimization

      15:15
      • 1.1 Introduction
        00:44
      • 1.2 What's In It For Me
        00:43
      • 1.3 Objectives
        00:18
      • 1.4 Introducing Website Conversion Rate Optimization
        02:51
      • 1.5 The Traits of Success
        02:10
      • 1.6 The Amazon Example
        02:50
      • 1.7 What Should You Test
        02:23
      • 1.8 Robert Cialdini’s Principles of Persuasion
        02:42
      • 1.9 Key Takeaways
        00:34
      • 1.10 Quiz
    • Lesson 2 - Laying the Foundations of Conversion

      07:15
      • 1.1 Introduction
        00:20
      • 1.2 What's In It For Me
        00:30
      • 1.3 Objectives
        00:08
      • 1.4 Understanding AIDAS
        01:46
      • 1.5 Understanding Information Scent
        03:06
      • 1.6 Maintaining the Scent Examples
        01:00
      • 1.7 Key Takeaways
        00:25
      • 1.8 Quiz
    • Lesson 3 - Getting to Know Your Customers

      07:43
      • 1.1 Introduction
        00:23
      • 1.2 What's In It For Me
        00:35
      • 1.3 Objectives
        00:12
      • 1.4 Identify Your Visitors Goals
        02:20
      • 1.5 Modeling Your Customers
        03:54
      • 1.6 Key Takeaways
        00:19
      • 1.7 Quiz
    • Lesson 4 - Creating the Message

      11:57
      • 1.1 Introduction
        00:20
      • 1.2 What's In It For Me
        00:14
      • 1.3 Objectives
        00:13
      • 1.4 Identify Your Message
        01:06
      • 1.5 Sell More Effectively
        03:07
      • 1.6 Microcopy
        04:08
      • 1.7 What if Your Copy Still Doesn't Convert
        02:21
      • 1.8 Key Takeaways
        00:28
      • 1.9 Quiz
    • Lesson 5 - Anatomy of a Landing Page

      07:01
      • 1.1 Introduction
        00:20
      • 1.2 What's In It For Me
        00:09
      • 1.3 Objectives
        00:10
      • 1.4 Landing Pages
        02:04
      • 1.5 Elements of a Great Landing Page
        04:00
      • 1.6 Key Takeaways
        00:18
      • 1.7 Quiz
    • Lesson 6 - Why Design Matters

      07:08
      • 1.1 Introduction
        00:25
      • 1.2 What's In It For Me
        00:08
      • 1.3 Objectives
        00:10
      • 1.4 The Elements of Design
        02:08
      • 1.5 Fitting Your Page Together
        02:44
      • 1.6 Technical Considerations
        01:09
      • 1.7 Key Takeaways
        00:24
      • 1.8 Quiz
    • Lesson 7 - Testing for Conversions

      06:58
      • 1.1 Introduction
        00:18
      • 1.2 What's In It For Me
        00:10
      • 1.3 Objectives
        00:07
      • 1.4 Three Key Factors of Conversion
        04:34
      • 1.5 The Three Factors in Action
        01:31
      • 1.6 Key Takeaways
        00:18
      • 1.7 Quiz
    • Lesson 8 - Seeing the Bigger Picture

      08:24
      • 1.1 Introduction
        00:24
      • 1.2 What's In It For Me
        00:08
      • 1.3 Objectives
        00:22
      • 1.4 Conversion Optimization and SEO
        00:58
      • 1.5 Conversion Optimization and Social Media
        00:55
      • 1.6 Conversion Optimization and Paid Search
        01:37
      • 1.7 Conversion Optimization and Email Lists
        01:26
      • 1.8 Conversion Optimization and Analytics
        00:56
      • 1.9 Conversion Optimization in the Mobile World
        00:58
      • 1.10 Key Takeaways
        00:40
      • 1.11 Quiz
    • Website Conversion Rate Optimization Foundations Quiz

      • Website Conversion Rate Optimization Foundations Quiz
    • Lesson 1 - Introduction to Digital Analytics

      18:32
      • 1.1 Introduction
        01:07
      • 1.2 What's In It For Me
        02:20
      • 1.3 Objectives
        00:41
      • 1.4 Why Digital Analytics
        05:10
      • 1.5 What is Analytics
        04:41
      • 1.6 Role of an Analyst
        02:16
      • 1.7 How Difficult is it
        00:55
      • 1.8 Key Takeaways
        01:22
      • 1.9 Quiz
    • Lesson 2 - Organizational Maturity

      35:37
      • 1.1 Introduction
        00:15
      • 1.2 What's In It For Me
        01:12
      • 1.3 Objectives
        00:57
      • 1.4 Why Maturity
        00:30
      • 1.5 What is a Maturity Model
        01:21
      • 1.6 Digital Analytics Maturity Model
        02:06
      • 1.7 Management, Governance, and Adoption
        04:13
      • 1.8 Objective and Scope
        06:30
      • 1.9 Team and Expertise
        03:33
      • 1.10 Continuous Improvement Process and Methodology
        03:22
      • 1.11 Tools, Technology, and Data Integration
        07:30
      • 1.12 Case Study
        03:11
      • 1.13 Key Takeaways
        00:57
      • 1.14 Quiz
    • Lesson 3 - Building Blocks

      26:18
      • 1.1 Introduction
        00:10
      • 1.2 What's In It For Me
        01:26
      • 1.3 Objectives
        00:22
      • 1.4 Dimensions and Metrics
        01:24
      • 1.5 Audience Building Blocks
        04:41
      • 1.6 Acquisition Building Blocks
        02:27
      • 1.7 Behavioral Building Blocks
        05:38
      • 1.8 Conversion Building Blocks
        05:14
      • 1.9 Calculated Metrics
        01:56
      • 1.10 Compound Metrics
        00:55
      • 1.11 Key Takeaways
        02:05
      • 1.12 Quiz
    • Lesson 4 - Managerial Perspectives of Digital Analytics

      25:59
      • 1.1 Introduction
        00:13
      • 1.2 What's In It For Me
        00:13
      • 1.3 Objectives
        01:44
      • 1.4 Porter’s Value Chain Framework and Marketing Centricity
        02:00
      • 1.5 Customer Lifecycle
        03:37
      • 1.6 Personas and Scent Trails
        02:29
      • 1.7 Mapping Features Functions and Content to Personas and the Lifecycle
        03:52
      • 1.8 The Power of Pilot Projects
        03:54
      • 1.9 Planning
        01:45
      • 1.10 Privacy and Ethics
        03:15
      • 1.11 The Curse of Data - Analysis Paralysis
        02:02
      • 1.12 Key Takeaways
        00:55
      • 1.13 Quiz
    • Lesson 5 - Key Performance Indicators

      24:48
      • 1.1 Introduction
        00:15
      • 1.2 What's In It For Me
        00:45
      • 1.3 Objectives
        00:39
      • 1.4 The Starting Point
        01:32
      • 1.5 What is a Key Performance Indicator (KPI)
        00:43
      • 1.6 The Ultimate KPIs
        02:51
      • 1.7 How to Pick the Right KPIs
        01:02
      • 1.8 Critical - To - Quality (CTQ)
        03:56
      • 1.9 Attributes of a Great KPI
        01:51
      • 1.10 Bounce Rate
        02:59
      • 1.11 Average Order Value (AOV) — Metric or a KPI
        02:25
      • 1.12 Measuring Engagement
        01:56
      • 1.13 How Many KPIs
        02:55
      • 1.14 Key Takeaways
        00:59
      • 1.15 Quiz
    • Lesson 6 - Segmentation

      19:58
      • 1.1 Introduction
        00:09
      • 1.2 What's In It For Me
        00:49
      • 1.3 Objectives
        00:53
      • 1.4 Why Use Segmentation
        00:57
      • 1.5 Population N — Example
        03:21
      • 1.6 Segmenting — RFM Approach
        03:02
      • 1.7 Built-in and Custom Segments
        05:23
      • 1.8 Segmentation — ABC
        04:58
      • 1.9 Key Takeaways
        00:26
      • 1.10 Quiz
    • Lesson 7 - The Analysis Process

      42:04
      • 1.1 Introduction
        00:13
      • 1.2 What's In It For Me
        01:21
      • 1.3 Objectives
        01:00
      • 1.4 Types of Analytics
        02:02
      • 1.5 Continuous Improvements and Problem Solving with Lean Six Sigma
        01:15
      • 1.6 Define
        03:43
      • 1.7 Measure
        08:34
      • 1.8 Analyze
        09:19
      • 1.9 Improve
        02:28
      • 1.10 Control
        00:35
      • 1.11 Analysis Process Examples
        10:47
      • 1.12 Key Takeaways
        00:47
      • 1.13 Quiz
    • Lesson 8 - Marketing Management

      22:44
      • 1.1 Introduction
        00:10
      • 1.2 What's In It For Me
        00:22
      • 1.3 Objectives
        00:44
      • 1.4 What is Campaign Tracking
        02:34
      • 1.5 Components of a Campaign
        03:21
      • 1.6 The Impact of Ad Blockers
        02:06
      • 1.7 Paid Owned and Earned Media
        02:42
      • 1.8 Attribution Modeling and Media-Mix Modeling
        03:53
      • 1.9 Assisted Conversions
        01:28
      • 1.10 Attribution Models
        03:08
      • 1.11 Offline Attribution
        00:53
      • 1.12 Key Takeaways
        01:23
      • 1.13 Quiz
    • Lesson 9 - Experimentation and Testing

      11:48
      • 1.1 Introduction
        00:09
      • 1.2 What's In It For Me
        00:59
      • 1.3 Objectives
        00:19
      • 1.4 Benefits of Testing
        01:38
      • 1.5 Web Design 101
        01:39
      • 1.6 Hypothesis Testing
        01:23
      • 1.7 A-B Testing Pros and Cons
        01:06
      • 1.8 Multivariate Testing
        02:15
      • 1.9 Multivariate Testing Pros and Cons
        01:54
      • 1.10 Key Takeaways
        00:26
      • 1.11 Quiz
    • Lesson 10 - Reports and Dashboards

      18:09
      • 1.1 Introduction
        00:19
      • 1.2 What's In It For Me
        01:08
      • 1.3 Objectives
        00:35
      • 1.4 What is a Dashboard
        01:05
      • 1.5 Analysis and Reporting Workflow
        01:42
      • 1.6 Planning Your Dashboard
        03:21
      • 1.7 Choice Of Visualization
        01:30
      • 1.8 Gestalt Principle
        01:03
      • 1.9 Stephen Few Common Pitfalls in Dashboard Design
        01:23
      • 1.10 Expressing Exactitude or Sense of Scale
        01:34
      • 1.11 Remove to Improve
        01:20
      • 1.12 The Art of Storytelling
        02:25
      • 1.13 Key Takeaways
        00:44
      • 1.14 Quiz
    • Lesson 11 - The Digital Analytics Stack

      18:20
      • 1.1 Introduction
        00:36
      • 1.2 What's In It For Me
        00:53
      • 1.3 Objectives
        00:36
      • 1.4 The Complex MarTech Landscape
        01:19
      • 1.5 Selecting a Web Analytics Platform
        01:56
      • 1.6 Qualitative Data
        01:58
      • 1.7 Competitive Intelligence
        03:19
      • 1.8 Social Analytics
        03:21
      • 1.9 Back Office CRM and Sales Data
        01:11
      • 1.10 Instrumentation (Tagging)
        02:14
      • 1.11 Key Takeaways
        00:57
      • 1.12 Quiz
    • Digital Analytics Foundations Quiz

      • Digital Analytics Foundations Quiz
    • Lesson 1 - Introduction to Marketing Automation

      10:17
      • 1.1 Introduction
        00:22
      • 1.2 Defining Marketing Automation
        00:57
      • 1.3 Increase Engagement
        02:16
      • 1.4 Flatten Your Sales Funnel
        01:28
      • 1.5 Close More Deals
        03:01
      • 1.6 Make More Money
        00:55
      • 1.7 Develop Best Customers
        01:18
      • 1.8 Quiz
    • Lesson 2 - Lead Capture and Nurture

      09:42
      • 2.1 Introduction
        00:31
      • 2.2 Capture and Nurture
        00:40
      • 2.3 Lead Capture Process
        01:19
      • 2.4 Lead Nurture - Building a Relationship
        02:04
      • 2.5 Implicit and Explicit Data
        01:31
      • 2.6 Lead Scoring
        03:37
      • 1.7 Quiz
    • Lesson 3 - Automated Campaigns

      27:01
      • 1.1 Triggers and Series
        12:51
      • 1.2 Drip Campaigns
        06:58
      • 1.3 Nurture Campaigns
        07:12
      • 1.4 Quiz
    • Lesson 4 - Improving Customer Life cycle

      24:56
      • 1.1 Measurement and Attribution
        15:23
      • 1.2 Customer Journey
        09:33
      • 1.3 Quiz
    • Marketing Automation Foundations Quiz

      • Marketing Automation Foundations Quiz
    • Lesson 1 - What is Programmatic Buying

      07:55
      • 1.1 Introduction
        00:26
      • 1.2 Programmatic Buying
        00:53
      • 1.3 Programmatic Uses
        00:48
      • 1.4 Programmatic Media
        00:43
      • 1.5 Programmatic Channels and Custom Audiences
        00:34
      • 1.6 Using Videos in Programmatic
        00:42
      • 1.7 Programmatic in Mobile and Apps
        01:35
      • 1.8 Advanced Targeting
        01:21
      • 1.9 Real Time Advertising
        00:53
      • 1.10 Quiz
    • Lesson 2 - Programmatic Buying vs Traditional Paid Marketing Approaches

      13:40
      • 2.1 Introduction
        00:15
      • 2.2 Programmatic Ad Buying Approach-Publishers
        01:28
      • 2.3 Programmatic Ad Buying Approach - Advertisers
        00:55
      • 2.4 Traditional Ad Marketplace
        04:27
      • 2.5 Ad Server - Tracking Users
        01:07
      • 2.6 Data Management Platform (DMP)
        01:16
      • 2.7 Ad Buying Approach - What Changed
        01:57
      • 2.8 Programmatic Ad Approach
        02:15
      • 1.9 Quiz
    • Lesson 3 - Programmatic Direct vs RTB

      09:18
      • 3.1 Introduction
        00:14
      • 3.2 Behavioral Targeting
        01:00
      • 3.3 Programmatic and RTB
        01:00
      • 3.4 RTB - DSP and SSP
        02:03
      • 3.5 RTB Process
        02:34
      • 3.6 Programmatic Direct
        02:27
      • 1.7 Quiz
    • Lesson 4 - Programmatic Workflow

      07:36
      • 4.1 Introduction
        00:13
      • 4.2 Primary Systems in Programmatic
        01:35
      • 4.3 How it Works
        05:02
      • 4.4 Transparency in Programmatic
        00:46
      • 1.5 Quiz
    • Lesson 5 - Targeting Strategies in Programmatic

      13:49
      • 5.1 Introduction
        00:11
      • 5.2 Targeting Using First-Party Data
        01:10
      • 5.3 Targeting Using Third-Party Data
        00:58
      • 5.4 Three Ways of Targeting - Impression-Based
        02:21
      • 5.5 Three Ways of Targeting - Audience-Based
        03:53
      • 5.6 Three Ways of Targeting - Customer-Based
        03:20
      • 5.7 Customer-Based Targeting Example
        01:56
      • 1.8 Quiz
    • Lesson 6 - Ad Frauds

      15:45
      • 6.1 Introduction
        00:15
      • 6.2 Digital Advertising Fraud
        01:40
      • 6.3 Types of Ad Fraud
        03:21
      • 6.4 Estimates of Ad Fraud
        01:01
      • 6.5 Ad Fraud
        04:24
      • 6.6 How to Tackle Ad Frauds
        05:04
      • 1.7 Quiz
    • Programmatic Buying Foundations Quiz

      • Programmatic Buying Foundations Quiz
    • Lesson 01 - Introduction to Google Analytics

      09:11
      • 1.01 Introduction to Analytics
        01:28
      • 1.02 Getting Familiar with Google Merchandise Store
        01:25
      • 1.03 Creating Google Analytics Account
        02:19
      • 1.04 Accessing Google Analytics Data
        01:49
      • 1.05 Key Takeaways
        00:55
      • 1.06 Resources
      • 1.07 Exercise
        01:15
    • Lesson 02 - Navigating the Interface

      21:29
      • 2.01 Navigating the Interface
        01:01
      • 2.02 Understanding AABC Reporting Structure
        06:02
      • 2.03 Understanding Reporting Parameters
        02:49
      • 2.04 Creating Shortcuts to Customized Reports
        10:27
      • 2.05 Key Takeaways
        00:30
      • 2.06 Resources
      • 2.07 Exercise
        00:40
    • Lesson 03 - Advanced Table Filtering

      13:22
      • 3.01 Advanced Table Filtering
        00:51
      • 3.02 Applying Efficient Inline Analysis
        02:19
      • 3.03 Create Customized Reports with Selected Dimensions Metrics
        02:01
      • 3.04 Using Advanced Filters and Regular Expressions
        07:15
      • 3.05 Key Takeaways
        00:26
      • 3.06 Resources
      • 3.07 Exercise
        00:30
    • Lesson 04 - Creating Segments

      21:53
      • 4.01 Creating Segments
        00:55
      • 4.02 Using System Defined Segments
        02:26
      • 4.03 Customizing Segments
        13:32
      • 4.04 Advanced Segment Scope and Sequencing
        03:41
      • 4.05 Key Takeaways
        00:50
      • 4.06 Resource
      • 4.07 Exercise
        00:29
    • Lesson 05 - Multiple Goals and Goal Types

      21:49
      • 5.01 Multiple Goals and Goal Types
        00:58
      • 5.02 Defining Goals to Measure Success
        10:11
      • 5.03 Understanding Smart Goals
        02:00
      • 5.04 Applying Goals to Understand Economic Value
        07:39
      • 5.05 Key Takeaways
        00:24
      • 5.06 Resource
      • 5.07 Exercise
        00:37
    • Lesson 06 - Part 1 - Campaign Tracking: Fundamental Concepts

      22:10
      • 6.01 Part 1 Fundamental Concepts
        01:17
      • 6.02 Part 1 Categorizing Various Types of Clicks
        04:58
      • 6.03 Part 1 UTM Parameters
        06:53
      • 6.04 Part 1 Categorizing Tracking Parameters
        08:07
      • 6.05 Part 1 Key Takeaways
        00:22
      • 6.06 Part 1 Resource
      • 6.07 Part 1 Exercise
        00:33
    • Lesson 06 - Part 2 - Campaign Tracking: Tracking Parameters Examples

      19:11
      • 6.01 Part 2 Tracking Parameters Examples
        01:10
      • 6.02 Part 2 Tracking Parameters in Different Scenarios
        09:53
      • 6.03 Part 2 Differentiating Marketing Activities
        03:53
      • 6.04 Part 2 Identifying Common Mistakes
        03:25
      • 6.05 Part 2 Key Takeaways
        00:23
      • 6.06 Part 2 Resource
      • 6.07 Part 2 Exercise
        00:27
    • Lesson 07 - Tracking People

      17:25
      • 7.01 Tracking People
        00:50
      • 7.02 Introduction to User ID and User Metrics
        08:50
      • 7.03 Impact of User ID Feature on Reporting
        03:14
      • 7.04 Improve and Leverage User ID Feature
        03:39
      • 7.05 Key Takeaways
        00:31
      • 7.06 Resource
      • 7.07 Exercise
        00:21
    • Lesson 08 - Analyzing Marketing Effectiveness

      48:22
      • 8.01 Analyzing Marketing Effectiveness
        00:46
      • 8.02 Understanding Your Audience
        10:04
      • 8.03 Common Requests Related to Traffic Sources
        09:18
      • 8.04 Exploring Campaign Effectiveness
        04:40
      • 8.05 Attribution and Its Limits
        22:22
      • 8.06 Key Takeaways
        00:25
      • 8.07 Resource
      • 8.08 Exercise
        00:47
    • Lesson 09 - Feature-Rich-Website Tracking

      51:16
      • 9.01 Feature Rich Website
        01:38
      • 9.02 Tracking Feature Rich Website
        16:14
      • 9.03 Onsite Search
        12:15
      • 9.04 Email Subscription
        15:35
      • 9.05 Identifying Needs of RIA
        04:18
      • 9.06 Key Takeaways
        00:43
      • 9.07 Resource
      • 9.08 Exercise
        00:33
    • Lesson 10 - Tracking Ecommerce

      30:04
      • 10.01 E-commerce Tracking
        01:03
      • 10.02 Leveraging E-commerce Tracking Features
        15:00
      • 10.03 Remarketing Based on Shopping Behavior
        03:55
      • 10.04 Leveraging E-commerce Tracking Features on Non e-commerce Websites
        08:33
      • 10.05 Key Takeaways
        01:07
      • 10.06 Resource
      • 10.07 Exercise
        00:26
    • Lesson 11 - Analytics Intelligence

      11:17
      • 11.01 Analytics Intelligence
        01:08
      • 11.02 Identifying the Unknown Unknowns
        01:54
      • 11.03 Using Intelligence
        03:06
      • 11.04 Asking Your Own Questions
        01:08
      • 11.05 Going Beyond GA Intelligence Feature
        03:02
      • 11.06 Key Takeaways
        00:34
      • 11.07 Resource
      • 11.08 Exercise
        00:25
    • Lesson 12 - Collaboration and Sharing

      17:07
      • 12.01 Collaboration and Sharing
        00:51
      • 12.02 Using Sharing and Collaboration Features
        10:16
      • 12.03 Using Annotations to Keep Track of Important Changes
        02:45
      • 12.04 Applying Agile Management Concepts to Analysis Workflow
        02:42
      • 12.05 Key Takeaways
        00:21
      • 12.06 Resource
      • 12.07 Exercise
        00:12
    • Lesson 13 - Dashboards

      30:06
      • 13.01 Dashboards with Data Studio
        01:10
      • 13.02 Introducing Data Studio
        02:26
      • 13.03 Applying Visualization
        12:39
      • 13.04 Extending Beyond Google Analytics
        06:01
      • 13.05 Discussing Design Best Practices
        06:32
      • 13.06 Key Takeaways
        00:54
      • 13.07 Resource
      • 13.08 Exercise
        00:24
    • Lesson 14 - Understanding the Account Structure and Managing Users

      14:43
      • 14.01 Understanding Account Structure and Managing Users
        00:55
      • 14.02 Understanding Google Analytics Account Structure
        04:52
      • 14.03 Understanding Access Level Permissions
        04:27
      • 14.04 Applying Best Practices for Teams Agencies
        03:15
      • 14.05 Key Takeaways
        00:39
      • 14.06 Resource
      • 14.07 Excercise
        00:35
    • Lesson 15 - Quality Assurance

      18:52
      • 15.01 Quality Assurance
        00:51
      • 15.02 Identifying Google Analytics on the Page
        02:47
      • 15.03 Leveraging Google Tools to Improve Data Quality
        11:56
      • 15.04 Utilizing Third Party Tools for Quality Assurance and Audits
        02:20
      • 15.05 Key Takeaways
        00:27
      • 15.06 Resource
      • 15.07 Exercise
        00:31
    • Lesson 16 - Course conclusion

      02:55
      • 16.01 Conclusion
        00:57
      • 16.02 Exercise
        01:23
      • 16.03 Resource
      • 16.04 Course Conclusion
        00:35
    • Google Analytics Quiz

      • Google Analytics Quiz
    • Lesson 01 - Introduction to AdWords

      10:55
      • 1.1 Introduction to AdWords
        00:54
      • 1.2 What is AdWords?
        01:53
      • 1.3 How AdWords Works
        03:56
      • 1.4 Google's Networks
        01:27
      • 1.5 Targeting Options
        01:05
      • 1.6 Key Takeaways
        01:40
    • Lesson 02 - Account Structure

      14:44
      • 2.1 AdWords Account Structure
        00:41
      • 2.2 Overview of the AdWords Account Structure
        04:04
      • 2.3 Campaign Type Uses
        02:22
      • 2.4 Campaign Organization
        02:05
      • 2.5 Ad Group Organization
        03:01
      • 2.6 Key Takeaways
        02:31
    • Lesson 03 - Keywords & Match Types

      16:50
      • 3.1 Keywords & Match Types
        00:45
      • 3.2 Overview of Match Types
        00:56
      • 3.3 The Match Types
        08:43
      • 3.4 Negative Keywords
        02:42
      • 3.5 Search Terms Report
        01:21
      • 3.6 Key Takeaways
        02:23
    • Lesson 04 - Creating Text & Search Ads

      12:08
      • 4.1 Creating Text & Search Ads
        00:42
      • 4.2 Text Ads
        07:43
      • 4.3 Other Search Ads
        01:40
      • 4.4 Key Takeaways
        02:03
    • Lesson 05 - Ad Extensions

      10:19
      • 5.1 Ad Extensions
        00:44
      • 5.2 Ad Extensions
        07:18
      • 5.3 Key Takeaways
        02:17
    • Lesson 06 - Display Ads

      06:03
      • 6.1 Display Ads
        00:30
      • 6.2 Display Ad Formats
        04:05
      • 6.3 Key Takeaways
        01:28
    • Lesson 07 - Display Targeting

      11:16
      • 7.1 Display Targeting
        00:41
      • 7.2 Contextual Targeting
        02:08
      • 7.3 Audience Targeting
        03:44
      • 7.4 Placement Targeting
        01:22
      • 7.5 Key Takeaways
        03:21
    • Lesson 08 - Campaign Types & Settings

      21:13
      • 8.1 Campaign Types & Settings
        00:52
      • 8.2 Location Targeting
        03:11
      • 8.3 Language Targeting
        01:44
      • 8.4 Daily Budgets and Bidding
        03:46
      • 8.5 Ad Scheduling
        02:30
      • 8.6 Other Targeting
        02:35
      • 8.7 Campaign Types
        04:13
      • 8.8 Key Takeaways
        02:22
    • Lesson 09 - Advertising Metrics

      16:10
      • 9.1 Advertising Metrics
        00:42
      • 9.2 AdWords Metrics and Jargon
        06:39
      • 9.3 Sale Metrics
        02:10
      • 9.4 Measurement Based on Goals
        04:04
      • 9.5 Key Takeaways
        02:35
    • Lesson 10 - Bidding & Bid Modifiers

      16:24
      • 10.1 Bid Methods & Bid Modifiers
        00:34
      • 10.2 Bid Methods
        06:30
      • 10.3 Bid Modifiers
        05:14
      • 10.4 Where to Set Bids
        01:59
      • 10.5 Key Takeaways
        02:07
    • Lesson 11 - Quality Score

      12:22
      • 11.1 Quality Score
        00:38
      • 11.2 What is Quality Score?
        01:55
      • 11.3 Ad Rank
        04:40
      • 11.4 Improving Quality Score
        03:21
      • 11.5 Key Takeaways
        01:48
    • Lesson 12 - AdWords Reports

      11:33
      • 12.1 AdWords Reports
        00:56
      • 12.2 The AdWords Interface
        02:39
      • 12.3 Reporting Segments
        01:43
      • 12.4 Dimensions Tab
        01:50
      • 12.5 Other Useful Reports
        02:20
      • 12.6 Key Takeaways
        02:05
    • Lesson 13 - AdWords Tools

      12:04
      • 13.1 AdWords Tools
        00:57
      • 13.2 Tracking Conversions
        02:11
      • 13.3 Campaign Planning Tools
        03:35
      • 13.4 Management Tools
        01:14
      • 13.5 Other Tools
        02:32
      • 13.6 Key Takeaways
        01:35
    • Lesson 14 - Optimizing Your Account

      14:27
      • 14.1 Optimizing Your Account
        00:40
      • 14.2 Improving ROI
        10:56
      • 14.3 Branding Goals
        00:51
      • 14.4 Key Takeaways
        02:00
    • Google AdWords Fundamentals Quiz

      • Google AdWords Fundamentals Quiz
    • Lesson 01 - Course Introduction

      01:55
      • 1.01 Course Introduction
        01:55
    • Lesson 02 - Understanding Facebook

      13:11
      • 2.01 Introduction
        00:42
      • 2.02 Role of Marketing in the Future
        01:07
      • 2.03 Social Media Landscape
        02:33
      • 2.04 Facebook Introduction
        03:53
      • 2.05 Starting Your Facebook Journey
        02:00
      • 2.06 Facebook Options for Business
        02:13
      • 2.07 Key Takeaways
        00:43
      • Knowledge Check
    • Lesson 03 - Understanding the Facebook Algorithm

      16:31
      • 3.01 Introduction
        01:47
      • 3.02 The Facebook News Feed and Organic Reach
        04:58
      • 3.03 The Facebook Algorithm Today
        04:21
      • 3.04 Top Ranking Factors in the Facebook Algorithm
        03:44
      • 3.05 The Future of the Facebook News Feed
        01:03
      • 3.06 Key Takeaways
        00:38
      • Knowledge Check
    • Lesson 04 - Groups, Pages, Messenger, and Facebook Live

      1:04:04
      • 4.01 Introduction
        01:41
      • 4.02 Facebook Groups Set Up and Business Use
        13:06
      • 4.03 Facebook Pages Setup, Business Use, and Best Practices
        06:19
      • 4.04 Anatomy of a Facebook Page
        23:23
      • 4.05 Facebook Pages Best Practices
        02:57
      • 4.06 Facebook Messenger: How to Use for Business
        08:38
      • 4.07 Facebook Live: Set Up and How to Use for Business
        07:10
      • 4.08 Key Takeaways
        00:50
      • Knowledge Check
    • Lesson 05 - Managing Facebook

      25:57
      • 5.01 Managing Facebook
        01:50
      • 5.02 Facebook Business Manager
        05:38
      • 5.03 Publishing, Scheduling, and Moderation
        09:39
      • 5.04 Facebook Page Insights
        04:02
      • 5.05 Demo: Facebook Productivity Tools
        02:12
      • 5.06 Facebook Pages, Groups, and Events Policies
        01:53
      • 5.07 Key Takeaways
        00:43
      • Knowledge Check
    • Lesson 06 - Facebook Marketing Tools

      17:01
      • 6.01 Introduction
        01:53
      • 6.02 Facebook's Social Plugins
        03:06
      • 6.3 Facebook Rights Manager
        01:52
      • 6.04 Set Up Facebook Local and Facebook Place
        05:19
      • 6.05 Facebook and Non-Facebook Marketing Tools
        04:10
      • 6.06 Key Takeaways
        00:41
      • Knowledge Check
    • Lesson 07 - Understanding Facebook Ads

      20:11
      • 7.01 Introduction
        01:44
      • 7.02 Global Advertising Spend by Media
        02:04
      • 7.03 Facebook Ad Campaign Structure, Ad Objectives, and Targeting
        06:59
      • 7.04 Facebook Ad Placements, Ad Formats, and Budgeting
        05:33
      • 7.05 Facebook Ad Performance, Testing, and Tools
        03:06
      • 7.06 Key Takeaways
        00:45
      • Knowledge Check
    • Lesson 08 - Creating Your Facebook Ad

      24:03
      • 8.01 Introduction
        01:49
      • 8.02 Facebook Ad Manager
        00:52
      • 8.03 Demo: Create Your Facebook Ad Campaign
        05:06
      • 8.04 Demo: Create Your Facebook Ad Set
        06:41
      • 8.05 Demo: Create Your Facebook Ad
        05:44
      • 8.06 Facebook Ad Images and Text
        01:37
      • 8.07 Facebook Ad Review Process
        01:39
      • 8.08 Key Takeaways
        00:35
      • Knowledge Check
    • Lesson 09 - Facebook Targeting

      15:28
      • 9.01 Introduction
        01:48
      • 9.02 Targeting in Facebook Pre and Post GDPR
        12:55
      • 9.03 Key Takeaways
        00:45
      • Knowledge Check
    • Lesson 10 - Facebook Tracking and Reporting

      11:22
      • 10.01 Introduction
        01:42
      • 10.02 Facebook Conversion Tracking and Facebook Pixel
        07:25
      • 10.03 Facebook Analytics
        01:35
      • 10.04 Key Takeaways
        00:40
      • Knowledge Check
    • Lesson 11 - Facebook Commerce

      16:04
      • 11.01 Introduction
        01:35
      • 11.02 Setting up Your Facebook Shop
        08:59
      • 11.03 Creating Your Facebook Catalog
        03:42
      • 11.04 Using Facebook Dynamic Ads
        01:11
      • 11.05 Key Takeaways
        00:37
      • Knowledge Check
    • Lesson 12 - Facebook Best Practices

      16:47
      • 12.01 Introduction
        01:40
      • 12.02 Optimize Your Facebook Page
        03:42
      • 12.03 Best Practices in Pages Posts and Ads
        05:05
      • 12.04 Facebook Ads in the Sales Funnel
        03:32
      • 12.05 Best Practices Facebook Images and Ad Copies
        02:11
      • 12.06 Key Takeaways
        00:37
      • Knowledge Check
    • Lesson 13 - Facebook Privacy and Security

      06:24
      • 13.01 Introduction
        01:44
      • 13.02 Facebook Ad Policies
        01:54
      • 13.03 Data Use Restrictions
        00:26
      • 13.04 Facebook Ads Post GDPR
        01:14
      • 13.05 Ads Politics or Issues of National Importance
        00:31
      • 13.06 Key Takeaways
        00:35
      • Knowledge Check
    • Lesson 14 - Facebook Blueprint Examinations

      04:12
      • 14.01 Introduction
        01:30
      • 14.02 Certifications and Badges
        00:46
      • 14.03 Exam Process and Fees
        00:43
      • 14.04 Facebook Planning Professional Certification
        00:17
      • 14.05 Facebook Buying Professional Certification
        00:17
      • 14.06 Key Takeaways
        00:39
      • Knowledge Check
    • Lesson 01 - YouTube and Video Marketing

      55:31
      • 1.1 YouTube and Video Marketing Part 1: Establishing a Video Marketing Strategy
      • 1.2 Part 1: Establishing a Video Marketing Strategy
        14:59
      • 1.3 YouTube and Video Marketing Part 2: Gaining Exposure and Measuring Impact
      • 1.4 Part 2: Gaining Exposure and Measuring Impact
        14:18
      • 1.5 YouTube and Video Marketing Part 3: Leveraging Mobile Video
      • 1.6 Part 3: Leveraging Mobile Video
        13:19
      • 1.7 YouTube and Video Marketing Part 4: Promoting and Measuring Mobile Video
      • 1.8 Part 4: Promoting and Measuring Mobile Video
        12:55
    • YouTube and Video Marketing Quiz

      • YouTube and Video Marketing Quiz
    • Lesson 01 - Understanding Twitter

      18:53
      • 1.1 Understanding Twitter Part 1
        00:40
      • 1.2 Understanding Twitter Part 2
        03:33
      • 1.3 Understanding Twitter Part 3
        05:10
      • 1.4 Understanding Twitter Part 4
        07:52
      • 1.5 Understanding Twitter Part 5
        01:38
    • Lesson 02 - Using Twitter as a Marketer

      22:56
      • 2.1 Using Twitter as a Marketer Part 1
        00:40
      • 2.2 Using Twitter as a Marketer Part 2
        04:32
      • 2.3 Using Twitter as a Marketer Part 3
        05:03
      • 2.4 Using Twitter as a Marketer Part 4
        04:36
      • 2.5 Using Twitter as a Marketer Part 5
        04:38
      • 2.6 Using Twitter as a Marketer Part 6
        03:27
    • Lesson 03 - Customer Service and Engagement Via Twitter

      32:30
      • 3.1 Customer Service and Engagement Via Twitter Part 1
        00:42
      • 3.2 Customer Service and Engagement Via Twitter Part 2
        03:44
      • 3.3 Customer Service and Engagement Via Twitter Part 3
        04:22
      • 3.4 Customer Service and Engagement Via Twitter Part 4
        08:43
      • 3.5 Customer Service and Engagement Via Twitter Part 5
        08:57
      • 3.6 Customer Service and Engagement Via Twitter Part 6
        06:02
    • Lesson 04 - Marketing on Twitter

      20:43
      • 4.1 Marketing on Twitter Part 1
        00:37
      • 4.2 Marketing on Twitter Part 2
        05:26
      • 4.3 Marketing on Twitter Part 3
        06:32
      • 4.4 Marketing on Twitter Part 4
        08:08
    • Lesson 05 - Understanding Twitter Advertising

      15:59
      • 5.1 Understanding Twitter Advertising Part 1
        00:41
      • 5.2 Understanding Twitter Advertising part 2
        05:46
      • 5.3 Understanding Twitter Advertising part 3
        04:59
      • 5.4 Understanding Twitter Advertising part 4
        04:33
    • Lesson 06 - Twitter Ad Options

      12:09
      • 6.1 Twitter Ad Options Part 1
        00:47
      • 6.2 Twitter Ad Options Part 2
        02:13
      • 6.3 Twitter Ad Options Part 3
        04:54
      • 6.4 Twitter Ad Options Part 4
        04:15
    • Lesson 07 - Increased Character Limit

      05:33
      • 7 Increased Character Limit
        05:33
    • Demos

      23:03
      • 1.1 Retweeting and Retweeting With A Comment - Demo 1
        01:32
      • 1.2 Using Advanced Twitter Search - Demo 2
        05:22
      • 1.3 Joining or Creating Hashtag Conversations - Demo 3
        04:04
      • 1.4 Building a Twitter List - Demo 4
        04:56
      • 1.5 Creating and Curating a Twitter Moment - Demo 5
        07:09
    • Twitter Quiz

      • Twitter Quiz
    • Lesson 1 - Digital Marketing Strategy

      2:02:53
      • 1.1 Creating a Digital Marketing Strategy
        12:27
      • 1.2 Targeting Audience
        10:43
      • 1.3 Plan the Right Channel Mix
        41:22
      • 1.4 Campaign Management
        32:36
      • 1.5 Campaign Measurement
        25:45
    • Course Welcome

      • 1.1 Welcome to the Hootsuite Platform Certification Course
    • The Fundamentals of Using Hootsuite

      28:25
      • Chapter Overview
      • The Hootsuite Platform Fundamentals
      • What is Hootsuite?
        01:15
      • An Overview of the Hootsuite Dashboard
        02:31
      • How to Add a Social Network in Hootsuite
        01:23
      • Additional Reading
      • Hootsuite Engagement Fundamentals
      • Getting Set Up for Listening and Engagement : Tabs and Streams
        01:47
      • How to Find Conversations with Hootsuite Search Streams
        02:01
      • How to Engage with Your Audience Using Streams
        02:27
      • Hootsuite Publishing : Fundamentals
      • Using the Hootsuite Composer
        02:20
      • Networking Specific Publishing
      • Publishing to Instagram Personal Accounts to Hootsuite
        03:00
      • Publishing to Instagram Business Accounts to Hootsuite
        02:14
      • How to Publish YouTube Videos using Hootsuite
        01:46
      • Pintrest Publishing with Hootsuite
        01:46
      • Using Hootsuite to Manage LinkedIn Pages
        03:09
      • Hootsuite Mobile Fundamentals
      • How to Use the Hootsuite Mobile App
        01:45
      • Hootsuite App Directory
      • How to use the Hootsuite App Directory
        01:01
      • Knowledge Check
      • Additional Reading
      • Next Steps
    • Advanced Uses of Hootsuite

      45:31
      • Chapter Overview
      • Hootsuite Engagement : Advanced Tactics
      • How to Create Twitter Lists in Hootsuite
        01:09
      • How to Engage Your Youtube Community with HootSuite
        01:40
      • Using Geo - Search to Find Relevant Conversations With Hootsuite
        01:54
      • Introduction to Hootsuite Inbox
        02:29
      • Hootsuite Publishing : Advanced Tactics
      • Getting the Most out of Planner
        02:02
      • How to Use the Hootsuite Publisher
        02:28
      • How to Schedule Messages in Bulk Using Hootsuite
        02:42
      • Using Colloborative Drafts in Hootsuite
        02:52
      • Using RSS Feeds in Hootsuite
        02:27
      • Using Vanity URLs in Hootsuite
        02:44
      • Link Settings in Hootsuite Composer
        04:26
      • Getting Started with Hootsuite boost
        04:01
      • Hootsuite Analytics : Advanced Tactics
      • An Introduction To Hootsuite Analytics
        02:28
      • How to Use Reports in Hootsuite Analytics
        02:38
      • How to Use Post Performance In Hootsuite Analytics
        01:27
      • How to Share and Collaborate With Hootsuite Analytics
        03:18
      • Hootsuite Mobile : Advanced Tactics
      • Using the Hootsuite Mobile App for Team Collaboration
        01:30
      • Introduction to Hootsuite Organizations
      • Introduction to Hootsuite Organizations and Permission
        03:16
      • Knowledge Check
      • Additional Reading
      • Next Steps
    • Hootsuite Platform Certification Exam

      • Hootsuite Platform Certification Exam
    • {{childObj.title}}

      • {{childObj.childSection.chapter_name}}

        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

Exam & certification FREE PRACTICE TEST

  • How will I become a Digital Marketing Certified Associate?

    Candidates must fulfill the following conditions to become a Digital Marketing Certified Associate:
    • Complete first five rounds in Mimic Pro and get it assessed by the lead trainer
    • Clear one of the Simulation tests of OMCA 
    The simulation test is an exam conducted online and includes 75 MCQs and has a duration of 75 minutes. Passing score for the simulation test is 60%.

  • The cost of Digital Marketing certification course in Mumbai is mentioned below:
    • Self Paced Learning - $499
    • Online Classroom Flexi-Pass - $999

  • How will I earn the OMCA Certification?

    Candidates need to follow the below mentioned steps to earn the OMCP certification:
    • Finish the DMCA course
    • Take the online OMCA examination
    • Pass the exam and submit education and experience proof
    When renewed with professional development units, the OMCA certification remains valid for 2 years.

  • How will I earn the Google Analytics Certification?

    On completing the DMCA course, candidates need to visit the Google Analytics Academy website and register to take the Google Analytics Qualification Exam. Passing the exam with at least 80% score makes the candidate eligible to get certified. The exam includes 70 MCQs and true/false questions with a time limit of 90 minutes. The certification has 18 months of validity.

  • Once you've completed the Hootsuite Platform Training, you'll be ready to take the exam on the Hootsuite Academy website to become a Hootsuite Certified Professional. As a Simplilearn student, you'll get 50% off on this industry-recognized credential! Get certified for 50% off.

  • How will I earn the Facebook Blueprint Certification?

    The Facebook Blueprint certification program is designed to thoroughly assess advanced-level competency in the skills needed to be a successful Facebook advertiser.

    You can choose from any of the two types of Blueprint Certification below:

    Facebook Certified Planning Professional Certification which consists of:

    • Facebook Advertising Core Competencies exam
    • Facebook Certified Planning Professional 
       

    Facebook Certified Buying Professional Certification which consists of:

    • Facebook Advertising Core Competencies exam
    • Facebook Certified Buying Professional exam
       

    You must complete and pass any of the Certification exams with a score of 700 or higher in order to receive your digital badge. You’ll have 75 minutes to pass every exam, which includes 50 to 60 questions each. All Facebook Blueprint certifications remain valid for 12 months, with options to maintain your certification status by demonstrating your ongoing proficiency.

CMO Perspectives

Kshitij Torka

Kshitij Torka

VP Marketing at

Simplilearn digital marketing courses are created by the industry experts. These comprehensive courses provide solid foundational learning for all aspects of digital marketing and shape a candidate for a career in the industry. I would consider Simplilearn alumni for our digital marketing needs.

Meera Iyer

Meera Iyer

Head of Marketing at

I recommend Simplilearn for anyone who wants to get a strong foundation in digital marketing. Simplilearn's program gets the learner hands-on and job ready with case studies as well as live projects, across different marketing channels.

Course advisor

Brad Geddes
Brad Geddes Expert PPC Marketer, Founder of Certified Knowledge, Author

Brad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.

Matt Bailey
Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

Stéphane Hamel
Stéphane Hamel Google Product Strategy Expert, Expert Data Analyst

Stéphane Hamel is a Google Product Strategy Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.

Reviews

Siddanth Gattu
Siddanth Gattu Mumbai

The course is very well designed.

Manjunatha
Manjunatha Consultant at Cognizant Business Consulting, Mumbai

Very interesting course. The content is nicely put together and presented

Shillpa Gajendra Panndeshwar
Shillpa Gajendra Panndeshwar Manager - West, Sakal Newspapers, Mumbai

Superb training! It doesn't feel like an online training at all. Trainer is really helpful and patient and answers all queries with proper examples. Thanks to the training, my concepts are clear now.

Read more Read less
Nilesh Ade
Nilesh Ade Asst. Manager - Marketing at Blue Dart Express Limited, Mumbai

Innovative way to learn things. Classrooms are very interactive and the recordings are always available for revision / to cover any missing sessions.

Read more Read less
Joohee Shherma
Joohee Shherma Content Writer, Mumbai

I like the fact that the training is interactive and is conducted real time.

Darshak Gala
Darshak Gala Visa Counselor and Loan Executive at GeeBee Education Pvt. Ltd., Mumbai

I generally prefer a classroom based learning, but this time I opted for live training program which turned out to be a good experience. I like the idea of mid-session feedback, it enhances learning and improves individual performance.

Read more Read less
Sandip Najat
Sandip Najat Senior Manager - Web Analytics, Mumbai

Good speed and valuable information even for a person who is new!

Kanika Sharma
Kanika Sharma Regional Marketing Manager, Mumbai

The modules on Facebook & Youtube Marketing as well as Analytics are of great value. It helped me build a good understanding of digital marketing fundamentals.

Read more Read less
Samir Khandelwal
Samir Khandelwal Senior Consultant - Management Consulting Practice, Mumbai

This course is essential training for someone who wants to take a plunge into the world of digital marketing. The course content is very relevant, and the industry examples help a great deal. Recommended

Read more Read less
Bhakti Vaidya
Bhakti Vaidya Student at Gokhale High School, Mumbai

The trainer was excellent. He had a very systematic approach which was really helpful. We also had the thought-provoking question and answer session which was great fun. Thank you Simplilearn.

Read more Read less
Devajeet Sadasivan
Devajeet Sadasivan Founder - Visual Merchandising & Digital Merchandising Specialist, Bangalore

Simplilearn has a wide range of popular courses in emerging hot sectors such as Digital Marketing, PMP, Big Data, Artificial Intelligence and so on. These courses are taught by industry leading experts. The learning modules are very well structured and easy to follow. The course fees are also very reasonable compared to other similar courses offered in the market. What attracted me to Simplilearn in particular was the fact that they were the only OMCP (Online Marketing Certified Professional) registered education provider in India. OMCP Certification is the industry’s premier certification for online marketing professionals who have verified experience, extensive training, and demonstrated knowledge of online marketing concepts and best practices across multiple digital marketing disciplines. Only the most thorough training programs qualify for OMCP Registered Education Provider status. This was the clincher for me to immediately sign up for the Simplilearn Master’s program - Digital Marketing Certified Associate (DMCA). I am very happy that I did as it was an awesome experience learning from the experts, the gurus of digital marketing from across the globe. This helped me gain an international perspective and knowledge on how digital marketing works in different countries. I highly recommend the Simplilearn Digital Marketing Course for anyone looking to build a highly profitable & fruitful career / business in the Digital Marketing sphere.

Read more Read less
Rajesh Parekar
Rajesh Parekar Chief Technology Strategist at ASENEXT, Pune

I had an awesome experience in learning Digital Marketing with Simplilearn. The course structure is very well designed for novice to experienced IT and non-IT professionals. The trainers were fantastic. I would surely recommend SimpliLearn to others.

Read more Read less
Vipresh Dwivedi
Vipresh Dwivedi Territory Manager at Vortex Engineering Pvt. Ltd., Kanpur

I have done DMCA course from Simplilearn. I liked their live classes, provided during the course. You are also allowed to attend as many classes you want, which really helps you to clear your confusion, and converts it from a virtual to real class experience. Overall it was really helpful.

Read more Read less
Abhilash M.
Abhilash M. Senior Customer Service Manager at Informatics Publishing Limited, Bangalore

I have enrolled for DMCA certification from Simplilearn. The trainer is great in explaining in detail and is calm and composed. The number of case studies and real-world examples given by him really helped me to understand the concept easily.

Read more Read less
Chahat Sahgal
Chahat Sahgal Manager at Wisa, Gurgaon

Simplilearn is a great platform. The way the team has put the course together makes it so easy to comprehend. It's user-friendly and amazingly organized. The classes are interesting and fun, so well thought of and helpful. The trainers are well-versed knowledgeable. This certification is really going to benefit me in real life work. I never thought doing an online course would be this nice. The Simplilearn team are so helpful and always eager and ready to help you with any queries. They also provide course-related study material that one can really benefit from. All in all, I'd recommend it definitely.

Read more Read less

FAQs

  • What certification will I receive after completing the training?

    Simplilearn awards a course completion certificate to the candidates to complete the DMCA training successfully. Candidates who pass the OMCA exam will receive the OMCA certification. 
    Candidates can also try for some of the most recognized certifications like Facebook Blueprint, YouTube marketing, Google Ads, and Google Analytics. To achieve these certifications, candidates need to register on the respective websites and take the exam.

  • Is this live training, or will I watch pre-recorded videos?

    Simplilearn conducts online live streaming for the training sessions of the Digital Marketing course in Mumbai. During the class, candidates communicate with the mentors and get their queries resolved. We also provide recordings of each session which can be reviewed by the candidates in the future. A global audience is present during the class to enhance the learning experience of the candidates.

  • What is OMCP Certification?

    OMCP (Online Marketing Certified Professional) is a certification standard accepted across industries, and online marketing professionals can broaden their skill set by pursuing it. OMCP is an advanced level certification and professionals can validate their experience and working knowledge of the concepts and best practices of online marketing through it. 
    OMCP accredits training providers from a budding, appraised list of industry’s famous educational institutes in the domain of online marketing.
    The OMCP certification requires the candidate to have 5000 hours of experience in Digital/Online Marketing or a post-secondary degree plus 2000 hours of experience. To get certified, candidates also need to take the OMCP certification exam and pass it.

  • What is OMCA Certification?

    The online marketing practitioners, managers, and associates consider OMCA as an entry-level certification to start a digital marketing career. It also prepares the candidates for the advanced level OMCP certification.
    The OMCA certification assures that the candidates have conceptual knowledge of the foundational concepts of digital marketing and accepted practices across multiple digital marketing disciplines.

  • Who awards OMCA and OMCP certification?

    A budding list of industry’s esteemed educational institutes is used by OMCP to screen and accredit the training providers. OMCP also awards PDUs for participation in the industry’s top events in various capacities. OMCP sets strict quality standards to provide accreditation to the institutes.

  • How many institutions teach OMCP standards and who are they?

    Candidates can find hundreds to training providers that teach according to OMCP standards. However, it is advised to opt for OMCP Registered Education Providers that are verified to educate and prepare them for OMCP certification. We have listed some of those registered education providers below:

    • Simplilearn marketing courses
    • Digital Directions
    • Concordia College M.S. in Digital Marketing
    • The DMA Advanced Marketing courses
    • Duke Digital Media and Marketing Certificate Program

  • Can I cancel my enrollment? Will I get a refund?

    The enrollment in the Data Science training program can be canceled if the learner feels it necessary. After deducting the administration fee, the remaining amount gets refunded to the candidate. Review our Refund Policy to get the details.

  • What payment options are available?

    Participants can enroll in the Digital Marketing course by completing the payment via the following options:

    • MasterCard
    • Diner’s Club
    • Visa Credit or Debit Card
    • PayPal
    • American Express

    After successful payment, an automatically generated receipt is emailed to the candidate.

  • What tools do I need to attend the training sessions?

    The training sessions of the Digital Marketing course in Mumbai requires the following tools:

    • OS:  Windows XP SP3 or higher OR Mac OSX 10.6 or higher
    • Headset, speakers, and microphone to communicate during the class
    • Internet connection with 512 Kbps or higher preferable speed

  • I’d like to learn more about this training program. Who should I contact?

    The Live Chat link or Contact Us form can be used to get in touch with the support team of Simplilearn. The team is dedicated to providing more details about the Digital Marketing training program.

  • Who are our Faculties and how are they selected?

     

    Simplilearn appoints individuals who are subject matter experts and have 10-12 years of training experience. Profile screening, technical assessment, and a training demo form the part of our strict selection process followed to hire the instructors. Individuals also need to have high alumni rating to be eligible for becoming a faculty for Digital Marketing training at Simplilearn.

  • What is Global Teaching Assistance?

    The teaching assistants for Digital Marketing course are highly qualified and train you to become certified successfully. They enhance the learning experience of the participants throughout the course. Starting from class onboard to project mentoring as well as job assistance, our dedicated team engage the students proactively. Teaching assistance from the trainers is available during business hours.

  • What is covered under the 24/7 Support promise?

    As part of the 24/7 Support promise, Simplilearn is dedicated to providing guidance from our support team 24/7. They can be contacted via calls, email, or chat. Simplilearn’s community forum can also be used to get the on-demand assistance. The community forum can be accessed even after a candidate completes the Digital Marketing course.

  • What if I miss the class?

    If in case you miss any class don’t worry, all the live courses are recorded and available for you to access. So, if you miss any class, you can go back and watch the video to clear your doubts.

  • What are the other benefits apart from the job?

    Apart from getting a job as a Digital Marketing professional, here are the other benefits that you would get by pursuing the course:

    • You will gain in-depth knowledge of SEO, Social media marketing, PPC, digital analytics, content marketing, email marketing, web analytics, marketing automation, website conversion rate optimization, and digital marketing strategy.
    • You will have real-life experience of how to formulate, plan, and execute digital marketing strategies.
    • Also, you will be prepared for various digital marketing certification exams, like OMCA, Google Analytics, Facebook Blueprint, Google Ads, and YouTube Marketing.
       

    Our Mumbai Correspondence / Mailing address

    Simplilearn Solutions Pvt Ltd, 601, 6th Floor, Rupa Solitaire, Millennium Business Park, Plot No.A-1, Mahape, Navi Mumbai - 400710, Maharashtra, India, Call us at: 1800-102-9602

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.